TV industry remains on a growth path -the worldwide market represents 301 billion Euro in 2010, a progression of 7.8% compared to 2009. This report analyses the overriding trends and changes taking place in the markets around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2015 by geographical area and by country.

Key questions answered:

• Which are the driving zones and countries of the growth? What outlook for the coming years?

• How far is each country from the analogue switch-off?

• Which are the dynamic segments of the market?

• How does TV advertising resist to the rise of the Internet media?

• Who are the new leaders of audiovisual industry?

Deliverables: market report PDF, slideshow PDF & database Excel
> Data 2007-2009, estimates 2010 and forecasts up to 2015
  - 5 geographical zones and 38 countries
  - Reception modes: terrestrial, cable, satellite, DSL
  - TV households: free to air, pay-TV
  - Revenue: subscription, public funding, advertising
  - Video market (mature markets only)
  - Television audience share
  - Subscribers to the main Pay-TV platforms

Markets & Data

Indicators for each country and region examined
  - Past 2007-2009
  - Estimations 2010
  - Forecasts 2011 - 2015

• Background Data
  - Gross Domestic Product
  - Total TV services
  - TV services/GDP

• Audiovisual Services market
  - Public Funding
  - Advertising Revenues
  - Subscription fees revenues

• Revenues TV/HH
  - Public Funding/TV HH
  - Advertising Revenues/TV HH
  - Subscription fees/TV HH
  - Subscription fees/Pay TV HH

• Breakdown of media advertising
  - TV advertising
  - Radio advertising
  - Press advertising
  - Internet advertising

• Video market (mature markets only)
  - DVD rental turnover
  - DVD retail turnover
  - Global DVD market
  - VoD market

• Equipment and TV reception mode
  - TV households
   > of which analogue
   > of which digital
   > of which FTA
   > of which Pay-TV
  - Terrestrial households
  - Satellite households
  - Cable subscribers households
  - IPTV households
         
• Audience share for the five major channels

• Subscriptions for the major Pay-TV players

• Mobile TV
  - 3G subscribers
  - Mobile TV equipped

Zones & Countries

• North America
  - Canada, USA

• Latin America
  - Argentina, Brazil, Mexico

• Asia – Pacific
  - China, India, Japan, Australia

• Europe-27
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands, Portugal, Spain, Sweden, The United Kingdom
- Bulgaria, The Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia,

• Europe
- EU-27 countries except Cyprus and Malta
- Russia, Norway, Switzerland, Turkey
 
• Middle East Africa

TABLE OF CONTENTS

1. Executive Summary
  1.1. World television market momentum
  1.2. Change in television revenue
  1.3. Advertising revenue by media
  1.4. TV reception modes
  1.5. Subscription television market
  1.6. Digital television

2. Methodology
  2.1 Database
  2.2 Definition of indicators and sources

3. Ranking of the audiovisual competitors
     • Ranking of the 30 major players

4. North America
 
5. Latin America
 
6. Asia-Pacific
 
7. Europe
     
8. MEA
 
For each area analyzed:
  • Related television market's momentum
  • Change in television revenue
  • Advertising revenue by media
  • TV reception modes
  • Subscription television market
  • Digital television