This presentation presents findings from IDC's recent consumer surveys on the TV services and OTT video markets in Canada. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV and OTT video service markets, consumer plans for these services, and new end-user behaviours.
Results presented and discussed show satisfaction and recommendation by TV service providers, factors impacting TV service plans, future plan for TV services, TV subscriber preferences and use of key services within their subscription (including TV Everywhere services), use of streaming video services (both subscription and transactional), and uptake of networked entertainment across devices. Cuts by various demographic factors (age group, region, and others) are shown where relevant.
Videotron Ltd., Shaw Communications Inc., Cogeco Inc., TELUS Corporation, Rogers Communications Inc., Bell Canada, Eastlink Cable Systems