Embedded Multimedia Card (eMMC) - Global Strategic Business Report

Embedded Multimedia Card (eMMC) - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Apr 10, 2015, 166 Pages
US$4,950.00
GIA-MCP7787

This report analyzes the worldwide markets for Embedded Multi Media Card (eMMC) in Thousand Units by the following End-Use Application Areas: Automobiles, Mobile Phones, Tablets, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 20 companies including many key and niche players such as -

Greenliant Systems, Ltd.
Kingston Technology Corporation
Micron Technology, Inc.
Phison Electronics Corporation
SK Hynix Inc.

More information can be obtained upon the request of sample pages.


TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      An Introductory Prelude                                           II-1
      eMMC: The Mainstream Flash Memory for Mobile Devices              II-1
       Table 1: Global Flash Memory Market (2014): Percentage
       Breakdown of Consumption by Device Type(includes
       corresponding Graph/Chart)                                       II-2

       Table 2: Global Mobile Handset Flash Memory Market (2014):
       Percentage Breakdown of Unit Sales by Memory Type (includes
       corresponding Graph/Chart)                                       II-2

       Table 3: Global eMMC Market (2012 & 2014): Percentage
       Breakdown of Unit Shipments by Memory Densities (includes
       corresponding Graph/Chart)                                       II-3
      Explosive Proliferation of Smartphones Widens Market
       Opportunity for eMMC                                             II-3
       Opportunity Indicator                                            II-4
        Table 4: Global Smartphones Market (2014 & 2020): Sales
        Breakdown in Thousand Units by Geographic Region (includes
        corresponding Graph/Chart)                                      II-4

        Table 5: Global Smartphones Market: CAGR Ranking Over
        2014-2020 by Major Countries for US, Canada, Japan, France,
        Germany, Italy, UK, Russia, China, India, and Brazil
        (includes corresponding Graph/Chart)                            II-5

        Table 6: Global Mobile Phones Market (2010-2016): Percentage
        Breakdown of Shipments by Feature Phones and Smartphones
        (includes corresponding Graph/Chart)                            II-5

        Table 7: Average Selling Price of Smartphones in US$ for
        2010, 2012 & 2014 (includes corresponding Graph/Chart)          II-6

        Table 8: Global Smartphone Market: Average Storage Capacity
        in Gigabytes for the Years 2010 & 2015 (includes
        corresponding Graph/Chart)                                      II-6
      Growing Demand for Sleeker & Thinner Mobiles Benefits eMMC        II-6
      Proliferation of Mobile Internet Gives a Fillip to eMMC Market    II-7
       Key Statistical Findings                                         II-8
        Table 9: Global Mobile Telecommunications Market (2014):
        Mobile Cellular Subscriptions and Active Mobile Broadband
        Subscriptions by Region for The Americas, Europe, CIS
        Countries, Asia-Pacific, The Middle East, and Africa            II-8

        Table 10: Monthly Mobile Data Traffic (in MB) for
        Smartphones, Mobile PCs and Tablets (2014 & 2020) (includes
        corresponding Graph/Chart)                                      II-8

        Table 11: Percentage Breakdown of Mobile Data Consumption in
        Smartphones by Application for the Year 2014 (includes
        corresponding Graph/Chart)                                      II-9

        Table 12: Percentage Breakdown of Mobile Data Consumption in
        Tablets by Application for the Year 2014 (includes
        corresponding Graph/Chart)                                      II-9
      LTE: A Key Driver of Mobile Data Traffic & the Need for Data
       Storage                                                          II-9
       Opportunity Indicators                                           II-10
        Table 13: World Market for Mobile Handsets by Technology -
        Percentage Breakdown of Annual Sales Volume for 2G, 2.5G,
        3G, 3.5G, and 3.9G/4G Enabled Handsets for Years 2013 & 2015
        (includes corresponding Graph/Chart)                            II-10

        Table 14: Global LTE Devices Market: Percentage Breakdown of
        Unit Shipments by Geographic Region for years 2013 and 2015
        (includes corresponding Graph/Chart)                            II-11

        Table 15: Global LTE Devices Market (2013 & 2015):
        Percentage Breakdown of Volume Shipments by Device Type
        (includes corresponding Graph/Chart)                            II-12

        Table 16: Leading Players in the Global LTE Smartphones
        Market (2014): Percentage Breakdown of Volume Shipments for
        apple, LG, Samsung, Sony and Others (includes corresponding
        Graph/Chart)                                                    II-12
      Rapid Proliferation of the Android Platform Spurs Growth          II-13
       Table 17: Global Mobile OS Market (2014 & 2020): Percentage
       Breakdown of Unit Sales by Operating System (includes
       corresponding Graph/Chart)                                       II-14
      Preloaded Applications Drive Demand for Higher Storage
       Capacity in Smartphones                                          II-14
      Increasing Adoption of Tablets Drives Developments in eMMC Market II-15
      Expanding Applications to Benefit the Market                      II-15
      Automotive Industry: An Emerging Application Area                 II-16
       Table 18: Increasing Electronic Content in Automobiles: A
       Comparative Analysis of Electronic Component & Software Value
       As a Percentage of Total Vehicle Value for Years 1975, 2000 &
       2012 (includes corresponding Graph/Chart)                        II-17
      eMMC Eats into SD Cards’ Market Share                             II-18
       Table 19: Global Mobile Storage Devices Market (2013 & 2015):
       Percentage Breakdown of Unit Shipments by Storage Device Type
       for SD Cards & eMMC (includes corresponding Graph/Chart)         II-18
      Updated v5.1 Specification Extends the Proficiency of the eMMC
       System                                                           II-19
      Emergence of Universal Flash Storage (UFS): A Threat to Reckon
       With                                                             II-19
       eMMC Vs. UFS: A Comparative Analysis                             II-20
       Growing Image of UFS as the New Generation Mobile Device
        Storage Bothers eMMC                                            II-20
       eMMC to Focus on Low to Medium-Priced Smartphones Amid
        Looming Threat from UFS in High-End Segment                     II-21
       Early Stage Status of UFS to Help eMMC Keep Growth Intact in
        the Near-Term                                                   II-22
      Market Share Analysis                                             II-22
       Table 20: Leading Players in the Global eMMC/eMCP Market
       (2014): Percentage Breakdown of Dollar Sales for Kingston,
       Micron, Samsung Electronics, SanDisk, SK Hynix, Toshiba and
       Others (includes corresponding Graph/Chart)                      II-22
      Market Outlook                                                    II-22

  2. PRODUCT OVERVIEW                                                   II-23
      Embedded Multimedia Card (eMMC): A Definition                     II-23
      Characteristics of eMMC                                           II-23
      eMMC Packets and Responses                                        II-24
      eMMC Standards                                                    II-24
       eMMC Specifications at a Glance                                  II-25
      End Use Applications                                              II-26

  3. PRODUCT INNOVATIONS/INTRODUCTIONS                                  II-27
      Silicon Motion Technology Rolls Out Ultra-High Performance
       SATA 6Gb/s FerriSSD® and Single-Package Ferri-eMMC™ Embedded
        Memory Solutions                                                II-27
      Micron Technology Unveils e•MMC 5.0 Memory for Automotive
       Storage Applications                                             II-27
      Toshiba America Electronic Launches New Class of e-MMC™
       Embedded NAND Flash Memory Products                              II-27
      Spansion Unveils New Family of Industrial-Grade e.MMC NAND
       Memory Products                                                  II-27
      Arasan Chip Systems Unveils eMMC v5.0 Total IP Solution           II-27
      Micron Technology Launches 128-Gigabit NAND Flash Memory Device   II-28
      SanDisk Announces iNAND Extreme™ EFD’s Support for NVIDIA®
       Tegra 4-based Tablet Reference Designs                           II-28
      Arasan Chip Systems to Upgrade Devices to Support e-MMC 5.0
       Specification                                                    II-28
      SanDisk Launches High-End eMMC Cards                              II-28
      Micron Technology Introduces e-MMC Solutions for Automotive
       Industry                                                         II-28
      SanDisk Unveils 128-Gigabit NAND Flash Memory Chip                II-28
      SanDisk to Fabricate iNAND Ultra Devices with 19nm Process
       Technology                                                       II-29
      Toshiba Unveils 19nm Generation 128GB NAND Flash Chip             II-29
      Samsung Launches New Flash-Friendly File-System                   II-29
      Transcend Introduces eMMC Solution                                II-29
      Samsung Electronics Commences Production of High Density eMMC
       Pro Cards                                                        II-29

  4. RECENT INDUSTRY ACTIVITY                                           II-30
      Greenliant Systems Commences Production of eMMC NANDrive™ SSDs    II-30
      LFoundry to Acquire Italy-Based Manufacturing Plant of Micron
       Technology                                                       II-30
      Samsung Commences Mass Production of eMMC PRO 5.0 Chips           II-30
      Samsung Electronics Takes Over NVELO                              II-30
      SK Hynix to Takeover Link_A_Media Devices                         II-30

  5. FOCUS ON SELECT PLAYERS                                            II-31
      Greenliant Systems, Ltd. (US)                                     II-31
      Kingston Technology Corporation (US)                              II-31
      Micron Technology, Inc. (US)                                      II-31
      Phison Electronics Corporation (Taiwan)                           II-32
      SK Hynix Inc. (South Korea)                                       II-32
      Samsung Electronics (South Korea)                                 II-32
      SanDisk Corporation (USA)                                         II-33
      Silicon Motion Technology Corp. (Taiwan)                          II-33
      Toshiba America Electronic Components, Inc. (US)                  II-34

  6. GLOBAL MARKET PERSPECTIVE                                          II-35
      Table 21: Global Recent Past, Current & Future Analysis for
      eMMC by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, and Rest of World Markets Independently Analyzed
      with Unit Shipments in Thousands for Years 2014 through 2020
      (includes corresponding Graph/Chart)                              II-35

      Table 22: Global Historic Review for eMMC by Geographic Region - 
      US, Canada, Japan, Europe, Asia-Pacific, and Rest of World
      Markets Independently Analyzed with Unit Shipments in
      Thousands for Years 2010 through 2013 (includes corresponding
      Graph/Chart)                                                      II-36

      Table 23: Global 11-Year Perspective for eMMC by Geographic
      Region - Percentage Share Breakdown of Unit Shipments for US,
      Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets
      for Years 2010, 2015 & 2020 (includes corresponding
      Graph/Chart)                                                      II-37

      Table 24: Global Recent Past, Current & Future Analysis for
      eMMC in Automobiles by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific, and Rest of World Markets Independently
      Analyzed with Unit Shipments in Thousands for Years 2014
      through 2020 (includes corresponding Graph/Chart)                 II-38

      Table 25: Global Historic Review for eMMC in Automobiles by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
      and Rest of World Markets Independently Analyzed with Unit
      Shipments in Thousands for Years 2010 through 2013 (includes
      corresponding Graph/Chart)                                        II-39

      Table 26: Global 11-Year Perspective for eMMC in Automobiles
      by Geographic Region - Percentage Share Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
      Rest of World Markets for Years 2010, 2015 & 2020 (includes
      corresponding Graph/Chart)                                        II-40

      Table 27: Global Recent Past, Current & Future Analysis for
      eMMC in Mobile Phones by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, and Rest of World Markets
      Independently Analyzed with Unit Shipments in Thousands for
      Years 2014 through 2020 (includes corresponding Graph/Chart)      II-41

      Table 28: Global Historic Review for eMMC in Mobile Phones by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
      and Rest of World Markets Independently Analyzed with Unit
      Shipments in Thousands for Years 2010 through 2013 (includes
      corresponding Graph/Chart)                                        II-42

      Table 29: Global 11-Year Perspective for eMMC in Mobile Phones
      by Geographic Region - Percentage Share Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
      Rest of World Markets for Years 2010, 2015 & 2020 (includes
      corresponding Graph/Chart)                                        II-43

      Table 30: Global Recent Past, Current & Future Analysis for
      eMMC in Tablets by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific, and Rest of World Markets Independently
      Analyzed with Unit Shipments in Thousands for Years 2014
      through 2020 (includes corresponding Graph/Chart)                 II-44

      Table 31: Global Historic Review for eMMC in Tablets by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
      and Rest of World Markets Independently Analyzed with Unit
      Shipments in Thousands for Years 2010 through 2013 (includes
      corresponding Graph/Chart)                                        II-45

      Table 32: Global 11-Year Perspective for eMMC in Tablets by
      Geographic Region - Percentage Share Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
      Rest of World Markets for Years 2010, 2015 & 2020 (includes
      corresponding Graph/Chart)                                        II-46

      Table 33: Global Recent Past, Current & Future Analysis for
      eMMC in Other Applications by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, and Rest of World Markets
      Independently Analyzed with Unit Shipments in Thousands for
      Years 2014 through 2020 (includes corresponding Graph/Chart)      II-47

      Table 34: Global Historic Review for eMMC in Other
      Applications by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, and Rest of World Markets Independently Analyzed
      with Unit Shipments in Thousands for Years 2010 through 2013
      (includes corresponding Graph/Chart)                              II-48

      Table 35: Global 11-Year Perspective for eMMC in Other
      Applications by Geographic Region - Percentage Share Breakdown
      of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific,
      and Rest of World Markets for Years 2010, 2015 & 2020
      (includes corresponding Graph/Chart)                              II-49


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.MARKET ANALYSIS                                                 III-1
        Increasing Electronics per Household Offers Scope for Growth    III-1
        Outlook                                                         III-1
        Product Launches                                                III-2
        Strategic Corporate Developments                                III-4
        Select Players                                                  III-4
      B.Market Analytics                                                III-7
        Table 36: US Recent Past, Current & Future Analysis for eMMC
        by Application - Automobiles, Mobile Phones, Tablets, and
        Other Markets Independently Analyzed with Unit Shipments in
        Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-7

        Table 37: US Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-8

        Table 38: US 11-Year Perspective for eMMC by Application -
        Percentage Share Breakdown of Unit Shipments for
        Automobiles, Mobile Phones, Tablets, and Other Markets for
        Years 2010, 2015 & 2020(includes corresponding Graph/Chart)     III-9

  2. CANADA                                                             III-10
       Market Analysis                                                  III-10
        Table 39: Canadian Recent Past, Current & Future Analysis
        for eMMC by Application - Automobiles, Mobile Phones,
        Tablets, and Other Markets Independently Analyzed with Unit
        Shipments in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-10

        Table 40: Canadian Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-11

        Table 41: Canadian 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-12

  3. JAPAN                                                              III-13
      A.Market Analysis                                                 III-13
        Outlook                                                         III-13
        Product Launch                                                  III-13
      B.Market Analytics                                                III-14
        Table 42: Japanese Recent Past, Current & Future Analysis
        for eMMC by Application - Automobiles, Mobile Phones,
        Tablets, and Other Markets Independently Analyzed with Unit
        Shipments in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-14

        Table 43: Japanese Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-15

        Table 44: Japanese 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-16

  4. EUROPE                                                             III-17
       Market Analysis                                                  III-17
        Table 45: Europe Recent Past, Current & Future Analysis for
        eMMC by Geographic Region - France, Germany, Italy, UK,
        Spain, Russia and Rest of Europe Markets Independently
        Analyzed with Unit Shipments in Thousands for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-18

        Table 46: Europe Historic Review for eMMC by Geographic
        Region - France, Germany, Italy, UK, Spain, Russia and Rest
        of Europe Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-19

        Table 47: Europe 11-Year Perspective for eMMC by Geographic
        Region - Percentage Share Breakdown of Unit Shipments for
        France, Germany, Italy, UK, Spain, Russia and Rest of Europe
        Markets for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-20

        Table 48: Europe Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-21

        Table 49: Europe Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-22

        Table 50: Europe 11-Year Perspective for eMMC by Application - 
        Percentage Share Breakdown of Unit Shipments for
        Automobiles, Mobile Phones, Tablets, and Other Markets for
        Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)    III-23

  4a. FRANCE                                                            III-24
       Market Analysis                                                  III-24
        Table 51: French Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-24

        Table 52: French Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-25

        Table 53: French 11-Year Perspective for eMMC by Application - 
        Percentage Share Breakdown of Unit Shipments for
        Automobiles, Mobile Phones, Tablets, and Other Markets for
        Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)    III-26

  4b. GERMANY                                                           III-27
       Market Analysis                                                  III-27
        Table 54: German Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-27

        Table 55: German Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-28

        Table 56: German 11-Year Perspective for eMMC by Application - 
        Percentage Share Breakdown of Unit Shipments for
        Automobiles, Mobile Phones, Tablets, and Other Markets for
        Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)    III-29

  4c. ITALY                                                             III-30
      A.Market Analysis                                                 III-30
        Outlook                                                         III-30
        Corporate Development                                           III-30
      B.Market Analytics                                                III-31
        Table 57: Italian Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-31

        Table 58: Italian Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-32

        Table 59: Italian 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-33

  4d. THE UNITED KINGDOM                                                III-34
       Market Analysis                                                  III-34
        Table 60: UK Recent Past, Current & Future Analysis for eMMC
        by Application - Automobiles, Mobile Phones, Tablets, and
        Other Markets Independently Analyzed with Unit Shipments in
        Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-34

        Table 61: UK Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-35

        Table 62: UK 11-Year Perspective for eMMC by Application -
        Percentage Share Breakdown of Unit Shipments for
        Automobiles, Mobile Phones, Tablets, and Other Markets for
        Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)    III-36

  4e. SPAIN                                                             III-37
       Market Analysis                                                  III-37
        Table 63: Spanish Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-37

        Table 64: Spanish Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-38

        Table 65: Spanish 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-39

  4f. RUSSIA                                                            III-40
       Market Analysis                                                  III-40
        Table 66: Russian Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-40

        Table 67: Russian Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-41

        Table 68: Russian 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-42

  4g. REST OF EUROPE                                                    III-43
       Market Analysis                                                  III-43
        Table 69: Rest of Europe Recent Past, Current & Future
        Analysis for eMMC by Application - Automobiles, Mobile
        Phones, Tablets, and Other Markets Independently Analyzed
        with Unit Shipments in Thousands for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-43

        Table 70: Rest of Europe Historic Review for eMMC by
        Application - Automobiles, Mobile Phones, Tablets, and Other
        Markets Independently Analyzed with Unit Shipments in
        Thousands for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-44

        Table 71: Rest of Europe 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-45

  5. ASIA-PACIFIC                                                       III-46
       Market Analysis                                                  III-46
        Table 72: Asia-Pacific Recent Past, Current & Future
        Analysis for eMMC by Geographic Region - China, South Korea,
        Taiwan, and Rest of Asia-Pacific Markets Independently
        Analyzed with Unit Shipments in Thousands for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-46

        Table 73: Asia-Pacific Historic Review for eMMC by
        Geographic Region - China, South Korea, Taiwan, and Rest of
        Asia-Pacific Markets Independently Analyzed with Unit
        Shipments in Thousands for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-47

        Table 74: Asia-Pacific 11-Year Perspective for eMMC by
        Geographic Region - Percentage Share Breakdown of Unit
        Shipments for China, South Korea, Taiwan, and Rest of
        Asia-Pacific Markets for Years 2010, 2015 & 2020 (includes
        corresponding Graph/Chart)                                      III-48

        Table 75: Asia-Pacific Recent Past, Current & Future
        Analysis for eMMC by Application - Automobiles, Mobile
        Phones, Tablets, and Other Markets Independently Analyzed
        with Unit Shipments in Thousands for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-49

        Table 76: Asia-Pacific Historic Review for eMMC by
        Application - Automobiles, Mobile Phones, Tablets, and Other
        Markets Independently Analyzed with Unit Shipments in
        Thousands for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-50

        Table 77: Asia-Pacific 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-51

  5a. CHINA                                                             III-52
       Market Analysis                                                  III-52
        Table 78: Chinese Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-52

        Table 79: Chinese Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-53

        Table 80: Chinese 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-54

  5b. SOUTH KOREA                                                       III-55
      A.Market Analysis                                                 III-55
        Outlook                                                         III-55
        Product Launches                                                III-55
        Corporate Development                                           III-55
        Select Players                                                  III-56
      B.Market Analytics                                                III-57
        Table 81: South Korean Recent Past, Current & Future
        Analysis for eMMC by Application - Automobiles, Mobile
        Phones, Tablets, and Other Markets Independently Analyzed
        with Unit Shipments in Thousands for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-57

        Table 82: South Korean Historic Review for eMMC by
        Application - Automobiles, Mobile Phones, Tablets, and Other
        Markets Independently Analyzed with Unit Shipments in
        Thousands for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-58

        Table 83: South Korean 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-59

  5c. TAIWAN                                                            III-60
      A.Market Analysis                                                 III-60
        Outlook                                                         III-60
        Product Launch                                                  III-60
        Select Players                                                  III-60
      B.Market Analytics                                                III-61
        Table 84: Taiwan Recent Past, Current & Future Analysis for
        eMMC by Application - Automobiles, Mobile Phones, Tablets,
        and Other Markets Independently Analyzed with Unit Shipments
        in Thousands for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-61

        Table 85: Taiwan Historic Review for eMMC by Application -
        Automobiles, Mobile Phones, Tablets, and Other Markets
        Independently Analyzed with Unit Shipments in Thousands for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-62

        Table 86: Taiwan 11-Year Perspective for eMMC by Application - 
        Percentage Share Breakdown of Unit Shipments for
        Automobiles, Mobile Phones, Tablets, and Other Markets for
        Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)    III-63

  5d. REST OF ASIA-PACIFIC                                              III-64
       Market Analysis                                                  III-64
        Table 87: Rest of Asia-Pacific Recent Past, Current & Future
        Analysis for eMMC by Application - Automobiles, Mobile
        Phones, Tablets, and Other Markets Independently Analyzed
        with Unit Shipments in Thousands for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-64

        Table 88: Rest of Asia-Pacific Historic Review for eMMC by
        Application - Automobiles, Mobile Phones, Tablets, and Other
        Markets Independently Analyzed with Unit Shipments in
        Thousands for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-65

        Table 89: Rest of Asia-Pacific 11-Year Perspective for eMMC
        by Application - Percentage Share Breakdown of Unit
        Shipments for Automobiles, Mobile Phones, Tablets, and Other
        Markets for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-66

  6. REST OF WORLD                                                      III-67
      Market Analysis                                                   III-67
        Table 90: Rest of World Recent Past, Current & Future
        Analysis for eMMC by Application - Automobiles, Mobile
        Phones, Tablets, and Other Markets Independently Analyzed
        with Unit Shipments in Thousands for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-67

        Table 91: Rest of World Historic Review for eMMC by
        Application - Automobiles, Mobile Phones, Tablets, and Other
        Markets Independently Analyzed with Unit Shipments in
        Thousands for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-68

        Table 92: Rest of World 11-Year Perspective for eMMC by
        Application - Percentage Share Breakdown of Unit Shipments
        for Automobiles, Mobile Phones, Tablets, and Other Markets
        for Years 2010, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-69


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 20 (including Divisions/Subsidiaries - 21)

     The United States (9)
     Japan (1)
     Asia-Pacific (Excluding Japan) (11)
Additional Information:
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Date of Publication:
Apr 10, 2015
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Number of Pages:
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