This IDC Survey presents findings from IDC's recent consumer surveys on the TV services, wireless, Internet, and OTT video markets in Canada. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, Internet, and OTT video service markets; consumer plans for these services; and new end-user behaviors and intentions.
Results presented and discussed show satisfaction and recommendation of Canadian consumers with respect to their TV, wireless, Internet, and OTT service providers; factors impacting their service/subscription plan choices; future plans for their respective services; subscriber preferences and use of key services within their subscription (including data sharing, TV Everywhere services, etc.); the use of streaming video services (both subscription and transactional); and preferred device based on the type of activity. Cuts by various demographic factors (age group, region, and others) are shown where relevant.
TELUS Corporation, Shaw Communications Inc., WIND Mobile Corporation, Videotron Ltd., KOODO Mobile, Rogers Communications Inc., Bell Canada, Cogeco Cable Inc., SaskTel International, Eastlink Cable Systems