This report provides an analysis of the key components of the set-top box (STB) market. The focus areas include market participants and their shares, industry challenges, market drivers and restraints, future technology, and the market growth potential. In this research, expert analysts thoroughly examine the following markets: tuners, demodulators, and decoders.

IPTV Deployments Enlarge Scope for the World Market for Semiconductors in Set-top Boxes

In the world set-top box markets, trends point to rapid transition from cable services to the current high definition (HD) video broadcasting. Having registered over 50 percent growth of the subscriber base in the year 2009, the European market particularly France has displayed a tremendous Internet protocol TV, (IPTV) adoption rate in recent years. The IPTV segment is poised for enormous growth in the near future. “Currently, IPTV is being implemented across Europe and is gaining momentum in other countries, challenging traditional STBs,” notes the analyst of this research service. “Reduction in subscription prices, high quality of video service, and bundling with other customized value-added services (VAS) have steered the gravitation toward IPTV.”

Burgeoning STB sales in the Asia Pacific markets have led to a demand upsurge for tuners in those regions. A wide range of application deployments for tuners is being explored. Silicon tuners are replacing traditional CAN tuners and a spike in sales of silicon tuners is expected in the future. Integration chips that feature a demodulator, decoder, and tuner in a single chip are a popular choice as they reduce both board space and overall cost. The MPEG decoder market is slated for tremendous growth in the long run, owing to new technology deployments. A chip with a mix of MPEG2/MPEG4 capability will be initially deployed and this will eventually be supplanted by MPEG4 chips.

Technology and Price Will Play a Pivotal Role in Product Differentiation

Varying transmission standards and integration of many components onto a single module poses a huge challenge in chip design. Board space must be kept at a minimum, yet more components need to be accommodated. To further complicate matters, varying global requirements must also be supported. Due to the trend toward integration, MPEG chips will also be witnessing integration with other modules to support more functionality. Competition has intensified, with Asian participants, particularly Chinese entrants foraying into this market. The level of competition is likely to remain high during the medium term, as these participants are entrenched in the local markets they serve. Costs will see a downward trend owing to large scale manufacturing and increased competition.

Technological superiority and economies of scale are factors that can positively impact business outcomes. “Outsourcing and complete integration of all the components will provide OEMs the cutting edge in this competitive marketplace,” says the analyst. “It is imperative for OEMs to understand the subtle nuances in the STB industry and squarely address specific customer needs.”

Expert analysts thoroughly examine the following market sectors in this research:

• Tuners
• Demodulators
• Decoders

Technologies

The following technologies are covered in this research:

• MP4
• H264

TABLE OF CONTENTS

          Executive Summary                               10
          Focus of Study                                  11
          Market Overview                                 12
          Technology Analysis                             13
          Geographic Analysis                             14
          Market Definition and Scope                     15
          Market Overview                                 16
          Introduction                                    17
          Market Engineering Measurements                 18
          Market Forces                                   19
          Unit Shipments Forecasts                        20
          Revenue Forecasts                               21
          Revenues Split by Service Type                  22
          Semiconductors in Set Top Boxes Tuners Market   23
          Introduction                                    24

      Market Engineering Measurements                       25

      Market Forces                                         26

      Unit Shipments Forecasts                              27

      Revenue Forecasts                                     28

      Tuner Types                                           29

      Competitive Landscape                                 30

      Technology Trends                                     31

      Semiconductors in Set Top Boxes Demodulators Market   32

      Introduction                                          33

      Market Engineering Measurements                       34

      Market Forces                                         35

      Unit Shipments Forecasts                              36

      Revenue Forecasts                                     37

      Demodulator Types                                     38

      Competitive Landscape                                 39

    Technology Trends                                 40

    Semiconductors in Set Top Boxes Decoders Market   41

    Introduction                                      42

    Market Engineering Measurements                   43

    Market Forces                                     44

    Unit Shipments Forecasts                          45

    Revenue Forecasts                                 46

    Decodor Types                                     47

    Competitive Landscape                             48

    Technology Trends                                 49

    Conclusion                                        50

    Notable Mergers and Acquisitions                  51

    Future Trends                                     52

LIST OF FIGURES

  Semiconductors in Set Top Box Market: Market Drivers and Restraints (World), 2011-2017                19

  Semiconductors in Set Top Box Market: Unit Shipment Forecasts (World), 2007-2017                      20

  Semiconductors in Set Top Box Market: Revenue Forecasts (World), 2007-2017                            21

  Semiconductors in Set Top Box Tuners Market: Market Drivers and Restraints (World), 2011-2017         26

  Semiconductors in Set Top Box Tuners Market: Unit Shipment Forecasts (World), 2010-2017               27

  Semiconductors in Set Top Box Tuners Market: Revenue Forecasts (World), 2010-2017                     28

  Semiconductors in Set Top Box Demodulators Market: Market Drivers and Restraints (World), 2011-2017   35

  Semiconductors in Set Top Box Demodulators Market: Unit Shipment Forecasts (World), 2007-2017         36

  Semiconductors in Set Top Box Demodulators Market: Revenue Forecasts (World), 2007-2017               37

  Semiconductors in Set Top Box MPEG Decoder Market: Market Drivers and Restraints (World), 2011-2017   44

  Semiconductors in Set Top Box MPEG Decoder Market: Unit Shipment Forecasts (World), 2007-2017         45

  Semiconductors in Set Top Box MPEG Decoder Market: Revenue Forecasts (World), 2007-2017               46

LIST OF CHARTS

  Semiconductors in Set Top Box Market: Technology Mapping (World), 1990-2008                  13

  Semiconductors in Set Top Box Market: Geographical Analysis (World), 2010                    14

  Semiconductors in Set Top Box Market: Market Engineering Measurements (World), 2010          18

  Semiconductors in Set Top Box Market: Unit Shipment Forecasts (World), 2007-2017             20

  Semiconductors in Set Top Box Market: Revenue Forecasts (World), 2007-2017                   21

  Semiconductors in Set Top Box Market: Percent of Revenues by Service Type (World), 2010      22

  Semiconductors in Set Top Box Tuners Market: Market Engineering Measurements (World), 2010   25

  Semiconductors in Set Top Box Tuners Market: Unit Shipment Forecasts (World), 2007-2017      27

  Semiconductors in Set Top Box Tuners Market: Revenue Forecasts (World), 2007-2017            28

  Semiconductors in Set Top Box Tuners Market: Tuner Types (World), 2010                       29

  Semiconductors in Set Top Box Demodulators Market: Market Engineering Measurements (World), 2010     34

  Semiconductors in Set Top Box Demodulators Market: Unit Shipment Forecasts (World), 2007-2017        36

  Semiconductors in Set Top Box Demodulators Market: Revenue Forecasts (World), 2007-2017              37

  Semiconductors in Set Top Box Demodulators Market: Demodulation Types (World), 2010                  38

  Semiconductors in Set Top Box Demodulators Market: Competitive Landscape (World), 2010               39

  Semiconductors in Set Top Box MPEG Decoders Market: Market Engineering Measurements (World), 2010    43

  Semiconductors in Set Top Box MPEG Decoders Market: Unit Shipment Forecasts (World), 2007-2017       46

  Semiconductors in Set Top Box MPEG Decoders Market: Revenue Forecasts (World), 2007-2017             45

  Semiconductors in Set Top Box MPEG Decoders Market: Decoder Types (World), 2010                      47

  Semiconductors in Set Top Box MPEG Decoders Market: Company Market Share by Revenues (World), 2010   48