This study forecasts demand for dedicated handheld gaming platforms (i.e., Nintendo's DS/DSi/3DS line and Sony's PSP and Vita), smartphone and feature phone gaming, and media tablet gaming through 2015. It leverages survey data to distinguish paying customer bases among these mobile/portable gaming platforms from demographic and genre preference perspectives. Global sales of hardware and software (physical as well as digital games), and installed bases, are aggregated from four regions: North America, Western Europe, Japan, and the rest of the world.

The profile of cell phone and media tablet gaming will continue to rise over the next several years. But the dynamic regarding dedicated handhelds isn't likely to unfold the way many observers expect. Dedicated handhelds will be buoyed by next-gen releases through 2014 in particular, leading to a relatively modest erosion of their share of the global mobile/portable gaming device installed base and associated game revenue.

Companies Covered:

AdMob, Inc., Adobe Systems Incorporated, Alcatel Lucent S.A., Amazon, Inc., Appcelerator, Inc., Apple Inc., AT&T Corp., Beijing SpaceTime Science&Technology Co., Ltd., Best BUY Co., Inc., BIGPOINT GmbH, Cellmania, Inc., China Unicom (Hong Kong) Limited, DeNA Co.,Ltd., Electronic Arts Inc, Epic Games Inc., Eshop Holding AS, Facebook Inc, FirstEnergy Corp., GAMELOFT S.A., Gamestop, Inc., GetJar Baaltic AUB, Google Inc., GPU, Inc., Gree,Inc., Halfbrick, Hands-On Mobile, Inc., Hewlett-Packard Company, HTC Corporation, Ideaworks3D, Intel Corporation, ITouch Plc, Magmic, Inc., Microsoft Corporation, Motorola, Inc., MTV Oy, NEXON Co., Ltd., Nintendo Co.,Ltd., Nokia Corporation, NVIDIA Corporation, Onlive Technologies, Open Handset Alliance, OpenFeint, Oracle Corporation, Palm, Inc., Platform Arastirma Gelistirme Tasarim ve Ticaret A.S., Qualcomm Incorporated, Research In Motion Ltd, Rovio Mobile, Samsung C&T, Sonic Innovations GmbH, Sonic Innovations GmbH in Liquidation, Sony, SONY COMPUTER ENTERTAINMENT, Sony Ericsson Mobile Communications AB, SPIL GAMES, Sprint Nextel Corporation, T-Mobile USA, Inc., The Guardian, The Walt Disney Company, Toshiba Corporation, Twitter Inc., United International Securities Ltd, Unity Technologies A/S, Verizon Communications Inc., Verizon Wireless Inc, Verizon Wireless Inc., Vodafone Group Plc, Wal-Mart Stores, Inc., YouTube Inc, Zynga

TABLE OF CONTENTS

Methodology
Situation Overview
Platform Provider Competitive Analysis
Table: Worldwide Paying Mobile/Portable Gamer Penetration Rates by Platform, Age, and Gender, 4Q10–1Q11 (% of Respondents)
Apple iOS
Google/OHA Android
Microsoft Windows Phone and Nokia Symbian
Nintendo DS/DSi/3DS
Sony PlayStation Portable and Vita
Figure: Sample Hardware: iPhone 4S, Android Xperia PLAY, Lumia 800 Windows Phone, Nintendo 3DS, and Sony Vita
Other Market Players
Physical and Digital Game Distribution Dynamics
Cellular Deep Dive: U.S. Mobile Network Operators
Future Outlook
Forecast and Assumptions
Assumptions
Table: Top 3 Assumptions for the Worldwide Dedicated Handheld, Mobile Phone, and Media Tablet Gaming Market, 2011–2015
Table: Key Forecast Assumptions for the Worldwide Dedicated Handheld, Mobile Phone, and Media Tablet Gaming Market, 2011–2015
Worldwide and Regional Forecast
Worldwide
Table: Worldwide Dedicated Handheld Hardware ASP by Console, 2006–2015 ($)
Table: Worldwide Dedicated Handheld Video Game Hardware and Physical Game and Paying Gaming Cell Phone and Media Tablet Shipments and Installed Base by Platform, 2006–2015 (000)
Table: Worldwide Dedicated Handheld Hardware and Software, Mobile Phone, and Media Tablet Game Software Revenue, 2006–2015 ($M)
Figure: Worldwide Dedicated Handheld Hardware and Software and Mobile Phone and Media Tablet Game Software Revenue, 2006–2015
Figure: Worldwide Top 10 Game Genre Preferences by Major Platform, 4Q10–1Q11
How "Core" Are "Core" Gamers?
North America
Table: North America Dedicated Handheld Video Game Hardware and Physical Game and Paying Gaming Cell Phone Shipments and Installed Base by Platform, 2006–2015 (000)
Table: North America Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015 ($M)
Figure: North America Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015
Figure: North America Paying Smartphone and Media Tablet Gamer by Penetration Rate, Age, and Gender, 4Q10–1Q11
Western Europe
Table: Western Europe Dedicated Handheld Video Game Hardware and Physical Game and Paying Gaming Cell Phone Shipments and Installed Base by Platform, 2006–2015 (000)
Table: Western Europe Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015 ($M)
Figure: Western Europe Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015
Figure: Western Europe Paying Smartphone and Media Tablet Gamer by Penetration Rate, Age, and Gender, 4Q10–1Q11
Japan
Table: Japan Dedicated Handheld Video Game Hardware and Physical Game and Paying Gaming Cell Phone Shipments and Installed Base by Platform, 2006–2015 (000)
Table: Japan Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015 ($M)
Figure: Japan Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015
Figure: Japan Paying Smartphone and Media Tablet Gamer by Penetration Rate, Age, and Gender, 4Q10–1Q11
Rest of World
Table: Rest of World Dedicated Handheld Video Game Hardware and Physical Game and Paying Gaming Cell Phone Shipments and Installed Base by Platform, 2006–2015 (000)
Table: Rest of World Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015 ($M)
Figure: Rest of World Dedicated Handheld Hardware and Software and Mobile Phone Game Software Revenue, 2006–2015
Figure: Rest of World Paying Smartphone and Media Tablet Gamer by Penetration Rate, Age, and Gender, 4Q10–1Q11
Market Context
Table: Worldwide Dedicated Handheld Hardware and Software, Mobile Phone, and Media Tablet Game Software Revenue, 2006–2015: Comparison of October 2010 and December 2011 Forecasts ($M)
Figure: Worldwide Dedicated Handheld Hardware and Software, Mobile Phone, and Media Tablet Game Software Revenue, 2006–2015: Comparison of October 2010 and December 2011 Forecasts
Essential Guidance