Country Reports

Counsumer Electronics Reports by Country

US$1,295.00
Date of Publication: Sep 30, 2015
Taiwanese consumers are eager to get their hands on the latest gadgets and devices, making it one of the more mature consumer electronic markets in the region. Taiwan is characterised by high penetration rates for all core consumer electronic device categories, meaning growth rates will underperform emerging markets elsewhere in the region. However, we have a positive outlook for the consumer electronics market, with consumer spending high and the launch of 4G services driving higher demands for new devices. There is, however, the possibility that the Taiwanese dollar is exposed to economic slowdown originating in China and could constrain domestic discretionary spending.

US$1,295.00
Date of Publication: Oct 27, 2015
A stronger economic outlook for 2015 from our Country Risk team for Argentina, including slower peso depreciation, resulted in an upgrade to the consumer electronics devices spending outlook for 2015 in the Q4 15 update. However, we expect the market to again be disrupted by significant peso depreciation against the US dollar in 2016, which will have the most severe impact on the PC and AV segments, extending the run of handset spending outperformance. We believe the outlook for Argentina is stronger over the medium term, particularly from 2017- 2019. Areas of growth we identify include smartphones, tablets, hybrid notebooks and smart TVs. However, we highlight there is considerable downside risk with Argentina vulnerable to external shocks should the global economic climate become more hostile.

US$1,295.00
Date of Publication: Sep 30, 2015
We expect the Malaysian consumer electronics market will contract in US dollar terms in 2015 due to ringgit depreciation exacerbating existing market trends such as the smartphone and tablet slowdown after the initial rapid diffusion of ownership. However, from 2016 we expect relatively strong growth to return as declining device prices combine d with strong economic performance , particularly broad basedincomes growth , once again become the dominant trend.

US$1,295.00
Date of Publication: Oct 27, 2015
We expect the consumer electronics market will return to growth in 2015, but baht depreciation against the US dollar will continue to be a drag on growth through deferred purchases and substitution for lower cost models as Thai household purchasing power is eroded in global markets. Nonetheless 2015 will see stronger performance than 2014 when growth across segments was uneven in a climate of political uncertainty and baht depreciation.

US$1,295.00
Date of Publication: Sep 29, 2015
Hong Kong 's consumer electronics market has diminished growth prospects due to the maturity of the market; however, it will continue to be lucrative for vendors due to high incomes and a tech-literate population. Spending growth on consumer electronics devices slowed in 2012 and 2013 due to a combination of a weaker economic environment, price erosion and high penetration of devices in key markets. Growth was lacklustre in 2014 due to a decline in tablet volumes and a far smaller contribution from smartphone sales to overall growth compared to previous years. This is a relatively unique set of market trends, with Hong Kong one of the first global markets to reach tablet and smartphone maturity, and could be represent ative of challenges for vendors in other markets in 2015 and beyond.

US$1,295.00
Date of Publication: Sep 30, 2015
India's status as a large emerging market that is making progress on the policy environment for a range of sectors, combined with its late developer status in terms of consumer electronics device adoption rates, means we expect it to be a regional outperformer over the medium term. We expect the market to remain on a strong growth trajectory 2015- 2019 , with particularlyrobust demand growth for computer hardware and handsets expected. We forecast the total consumer electronics spend in India will increase by 6.7 % in US dollar terms in 2015 to USD 69.4bn, and then reach USD 90.3 bn in 2019.

US$1,295.00
Date of Publication: Sep 23, 2015
After the serious disruption of 2015 BMI expects a gradual recovery to begin in 2016 with rouble stabilisation, before an acceleration in growth in 2017, but total demand in 2019 is forecast to still be 34.2% below the 2012 peak in US dollar terms. In this perspective, it is to be expected that heightened price sensitivity will increase the share of sales captured by local low cost vendors such as Yota Devices, Explay and FLY, which all made major inroads in terms of market share in 2013 and 2014 and look set to capitalise on wider economic trends over the medium term.