This report analyzes the Global market for ULC (Ultra Low Cost) Phones/Handsets in Million Units. Annual estimates and forecasts are provided for the period 2006 through 2015.  The report profiles 43 companies including many key and niche players such as Fly Mobile Phones, Huawei Communication, Hop-on, Inc., Haier Co.Ltd., Kyocera Communications, Inc., LG Electronics, Inc., Motorola, Micromax Informatics Limited, Nokia Corporation, Ningbo Bird Co., Ltd , Panasonic Mobile Communications Co., Ltd., Samsung Electronics Co., Ltd., Sony Ericsson Mobile Communications AB, Vodafone Group Plc, and  Zhong Xing Telecommunication Equipment Company Limited.  Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

ULC (ULTRA LOW COST) PHONES/HANDSETS						MCP-6182
A GLOBAL STRATEGIC BUSINESS REPORT


                                           CONTENTS



  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
 
      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-3
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Current Market Scenario: A Quick Primer                           II-1
       Table 1: Untapped Potential for ULC Phones Worldwide:
       Breakdown of Mobile Penetration Rate (%) by Select Country
       for 2009 (includes corresponding Graph/Chart)                    II-1
       Growing Mobile Subscriber Base in Developing Countries
        Encourage Growth                                                II-2
        Table 2: World Mobile Phone Market (2009): Breakdown of
        Number of Mobile Phones in Use by Country (includes
        corresponding Graph/Chart)                                      II-2

        Table 3: Global Mobile Phone Market (2009&2012F): Percentage
        Share Breakdown of Shipment Volume by Geographic Region
        (includes corresponding Graph/Chart)                            II-3

        Table 4: Global Mobile Phone Market (2009&2012F): Percentage
        Share Breakdown of Shipment Volume by Communication Standard
        (includes corresponding Graph/Chart)                            II-3
       Brutal Economic Climate Triggers Growth in Developed Markets     II-4
       Mobile Internet to Drive Demand for ULC 3G Phones & Vice Versa   II-4
       Rural Distribution & After-Sales Service of ULC Phones: A
        Challenge to Reckon With                                        II-4
       ULC Phones: A Disruptive Innovation in the Making                II-5
        Table 5: Global Handset Market (2008): Percentage Share
        Breakdown of Volume Sales by Handset Category (includes
        corresponding Graph/Chart)                                      II-5
       Competition                                                      II-6
        Global ULC Handset Single-Chip Solution                         II-6
       Outlook                                                          II-6
       Innovation: A Talisman for Success                               II-7
       GSMA: Chasing the Dream of Universal Access to Communication
        Services                                                        II-7
      Special Focus on the Chinese & Indian Markets                     II-8
       China                                                            II-8
        Market Overview                                                 II-8
        Key Statistical Findings                                        II-8
         Table 6: Chinese Mobile Handset Market (2008): Percentage
         Share Breakdown of Volume Sales of Top 10 Vendors (includes
         corresponding Graph/Chart)                                     II-8
       India                                                            II-9
        Market Overview                                                 II-9
        Key Statistical Findings                                        II-10
         Table 7: Indian Mobile Phones Market (2009): Percentage
         Share Breakdown of Revenue by Player/Brand (includes
         corresponding Graph/Chart)                                     II-10

         Table 8: Indian Mobile Handset Market (2008): Percentage
         Share Breakdown of Volume Demand by Price Range (includes
         corresponding Graph/Chart)                                     II-10

         Table 9: Indian Import Market for GSM Mobile Phones in the
         Sub-$50 Segment (2007): Breakdown of Volume Imported by
         Vendor (includes corresponding Graph/Chart)                    II-11

         Table 10: Import Market in the Sub-$50 Segment for CDMA
         Phones in India (2007): Percentage Share Breakdown of
         Import Volume by Country of Origin (includes corresponding
         Graph/Chart)                                                   II-11

         Table 11: Import Market in the Sub-$50 Segment for CDMA in
         India (2007): Percentage Share Breakdown of Import Volume
         by Leading Chinese Manufacturers (includes corresponding
         Graph/Chart)                                                   II-12

         Table 12: Indian Mobile Phones Market (2008): Percentage
         Share Breakdown of Volume Sales by Handset Category
         (includes corresponding Graph/Chart)                           II-12

  2. PRODUCT OVERVIEW                                                   II-13
      ULC (Ultra Low Cost) Phones: A Definition                         II-13
       Applications of ULC Phones                                       II-13
       Consumer Clusters for ULC Phones                                 II-13
       Drivers behind Creation of a Successful ULC Product              II-14
       Achieving Price Reduction in ULCHs                               II-14
        Table 13: Percentage Share Breakdown of Costs of Various
        Components in A ULC Phone                                       II-15

  3. PRODUCT LAUNCHES/INNOVATIONS                                       II-16
      Vodafone Rolls Out New Ultra Low-Cost Mobile Devices              II-16
      Fly Mobile Unveils MC150DS in Russia (Russia)                     II-16
      Samsung to Launch T239                                            II-16
      Mi-Fone Unveils Mi-X                                              II-16
      Vodafone Unveils Vodafone 225 and Vodafone 125                    II-17
      ST-Ericsson Unveils 4908 and 4910 EDGE Platforms                  II-17
      Digicel Group Launches Coral-200-Solar Mobile Phone               II-18
      Quantum Telecom Rolls Out ULC GSM-WiMAX Mobile Handset            II-18
      Infineon Technologies and SkyCross Unveil Integrated Handset
       Architecture                                                     II-18
      Infineon Technologies Launches X-GOLDTM 110                       II-19
      LEVEL Vision Electronics to Launch New Collection of Entry-
       Level Mobile Phones                                              II-19
      Safaricom Introduces Simu ya Solar                                II-19
      Amalfi Semiconductor Unveils Transmit Module for ULC and
       Entry-Level Phones                                               II-19
      NXP Semiconductors Rolls Out Nexperia Single-Chip Solution        II-20
      TriQuint Semiconductor Unveils GSM Tx Module and PA-Duplexer
       Module                                                           II-20
      MTN Group to Launch MTN-Branded Handsets                          II-21
      Infineon Technologies Introduces New XMM 1020 and XMM 1028
       Platforms                                                        II-21
      Nokia Launches Low-Priced Mobile Phones & Services                II-22
      Motorola Launches Motorola W388                                   II-23
      Spice Mobile Unveils Spice S-525                                  II-23
      Hop-on Unveils Six New Phones                                     II-23
      Jurong Technologies to Launch New Range of ULC Mobile Handsets    II-24
      Infineon Launches X-Gold 213 and X-Gold 113 Mobile Phone Chips    II-24
      Spice Telecom to Unveil Cheapest Mobile Phone                     II-24
      Mizi Research to Unveil Reference design for ULC Mobile Phone     II-24
      NXP Semiconductors Introduces NexperiaTM PNX4903                  II-25
      Texas Instruments Unveils "LoCosto ULC" Single Chip Platform      II-26
      SKY MobileMedia to Develop New Software and Hardware Solution     II-26
      Sony Ericsson to Manufacture Handsets in India                    II-27
      Texas Instruments Integrates Java Virtual Machine with LoCosto
       platform                                                         II-27
      TechFaith Wireless to Expand Operations into Markets of Low &
       Ultra Low-Cost 3G Handsets                                       II-28

  4. RECENT INDUSTRY ACTIVITY                                           II-29
      China Mobile Inks Agreement with ST-Ericsson                      II-29
      Quantum and Runcom Technologies Ink Agreement                     II-29
      ZTE and Vodafone Ink Agreement                                    II-30
      NXP Semiconductors Enters into Partnership with Orpat Group       II-30
      TechFaith Wireless Collaborates with QuickTel                     II-30
      NXP Takes Over Cellular Communication Operations of Silicon
       Laboratories                                                     II-31
      NXP Semiconductors Selects CEVA-Teak DSP Core of CEVA for ULC
       Handsets                                                         II-31
      Nokia Selects E-Goldvoice Single Chip Solution of Infineon        II-32
      Infineon Technologies to Deliver ULC2 Platform to ZTE             II-32
      Vodafone Group Signs Agreement with ZTE                           II-32
      Unicom to Purchase ULC CDMA Handsets                              II-32

  5. FOCUS ON SELECT GLOBAL PLAYERS                                     II-33
      Fly Mobile Phones (Russia)                                        II-33
      Huawei Communication (China)                                      II-33
      Hop-on, Inc. (USA)                                                II-33
      Haier Co.Ltd. (China)                                             II-34
      Kyocera Communications, Inc., (USA)                               II-34
      LG Electronics, Inc., (South Korea)                               II-34
      Motorola (USA)                                                    II-34
      Micromax Informatics Limited (India)                              II-35
      Nokia Corporation (Finland)                                       II-35
      Ningbo Bird Co., Ltd (China)                                      II-35
      Panasonic Mobile Communications Co., Ltd. (Japan)                 II-36
      Samsung Electronics Co., Ltd. (South Korea)                       II-36
      Sony Ericsson Mobile Communications AB (Sweden)                   II-36
      Vodafone Group Plc (UK)                                           II-36
      Zhong Xing Telecommunication Equipment Company Limited (China)    II-37

  6. GLOBAL MARKET PERSPECTIVE                                          II-38
      Table 14: World Recent Past, Current and Future Analysis for
      Ultra Low Cost Phones (ULC) Phones/Handsets by Geographic
      Region - China, India and Rest of World Markets Independently
      Analyzed with Annual Sales Figures in Million Units for Years
      2006 through 2015 (includes corresponding Graph/Chart)            II-38

      Table 15: World 10-Year Perspective for Ultra Low Cost Phones
      (ULC) Phones/Handsets by Geographic Region - Percentage
      Breakdown of Unit Sales for China, India and Rest of World
      Markets for Years 2006, 2009 and 2015 (includes corresponding
      Graph/Chart)                                                      II-39


 III. COMPETITIVE LANDSCAPE

       Total Companies Profiled: 43 (including Divisions/Subsidiaries - 45)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     9
     Canada                                1
     Japan                                 2
     Europe                                9
      Germany                              1
      The United Kingdom                   2
      Rest of Europe                       6
     Asia-Pacific (Excluding Japan)       23
     Africa                                1
     ------------------------------------------