Electric Household Appliances - A Global Strategic Business Report

Electric Household Appliances - A Global Strategic Business Report

Global Industry Analysts, Date of Publication: Nov 21, 2014, 823 Pages


 

US$4,950.00

GIA-MCP2255

Electric Household Appliances Industry Report

This report analyzes the worldwide markets for Electric Household Appliances in Thousand Units by the following Product Segments: Major Electric Household Appliances, and Small Electric Household Appliances. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. The report profiles 227 companies including many key and niche players such as -

AB Electrolux
BSH Bosch-Siemens Hausgerate GmbH
GE Appliances & Lighting
Groupe SEB
Haier Group

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
      Study Reliability and Reporting Limitations     I-1
      Disclaimers I-2
      Data Interpretation & Reporting Level           I-2
       Quantitative Techniques & Analytics            I-3
      Product Definitions and Scope of Study          I-3
       Major Electric Household Appliances            I-3
       Small Electric Household Appliances            I-4


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW              II-1
      A Prelude   II-1
      Outlook     II-2
       Major Household Appliances Market              II-3
       Small Household Appliances Market              II-3
       Developed Markets Exhibit Modest Growth Prospects                II-3
       Developing Markets to Turbocharge Future Growth in Household
        Appliances Market           II-4
        Table 1: Global Electric Household Appliances Market -
        Geographic Regions Ranked by CAGR for 2013-2020: (includes
        corresponding Graph/Chart)  II-5
        India and China - Major Growth Drivers        II-5
      Impact of Economic Upheavals in Recent Past     II-6
       The 2007-2009 Recession      II-6
       Market Posts Healthy Gains in 2010             II-6
       Impact of the Euro Debt Crisis                 II-7
      Current State of World Economy and Consumer Spending: A Brief
       Note       II-8
       Table 2: World Real GDP Growth Rate by Country (2012-2015F)
       (includes corresponding Graph/Chart)           II-10
      Rise in Residential Construction Activity Fuels Market Expansion  II-11
       Table 3: Projected World Infrastructure Spending by Select
       Regions (2010-2030)          II-12

       Table 4: Percentage Share of Construction Spending by Region- 
       2015 & 2020 (includes corresponding Graph/Chart)                 II-12
      Skyrocketing Electricity Prices Remain a Challenge                II-13
      Trade Policies Affect Household Appliances Export Market          II-13

  2. MARKET DYNAMICS                II-14
      Favorable Demographic and Economic Trends Strengthen Market
       Prospects  II-14
       Ballooning Global Population Pushes Demand     II-14
        Table 5: Total World Population for the Years 1950 through
        2100 (in Billion) (includes corresponding Graph/Chart)          II-14

        Table 6: World Population Distribution: Developed Vs
        Developing Countries (2013) (includes corresponding
        Graph/Chart)                II-15
       Rapd Urbanization Spurs Demand for Household Appliances          II-15
        Table 7: Total Population Worldwide: Percentage Breakdown by
        Urban and Rural Population for the Years 1950-2050P
        (includes corresponding Graph/Chart)          II-16

        Table 8: Estimated Percentage of Urbanization in World,
        China and India for the Years 2011 and 2018 (includes
        corresponding Graph/Chart)  II-17
       Burgeoning Middle Class Population Spurs Market Growth           II-17
        Table 9: Global Middle Class Population (in Millions) by
        Geographic Region: 2010, 2020P & 2030P (includes
        corresponding Graph/Chart)  II-18

        Table 10: Global Middle Class Population by Geographic
        Region: Percentage Share Breakdown for 2010, 2020P & 2030P
        (includes corresponding Graph/Chart)          II-19
       Rising Standards of Living Drive Market Growth II-19
      Building Renovations & Home Restructuring Projects Offer
       Growth Opportunities         II-20
      Transition in Family Systems Drive Demand       II-20
      Energy Efficient Appliances Grow in Demand      II-20
       Table 11: Annual Energy Consumption (in kWh/yr) by Appliance
       Type: 2012 (includes corresponding Graph/Chart)II-22
      Technology Innovations Spearhead Market Growth  II-22
      Spotlight Set to Shine on Smart Appliances      II-22
       Table 12: World Market for Smart Appliances (2013 & 2015F):
       Percentage Breakdown of Sales by Category - Clothes Washer,
       Refrigerator, Clothes Dryer, Dishwasher, Freezer and others
       (includes corresponding Graph/Chart)           II-23

       Table 13: Smart Appliances Market (2015 & 2020): Penetration
       (%) by Type of Appliance (includes corresponding Graph/Chart)    II-24
      Consumer Preferences Rule the Industry          II-24
       Factors Influencing Purchase Decision          II-24
       Consumer Rating of Product Features            II-25
       Preference for Premium-Priced Products         II-25
       A Shift towards Easy-Operable Appliances       II-25
      Notable Design Trends in the Home Appliances Market               II-25
       Trend towards Transitional Kitchens Drive Demand                 II-25
       New Appliance Finishes Replace Stainless Steel II-26
       Ballooning Ageing Population Drives Demand for Ergonomically
        Designed Appliances         II-26
        Table 14: Elderly Population (60+ Years) as a Percentage of
        the Total Population (2012 & 2050) (includes corresponding
        Graph/Chart)                II-27
       LED Lights Widespread Popularity in Home Appliances              II-27
      Quest for the Sound of SilenceII-28
      Plastics Replace Metals in Appliances           II-28
      Internet Sales Continue to Grab Market Share    II-29
      Social Networks and Home Appliances: An Effective Combination     II-29
      Rising Electricity Costs Dampen Growth ProspectsII-29
      Electric Household Appliance Packaging Turns Eco-Friendly         II-29
      Safety of Household Appliances - A Cause for Concern?             II-30

  3. COMPETITIVE SCENARIO           II-31
      Leading Players by Region     II-32
       Table 15: Leading Players in the Global Household Appliances
       Market (2013): Percentage Market Share Breakdown of Revenues
       (includes corresponding Graph/Chart)           II-32

       Table 16: Leading Players in the Global Major Household
       Appliances Market (2013): Percentage Market Share Breakdown
       of Unit Sales (includes corresponding Graph/Chart)               II-33

       Table 17: Leading Players in the Global Small Appliances
       Market (2013): Percentage Share Breakdown of Sales (includes
       corresponding Graph/Chart)   II-33
      Consolidation Continues in the Home Appliances Market             II-33
      Smart Home Appliances         II-34
       Table 18: Smart Appliances Market (2013): Percentage Share
       Breakdown by Leading Players - Electrolux, General Electric,
       LG, Whirlpool and Others (includes corresponding Graph/Chart)    II-34
      Noteworthy Competitive Trends:II-35
       Leading Players Invest Resources in Innovative Marketing
        StrategiesII-35
       Top Manufacturer Relocate Production Units to Low Cost
        Destinations                II-35
      Leading Players by Select Segments              II-36
       Table 19: World Air Conditioner Market (2013): Percentage
       Share Breakdown of Dollar Sales by Leading Manufacturers
       (includes corresponding Graph/Chart)           II-36

       Table 20: World Microwave Ovens Market (2013): Percentage
       Share Breakdown of Dollar Sales by Leading Manufacturers
       (includes corresponding Graph/Chart)           II-36

       Table 21: Global Bread and Roll Makers Market (2013):
       Percentage Breakdown of Value Sales by Leading Players
       (includes corresponding Graph/Chart)           II-36

  4. A SEGMENTAL REVIEW             II-37
      Household Vacuum Cleaners - An Outlook          II-37
       Growing Demand for Vacuum Cleaners Integrated with HEPA
        Filtration Technology       II-38
       Growing Penetration of Service Robotics to Take Household
        Vacuum Cleaning to the Next Level             II-38
       Demand for Cordless and Battery Powered Vacuum Cleaners on
        the Rise  II-39
       Style Scores High            II-40
       Increasing Demand for Compact Vacuums          II-40
       Competitive Scenario         II-40
        Table 22: Global Vacuum Cleaners Market (2013): Percentage
        Breakdown of Value Sales for iRobot, Other Robots and
        Non-Robotic Vacuums by Region (includes corresponding
        Graph/Chart)                II-41
      Air Conditioners Market: An Overview            II-41
       RACs Continue to Champion the Cause for Global ACs Market        II-42
       Split ACs and Mini-Splits Surge in Demand      II-43
       Asian Players Call The Shots II-43
      Dishwashers Continue to Attract Consumer Attention                II-44
      Microwave Ovens - A High Potential Market       II-44
      Energy Efficient Dryers - A Growing Market      II-45
      Modern Refrigerators Improve Health and Hygiene II-45
      Induction Technology in Electric Cooking Appliances               II-45
      Coffee Makers Continue to Gain Wider Acceptance II-46
      Demand for User-Friendly, Time Saving Washers   II-46

  5. PRODUCT OVERVIEW               II-47
      Electric Household Appliances - Market Segmentation               II-47
      Major Electric Household Appliances             II-47
      Profile of Select Major Electric Household Appliance Type         II-48
       DishwashersII-48
       Food Waste Disposers         II-48
       Microwave Ovens              II-48
        Types of Microwave Ovens Based on Contemporary Functions        II-49
        Microwaving: Prevents Leaching of Vitamins    II-49
        Microwaving: Does Not Pose Risk of Radiation  II-49
        Uneven Heating Leads to Survival of Microorganisms              II-50
        Microwave Cooks Frozen Food Safely            II-50
       Electric Ranges              II-50
        Types of Cooking Ranges     II-50
       Refrigerators                II-50
        Refrigerator Demand - Mainly from Second Time Purchases         II-50
       Washing Machines             II-51
        ‘On’ with the New Automatic Machine           II-51
        Horizontal-Axis Washing Machines (HWM) - Gaining Popularity     II-51
         Horizontal-Axis Vs Vertical-Axis Washers     II-51
         Advantages of Horizontal-Axis Washing Machines                 II-52
         Front Load Vis-a-vis Top Load Washing Machines                 II-52
       Vacuum Cleaners              II-52
        Cyclonic Action Vacuum Cleaner                II-52
        Upright Vacuum Cleaners     II-53
        Backpack Vacuums for Surface Cleaning         II-53
        Robotic Floor Care EquipmentII-53
      Small Electric Appliances     II-53
       Profile of Select Major Electric Household Appliance Type        II-54
        Coffee Makers               II-54
        Automatic Drip Coffee Makers Result in Declining Profits        II-54
        Specialty Brew Machines     II-54
       Mixers     II-55
       Electric Irons               II-55
        Electric Irons Market Offers High Growth Potential              II-55
        Low-Priced Irons Favored by Consumers         II-55

  6. PRODUCT INNOVATIONS/INTRODUCTIONS                II-56
      Samsung Electronics Introduces New Smart Digital Inverter Air
       Conditioner Series           II-56
      LG Electronics Launches New Energy Efficient Washer and Dryer
       Range      II-56
      LG Electronics Unveils Frost Free Refrigerator  II-56
      Hoover Releases Built-In Powerwash Dishwasher   II-56
      Electrolux Unveils Latest Innovations           II-56
      Dawlance Introduces Advanced Microwave Oven     II-56
      Blue Star Launches New Range of Home Appliances II-56
      Samsung Electronics Introduces New RefrigeratorsII-57
      Beko Elektronik Introduces a New Dishwasher     II-57
      LG Electronics Releases New Chest Freezer       II-57
      Panasonic Launches New Premium Steam Combination Microwave Oven   II-57
      Tefal Releases ActiFry Electrical Cooker        II-57
      Samsung Electronics Introduces New Line-Up of Household
       Appliances II-57
      InSinkErator® Launches New M-Series Entry-Level Waste Disposers   II-57
      GE Releases Hybrid Electric Water Heater        II-57
      LG Launches New Premium Home Appliances         II-58
      Samsung Electronics Releases Duracool Chest Freezer               II-58
      Electrolux Unveils Third Generation Vacuum Cleaners               II-58
      Haier Launches Apple MFi certified Air Conditioners               II-58
      Zephyr Releases ENERGY STAR® Brand of Kitchen Hoods               II-58
      Bosch Introduces New Improved Dishwasher        II-58
      Samsung Electronics Launches New Series of Premium Home
       Appliances II-58
      Dacor Introduces 36” Four Door French Refrigerator                II-58
      Panasonic Appliances Launches New Variant of Coloured Electric
       Cookers    II-59
      LG Introduces Two door Inverter Refrigerator (Philippines)        II-59
      AB Electrolux Releases High-Performance and Efficient Washing
       Machine    II-59
      Prizer Hoods Unveils Enhanced Kitchen Hoods     II-59
      AB Electrolux Launches New Range of Appliances  II-59
      AB Electrolux Launches New Range of Precision Irons               II-59
      AB Electrolux Releases Safe, Fast and Powerful QuickSteam Iron    II-59
      AB Electrolux Launches New Powerful Handheld Vacuum Cleaners      II-59
      AB Electrolux Unveils UltraOne Series of Vacuum Cleaners          II-59
      Samsung Electronics Launches New Food Showcase Refrigerator       II-59
      Haier Releases New Range of Combi Fridge-Freezers                 II-60
      Whirlpool Unveils New Variant of Dishwashers    II-60
      Samsung Releases New Motion Sync Vacuum Cleaner II-60
      Haier Launches New Range of Refrigerators       II-60
      V-Guard Releases New Range of Premier Water Heaters               II-60
      Godrej Releases New Range of Next Generation Refrigerators        II-60
      Electrolux Introduces New Line-Up of Appliances II-60
      Electrolux Releases 90cm Chimney Hood           II-60
      LG Electronics Unveils New Square Robotic Vacuum Cleaner          II-61
      Samsung Electronics Introduces Innovative Smart Refrigerator      II-61
      LG Electronics Launches New Range of Room Air Conditioners        II-61
      LG Electronics Introduces New Power Cut EverCool Refrigerators    II-61
      Whirlpool to Launch New Range of Direct Cool Refrigerators        II-61
      Panasonic Unveils New Series of Canister Vacuum Cleaners          II-61
      Electrolux Introduces New Combi Microwave Oven  II-61
      Samsung Electronics Launches Improved DuraCool SMART
       Refrigerator Range           II-61
      Voltas Releases New and Powerful Range of All-Weather Air
       Conditioners                 II-61
      Air King Introduces New Series of Range Hoods   II-62
      Whirlpool Launches WiFi-Enabled Appliances      II-62
      LG Electronics Introduces the GR- V9100 Four-Door Refrigerator    II-62
      Bosch Releases New Dishwasher Lineup            II-62
      Samsung Electronics Launches Premium Side-by-Side Refrigerators   II-62
      Dawlance Releases Low Voltage Startup (LVS) series of
       refrigerators                II-62
      Haier Introduces New 3-Door Refrigerators       II-62
      Samsung Electronics Launches Top Mount Freezer Refrigerator       II-62
      BEST RANGE HOODS Launches Innovative Built-In Range Hood Line     II-62
      Whirlpool Releases New Chest Freezer Range      II-62
      Zephyr Launches New Island Kitchen Hood Range   II-63
      Electrolux Introduces RealLife Dishwasher SeriesII-63
      LG Electronics Releases New Improved Steam Dishwasher             II-63
      LG Electronics Introduces New Range of Evercool Refrigerators     II-63
      Dyson Introduces New DC49 Multi Floor Vacuum Cleaner              II-63
      Dongbu Daewoo Launches New NFC-Enabled Refrigerator               II-63
      Dawson Releases New Ultra Low Energy DishwashersII-63
      Samsung Electronics Introduces New Bottom Mounted Freezer
       Refrigerator                 II-63
      Samsung Electronics Unveils New Energy Efficient Heat Pump
       Tumble Dryers                II-63
      Regale Launches New 1100 Watt Innovative Microwave Oven           II-63
      Miele & Cie Introduces New Range of Appliances  II-63
      Zanussi Launches New Dishwasher Range           II-64
      Dyson Releases New Powerful Cordless Vacuum Cleaner               II-64
      Moneual Launches Handheld Vacuum Cleaner        II-64
      Maytag Releases New A+ rated dishwasher         II-64
      LG Electronics Introduces New Freestanding Dishwasher Range       II-64
      Winterhalter Launches New-Generation DishwashersII-64
      KitchenAid Releases New Enhanced Dishwasher     II-64
      Siemens Introduces speedMatic Range of Dishwashers                II-64
      Miele & Cie Launch Solar-Powered Dryer          II-64
      Gorenje Introduces the GS 62214 W Freestanding Dishwasher         II-64
      Samsung Electronics Launches Storm Wash™ Dishwasher               II-65
      Samsung Electronics to Release Smart Fridge     II-65
      GTECH Releases Gtech Multi    II-65
      Blue Star Launches New Range of Room Air-Conditioners             II-65
      SHARP Introduces Refrigerators with Plasma Cluster Technology     II-65
      Panasonic Launches the NN-DF383BFCE and NN-CT353BFCG Series of
       Microwave Ovens              II-65
      Dawlance Launches New Automatic Washing Machine II-65
      Samsung Releases New Four-Door Counter Depth Refrigerator         II-65
      Gtech USA Launches Advanced Vacuum Cleaner      II-65
      Air Products Launches New Tunnel Liquid Nitrogen Freezer          II-66
      Dawlance Unveils New Direct Cool Refrigerator   II-66
      Vinotemp Releases New Designer Series Stainless Indoor/Outdoor
       Refrigerator and Automatic Ice Maker           II-66
      Perlick Launches New Line of Signature Series 24" Dual-Zone
       Undercounter Refrigerators   II-66
      Paramountzone.com Unveils XR Advanced Robotic Vaccum Cleaner      II-66
      Haier Releases New Washing Machine              II-66
      LG Launches New Range of Refrigerators          II-66
      Sharp Unveils New Series of Refrigerators       II-66
      GE Launches New French door Bottom Freezer Refrigerator Series    II-67
      Whirlpool Introduces New Range of Appliances    II-67
      Zodiac Pool Unveils New Series of Polaris Sport Robotic Pool
       Cleaner Line                 II-67
      Racold Releases New Range of Green Water HeatersII-67
      LG Releases New Front-Load Washing Machine      II-67
      Haier Launches New Range of Countertop Microwave Ovens            II-67
      Godrej Launches New 6 Star Performance Refrigerators              II-67
      Dacor Launches New Distinctive™ Series of Cooking Appliances      II-67

  7. RECENT INDUSTRY ACTIVITY       II-68
      Westinghouse and Shanghai ICSON Ink a Licensing Agreement         II-68
      Sun European Acquires Schneider Electric SE     II-68
      BGMAL Takes Over LLM Appliances                 II-68
      Smartwares Takes Over Princess Household Appliances               II-68
      Middleby Acquires Viking RangeII-68
      Coop to Take Over Nettoshop AGII-68
      Cardinal Equity Acquires EsscoII-69
      Haier Acquires White Household Appliances Business of Sanyo
       Electric   II-69
      SigmaTron Takes over Spitfire Control           II-69
      Ali Group Acquires Scotsman Industries          II-69

  8. FOCUS ON SELECT GLOBAL PLAYERS II-70
      AB Electrolux (Sweden)        II-70
      BSH Bosch-Siemens Hausgerate GmbH (Germany)     II-70
      GE Appliances & Lighting (USA)II-70
      Groupe SEB (France)           II-71
      Haier Group (China)           II-71
      Hamilton Beach Brands, Inc. (USA)               II-72
      Hitachi Appliances, Inc. (Japan)                II-72
      Indesit Company SpA (Italy)   II-72
      Jarden Corporation (US)       II-73
      LG Electronics Inc. (Korea)   II-73
      Panasonic Corporation (Japan) II-73
      Miele & CIE, KG (Germany)     II-74
      Mitsubishi Electric Corporation (Japan)         II-74
      Royal Philips Electronics NV (The Netherlands)  II-75
      Samsung Electronics Co Ltd. (Korea)             II-75
      Spectrum Brand Holdings (USA) II-75
      Whirlpool Corp. (USA)         II-76
       Maytag Corporation (USA)     II-76

  9. GLOBAL MARKET PERSPECTIVE      II-77
      Table 23: World Recent Past, Current & Future Analysis for
      Electric Household Appliances by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets Independently Analyzed
      by Annual Sales in Thousand Units for the Years 2013 through
      2020 (includes corresponding Graph/Chart)       II-77

      Table 24: World Historic Review for Electric Household
      Appliances by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2006 through 2012 (includes
      corresponding Graph/Chart)    II-78

      Table 25: World 15-Year Perspective for Electric Household
      Appliances by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets for the
      Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)    II-79

      Table 26: World Recent Past, Current & Future Analysis for
      Major Electric Household Appliances by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets Independently Analyzed
      by Annual Sales in Thousand Units for the Years 2013 through
      2020 (includes corresponding Graph/Chart)       II-80

      Table 27: World Historic Review for Major Electric Household
      Appliances by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2006 through 2012 (includes
      corresponding Graph/Chart)    II-81

      Table 28: World 15-Year Perspective for Major Electric
      Household Appliances by Geographic Region - Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets for the Years 2006, 2014 and 2020 (includes
      corresponding Graph/Chart)    II-82

      Table 29: World Recent Past, Current & Future Analysis for
      Dishwashers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-83

      Table 30: World Historic Review for Dishwashers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-84

      Table 31: World 15-Year Perspective for Dishwashers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-85

      Table 32: World Recent Past, Current & Future Analysis for
      Disposers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-86

      Table 33: World Historic Review for Disposers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-87

      Table 34: World 15-Year Perspective for Disposers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-88

      Table 35: World Recent Past, Current & Future Analysis for
      Dryers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-89

      Table 36: World Historic Review for Dryers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-90

      Table 37: World 15-Year Perspective for Dryers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-91

      Table 38: World Recent Past, Current & Future Analysis for
      Freezers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-92

      Table 39: World Historic Review for Freezers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-93

      Table 40: World 15-Year Perspective for Freezers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-94

      Table 41: World Recent Past, Current & Future Analysis for
      Microwave Ovens by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-95

      Table 42: World Historic Review for Microwave Ovens by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-96

      Table 43: World 15-Year Perspective for Microwave Ovens by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-97

      Table 44: World Recent Past, Current & Future Analysis for
      Range Hoods by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-98

      Table 45: World Historic Review for Range Hoods by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-99

      Table 46: World 15-Year Perspective for Range Hoods by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-100

      Table 47: World Recent Past, Current & Future Analysis for
      Electric Ranges by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-101

      Table 48: World Historic Review for Electric Ranges by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-102

      Table 49: World 15-Year Perspective for Electric Ranges by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-103

      Table 50: World Recent Past, Current & Future Analysis for
      Refrigerators by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-104

      Table 51: World Historic Review for Refrigerators by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-105

      Table 52: World 15-Year Perspective for Refrigerators by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-106

      Table 53: World Recent Past, Current & Future Analysis for
      Vacuum Cleaners by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-107

      Table 54: World Historic Review for Vacuum Cleaners by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-108

      Table 55: World 15-Year Perspective for Vacuum Cleaners by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-109

      Table 56: World Recent Past, Current & Future Analysis for
      Washing Machines by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-110

      Table 57: World Historic Review for Washing Machines by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-111

      Table 58: World 15-Year Perspective for Washing Machines by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-112

      Table 59: World Recent Past, Current & Future Analysis for
      Water Heaters (Electric) by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets Independently Analyzed
      by Annual Sales in Thousand Units for the Years 2013 through
      2020 (includes corresponding Graph/Chart)       II-113

      Table 60: World Historic Review for Water Heaters (Electric)
      by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-114

      Table 61: World 15-Year Perspective for Water Heaters
      (Electric) by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets for the
      Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)    II-115

      Table 62: World Recent Past, Current & Future Analysis for
      Room ACs by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-116

      Table 63: World Historic Review for Room ACs by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-117

      Table 64: World 15-Year Perspective for Room Acs by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-118

      Table 65: World Recent Past, Current & Future Analysis for
      Small Electric Household Appliances by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets Independently Analyzed
      by Annual Sales in Thousand Units for the Years 2013 through
      2020 (includes corresponding Graph/Chart)       II-119

      Table 66: World Historic Review for Small Electric Household
      Appliances by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2006 through 2012 (includes
      corresponding Graph/Chart)    II-120

      Table 67: World 15-Year Perspective for Small Electric
      Household Appliances by Geographic Region - Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets for the Years 2006, 2014 and 2020 (includes
      corresponding Graph/Chart)    II-121
      Small Electric Household Appliances Market by Product Segment     II-122
      Table 68: World Recent Past, Current & Future Analysis for
      Blenders by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (Excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-122

      Table 69: World Historic Review for Blenders by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-123

      Table 70: World 15-Year Perspective for Blenders by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-124

      Table 71: World Recent Past, Current & Future Analysis for
      Bread Makers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-125

      Table 72: World Historic Review for Bread Makers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-126

      Table 73: World 15-Year Perspective for Bread Makers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-127

      Table 74: World Recent Past, Current & Future Analysis for
      Boilers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-128

      Table 75: World Historic Review for Boilers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-129

      Table 76: World 15-Year Perspective for Boilers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-130

      Table 77: World Recent Past, Current & Future Analysis for Can
      Openers (Electric) by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-131

      Table 78: World Historic Review for Can Openers (Electric) by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-132

      Table 79: World 15-Year Perspective for Can Openers (Electric)
      by Geographic Region - Percentage Breakdown of Unit Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East/Africa, and Latin America Markets for the Years
      2006, 2014 and 2020 (includes corresponding Graph/Chart)          II-133

      Table 80: World Recent Past, Current & Future Analysis for
      Coffee Makers by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-134

      Table 81: World Historic Review for Coffee Makers by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-135

      Table 82: World 15-Year Perspective for Coffee Makers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-136

      Table 83: World Recent Past, Current & Future Analysis for
      Electric Knives by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-137

      Table 84: World Historic Review for Electric Knives by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-138

      Table 85: World 15-Year Perspective for Electric Knives by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-139

      Table 86: World Recent Past, Current & Future Analysis for
      Food Choppers by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-140

      Table 87: World Historic Review for Food Choppers by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-141

      Table 88: World 15-Year Perspective for Food Choppers by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-142

      Table 89: World Recent Past, Current & Future Analysis for
      Food Processors by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-143

      Table 90: World Historic Review for Food Processors by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-144

      Table 91: World 15-Year Perspective for Food Processors by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-145

      Table 92: World Recent Past, Current & Future Analysis for
      Irons by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-146

      Table 93: World Historic Review for Irons by Geographic Region - 
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East/Africa, and Latin America Markets Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2006
      through 2012 (includes corresponding Graph/Chart)                 II-147

      Table 94: World 15-Year Perspective for Irons by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-148

      Table 95: World Recent Past, Current & Future Analysis for
      Mixers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-149

      Table 96: World Historic Review for Mixers by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-150

      Table 97: World 15-Year Perspective for Mixers by Geographic
      Region - Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-151

      Table 98: World Recent Past, Current & Future Analysis for
      Toaster Ovens by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa,
      and Latin America Markets Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2013 through 2020
      (includes corresponding Graph/Chart)            II-152

      Table 99: World Historic Review for Toaster Ovens by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-153

      Table 100: World 15-Year Perspective for Toaster Ovens by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-154

      Table 101: World Recent Past, Current & Future Analysis for
      Toasters by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-155

      Table 102: World Historic Review for Toasters by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa, and Latin America Markets
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-156

      Table 103: World 15-Year Perspective for Toasters by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-157

      Table 104: World Recent Past, Current & Future Analysis for
      Waffle Irons by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa, and Latin
      America Markets Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2013 through 2020 (includes
      corresponding Graph/Chart)    II-158

      Table 105: World Historic Review for Waffle Irons by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa, and Latin America
      Markets Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2006 through 2012 (includes corresponding
      Graph/Chart)II-159

      Table 106: World 15-Year Perspective for Waffle Irons by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa, and Latin America Markets for the Years 2006,
      2014 and 2020 (includes corresponding Graph/Chart)                II-160


 III. MARKET

  1. THE UNITED STATES              III-1
      A.Market Analysis             III-1
        Current & Future Analysis   III-1
        Overview  III-1
        Improving Economic Scenario to Boost Growth   III-2
        Household Appliance Manufacturing Sector      III-2
        An Improving US Housing Market - An Opportunity Indicator       III-2
        Key Findings                III-3
         Table 107: Residential Construction in the US (2010-2013):
         Number of Housing Starts by Type - Single-Family Units and
         Multi-Family Units (In ‘000s) (includes corresponding
         Graph/Chart)               III-3

         Table 108: Number of Building Permits in the US (2010-
         2013) (In '000s) (includes corresponding Graph/Chart)          III-3
        Demand for Energy Efficient Products on the Rise                III-4
        Technology Innovations Continue to Drive Market Growth          III-4
        Technology Advances Drive Replacement Sales for Household
         Appliances                 III-5
        Appliances Market - Stricken by Government Regulations          III-6
        Built-in Electric Appliances: An Emerging Trend                 III-6
        Growing Preference for ‘Made in America’ Products               III-6
        Competitive Scenario        III-7
         Table 109: US Household Appliances Market (2013):
         Percentage Share Breakdown of Sales by Leading Players - AB
         Electrolux, GE Electrics Company, LG Electronics,
         Whirlpool, and Others (includes corresponding Graph/Chart)     III-7
        Product Segment Analysis    III-8
         Major Appliance Segments   III-8
          Air Conditioners          III-8
           Government Initiatives Prop Up Demand for Energy
            Efficient Models        III-8
          Dishwashers               III-8
           Table 110: US Dishwashers Market (2013): Percentage Share
           Breakdown of Unit Shipments by Leading Players -
           Whirlpool, Kenmore, Electrolux, General Electric, and
           Others (includes corresponding Graph/Chart)III-9
          Dryers  III-9
           Table 111: US Penetration (%) of Clothes Dryers by Energy
           Source: 2012 (includes corresponding Graph/Chart)            III-9

           Table 112: US Dryers (Electric) Market (2013): Percentage
           Share Breakdown of Unit Shipments by Leading Players -
           Whirlpool, General Electric, Electrolux, and Others
           (includes corresponding Graph/Chart)       III-10
          Refrigerators             III-10
           Table 113: US Refrigerators Market (2013): Percentage
           Share Breakdown of Unit Shipments by Leading Players -
           Whirlpool, General Electric, Electrolux, Haier, W.C.
           Wood, and Others (includes corresponding Graph/Chart)        III-10

           Table 114: US Refrigerator Market (2013): Percentage
           Share Breakdown of Unit Sales by Models - Freezer on Top,
           Side by Side, Freezer on Bottom-French Door, Compact, and
           Freezer on Bottom Refrigerators (includes corresponding
           Graph/Chart)             III-11
           Walk-in Refrigerators Attract Consumer Attention             III-11
          Water Heaters             III-11
           Table 115: US Water Heaters Market (2013): Percentage
           Breakdown of Volume Sales by Type - Gas, Electric, and
           Instant Gas (includes corresponding Graph/Chart)             III-12

           Table 116: US Water Heaters Market by Leading Players
           (2013): Market Share Breakdown of Unit Shipments for A.O.
           Smith, Rheem, Bradford White, and Others (includes
           corresponding Graph/Chart)                 III-12
          Vacuum Cleaners           III-12
           Table 117: US Market for Household Floor Care Appliances
           (2013): Percentage Breakdown of Unit Sales by Product
           Segment (includes corresponding Graph/Chart)                 III-13

           Table 118: US Vacuum Cleaners Market (2013): Percentage
           Breakdown of Value and Unit Sales by Vacuum Cleaner Type
           (includes corresponding Graph/Chart)       III-13
           Competition in the Vacuum Cleaners Market  III-14
            Table 119: US Vacuum Cleaners Market (2013): Percentage
            Breakdown of Value and Unit Sales by Vacuum Cleaner Type
            (includes corresponding Graph/Chart)      III-14

            Table 120: US Vacuum Cleaners Market by Segment (2013):
            Percentage Share Breakdown of Sales for Bare Floor,
            Hand-Held, Robotic, and Other Vacuum Cleaners (includes
            corresponding Graph/Chart)                III-14

            Table 121: US Vacuum Cleaners Market (2013): Percentage
            Share Breakdown of Sales by Type - Bagless and Use Bags
            Vacuum Cleaners (includes corresponding Graph/Chart)        III-15

            Table 122: US Vacuum Cleaners Market by Retail Channel
            (2013): Percentage Breakdown of Value Sales (includes
            corresponding Graph/Chart)                III-15

            Table 123: Leading Players in the North American Robotic
            Floor Cleaning Market (2013): Percentage Breakdown of
            Value Sales for iRobot, Neato and Others (includes
            corresponding Graph/Chart)                III-16
          Microwave Ovens           III-16
           Table 124: US Microwave Ovens Market by Leading Players
           (2013): Market Share Breakdown of Unit Shipments for LG
           Electronics, Samsung, Sharp, Panasonic, and Others
           (includes corresponding Graph/Chart)       III-16
          Washing Machines          III-16
           Table 125: US Washing Machines Market by Leading Players
           (2013): Market Share Breakdown of Unit Shipments for
           Whirlpool, General Electric, and Others (includes
           corresponding Graph/Chart)                 III-16

           Table 126: US Drum Washing Machines Market (2013):
           Percentage Share Breakdown of Sales for LG Electronics,
           Samsung, Whirlpool, and Others (includes corresponding
           Graph/Chart)             III-17
          Electric Ranges           III-17
           Table 127: US Electric Ranges Market by Leading Players
           (2013): Market Share Breakdown of Volume Sales for GE,
           Whirlpool, Electrolux (Frigidaire), and Others (includes
           corresponding Graph/Chart)                 III-17
         Small Appliances Segments  III-17
          Home Beverage Appliances  III-17
           Table 128: US Coffee Makers Market by Leading Players
           (2011): Market Share Breakdown of Unit Shipments for
           Jarden Corp., Spectrum Brands, Hamilton Beach, Cuisinart,
           Krups, Braun, Bunn, and Others (includes corresponding
           Graph/Chart)             III-18

           Table 129: US Coffee Makers Market (2013): Percentage
           Share Breakdown of Volume Sales by Distribution Channel -
           Mass Merchants, Department Stores, Specialty Stores,
           Supermarkets & Drug Stores, Catalogs, and Others
           (includes corresponding Graph/Chart)       III-18
          Food Processors           III-19
           Table 130: US Food Processors Market (2013): Percentage
           Share Breakdown of Volume Sales by Distribution Channel -
           Mass Merchants, Department Stores, Specialty Stores,
           Catalogs, and Others (includes corresponding Graph/Chart)    III-19

           Table 131: US Blenders Market (2013): Percentage Share
           Breakdown of Volume Sales by Distribution Channel - Mass
           Merchants, Department Stores, Specialty Stores, and
           Catalogs (includes corresponding Graph/Chart)                III-19
          Electric Irons            III-19
           Table 132: US Electric Iron Market (2013): Percentage
           Share Breakdown by Consumer Group - Families, Single
           Female Households, and Single Male Households (includes
           corresponding Graph/Chart)                 III-20

           Table 133: US Electric Iron Market (2013): Percentage
           Share Breakdown by Age Group - Below 20 years, 20-29,
           30-39, 40-49, 50-59, and 60 and Above (includes
           corresponding Graph/Chart)                 III-20

           Table 134: US Electric Iron Market (2013): Percentage
           Share Breakdown by Gender - Female and Male (includes
           corresponding Graph/Chart)                 III-20
           Battle for Market Share Continues          III-21
           Preferences in Product Features            III-21
            Table 135: US Irons Market (2013): Percentage Share
            Breakdown of Volume Sales by Leading Player - Black &
            Decker, Rowenta, Sunbeam and Others (includes
            corresponding Graph/Chart)                III-21
           Distribution             III-21
            Table 136: US Electric Irons Market (2013): Percentage
            Share Breakdown of Volume Sales by Distribution Channel
            - Mass Merchants, Department Stores, Supermarkets & Drug
            Stores, Specialty Stores, Home Improvement Centers,
            Others (includes corresponding Graph/Chart)                 III-22

            Table 137: US Toasters Market (2013): Percentage Share
            Breakdown of Volume Sales by Distribution Channel - Mass
            Merchants, Department Stores, Specialty Stores,
            Supermarkets & Drug Stores, Catalogs, and Others
            (includes corresponding Graph/Chart)      III-22
        Export-Import (EXIM) Statistics               III-22
         Table 138: US Exports of Household Dishwashing Machines
         (2013): Percentage Breakdown of Export Value by Destination
         Country (includes corresponding Graph/Chart) III-22

         Table 139: US Imports of Household Dishwashing Machines
         (2013): Percentage Breakdown of Import Value by Origin
         Country (includes corresponding Graph/Chart) III-23

         Table 140: US Exports of Domestic Electrothermic Coffee or
         Tea Makers (2013): Percentage Breakdown of Export Value by
         Destination Country (includes corresponding Graph/Chart)       III-23

         Table 141: US Imports of Domestic Electrothermic Coffee or
         Tea Makers (2013): Percentage Breakdown of Import Value by
         Origin Country (includes corresponding Graph/Chart)            III-23

         Table 142: US Exports of Domestic Electrothermic Toasters
         (2013): Percentage Breakdown of Export Value by Destination
         Country (includes corresponding Graph/Chart) III-24

         Table 143: US Imports of Domestic Electrothermic Toasters
         (2013): Percentage Breakdown of Import Value by Origin
         Country (includes corresponding Graph/Chart) III-24

         Table 144: US Exports of Domestic Food Grinders and Mixers;
         Fruit or Vegetable Juice Extractors (2013): Percentage
         Breakdown of Export Value by Destination Country (includes
         corresponding Graph/Chart) III-24

         Table 145: US Imports of Domestic Food Grinders and Mixers;
         Fruit or Vegetable Juice Extractors (2013): Percentage
         Breakdown of Import Value by Origin Country (includes
         corresponding Graph/Chart) III-25

         Table 146: US Exports of Household Microwave Ovens (2013):
         Percentage Breakdown of Export Value by Destination Country
         (includes corresponding Graph/Chart)         III-25

         Table 147: US Imports of Household Microwave Ovens (2013):
         Percentage Breakdown of Import Value by Origin Country
         (includes corresponding Graph/Chart)         III-25

         Table 148: US Exports of Household Refrigerators
         (Compression-Type) (2013): Percentage Breakdown of Export
         Value by Destination Country (includes corresponding
         Graph/Chart)               III-26

         Table 149: US Imports of Household Refrigerators
         (Compression-Type) (2013): Percentage Breakdown of Import
         Value by Origin Country (includes corresponding
         Graph/Chart)               III-26

         Table 150: US Exports of Combined Refrigerator-Freezers
         (Fitted with Separate External Doors) (2013): Percentage
         Breakdown of Export Value by Destination Country (includes
         corresponding Graph/Chart) III-26

         Table 151: US Imports of Combined Refrigerator-Freezers
         (Fitted with Separate External Doors) (2013): Percentage
         Breakdown of Import Value by Origin Country (includes
         corresponding Graph/Chart) III-27

         Table 152: US Exports of Household/Laundry Washing Machines
         (2013): Percentage Breakdown of Export Value by Destination
         Country (includes corresponding Graph/Chart) III-27

         Table 153: US Imports of Household/Laundry Washing Machines
         (2013): Percentage Breakdown of Import Value by Origin
         Country (includes corresponding Graph/Chart) III-27

         Table 154: US Exports of Domestic Vacuum Cleaners (2013):
         Percentage Breakdown of Export Value by Destination Country
         (includes corresponding Graph/Chart)         III-28

         Table 155: US Imports of Domestic Vacuum Cleaners (2013):
         Percentage Breakdown of Import Value by Origin Country
         (includes corresponding Graph/Chart)         III-28
        Product Launches            III-29
        Select Players              III-33
      B.Market Analytics            III-37
        Table 156: The US Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-37

        Table 157: The US Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-38

        Table 158: The US 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-39

        Table 159: The US Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-40

        Table 160: The US Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-41

        Table 161: The US 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-42

  2. CANADA       III-43
      A.Market Analysis             III-43
        Current & Future Analysis   III-43
        Market Overview             III-43
        Vacuum Cleaners - A High Potential Market     III-43
        Export-Import (EXIM) Statistics               III-44
         Table 162: Canadian Exports of Household Dishwashing
         Machines (2013): Percentage Breakdown of Export Value by
         Destination Country (includes corresponding Graph/Chart)       III-44

         Table 163: Canadian Imports of Household Dishwashing
         Machines (2013): Percentage Breakdown of Import Value by
         Origin Country (includes corresponding Graph/Chart)            III-44

         Table 164: Canadian Exports of Domestic Electrothermic
         Coffee or Tea Makers (2013): Percentage Breakdown of Export
         Value by Destination Country (includes corresponding
         Graph/Chart)               III-44

         Table 165: Canadian Imports of Domestic Electrothermic
         Coffee or Tea Makers (2013): Percentage Breakdown of Import
         Value by Origin Country (includes corresponding
         Graph/Chart)               III-45

         Table 166: Canadian Exports of Domestic Electrothermic
         Toasters (2013): Percentage Breakdown of Export Value by
         Destination Country (includes corresponding Graph/Chart)       III-45

         Table 167: Canadian Imports of Domestic Electrothermic
         Toasters (2013): Percentage Breakdown of Import Value by
         Origin Country (includes corresponding Graph/Chart)            III-45

         Table 168: Canadian Exports of Domestic Food Grinders and
         Mixers; Fruit or Vegetable Juice Extractors (2013):
         Percentage Breakdown of Export Value by Destination Country
         (includes corresponding Graph/Chart)         III-46

         Table 169: Canadian Imports of Domestic Food Grinders and
         Mixers; Fruit or Vegetable Juice Extractors (2013):
         Percentage Breakdown of Import Value by Origin Country
         (includes corresponding Graph/Chart)         III-46

         Table 170: Canadian Exports of Household Microwave Ovens
         (2013): Percentage Breakdown of Export Value by Destination
         Country (includes corresponding Graph/Chart) III-46

         Table 171: Canadian Imports of Household Microwave Ovens
         (2013): Percentage Breakdown of Import Value by Origin
         Country (includes corresponding Graph/Chart) III-47

         Table 172: Canadian Exports of Household Refrigerators
         (Compression-Type) (2013): Percentage Breakdown of Export
         Value by Destination Country (includes corresponding
         Graph/Chart)               III-47

         Table 173: Canadian Imports of Household Refrigerators
         (Compression-Type) (2013): Percentage Breakdown of Import
         Value by Origin Country (includes corresponding
         Graph/Chart)               III-47

         Table 174: Canadian Exports of Combined
         Refrigerator-Freezers (Fitted with Separate External Doors)
         (2013): Percentage Breakdown of Export Value by Destination
         Country (includes corresponding Graph/Chart) III-48

         Table 175: Canadian Imports of Combined
         Refrigerator-Freezers (Fitted with Separate External Doors)
         (2013): Percentage Breakdown of Import Value by Origin
         Country (includes corresponding Graph/Chart) III-48

         Table 176: Canadian Exports of Household/ Laundry Washing
         Machines (2013): Percentage Breakdown of Export Value by
         Destination Country (includes corresponding Graph/Chart)       III-48

         Table 177: Canadian Imports of Household/ Laundry Washing
         Machines (2013): Percentage Breakdown of Import Value by
         Origin Country (includes corresponding Graph/Chart)            III-49

         Table 178: Canadian Exports of Domestic Vacuum Cleaners
         (2013): Percentage Breakdown of Export Value by Destination
         Country (includes corresponding Graph/Chart) III-49

         Table 179: Canadian Imports of Domestic Vacuum Cleaners
         (2013): Percentage Breakdown of Import Value by Origin
         Country (includes corresponding Graph/Chart) III-49
        Product Launches            III-50
        Whirlpool Canada - A Key Player               III-50
      B.Market Analytics            III-51
        Table 180: Canadian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-51

        Table 181: Canadian Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-52

        Table 182: Canadian 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room Acs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-53

        Table 183: Canadian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-54

        Table 184: Canadian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-55

        Table 185: Canadian 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-56

  3. JAPAN        III-57
      A.Market Analysis             III-57
        Current & Future Analysis   III-57
        Market Overview             III-57
        Roll-out of Smart Grid to Catalyze Demand for Smart Appliances  III-57
        Escalating Demand for Generic Household Appliances              III-58
        Regulatory Environment      III-58
        Product Segment Analysis    III-58
         Vacuum Cleaners            III-58
          Table 186: Leading Players in the Japanese Vacuum Cleaner
          Market (2012): Percentage Breakdown of Unit Sales for
          Hitachi Appliance, Panasonic, Toshiba Home Appliance and
          Others (includes corresponding Graph/Chart) III-59

          Table 187: Japanese Household Vacuum Cleaners Market
          (2013): Percentage Breakdown Number of Vacuum Cleaners
          Used by Type (includes corresponding Graph/Chart)             III-59
         Dishwashers                III-59
         Refrigerators              III-60
          Table 188: Japanese Refrigerators Market by Leading
          Players (2013): Market Share Breakdown of Domestic
          Shipments for Panasonic, Sharp, Toshiba, Hitachi
          Appliance, Mitsubishi Electric and Others (includes
          corresponding Graph/Chart)III-60
         Washing Machines           III-60
          Table 189: Japanese Washing Machines Market by Leading
          Players (2013): Percentage Breakdown of Domestic Shipments
          for Panasonic, Toshiba Consumer Marketing, Hitachi
          Appliance, Sharp, and Others (includes corresponding
          Graph/Chart)              III-60
         Small Appliance Category   III-61
          Key Players               III-61
          Imports and Exports       III-61
        Distribution Channels       III-61
         Distribution of Imported Appliances          III-61
        Product Launch              III-62
        Strategic Corporate Development               III-62
        Select Key Players          III-62
      B.Market Analytics            III-65
        Table 190: Japanese Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-65

        Table 191: Japanese Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-66

        Table 192: Japanese 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-67

        Table 193: Japanese Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-68

        Table 194: Japanese Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-69

        Table 195: Japanese 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-70

  4. EUROPE       III-71
      A.Market Analysis             III-71
        Current & Future Analysis   III-71
        Recession and Beyond        III-71
         An Opportunity Indicator:  III-72
          Table 196: Household Appliance Penetration (%) in Western
          Europe and Eastern Europe: 2013 (includes corresponding
          Graph/Chart)              III-72
        Trend towards Smarter, Compact and Innovative Variants in
         Europe   III-73
        Regulatory Initiatives Drives Demand for Energy Efficient
         Appliances                 III-73
        Central and Eastern Europe: The New Focus Area for Market
         Growth   III-74
        Small Appliances - Market Dynamism            III-74
        Competition: An Insight     III-74
         An Opportunity Indicator:  III-75
          Table 197: European Major Appliances Market (2013):
          Percentage Share Breakdown of Value Sales by Leading
          Retailer (includes corresponding Graph/Chart)                 III-75
        Product Segment Analysis    III-75
         Vacuum Cleaners            III-75
          Table 198: Leading Players in the European Robotic Floor
          Care Market (2013): Percentage Breakdown of Value Sales
          for Hoover, iRobot, LG, Philips, Samsung and Others
          (includes corresponding Graph/Chart)        III-76
          Europe Bans Large Size Vacuum Cleaners      III-76
         Coffee Machines            III-76
          Sales and Prices          III-76
         Washing Machines           III-77
         Range Hoods                III-77
      B.Market Analytics            III-78
        Table 199: European Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Geographic Region
        - France, Germany, Italy, UK, Spain, Russia and Rest of
        Europe Markets Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2013 through 2020 (includes
        corresponding Graph/Chart)  III-78

        Table 200: European Historic Review for Major Electric
        Household Appliances by Geographic Region - France, Germany,
        Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2006 through 2012 (includes corresponding
        Graph/Chart)                III-79

        Table 201: European 15-Year Perspective for Major Electric
        Household Appliances by Geographic Region - Percentage
        Breakdown of Unit Sales for France, Germany, Italy, UK,
        Spain, Russia and Rest of Europe Markets for the Years 2006,
        2014 and 2020 (includes corresponding Graph/Chart)              III-80

        Table 202: European Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room Acs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-81

        Table 203: European Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-82

        Table 204: European 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-83

        Table 205: European Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Geographic Region - 
        France, Germany, Italy, UK, Spain, Russia and Rest of
        Europe Markets Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2013 through 2020 (includes
        corresponding Graph/Chart)  III-84

        Table 206: European Historic Review for Small Electric
        Household Appliances by Geographic Region - France, Germany,
        Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2006 through 2012 (includes corresponding
        Graph/Chart)                III-85

        Table 207: European 15-Year Perspective for Small Electric
        Household Appliances by Geographic Region - Percentage
        Breakdown of Unit Sales for France, Germany, Italy, UK,
        Spain, Russia and Rest of Europe Markets for the Years 2006,
        2014 and 2020 (includes corresponding Graph/Chart)              III-86

        Table 208: European Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-87

        Table 209: European Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-88

        Table 210: European 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-89

  4a. FRANCE      III-90
      A.Market Analysis             III-90
        Current & Future Analysis   III-90
        Market Overview             III-90
         Facts and Figures          III-90
        Competition                 III-91
         Table 211: French Vacuum Cleaners Market (2013): Percentage
         Share Breakdown of Volume Sales by Leading Player -
         Electrolux Home Products, Groupe SEB, and Others (includes
         corresponding Graph/Chart) III-91
        Production Scenario         III-91
         Table 212: French Refrigerators Market (2013): Percentage
         Share Breakdown of Production by Type - Two-Door
         Refrigerators, Refrigerator 1 Carrier, Combined
         Refrigerator, Refrigerators Counts Signal, and Others
         (includes corresponding Graph/Chart)         III-91

         Table 213: French Microwave Ovens Market (2013): Percentage
         Share Breakdown of Production by Type - Mono Function,
         Compounds, and With Grill (includes corresponding
         Graph/Chart)               III-91

         Table 214: French Hoods Market (2013): Percentage Share
         Breakdown of Production by Segment - Hoods Chimneys, Hoods
         Visors, Extractors Groups, and Others (includes
         corresponding Graph/Chart) III-92
        Strategic Corporate Development               III-92
        Key PlayerIII-92
      B.Market Analytics            III-93
        Table 215: French Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-93

        Table 216: French Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-94

        Table 217: French 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-95

        Table 218: French Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-96

        Table 219: French Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-97

        Table 220: French 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-98

  4b. GERMANY     III-99
      A.Market Analysis             III-99
        Current & Future Analysis   III-99
        Market Overview             III-99
        Air Conditioners Market     III-99
        Imports Affect Local Market III-100
        High Degree of Saturation Subdues Sales of Home Appliances      III-100
        Market Share Finding:       III-100
         Table 221: German Vacuum Cleaners Market (2013): Percentage
         Share Breakdown of Volume Sales by Leading Player -
         RoyalAppliance International, Bosch & Siemens,
         AEG-ElectroluxDeutschland, and Others (includes
         corresponding Graph/Chart) III-100
        Product Launch              III-101
        Key Players                 III-101
      B.Market Analytics            III-102
        Table 222: German Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-102

        Table 223: German Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-103

        Table 224: German 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-104

        Table 225: German Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-105

        Table 226: German Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-106

        Table 227: German 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-107

  4c. ITALY       III-108
      A.Market Analysis             III-108
        Current & Future Analysis   III-108
        Market Overview             III-108
         Rising Production Costs Increases the Prices of Electrical
          Appliances                III-108
        A Peek into Italian Residential Air Conditioning Systems
         Segment  III-109
        Product Launches            III-109
        Strategic Corporate Development               III-109
        Key PlayerIII-110
      B.Market Analytics            III-111
        Table 228: Italian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-111

        Table 229: Italian Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-112

        Table 230: Italian 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-113

        Table 231: Italian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-114

        Table 232: Italian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-115

        Table 233: Italian 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-116

  4d. THE UNITED KINGDOM            III-117
      A.Market Analysis             III-117
        Current & Future Analysis   III-117
        Market Overview             III-117
        Air Conditioners - A Growing Market           III-117
        Small Household Appliances Market - A Review  III-118
        Small Domestic Electrical Appliance Industry Still Evolving     III-118
         Small Domestic Electrical Appliances Receive Shot in the Arm   III-119
        Cooking Appliances Market   III-119
        Market Share Findings:      III-119
         Table 234: UK Dishwashers Market by Leading Brands (2013):
         Percentage Market Share Breakdown for Bosch/Siemens,
         Indesit, Zanussi/Electrolux, Beko, and Others (includes
         corresponding Graph/Chart) III-119

         Table 235: UK Refrigerators Market by Leading Brands
         (2013): Percentage Market Share Breakdown for Indesit,
         Beko, Bosch/Siemens, Samsung, and Others (includes
         corresponding Graph/Chart) III-120

         Table 236: UK Washing Machines Market by Leading Brands
         (2013): Percentage Market Share Breakdown for Indesit,
         Beko, Bosch/Siemens, Zenussis/Electrolux, and Others
         (includes corresponding Graph/Chart)         III-120

         Table 237: UK Vacuum Cleaners Market (2013): Percentage
         Share Breakdown of Volume Sales by Leading Player - Dyson
         Ltd., Vax Ltd., Hoover, and Others (includes corresponding
         Graph/Chart)               III-120
        Product Launches            III-121
        Key Players                 III-122
      B.Market Analytics            III-123
        Table 238: The UK Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-123

        Table 239: The UK Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-124

        Table 240: The UK 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-125

        Table 241: The UK Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-126

        Table 242: The UK Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-127

        Table 243: The UK 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-128

  4e. SPAIN       III-129
      A.Market Analysis             III-129
        Current & Future Analysis   III-129
        Market Overview             III-129
         Table 244: Spanish Large Cooking Appliances Market (2013):
         Percentage Share Breakdown of Volume Sales by Leading
         Player - BSH Electrodomésticos España SA, Teka Industrial
         SA, Fagor Electrodomésticos S Coop, and Others (includes
         corresponding Graph/Chart) III-130
        Air Conditioners Market - An Overview         III-130
        Small Cooking Appliances    III-130
         Table 245: Spanish Small Cooking Appliances Market (2013):
         Percentage Share Breakdown of Volume Sales by Leading
         Player - BSH Electrodomésticos España SA, Teka Industrial
         SA, Fagor Electrodomésticos S Coop, and Others (includes
         corresponding Graph/Chart) III-131
         Food Preparation Appliances Market           III-131
          Table 246: Spanish Food Preparation Appliances Market
          (2013): Percentage Share Breakdown of Volume Sales by
          Leading Players - Electrodomésticos Taurus SL, De'Longhi
          SpA, Groupe SEB, and Others (includes corresponding
          Graph/Chart)              III-131
      B.Market Analytics            III-132
        Table 247: Spanish Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-132

        Table 248: Spanish Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-133

        Table 249: Spanish 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-134

        Table 250: Spanish Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-135

        Table 251: Spanish Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-136

        Table 252: Spanish 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-137

  4f. RUSSIA      III-138
      A.Market Analysis             III-138
        Current & Future Analysis   III-138
        Russian Market for Domestic Appliances        III-138
        Key PlayerIII-139
      B.Market Analytics            III-140
        Table 253: Russian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-140

        Table 254: Russian Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-141

        Table 255: Russian 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-142

        Table 256: Russian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-143

        Table 257: Russian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-144

        Table 258: Russian 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-145

  4g. REST OF EUROPE                III-146
      A.Market Analysis             III-146
        Current & Future Analysis   III-146
        Focus on Select Markets     III-146
         Denmark  III-146
          Table 259: Penetration (%) of Select Home Appliance in
           Denmark: 2014 (includes corresponding Graph/Chart)           III-146
         Greece   III-147
          Overview of Home Appliances Market          III-147
          Air Conditioners Market   III-147
         Poland   III-147
          Polish Appliance Market - Largest in Central & Eastern Europe III-147
          Market Share Findings:    III-148
           Table 260: Polish Washing Machines Market (2013):
           Percentage Share Breakdown of Volume Sales by Leading
           Player (includes corresponding Graph/Chart)III-148

           Table 261: Polish Dishwashers Market (2013): Percentage
           Share Breakdown of Volume Sales by Leading Player
           (includes corresponding Graph/Chart)       III-148
         Portugal III-149
         Sweden   III-149
         The Netherlands            III-149
         Switzerland                III-150
         Slovakia III-150
         Turkey   III-151
          Air Conditioners - A Growing Market in Turkey                 III-151
          Export Scenario           III-152
          Competitive Scenario      III-152
           Table 262: Turkish White Goods Market by Leading Players
           (2013): Percentage Share Breakdown of Volume Sales for
           Arcelik, BSH, Vestel, Indesit, and Others (includes
           corresponding Graph/Chart)                 III-152
        Product Launches            III-153
        Strategic Corporate Developments              III-154
        Key Players                 III-154
      B.Market Analytics            III-157
        Table 263: Rest of Europe Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-157

        Table 264: Rest of Europe Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-158

        Table 265: Rest of Europe 15-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), And Room Acs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-159

        Table 266: Rest of Europe Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters, and
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-160

        Table 267: Rest of Europe Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-161

        Table 268: Rest of Europe 15-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-162

  5. ASIA-PACIFIC III-163
      A.Market Analysis             III-163
        Current & Future Analysis   III-163
        Market Overview             III-163
         Table 269: Increase in Urban Population in Major Countries
         in Asia-Pacific (in Millions) Over the Period 2012-2020P
         (includes corresponding Graph/Chart)         III-164

         Table 270: Construction Spending by Country in Asia in US$
         Billion: 2013 (includes corresponding Graph/Chart)             III-164

         Table 271: Asian Construction Market (2013): Percentage
         Breakdown of Spend by Sector (includes corresponding
         Graph/Chart)               III-165
        Rising Standards of Living Fuel Market Expansion                III-165
        Air Conditioners - A High Growth Market       III-165
      B.Market Analytics            III-166
        Table 272: Asia-Pacific Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by
        Geographic Region - China, India, South Korea and Rest of
        Asia-Pacific Markets Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2013 through 2020 (includes
        corresponding Graph/Chart)  III-166

        Table 273: Asia-Pacific Historic Review for Major Electric
        Household Appliances by Geographic Region - China, India,
        South Korea and Rest of Asia-Pacific Markets Independently
        Analyzed by Annual Sales in Thousand Units for the Years
        2006 through 2012 (includes corresponding Graph/Chart)          III-167

        Table 274: Asia-Pacific 15-Year Perspective for Major
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for China, India, South
        Korea and Rest of Asia-Pacific Markets for the Years 2006,
        2014 and 2020 (includes corresponding Graph/Chart)              III-168

        Table 275: Asia-Pacific Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-169

        Table 276: Asia-Pacific Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-170

        Table 277: Asia-Pacific 15-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), And Room Acs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-171

        Table 278: Asia-Pacific Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by
        Geographic Region - China, India, South Korea, and Rest of
        Asia-Pacific Markets Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2013 through 2020 (includes
        corresponding Graph/Chart)  III-172

        Table 279: Asia-Pacific Historic Review for Small Electric
        Household Appliances by Geographic Region - China, India,
        South Korea, and Rest of Asia-Pacific Markets Independently
        Analyzed by Annual Sales in Thousand Units for the Years
        2006 through 2012 (includes corresponding Graph/Chart)          III-173

        Table 280: Asia-Pacific 15-Year Perspective for Small
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for China, India, South
        Korea and Rest of Asia-Pacific Markets for the Years 2006,
        2014 and 2020 (includes corresponding Graph/Chart)              III-174

        Table 281: Asia-Pacific Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-175

        Table 282: Asia-Pacific Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-176

        Table 283: Asia-Pacific 15-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, and Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-177

  5a. CHINA       III-178
      A.Market Analysis             III-178
        Current & Future Analysis   III-178
        Market Overview             III-178
        Appliance Industry Evolves into an Independent Industrial
         System   III-179
        China - The Global Manufacturing Hub          III-180
        Factors Driving Growth in the Appliance MarketIII-180
         Increasing Personal IncomesIII-180
         Trendy and Sophisticated Products            III-180
         Improvement in Standard of Living            III-180
         Changing Attitudes of Customers              III-180
         Replacement Demand         III-181
         Energy Efficient AppliancesIII-181
        Small Appliances Post Sturdy Gains            III-181
        Rural Subsidy Scheme Heralds Positive Tidings for Sustained
         Market Growth              III-181
        Growing Demand for Eco-Friendly Household Appliances in China   III-181
         E-Commerce - An Emerging Trend in the Market III-182
        Product Segment Analysis    III-182
         Dishwashers to Witness Steady Growth         III-182
         Air Conditioning Market Displays Slow Growth III-183
         Microwave Ovens            III-183
          Increase in Exports of Cooktops and Ovens   III-184
         Refrigerator and Freezers  III-184
          Surge in Sales of Large Capacity Refrigerators                III-184
         Improved Sales of Washing Machines in China  III-184
         Electric Water Heaters     III-185
         Range Hoods Witness Stable Growth            III-185
         Electric Kettles           III-185
         Competitive Scenario       III-185
          Low Profitability Leads to Consolidation    III-185
          Entry of Global Majors    III-186
          Foreign Companies Reduce Prices to Gain Competitive Edge      III-186
          Government Policies Pave Way for Foreign Investment           III-186
          Manufacturers Undertake New Ventures        III-187
          Market Share Findings:    III-187
           Table 284: Chinese Air Conditioner Market (2013):
           Percentage Share Breakdown of Volume Sales by Leading
           Player - Gree, Midea, Haier, Hisense/Kelon and Others
           (includes corresponding Graph/Chart)       III-187

           Table 285: Chinese Washing Machines Market by Leading
           Players (2013): Percentage Market Share Breakdown of
           Volume Sales for Haier, Midea, Panasonic, and Others
           (includes corresponding Graph/Chart)       III-187

           Table 286: Chinese Refrigerators Market (2013):
           Percentage Share Breakdown of Volume Sales for Haier,
           Midea, Hisense Kelon, and Others (includes corresponding
           Graph/Chart)             III-188

           Table 287: Chinese Water Heaters Market (2013):
           Percentage Share Breakdown of Volume Sales by Leading
           Players - Haier, A O Smith, Midea, Macro, Vanward,
           Whirlpool, Ariston, Vatti, and Others (includes
           corresponding Graph/Chart)                 III-188
        Strategic Corporate Developments              III-189
        Select Key Players          III-189
      B.Market Analytics            III-191
        Table 288: Chinese Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-191

        Table 289: Chinese Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-192

        Table 290: Chinese 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-193

        Table 291: Chinese Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-194

        Table 292: Chinese Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-195

        Table 293: Chinese 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-196

  5b. INDIA       III-197
      A.Market Analysis             III-197
        Current & Future Analysis   III-197
        Market Overview             III-197
        More Residential Housing Units: A Boon to Home Appliances       III-198
        Consumer Durable Companies Focus on Semi-Urban Markets          III-198
        What the Future Holds in Store .              III-199
        Product Segment Analysis    III-199
         Small Household Appliances - A High Potential Market           III-199
          Demand Grows for Breakfast Appliances       III-199
           Table 294: Indian Toasters Market : Percentage Breakdown
           of Volume Sales by Leading Players - Bajaj, Philips,
           Prestige and Others (includes corresponding Graph/Chart)     III-199
          Coffee Makers Gain Rapid Popularity         III-200
          Small Appliances - A Competitive Market     III-200
          Domestic Companies Strive to Keep Pace with Multinationals    III-200
         Air Conditioner Sales Record Rapid Growth    III-201
          Room Air-Conditioners     III-201
           Table 295: Indian Room Air Conditioner Market (2012):
           Percentage Share Breakdown of Volume Sales by Leading
           Players - Voltas, LG, Samsung, Panasonic, Blue Star,
           Hitachi, and Others (includes corresponding Graph/Chart)     III-202
         Refrigerators              III-202
          Table 296: Indian Refrigerators Market (2013): Percentage
          Share Breakdown of Volume Sales by Region (includes
          corresponding Graph/Chart)III-203

          Table 297: Indian Refrigerators Market (2013): Percentage
          Share Breakdown of Volume Sales by Leading Player - LG,
          Samsung, Whirlpool, Godrej, and Others (includes
          corresponding Graph/Chart)III-203

          Table 298: Indian Direct Cooling (DC) Refrigerators Market
          by Leading Players (2011): Percentage Share Breakdown of
          Volume Sales for LG, Godrej, Videocon, Whirlpool, Samsung
          and Others (includes corresponding Graph/Chart)               III-203

          Table 299: Indian Frost Free (FF) Refrigerators Market by
          Leading Players (2011): Percentage Share Breakdown of
          Volume Sales for LG, Samsung and Others (includes
          corresponding Graph/Chart)III-204
          Manufacturers Employ Unique Strategies      III-204
          Ecofrig - A Project to Phase-out Usage of CFCs in
           Refrigerators            III-204
         Washing Machines           III-204
          Table 300: Indian Washing Machines Market (2013):
          Percentage Share Breakdown of Volume Sales by Type -
          Semi-Automatic and Fully Automatic (includes corresponding
          Graph/Chart)              III-205
          Competition               III-205
           Table 301: Indian Washing Machines Market (2013):
           Percentage Share Breakdown of Volume Sales by Leading
           Players - LG, Samsung, Whirlpool, Videocon, Godrej, and
           Others (includes corresponding Graph/Chart)III-205
          Larger Capacity Models - Gaining Popularity III-205
         Microwave Ovens            III-206
          Table 302: Indian Microwave Ovens Market by Leading
          Players (2011): Percentage Market Share Breakdown for LG,
          Samsung, Whirlpool, IFB, Onida, and Others (includes
          corresponding Graph/Chart)III-206
         Vacuum Cleaners            III-206
          Table 303: Indian Vacuum Cleaners Market (2013):
          Percentage Share Breakdown of Sales by Leading Players -
          Eureka Forbes, LG Electronics, Philips, and Others
          (includes corresponding Graph/Chart)        III-206
          Entry of Robotic Vacuum Cleaners            III-206
         Swift growth in water heaters market         III-207
          Table 304: Indian Water Heaters Market (2012): Percentage
          Share Breakdown of Value Sales by Type (includes
          corresponding Graph/Chart)III-207

          Table 305: Indian Electric Water Heaters Market (2013):
          Percentage Share Breakdown of Volume Sales by Leading
          Player - Racold, Bajaj, Venus, V Guard, A O Smith, and
          Others (includes corresponding Graph/Chart) III-207
          Solar Water Heaters MarketIII-208
         Dishwashers                III-208
          Table 306: Indian Dishwashers Market (2012): Percentage
          Share Breakdown of Volume Sales by Leading Players - IFB,
          LG, Electrolux, BSH Bosch & Siemens, Samsung, and Others
          (includes corresponding Graph/Chart)        III-208
        Food Preparation Appliances III-208
        Large Cooking Appliances    III-209
        Small Cooking Appliances    III-209
        Product Launches            III-209
        Strategic Corporate Development               III-212
        Key Players                 III-212
      B.Market Analytics            III-214
        Table 307: Indian Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-214

        Table 308: Indian Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-215

        Table 309: Indian 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-216

        Table 310: Indian Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-217

        Table 311: Indian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-218

        Table 312: Indian 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-219

  5c. SOUTH KOREA III-220
      A.Market Analysis             III-220
        Current & Future Analysis   III-220
        Dishwashers                 III-220
         Table 313: South Korean Dishwashers Market by Leading
         Players (2011): Percentage Breakdown of Volume Sales for
         Tong Yang Magic Co. Ltd, LG Corp and Others (includes
         corresponding Graph/Chart) III-220
        Robotic Vacuum Cleaners Grow in Popularity    III-220
        Product Launches            III-221
        Select Key Players          III-221
      B.Market Analytics            III-223
        Table 314: South Korean Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-223

        Table 315: South Korean Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-224

        Table 316: South Korean 15-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room Acs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-225

        Table 317: South Korean Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-226

        Table 318: South Korean Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-227

        Table 319: South Korean 15-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-228

  5d. REST OF ASIA-PACIFIC          III-229
      A.Market Analysis             III-229
        Current & Future Analysis   III-229
        Focus on Select Markets     III-229
         Hong KongIII-229
          Electric Household Appliances - An Overview III-229
          Refrigeration Appliances  III-230
          Home Laundry Appliances   III-230
          Trade Policies Influence Export Market      III-230
          Manufacturers Face Competition from Asian Counterparts        III-230
         IndonesiaIII-231
         Malaysia III-232
          Imports - A Major Source of Household Appliances              III-232
         SingaporeIII-232
          Competition               III-232
         Taiwan   III-233
         Thailand III-233
          Air Conditioners          III-233
          Key Players               III-234
         Vietnam  III-234
          Refrigerators             III-235
        Product Launches            III-235
      B.Market Analytics            III-237
        Table 320: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Major Electric Household Appliances by
        Product Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-237

        Table 321: Rest of Asia-Pacific Historic Review for Major
        Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2006 through
        2012 (includes corresponding Graph/Chart)     III-238

        Table 322: Rest of Asia-Pacific 15-Year Perspective for
        Major Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-239

        Table 323: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Small Electric Household Appliances by
        Product Segment - Blenders, Bread Makers, Broilers, Can
        Openers (Electric), Coffee Makers, Electric Knives, Food
        Choppers, Food Processors, Irons, Mixers, Toaster Ovens,
        Toasters, And Waffle Irons Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-240

        Table 324: Rest of Asia-Pacific Historic Review for Small
        Electric Household Appliances by Product Segment - Blenders,
        Bread Makers, Broilers, Can Openers (Electric), Coffee
        Makers, Electric Knives, Food Choppers, Food Processors,
        Irons, Mixers, Toaster Ovens, Toasters, And Waffle Irons
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-241

        Table 325: Rest of Asia-Pacific 15-Year Perspective for
        Small Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-242

  6. LATIN AMERICAIII-243
      A.Market Analysis             III-243
        Current & Future Analysis   III-243
      B.Market Analytics            III-244
        Table 326: Latin American Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by
        Geographic Region - Argentina, Brazil, Chile, Mexico, and
        Rest of Latin America Markets Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-244

        Table 327: Latin American Historic Review for Major Electric
        Household Appliances by Geographic Region - Argentina,
        Brazil, Chile, Mexico, and Rest of Latin America Markets
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2006 through 2012 (includes corresponding
        Graph/Chart)                III-245

        Table 328: Latin American 15-Year Perspective for Major
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for Argentina, Brazil,
        Chile, Mexico, and Rest of Latin America Markets for the
        Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-246

        Table 329: Latin American Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-247

        Table 330: Latin American Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-248

        Table 331: Latin American 15-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), And Room Acs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-249

        Table 332: Latin American Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by
        Geographic Region - Argentina, Brazil, Chile, Mexico, and
        Rest of Latin America Markets Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-250

        Table 333: Latin American Historic Review for Small Electric
        Household Appliances by Geographic Region - Argentina,
        Brazil, Chile, Mexico, and Rest of Latin America Markets
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2006 through 2012 (includes corresponding
        Graph/Chart)                III-251

        Table 334: Latin American 15-Year Perspective for Small
        Electric Household Appliances by Geographic Region -
        Percentage Breakdown of Unit Sales for Argentina, Brazil,
        Chile, Mexico, and Rest of Latin America Markets for the
        Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-252

        Table 335: Latin American Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-253

        Table 336: Latin American Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-254

        Table 337: Latin American 15-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-255

  6a. ARGENTINA   III-256
      A.Market Analysis             III-256
        Current & Future Analysis   III-256
        Market Overview             III-256
        Key Players                 III-256
      B.Market Analytics            III-257
        Table 338: Argentinean Recent Past, Current & Future
        Analysis for Major Electric Household Appliances by Product
        Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-257

        Table 339: Argentinean Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-258

        Table 340: Argentinean 15-Year Perspective for Major
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-259

        Table 341: Argentinean Recent Past, Current & Future
        Analysis for Small Electric Household Appliances by Product
        Segment - Blenders, Bread Makers, Broilers, Can Openers
        (Electric), Coffee Makers, Electric Knives, Food Choppers,
        Food Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-260

        Table 342: Argentinean Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-261

        Table 343: Argentinean 15-Year Perspective for Small
        Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-262

  6b. BRAZIL      III-263
      A.Market Analysis             III-263
        Current & Future Analysis   III-263
        Market Overview             III-263
        Growth Driving Factors      III-264
        Laundry Appliances          III-264
        Refrigeration Appliances    III-264
        Refrigeration Appliances    III-264
        Food Preparation Appliances III-264
        Distribution Network        III-265
        Whirlpool Sa - A Key Player in Brazil         III-265
      B.Market Analytics            III-266
        Table 344: Brazilian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room Acs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-266

        Table 345: Brazilian Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-267

        Table 346: Brazilian 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-268

        Table 347: Brazilian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-269

        Table 348: Brazilian Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-270

        Table 349: Brazilian 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-271

  6c. CHILE       III-272
      A.Market Analysis             III-272
        Current & Future Analysis   III-272
        Market Overview             III-272
        Consumer Profile            III-272
      B.Market Analytics            III-273
        Table 350: Chilean Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-273

        Table 351: Chilean Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-274

        Table 352: Chilean 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-275

        Table 353: Chilean Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-276

        Table 354: Chilean Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-277

        Table 355: Chilean 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-278

  6d. MEXICO      III-279
      A.Market Analysis             III-279
        Current & Future Analysis   III-279
        Market Overview             III-279
        Laundry Appliances          III-279
        Vacuum Cleaners             III-280
        Air Conditioners Market     III-280
        Dishwashers                 III-280
        Small Cooking Appliances    III-281
         Table 356: Mexican Small Cooking Appliances Market (2013):
         Percentage Share Breakdown of Volume Sales by Leading
         Player - Grupo HB PS SA de CV, Applica de Mexico, Groupe
         SEB Mexicana SA de CV, Sunbeam Mexicana SA de CV, and
         Others (includes corresponding Graph/Chart)  III-281
        Food Preparation Appliances III-281
         Table 357: Mexican Food Preparation Appliances Market
         (2013): Percentage Share Breakdown of Volume Sales by
         Leading Players - Sunbeam Mexicana SA de CV, Applica de
         Mexico, Grupo HB PS SA de CV, and Others (includes
         corresponding Graph/Chart) III-282
        Operating Environment       III-282
        Distribution Network        III-282
        EXIM Statistics             III-283
         Table 358: Mexican Exports of Household Appliances (2013):
         Percentage Breakdown of Value Exports by Destination
         Country (includes corresponding Graph/Chart) III-283

         Table 359: Mexican Exports of Household Appliances (2013):
         Percentage Breakdown of Value Exports by Product Category -
         Electric Water Heaters, Refrigerators & Freezers, Vacuum
         Cleaners & Floor Polishers, and Others (includes
         corresponding Graph/Chart) III-283
      B.Market Analytics            III-284
        Table 360: Mexican Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-284

        Table 361: Mexican Historic Review for Major Electric
        Household Appliances by Product Segment - Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-285

        Table 362: Mexican 15-Year Perspective for Major Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Dishwashers, Disposers, Dryers,
        Freezers, Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room Acs Household Appliances for
        the Years 2006, 2014 and 2020 (includes corresponding
        Graph/Chart)                III-286

        Table 363: Mexican Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment -
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, And
        Waffle Irons Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2013 through
        2020 (includes corresponding Graph/Chart)     III-287

        Table 364: Mexican Historic Review for Small Electric
        Household Appliances by Product Segment - Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances Independently Analyzed by Annual Sales in
        Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-288

        Table 365: Mexican 15-Year Perspective for Small Electric
        Household Appliances by Product Segment - Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-289

  6e. REST OF LATIN AMERICA         III-290
      A.Market Analysis             III-290
        Current & Future Analysis   III-290
        Focus on Select Latin American Markets        III-290
         Columbia III-290
         Peru     III-291
         Dominican Republic         III-291
         VenezuelaIII-291
      B.Market Analytics            III-292
        Table 366: Rest of Latin American Recent Past, Current &
        Future Analysis for Major Electric Household Appliances by
        Product Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-292

        Table 367: Rest of Latin American Historic Review for Major
        Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2006 through
        2012 (includes corresponding Graph/Chart)     III-293

        Table 368: Rest of Latin American 15-Year Perspective for
        Major Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-294

        Table 369: Rest of Latin American Recent Past, Current &
        Future Analysis for Small Electric Household Appliances by
        Product Segment - Blenders, Bread Makers, Broilers, Can
        Openers (Electric), Coffee Makers, Electric Knives, Food
        Choppers, Food Processors, Irons, Mixers, Toaster Ovens,
        Toasters, And Waffle Irons Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-295

        Table 370: Rest of Latin American Historic Review for Small
        Electric Household Appliances by Product Segment - Blenders,
        Bread Makers, Broilers, Can Openers (Electric), Coffee
        Makers, Electric Knives, Food Choppers, Food Processors,
        Irons, Mixers, Toaster Ovens, Toasters, And Waffle Irons
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-296

        Table 371: Rest of Latin American 15-Year Perspective for
        Small Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-297

  7. THE MIDDLE EAST/AFRICA         III-298
      A.Market Analysis             III-298
        Current & Future Analysis   III-298
        Retail Sales of Vacuum Cleaners Witnesses Growth in Egypt       III-298
        UAE       III-298
         Consumer Appliances Market- An Overview      III-298
         Dishwashers                III-299
         Home Laundry Appliances    III-299
         Refrigeration Appliances   III-299
         Demand for Vacuum Cleaners on Rise           III-300
         United Arab Emirates - A Major Market for Air Conditioners     III-300
        A Peek into South African Market              III-300
        Product Launches            III-301
      B.Market Analytics            III-303
        Table 372: The Middle East/Africa Recent Past, Current &
        Future Analysis for Major Electric Household Appliances by
        Product Segment - Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), and Room ACs Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-303

        Table 373: The Middle East/Africa Historic Review for Major
        Electric Household Appliances by Product Segment -
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), and
        Room ACs Household Appliances Independently Analyzed by
        Annual Sales in Thousand Units for the Years 2006 through
        2012 (includes corresponding Graph/Chart)     III-304

        Table 374: The Middle East/Africa 15-Year Perspective for
        Major Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), and Room ACs Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-305

        Table 375: The Middle East/Africa Recent Past, Current &
        Future Analysis for Small Electric Household Appliances by
        Product Segment - Blenders, Bread Makers, Broilers, Can
        Openers (Electric), Coffee Makers, Electric Knives, Food
        Choppers, Food Processors, Irons, Mixers, Toaster Ovens,
        Toasters, And Waffle Irons Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2013 through 2020 (includes corresponding
        Graph/Chart)                III-306

        Table 376: The Middle East/Africa Historic Review for Small
        Electric Household Appliances by Product Segment - Blenders,
        Bread Makers, Broilers, Can Openers (Electric), Coffee
        Makers, Electric Knives, Food Choppers, Food Processors,
        Irons, Mixers, Toaster Ovens, Toasters, And Waffle Irons
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2006 through 2012 (includes
        corresponding Graph/Chart)  III-307

        Table 377: The Middle East/Africa 15-Year Perspective for
        Small Electric Household Appliances by Product Segment -
        Percentage Breakdown of Unit Sales for Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, And Waffle Irons Household
        Appliances for the Years 2006, 2014 and 2020 (includes
        corresponding Graph/Chart)  III-308


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 227 (including Divisions/Subsidiaries - 318)

     The United States (60)
     Canada (6)
     Japan (10)
     Europe (138)
     - France (7)
     - Germany (22)
     - The United Kingdom (27)
     - Italy (30)
     - Spain (6)
     - Rest of Europe (46)
     Asia-Pacific (Excluding Japan) (89)
     Latin America (9)
     Africa (4)
     Middle East (2)
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Nov 21, 2014
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