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World demand for major household appliances (white goods) is expected to rise 2.8 percent annually through 2013, exceeding 490 million units. Demand in the Asia/Pacific region, in particular China, will continue to benefit from above-average urban population growth and healthy gains in the number of households. India will have the fastest growth of any nation, benefiting from low penetration rates and rising standards of living. Above-average growth will occur in the Africa/Mideast and Latin America regions due to strong gains in the number of households and rising per capita incomes. Eastern Europe will also present opportunities, as a growing middle class increases its usage of appliances such as microwave ovens and clothes dryers. Growth is also expected in the developed nations, despite the relatively high rates of market penetration. Advances in these regions will be primarily supported by replacement demand, as users both replace broken equipment and trade up to newer models. Since the life cycle of most white goods is more than ten years, manufacturers will continue to introduce technological advances as a way to encourage upgrades. Among innovations that will boost demand are more efficient appliances designed to offer costreducing and “green” alternatives to older models.
Torrid growth of Chinese exports to slow China is the world’s largest major household appliance market, and is also the world’s largest producer and exporter of these products. However, growth in exports will slow from the torrid pace of the 1998-2008 period, in part due to increasing competition in offshore markets from other low-cost producing nations, as well as to the establishment of offshore facilities by some Chinese manufacturers such as Haier. Nevertheless, shipments of appliances from Chinese manufacturers will exceed 250 million units in 2013, with the majority being exported. Microwave ovens to post the most rapid gains Microwave ovens will post the fastest gains of any product group through 2013 due to their shorter lifespan compared to other major household appliances. In addition, significant untapped market potential exists in numerous countries, especially in the developing regions. Refrigerators, freezers and conventional ranges will benefit from rising income levels in developing nations. Dishwasher demand will be limited by price, size and cultural considerations that will prevent these items from becoming commonplace in most areas where they are not already established.
The World Major Household Appliances market report presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by product, world region and major country. The study also assesses key market environment factors, evaluates company market share and profiles more than 30 industry competitors.
TABLE OF CONTENTS
Introduction
Executive Summary
1 Summary Table
Market Environment
General
World Economic Outlook
Personal Income & Expenditure
Trends
Residential Building Construction
Expenditures
World Demographic Outlook
Urbanization Patterns
Household Formation Patterns
Household Appliance Pricing Patterns
Legal & Regulatory Issues
Technology & Product Innovation
Performance
Energy Efficiency & Space
Reduction
Aesthetic Appeal & Noise
Reduction
LIST OF TABLES & CHARTS:
1 Gross Domestic Product by Region
2 Per Capita GDP by Region
Cht Relationship Between Major Household Appliances
Demand Per Capital & GDP Per Capita, 2008
3 Residential Building Construction
Expenditures by Region
4 World Population
by Region
5 Urban Population
by Region
6 Number of
Households by Region
SUPPLY & DEMAND
General
World Major Household Appliances
Demand Dynamics
Appliance Ownership Rates
Regional Sales Trends
Products
Cooking Appliances
Refrigerators & Freezers
Clothes Washers & Dryers
Dishwashers
World Major Household Appliances
Supply Dynamics
International Trade Flows
LIST OF TABLES & CHARTS:
1 Major Household AppliancesDemand by Region
Cht Major Household Appliances Demand by Region, 2008
2 Major Household Appliances Demand by Product
3 Cooking Appliances Demand by
Region
4 Refrigerators & Freezers Demand by Region
5 Clothes Washers & Dryers
Demand by Region
6 Dishwashers Demand by Region
7 Major Household AppliancesShipments by Region
Cht Major Household Appliance Shipments by Region, 2008
8 World Major Household Appliances Net Exports by Region
NORTH AMERICA
General
United States
Canada
Mexico
LIST OF TABLES & CHARTS:
1 North America Major Household AppliancesSupply & Demand
2 North America Cooking Appliances Supply & Demand
3 North America Refrigerators &
Freezers Supply & Demand
4 North America Clothes Washers
& Dryers Supply & Demand
5 North America Dishwashers Supply & Demand
6-10 United States
11-15 Canada
16-20 Mexico
WESTERN EUROPE
General
Germany
United Kingdom
France
Italy
Spain
Netherlands
Other Western Europe
LIST OF TABLES & CHARTS:
1 Western Europe Major HouseholdAppliances Supply & Demand
2 Western Europe Cooking Appliances Supply & Demand
3 Western Europe Refrigerators &
Freezers Supply & Demand
4 Western Europe Clothes Washers
& Dryers Supply & Demand
5 Western Europe Dishwashers Supply
& Demand
6-10 Germany
11-15 United Kingdom
16-20 France
21-25 Italy
26-30 Spain
31-35 Netherlands
36-40 Other Western Europe
ASIA/PACIFIC
General
China
Japan
Other Asia/Pacific
Australia
India
Indonesia
South Korea
Taiwan
Thailand
All Other Asia/Pacific
LIST OF TABLES & CHARTS:
1 Asia/Pacific Major Household
Appliances Supply & Demand
2 Asia/Pacific Cooking Appliances
Supply & Demand
3 Asia/Pacific Refrigerators &
Freezers Supply & Demand
4 Asia/Pacific Clothes Washers &
Dryers Supply & Demand
5 Asia/Pacific Dishwashers Supply
& Demand
6-10 China
11-15 Japan
16 Other Asia/Pacific Major
Household Appliances Supply & Demand
17-21 Australia
22-26 India
27-31 Indonesia
32-36 South Korea
37-41 Taiwan
42-46 Thailand
47-51 All Other Asia/Pacific
Countries
OTHER REGIONS
General
Latin America
Argentina
Brazil
Other Latin America
Eastern Europe
Czech Republic
Poland
Russia
Ukraine
Other Eastern Europe
Africa/Mideast
South Africa
Turkey
Other Africa/Mideast
LIST OF TABLES & CHARTS:
1 Other Regions Major Household
Appliances Supply & Demand
2 Latin America Major Household
Appliances Supply & Demand
3 Latin America Cooking Appliances
Supply & Demand
4 Latin America Refrigerators &
Freezers Supply & Demand
5 Latin America Clothes Washers
& Dryers Supply & Demand
6 Latin America Dishwashers Supply
& Demand
7-11 Argentina
12-16 Brazil
17-21 Other Latin America
22 Eastern Europe Major Household
Appliances Supply & Demand
23 Eastern Europe Cooking Appliances
Supply & Demand
24 Eastern Europe Refrigerators
& Freezers Supply & Demand
25 Eastern Europe Clothes Washers
& Dryers Supply & Demand
26 Eastern Europe Dishwashers Supply
& Demand
27-31 Czech Republic
32-36 Poland
37-41 Russia
42-46 Ukraine
47-51 Other Eastern Europe
52 Africa/Mideast Major Household
Appliances Supply & Demand
53 Africa/Mideast Cooking Appliances
Supply & Demand
54 Africa/Mideast Refrigerators
& Freezers Supply & Demand
55 Africa/Mideast Clothes Washers
& Dryers Supply & Demand
56 Africa/Mideast Dishwashers Supply & Demand
57-61 South Africa
62-66 Turkey
67-71
Other Africa/Mideast
General
Industry
Composition
Market
Share
Mergers,
Acquisitions & Industry Restructuring
Product
Development & Manufacturing
Marketing
& Distribution
Cooperative
Agreements
Financial
Requirements
LIST OF TABLES & CHARTS:
1
Selected Major Household Appliance Manufacturers Revenue Data, 2008
Cht World
Major Household Appliances Market Share by Company, 2008
2
Selected Acquisitions & Divestitures
3
Selected Cooperative Agreements
Company Profiles
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