Automotive Night Vision Systems Market Trends

Automotive Night Vision Systems (ANVS) - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Nov 18, 2015, 156 Pages
US$4,500.00
GIA-MCP7663

Automotive Night Vision Systems Market Trends, Drivers & Projections

The global market for Automotive Night Vision Systems (NVS) is projected to reach US$2.3 billion by 2020, driven by the growing focus on improving vehicle safety, especially technologies that supplement the driver's visual field. The growth in the market is also driven by increasing consumer willingness to pay for vehicle safety, against a backdrop of growing awareness and improved understanding of the value and importance of vehicle safety features. Automotive NVS is emerging as the perfect lever for competitive differentiation with auto OEMs promoting the technology as a desirable feature in a car. Europe represents the largest market worldwide. As the largest market for automobiles, both in terms of sales and production, Asia-Pacific ranks as the fastest growing market with a CAGR of 16.9% over the analysis period. The growth in the market is led by steady economic growth, improving standard of living, growing per capita ownership of cars, and development of road infrastructure.

This report analyzes the worldwide markets for Automotive Night Vision Systems (ANVS) in US$ Thousand and Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 35 companies including many key and niche players such as -

Audi AG
Bayerische Motoren Werke AG
Daimler AG
Autoliv Inc.
Bendix Commercial Vehicle Systems

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      The Changing Face of the Automotive Industry: A Prelude           II-1
       Table 1: Emerging Dominance of OEMs From Developing Countries
       in the Global Automotive Manufacturing Market (2012 & 2025P):
       Percentage Share Breakdown of Number of OEMs by Origin - OEMs
       from Developed Automotive Markets & OEMs from Emerging
       Automotive Markets (includes corresponding Graph/Chart)          II-2

       Table 2: Emerging Dominance of OEMs From Developing Countries
       in the Global Passenger Car Market (2012 & 2025P): Percentage
       Share Breakdown of Regional & Foreign OEMs by Region/Country
       (includes corresponding Graph/Chart)                             II-3
      Automotive Industry Focuses Hard on Road Safety - Welcomes
       Multitude of Safety Systems in New Age Automobiles               II-3
      With Night Time Road Accidents on the Rise - Night Vision
       Systems Becomes a Key Safety Feature for Automobiles             II-4
       Table 3: High Night-time Death Rates Suggest the Need for
       Automotive Night Vision Systems - Percentage Breakdown of
       Pedestrian Fatalities by Time of Day (includes corresponding
       Graph/Chart)                                                     II-5
      2007-09 Recession Marks the Beginning of a Long Drawn Period
       of Volatility & Change in the Automotive Industry                II-6
       Slowdown of Auto Industry During 2007-2009                       II-6
       How the Auto Industry Recovered in 2010 & What Prevented its
        Full Recovery in Post Recession Period                          II-6
       Mixed Bag of Opportunities & Challenges Await Auto Industry
        in Short to Medium Term Period                                  II-7
      Implications of the Volatile Economic Conditions & Wavering
       Auto Industry on Automotive NVS Market                           II-9
      Marginal Growth in Auto Production Volumes to Sustain Demand
       for NVS in Short to Medium Term                                  II-10
       Table 4: Growing Production of Automobiles Offers a Fertile
       Environment for the Growth of Night Vision Systems in the OEM
       Market: Breakdown of Global Production of Passenger Cars (In
       000 Units) by Geographic Region for the Years 2015 & 2020
       (includes corresponding Graph/Chart)                             II-11

       Table 5: Falling Gasoline Prices to Boost Automobile Sales
       and Generate Potential Opportunities for Night Vision
       Systems: World Comparative Analysis of Gasoline Prices (In
       US$) Per Gallon by Select Country for September 2015 &
       September 2014 (includes corresponding Graph/Chart)              II-12
      Asia Led By China Still Remains Fastest Growing Regional
       Market for NVS                                                   II-12
       China: Still a Dominant Force in the Global Auto Industry        II-13
      Market Outlook                                                    II-13

  2. KEY MARKET TRENDS, GROWTH DRIVERS & ISSUES                         II-14
      OEMs Focus on Big Bang Disruptive Technologies to Gain
       Traction in a Lethargic Market - Augurs Well for NVS             II-14
      Need to Achieve Competitive Differentiation in an Increasingly
       Tough & Competitive Market to Drive Integration of NVS in New
        Automobiles                                                     II-14
       Table 6: Robustly Growing Market for Advanced Driver
       Assistance Systems (ADAS) As a Measure of Growing Interest in
       Safety Technologies, Spells Opportunities for Automotive
       Night Vision Systems: Global Market for ADAS (In US$ Billion)
       for the Years 2013, 2015 & 2020 (includes corresponding
       Graph/Chart)                                                     II-15

       Table 7: R&D Spending (US$ Billion) of Select Automotive
       Manufacturers for 2014 (includes corresponding Graph/Chart)      II-16
      Global Auto Majors Lead the Adoptive Curve                        II-16
       Currently Available Automotive Night Vision Systems in Select
        Vehicles                                                        II-17
      Government Initiatives Support Growth in Automotive Night
       Vision Systems Market                                            II-17
       New Car Assessment Program (NCAP) in Select Regions/Countries    II-18
      Technology Advancements to Boost Future Market Prospects          II-18
       Automatic Pedestrian Detection: A Value Added Feature            II-18
       Innovation in Human-Machine Interface Poised to Benefit
        Market Acceptance                                               II-19
       FIR Vs NIR: The Better Technology                                II-19
       Uncooled Infrared Imaging Ignites Interest                       II-20
      High Costs Limit NVS Integration Mostly to High-End Car Segment   II-20
       Table 8: Global Night Vision Systems Market (2012, 2015, 2020 & 
       2025): Percentage Share Breakdown of Market Penetration in
       Light Vehicles by Region (includes corresponding Graph/Chart)    II-21
      Cost Reductions - The Need of the Hour                            II-22
       Falling Costs of Thermal Imaging Technologies to Benefit the
        Market                                                          II-22
       Can OLED Breakthrough Bring Down the Prices of Night Vision
        Systems?                                                        II-22
       Autoliv Introduces New Low Cost Night Vision System for
        Volume Productions                                              II-22
       Sensor Fusion - A Novel Approach to NVS Promises Lower
        Prices, Improves Market Prospects                               II-23

  3. PRODUCT OVERVIEW                                                   II-24
      Automotive Night Vision Systems (NVS): A Definition               II-24
       Working Hypothesis                                               II-24
       The Need for Night Vision Systems                                II-24
      Risks Associated with Night Vision Systems                        II-25
      Types of Night Vision Systems                                     II-25
       Active Infrared Systems                                          II-25
       Passive Infrared Systems                                         II-25
      Technologies Associated with Night Vision System                  II-25
       Near Infrared (NIR)                                              II-25
       Far Infrared (FIR)                                               II-25
      Types of Display                                                  II-26
       Head up displays (HUD)                                           II-26
       Head Down displays (HDD)                                         II-26

  4. PRODUCT INTRODUCTION/INNOVATIONS                                   II-27
      Ford Debuts Night Vision in Headlight Systems                     II-27
      Cadillac CTG to Feature Autoliv’s Night Vision System             II-27
      Osram Opto Semiconductors Partners Advanced Vision Systems to
       Design Novel Night Vision Camera                                 II-27
      FLIR Introduces Novel Thermal Night Vision System                 II-27
      BMW to Add Animal Detection to Night Vision Functions             II-27
      Autoliv Expands Night Vision Functions to Include Animal
       Detection                                                        II-27

  5. FOCUS ON SELECT PLAYERS                                            II-28
      OEM Auto Majors                                                   II-28
       Audi AG (Germany)                                                II-28
       Bayerische Motoren Werke AG (Germany)                            II-28
       Daimler AG (Germany)                                             II-28
      System & Component Manufacturers                                  II-29
       Autoliv Inc. (Sweden)                                            II-29
       Bendix Commercial Vehicle Systems (US)                           II-29
       Continental Automotive GmbH (Germany)                            II-29
       Delphi Automotive PLC (UK)                                       II-30
       Denso Corporation (Japan)                                        II-30
       FLIR Systems Inc (US)                                            II-31
       HELLA KGaA Hueck & Co. (Germany)                                 II-31
       Magna International Inc. (Canada)                                II-31
       Melexis Microelectronic Integrated Systems N.V. (Belgium)        II-32
       Protruly (Hong Kong) Electronics Co., Limited (China)            II-32
       Robert Bosch GmbH (Germany)                                      II-32
       OmniVision Technologies Inc (US)                                 II-33
       Sirica Corp (Israel)                                             II-33

  6. GLOBAL MARKET PERSPECTIVE                                          II-34
      By Value                                                          II-34
       Table 9: World Recent Past, Current & Future Analysis for
       Automotive Night Vision Systems By Geographic Region - US,
       Canada, Japan, Europe, Asia-Pacific and Rest of World Markets
       Independently Analyzed with Annual Sales in US$ Thousands for
       Years 2013 through 2020 (includes corresponding Graph/Chart)     II-34

       Table 10: World 8-Year Perspective for Automotive Night
       Vision Systems by Geographic Region - Percentage Breakdown of
       Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific and
       Rest of World Markets for Years 2013, 2015, and 2020
       (includes corresponding Graph/Chart)                             II-35
      By Volume                                                         II-36
       Table 11: World Recent Past, Current & Future Analysis for
       Automotive Night Vision Systems by Geographic Region - US,
       Canada, Japan, Europe, Asia-Pacific and Rest of World Markets
       Independently Analyzed with Annual Installations in Units for
       Years 2013 through 2020 (includes corresponding Graph/Chart)     II-36

       Table 12: World 8-Year Perspective for Automotive Night
       Vision Systems by Geographic Region - Percentage Breakdown of
       Unit Installations for US, Canada, Japan, Europe,
       Asia-Pacific and Rest of World Markets for Years 2013, 2015,
       and 2020 (includes corresponding Graph/Chart)                    II-37


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        Fiscal Cliff, Debt Ceiling & the US Automotive Industry         III-1
        Structural Changes in Consumer Wealth & Spending Creates
         Long-Term Challenges to Growth                                 III-2
        Outlook for the Domestic Automotive Industry & Implications
         for Automotive NVS                                             III-3
        Product Launches                                                III-4
        Select Players                                                  III-4
      B.Market Analytics                                                III-6
        By Value                                                        III-6
         Table 13: US Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Sales in US$ Thousands for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-6
        By Volume                                                       III-7
         Table 14: US Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Installations in Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-7

  2. CANADA                                                             III-8
      A.Market Analysis                                                 III-8
        Outlook                                                         III-8
        Magna International Inc. - A Key Player                         III-8
      B.Market Analytics                                                III-9
        By Value                                                        III-9
         Table 15: Canadian Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Sales in US$ Thousands for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-9
        By Volume                                                       III-10
         Table 16: Canadian Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Installations in Units for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-10

  3. JAPAN                                                              III-11
      A.Market Analysis                                                 III-11
        Outlook                                                         III-11
        Outlook
      B.Market Analytics                                                III-12
        By Value                                                        III-12
         Table 17: Japanese Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Sales in US$ Thousands for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-12
        By Volume                                                       III-13
         Table 18: Japanese Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Installations in Units for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-13

  4. EUROPE                                                             III-14
      A.Market Analysis                                                 III-14
        Outlook                                                         III-14
        European Debt Crisis & the Automotive Industry                  III-14
         The Crisis Identified                                          III-14
         EU Debt Crisis Remains on Shaky Ground                         III-14
         How the EU Auto Industry Reacted to the Negative Shocks of
          the Sovereign Debt Crisis                                     III-15
         Outlook for the Domestic Auto Industry & Implications for
          Automotive Night Vision Systems Market                        III-16
      B.Market Analytics                                                III-18
        By Value                                                        III-18
         Table 19: European Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems by Geographic Region -
         France, Germany, Italy, UK, Spain, Russia, and Rest of
         Europe Markets Independently Analyzed with Annual Sales in
         US$ Thousands for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-18

         Table 20: European 8-Year Perspective for Automotive Night
         Vision Systems By Geographic Region - Percentage Breakdown
         of Dollar Sales for France, Germany, Italy, UK, Spain,
         Russia, and Rest of Europe Markets for Years 2013, 2015,
         and 2020 (includes corresponding Graph/Chart)                  III-19
        By Volume                                                       III-20
         Table 21: European Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems by Geographic Region -
         France, Germany, Italy, UK, Spain, Russia, and Rest of
         Europe Markets Independently Analyzed with Annual
         Installations in Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-20

         Table 22: European 8-Year Perspective for Automotive Night
         Vision Systems By Geographic Region - Percentage Breakdown
         of Unit Installations for France, Germany, Italy, UK,
         Spain, Russia, and Rest of Europe Markets for Years 2013,
         2015, and 2020 (includes corresponding Graph/Chart)            III-21

  4a. FRANCE                                                            III-22
      A.Market Analysis                                                 III-22
        Outlook                                                         III-22
      B.Market Analytics                                                III-22
        By Value                                                        III-22
         Table 23: French Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Sales in US$ Thousands for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-22
        By Volume                                                       III-23
         Table 24: French Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Installations in Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-23

  4b. GERMANY                                                           III-24
      A.Market Analysis                                                 III-24
        Outlook                                                         III-24
        Product Launch                                                  III-24
        Select Players                                                  III-24
      B.Market Analytics                                                III-27
        By Value                                                        III-27
         Table 25: German Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Sales in US$ Thousands for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-27
        By Volume                                                       III-28
         Table 26: German Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Installations in Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-28

  4c. ITALY                                                             III-29
      A.Market Analysis                                                 III-29
        Outlook                                                         III-29
      B.Market Analytics                                                III-29
        By Value                                                        III-29
         Table 27: Italian Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Sales in US$ Thousands for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-29
        By Volume                                                       III-30
         Table 28: Italian Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Installations in Units for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-30

  4d. THE UNITED KINGDOM                                                III-31
      A.Market Analysis                                                 III-31
        Outlook                                                         III-31
        Delphi Automotive PLC - A Key Player                            III-31
      B.Market Analytics                                                III-32
        By Value                                                        III-32
         Table 29: UK Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Sales in US$ Thousands for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-32
        By Volume                                                       III-33
         Table 30: UK Recent Past, Current & Future Analysis for
         Automotive Night Vision Systems Independently Analyzed with
         Annual Installations in Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-33

  4e. SPAIN                                                             III-34
      A.Market Analysis                                                 III-34
        Outlook                                                         III-34
      B.Market Analytics                                                III-34
        By Value                                                        III-34
         Table 31: Spanish Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Sales in US$ Thousands for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-34
        By Volume                                                       III-35
         Table 32: Spanish Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Installations in Units for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-35

  4f. RUSSIA                                                            III-36
      A.Market Analysis                                                 III-36
        Outlook                                                         III-36
      B.Market Analytics                                                III-36
        By Value                                                        III-36
         Table 33: Russian Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Sales in US$ Thousands for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-36
        By Volume                                                       III-37
         Table 34: Russian Recent Past, Current & Future Analysis
         for Automotive Night Vision Systems Independently Analyzed
         with Annual Installations in Units for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      III-37

  4g. REST OF EUROPE                                                    III-38
      A.Market Analysis                                                 III-38
        Outlook                                                         III-38
        Key Players                                                     III-38
      B.Market Analytics                                                III-39
        By Value                                                        III-39
         Table 35: Rest of Europe Recent Past, Current & Future
         Analysis for Automotive Night Vision Systems Independently
         Analyzed with Annual Sales in US$ Thousands for Years 2013
         through 2020 (includes corresponding Graph/Chart)              III-39
        By Volume                                                       III-40
         Table 36: Rest of Europe Recent Past, Current & Future
         Analysis for Automotive Night Vision Systems Independently
         Analyzed with Annual Installations in Units for Years 2013
         through 2020 (includes corresponding Graph/Chart)              III-40

  5. ASIA-PACIFIC                                                       III-41
      A.Market Analysis                                                 III-41
        Outlook                                                         III-41
        Despite Slowing of Chinese Economy, Asia-Pacific Continues
         to Remain a Major Market for Automobiles & for Automotive
          NVS                                                           III-41
        Product Launch                                                  III-42
      B.Market Analytics                                                III-43
        By Value                                                        III-43
         Table 37: Asia-Pacific Recent Past, Current & Future
         Analysis for Automotive Night Vision Systems Independently
         Analyzed with Annual Sales in US$ Thousands for Years 2013
         through 2020 (includes corresponding Graph/Chart)              III-43
        By Volume                                                       III-44
         Table 38: Asia-Pacific Recent Past, Current & Future
         Analysis for Automotive Night Vision Systems Independently
         Analyzed with Annual Installations in Units for Years 2013
         through 2020 (includes corresponding Graph/Chart)              III-44

  6. REST OF WORLD                                                      III-45
      A.Market Analysis                                                 III-45
        Outlook                                                         III-45
        Sirica Corp - A Key Regional Player                             III-45
      B.Market Analytics                                                III-46
        By Value                                                        III-46
         Table 39: Rest of World Recent Past, Current & Future
         Analysis for Automotive Night Vision Systems Independently
         Analyzed with Annual Sales in US$ Thousands for Years 2013
         through 2020 (includes corresponding Graph/Chart)              III-46
        By Volume                                                       III-47
         Table 40: Rest of World Recent Past, Current & Future
         Analysis for Automotive Night Vision Systems Independently
         Analyzed with Annual Installations in Units for Years 2013
         through 2020 (includes corresponding Graph/Chart)              III-47


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 35 (including Divisions/Subsidiaries - 39)

     The United States (9)
     Canada (1)
     Japan (6)
     Europe (17)
     - Germany (10)
     - The United Kingdom (2)
     - Rest of Europe (5)
     Asia-Pacific (Excluding Japan) (2)
     Middle East (4)
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