This IDC Survey presents findings from IDC's recent consumer surveys on the TV services, wireless, Internet, and OTT video markets in Canada. This Survey is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, and OTT video service market in 2017; consumer plans for these services; and new end-user behaviors and intentions.
The results presented and discussed show satisfaction and recommendation of Canadians consumers with respect to their TV, wireless, and internet service providers; the key factors that are impacting their service and subscription plan choices; and the future plans for the services. The results also home in on internet activities done by Canadian consumers across devices, as well as the use of streaming video service and 4K TVs. Finally, this Survey provides insight as to average prices for both wireline and wireless services as well as bundles. Cuts by various demographic factors (age group, region, and others) are shown where relevant.Companies Covered
TELUS Corporation, Shaw Communications Inc., Videotron Ltd., Rogers Communications Inc., Bell Canada, Cogeco Communications Inc., Eastlink Cable Systems