Connected Living Room Market - Global Strategic Business Report

Connected Living Room - Global Strategic Business Report

Global Industry Analysts, ISBN / SKU #: SKU, Date of Publication: Jun 16, 2015, 294 Pages
US$4,950.00
GIA-MCP7010

Connected Living Room Market Report

This report analyzes the worldwide markets for Connected Living Room in US$ Million by the following Segments: Smart TVs, Smartphones, Tablets, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. The report profiles 97 companies including many key and niche players such as -

Apple Inc.
Echostar Corporation
Google Inc.
Koninklijke Philips N.V
LG Electronics

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       Connected Living Room                                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      An Era of Connected Living and ‘Internet of Things’               II-1
      Connected Living Room - Changing the Dynamics of Home
       Entertainment                                                    II-1
      Current and Future Analysis                                       II-2
      Developing Countries to Drive Future Market Growth                II-3
      Connected Devices- Benefits for Consumers, Service Providers
       and Content Owners                                               II-4
      Rising Adoption of Web-Enabled Devices Boosts Market Prospects    II-4
       Table 1: Global Market for Web-Connected Devices (2014):
       Percentage Share Breakdown of Installed Base by Device
       (includes corresponding Graph/Chart)                             II-5
      Rapid Urbanization and Burgeoning Middle Class Spur Demand for
       Better Provisioned Houses                                        II-5
       Table 2: Total Population Worldwide by Urban and Rural
       Population in Thousands: 1950-2050P (includes corresponding
       Graph/Chart)                                                     II-6
      Global Mobile Subscriber Base: An Important Opportunity Indicator II-7
       Table 3: Mobile Subscriptions Worldwide (2014): Percentage
        Breakdown by Country (includes corresponding Graph/Chart)       II-7
       Table 4: Top 10 Countries Worldwide with Active Mobile
       Subscriptions (in Millions): 2014E (includes corresponding
       Graph/Chart)                                                     II-8
      Strong Demand for Mobile Video Provides Growth Impetus            II-8
      Enabling Technologies Favor Adoption of Connected Devices         II-8
      Expanding Broadband Connectivity and Wifi 5Ghz Technology
       Spurs Adoption                                                   II-9
       Opportunity Indicators:                                          II-10
        Table 5: Number of Users Worldwide (in Billions) for
        Internet, Social Networks, and Mobile Devices: 2014E
        (includes corresponding Graph/Chart)                            II-10

        Table 6: Internet Penetration Worldwide (2015): Percentage
        Breakdown of Internet Penetration by Geographic Region
        (includes corresponding Graph/Chart)                            II-11

        Table 7: Internet Users Worldwide by Geographic Region
        (2014): Percentage Share Breakdown for Asia-Pacific, Europe,
        North America, Latin America, Africa, and Middle East
        (includes corresponding Graph/Chart)                            II-11
      Effective Delivery and Streaming Solutions from CDNs Supports
       Adoption                                                         II-12
      Developments in Infrastructure Equipment and Standards Enable
       Wider Reach                                                      II-13
      OTT Platforms - Unlock Opportunities                              II-13
      Enabling Technologies for Multiscreen Viewing                     II-14
      Second Screens Underpins Market Growth                            II-14
       Table 8: Most Performed Activity on Smartphone While Watching
       Television: 2014E (includes corresponding Graph/Chart)           II-15

       Table 9: Second Screen Usage for Social Networking by TV
       Viewers by Type of Mobile Device Used (2014E): Percentage
       Breakdown for PCs/Laptops, Smartphones, Tablets, and TVs
       (includes corresponding Graph/Chart)                             II-16

  2. TRENDS AND ISSUES                                                  II-17
      Connected TVs to Displace Traditional TVs                         II-17
       Table 10: World TV Shipments in Million Units (2013-2017):
       Breakdown by Traditional TVs and Smart TVs (includes
       corresponding Graph/Chart)                                       II-17

       Table 11: World Video Services on Connected TV Market
       (2015E): Percentage Breakdown of Share by Service Type
       (includes corresponding Graph/Chart)                             II-18

       Table 12: World Video Services on Connected TV Market
       (2015E): Percentage Breakdown of Share by Region (includes
       corresponding Graph/Chart)                                       II-18
       Content Generally Viewed on Smart TVs                            II-18
      Demand for Connected TV Devices Continues to be Strong            II-19
      Web-enabled Devices: Finds New Buyers                             II-19
      Connected TV/Smart TV Apps - A Growing Market                     II-20
      Cloud Computing: Pushing the Growth Momentum                      II-20
      Connected Living Room Not Free from Security Threats              II-21
      Smartphones Evolve as Focal Point for Several Interconnected
       Devices                                                          II-22
      New Home Consoles Software Benefit from Cross-Platform Trend      II-22

  3. COMPETITIVE SCENARIO                                               II-23
      Overview                                                          II-23
       Table 13: Global Connected Devices Market (2014): Percentage
       Breakdown of Installed Base by Vendor (includes corresponding
       Graph/Chart)                                                     II-23
      Competition in Smart TVs Space                                    II-23
       Table 14: Global Connected TV Devices Market (2014):
       Percentage Breakdown of Installed Base by Vendor (includes
       corresponding Graph/Chart)                                       II-24

       Table 15: Global Smart TV Market (2014): Percentage Breakdown
       of Sales by Vendor (includes corresponding Graph/Chart)          II-24
      Smart Phones: Competition Scenario                                II-25
       Table 16: Leading Players in the Global Smartphones Market
       (2014E): Percentage Share Breakdown of Smartphone Shipments
       for Apple, Coolpad, HTC, Huawei, Lenovo, LG, Motorola,
       Samsung, Sony, Xiaomi, ZTE, and Others (includes
       corresponding Graph/Chart)                                       II-26
      Console Gaming Players Eye Browser Based Games for Expansion      II-26

  4. SEGMENTAL ANALYSIS                                                 II-27
      Smart Phones                                                      II-27
       Smartphones- A Key Connected Living Room Device                  II-27
        Table 17: Global Smartphones Shipments in Billion Units:
        2012 - 2020 (includes corresponding Graph/Chart)                II-28

        Table 18: Most Performed Activity Using Smartphones: 2014
        (includes corresponding Graph/Chart)                            II-28

        Table 19: Age-wise Breakup of Internet Usage Among
        Smartphone Users: 2013 (includes corresponding Graph/Chart)     II-29
       Smartphone Penetration: Foundation for Market Growth             II-29
        Table 20: Smartphone Penetration Worldwide (as a Percentage
        of Total Population) for Major Countries: 2014 (includes
        corresponding Graph/Chart)                                      II-30
       Mobile Internet Access - Key Enabler of Growth of Smartphones    II-31
       Growing Demand for Entertainment Content Provides Impetus        II-31
       Value-Added Services Hook Users, Bodes Well for Connected
        Living Room                                                     II-32
       Innovative Mobile Apps Drive Growth in the Smartphone Market     II-32
       Video to Contribute Significantly to Mobile Data Traffic
        Volumes on Smartphones                                          II-32
        Table 21: Global Mobile Data Traffic by Application Segment
        (2014E and 2020P): Percentage Breakdown of Contribution by
        Audio, File Sharing, Other Encrypted Applications, Social
        Networking, Software Downloads and Updates, Video, Web
        Browsing, and Other Applications (includes corresponding
        Graph/Chart)                                                    II-33
       ‘Social Networking on the Move’ Drives Market Expansion          II-34
       Smartphones as Entertainment Devices Heralds the Advent of ‘
        Phablets’                                                       II-34
      Smart TVs                                                         II-35
       Smart TVs - A New Breed of Television Sets                       II-35
       Smart TVs - An Opportunity for Pay-TV Operators                  II-35
        Table 22: Most Performed Activity on Smart TVs: 2014
        (includes corresponding Graph/Chart)                            II-36
       Netflix and Cloud Computing Models Take Smart TV Experience
        to an All New High                                              II-37
       Why the ‘Smartness’ Might not Impress - A Sneak Peek into the
        List of Challenges for Smart TVs                                II-37
        Choice and Affordability of Programs                            II-37
        Broadband Availability                                          II-37
        Lack of User Friendly Navigation and Interface                  II-38
        Standardization                                                 II-38
        Non-Cooperation of Content Providers                            II-38
       Smart TVs to Replace PCs?                                        II-38
      Streaming Devices                                                 II-39
      Tablets                                                           II-39
       A Prelude                                                        II-39
       Tablets - A Key Living Room Connected Device                     II-40
       Growing Popularity of Tablet Phones Benefits the Apps Market     II-40
        Table 23: Global Mobile Apps Market (2014): Percentage Share
        Breakdown of App Revenues by Device Type - Tablet and
        Non-Tablet (includes corresponding Graph/Chart)                 II-40
      Gaming Consoles                                                   II-41
       Changing Demographics of Modern Players Sets Stage for
        Increased Consumption                                           II-41
       Mobile Online/Browser Based Games: Current Scenario              II-42
       Competition from Streaming Devices                               II-42
       Smartphones Pose Strong Competition                              II-42

  5. PRODUCT INTRODUCTIONS/INNOVATIONS                                  II-44
      HTC Set to Introduce HTC One M9 Smartphone                        II-44
      Samsung Set to Introduce New Range of Galaxy Series Smartphones   II-44
      LG Prepares to Introduce Curved G Flex 2 Smartphone               II-44
      Samsung Introduces Galaxy A7 Smartphone in Chinese and Russian
       Market                                                           II-44
      Panasonic Showcases New Generation BLURAY Disc™ Player            II-44
      Sony Introduces PLAYSTATION™VUE                                   II-44
      LG Extends OLED TV Range                                          II-44
      Philips Unveils Ambilight 4K Ultra HD LED TV in India             II-45
      LG to Introduce New WEBOS 2.0 SMART TV PLATFORM                   II-45
      LG Unveils Range of ULTRA HD TVs in Varying Sizes                 II-45
      Sling Media Introduces SlingTV™ and Slingbox® M1                  II-45
      Vivint Releases New Smart Home Platform                           II-45
      Infinix Launches Infinix Hot X507 Android Based Smartphone        II-45
      HTC Introduces Desire 620G and 620 Smartphones                    II-45
      Qualcomm Introduces Snapdragon 810 SoC Chipset for Tablets and
       Smartphone devices                                               II-45
      Microsoft Unveils Lumia 535 Dual SIM and Lumia 535 Smartphones    II-46
      O+ Unveils 360 Series Smartphones                                 II-46
      LG Rolls Out LG G2 Lite and L Prime Smartphones in Brazil Market  II-46
      LAVA Unveils Long Endurance Iris Fuel Series Smartphones          II-46
      Samsung Introduces Galaxy A Series Smartphones with A3 and A5
       Smartphone Models                                                II-46
      Oppo Launches Oppo R5 Smartphone in th Market                     II-46
      Lenovo Rolls Out Lenovo S856 and A606 Series Smartphones          II-46
      ZTE Launches ZTE STAR 1 Smartphone in Malaysian Market            II-46
      HTC Unveils Desire Eye Smartphone                                 II-47
      Microsoft Introduces Nokia Lumia 730, 830 and 735 Series
       Smartphones                                                      II-47
      Microsoft Introduces Nokia X2 Smartphone in the Indian Market     II-47
      Lenovo Expands Its VIBE Smartphone Portfolio with Introduction
       of VIBE Z2 and VIBE X2 Smartphone Models                         II-47
      Panasonic Launches ELUGA U Smartphone in the Indian Market        II-47
      BlackBerry Introduces BlackBerry® Z3 in the Hong Kong Market      II-47
      Google Launches Android One Initiative                            II-47
      BlackBerry Set to Introduce Z3 in Middle Eastern Market           II-47
      Samsung Introduces Broadband LTE-A Enabled Galaxy S5 Smartphone   II-48
      Micromax Launches Windows Powered Canvas Win W092 and Canvas
       Win W121 Smartphones                                             II-48
      BlackBerry Introduces BlackBerry® 10 Smartphone                   II-48
      HTC Introduces HTC Desire 610 Smartphone                          II-48
      Asus Introduces XenFone 6, ZenFone4 and Zen Fone 5 Series
       Smartphones                                                      II-48
      Lenovo Unveils Vibe Z LTE Enabled Smartphone                      II-48
      LG Launches FLEXIBLE OLED TV                                      II-48
      TiVo Launches TiVo Mega                                           II-49
      Sling Media Launches Extended Platform of Slingbox                II-49
      Pandora Rolls Out tv.pandora.com                                  II-49
      Microsoft Introduces Xbox One                                     II-49

  6. RECENT INDUSTRY ACTIVITY                                           II-50
      Samsung to Use Proprietary Microprocessors in its Next
       Generation Galaxy S Smartphones                                  II-50
      Virgin Media and TiVo Extend Agreement                            II-50
      EchoStar Acquires Stake in SmarDTV                                II-50
      Toshiba and smartclip Enter into Partnership Agreement            II-50
      Lenovo Acquires Motorola Mobility from Google                     II-50
      Microsoft Acquires Nokia and Merges Operations                    II-50
      TiVo Inks Partnership with Control4 Corporation                   II-50
      Microsoft Enters into Partnership with INSTEON                    II-51
      Google Takes Over Nest Labs                                       II-51
      Glu Mobile Takes Over Cie Games                                   II-51
      Glu Mobile Takes Over PlayFirst                                   II-51
      Pace Whole Home DVR Solution and IPTV Set-top Boxes Obtain
       Minerva Certification                                            II-51
      Apple Inks Distribution Agreement with China Mobile               II-51
      Zain Kuwait Partners with Nokia to Introduce Nokia Lumia 920      II-51
      Bharti Airtel Collaborates with Blackberry to Unveil
       Blackberry Z10                                                   II-52
      Verizon Wireless Enters into Tie-Up with Nokia to Unveil Nokia
       Lumia 928 Smartphone                                             II-52
      Nokia Partners with Etisalat to Unveil Nokia Lumia 625 LTE
       Smartphone in UAE                                                II-52
      LG Electronics USA and Verizon Wireless Unveil LG G2 Smartphone   II-52
      Baidu Enters into Partnership with Orange                         II-52
      RCom and Lenovo to Jointly Introduce GSM-CDMA Smartphones         II-52
      LG Announces Mass Production of New Flexible OLED Display for
       Smartphones                                                      II-52
      EE Launches HTC FIRST Featuring Facebook Home                     II-53
      Huawei Enters into a Partnership with Mobily to Distribute
       Ascend P6 in Saudi Arabian Market                                II-53
      Lenovo Enters into a Smartphone Distribution Partnership with
       Axiom Telecom                                                    II-53
      Research In Motion Announces Name Change to BlackBerry            II-53
      Technicolor Extends Contract with DIRECTV                         II-53

  7. FOCUS ON SELECT GLOBAL PLAYERS                                     II-54
      Apple Inc. (US)                                                   II-54
      Echostar Corporation (US)                                         II-54
      Google Inc. (US)                                                  II-55
      Koninklijke Philips N.V. (Netherlands)                            II-56
      LG Electronics (South Korea)                                      II-56
      Microsoft Corporation (US)                                        II-57
      Motorola Mobility, Inc. (US)                                      II-57
      Nintendo (Japan)                                                  II-58
      Pace Plc (UK)                                                     II-58
      Panasonic Corporation (Japan)                                     II-58
      Roku, Inc. (US)                                                   II-59
      Sony Corporation (Japan)                                          II-59
      Samsung Electronics (South Korea)                                 II-60
      Sharp Corporation (Japan)                                         II-60
      Technicolor (France)                                              II-60
      TiVo Inc. (US)                                                    II-61
      Toshiba Corp. (Japan)                                             II-61

  8. GLOBAL MARKET PERSPECTIVE                                          II-62
      Table 24: World Recent Past, Current and Future Analysis for
      Connected Living Room by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, Middle East & Africa and Latin
      American Markets Independently Analyzed with Annual Revenue
      Figures in US$ Million for the Years 2014 through 2020
      (includes corresponding Graph/Chart)                              II-62

      Table 25: World Historic Review for Connected Living Room by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
      Middle East & Africa and Latin American Markets Independently
      Analyzed with Annual Revenue Figures in US$ Million for the
      Years 2010 through 2013 (includes corresponding Graph/Chart)      II-63

      Table 26: World 11-Year Perspective for Connected Living Room
      by Geographic Region - Percentage Breakdown of Revenues for
      US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa
      and Latin American Markets for the Years 2010, 2015 and 2020
      (includes corresponding Graph/Chart)                              II-64

      Table 27: World Recent Past, Current and Future Analysis for
      Connected Living Room by Segment - Smart TVs, Smartphones,
      Tablets, and Others Markets Independently Analyzed with Annual
      Revenue Figures in US$ Million for the Years 2014 through 2020
      (includes corresponding Graph/Chart)                              II-65

      Table 28: World Historic Review for Connected Living Room by
      Segment - Smart TVs, Smartphones, Tablets, and Others Markets
      Independently Analyzed with Annual Revenue Figures in US$
      Million for the Years 2010 through 2013 (includes
      corresponding Graph/Chart)                                        II-66

      Table 29: World 11-Year Perspective for Connected Living Room
      by Segment - Percentage Breakdown of Revenues for Smart TVs,
      Smartphones, Tablets, and Others Markets for the Years 2010,
      2015 and 2020 (includes corresponding Graph/Chart)                II-67


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        Connected TV Devices Witness Strong Growth                      III-1
         Table 30: Connected TV Ownership in the US (2014):
         Percentage Breakdown of Consumer Base by Household Income
         (includes corresponding Graph/Chart)                           III-2

         Table 31: Digital Video Viewership in the US: Devices Used
         to View Online TV (includes corresponding Graph/Chart)         III-2

         Table 32: TV Viewership Trends in the US: Number of Hours
         Watched Per day (1998-2014) (includes corresponding
         Graph/Chart)                                                   III-2
         US Online Television Viewing Scenario (March 2013): Ranking
          Based on Device Type                                          III-3
        Smart TV Market                                                 III-3
        Consumer Profile                                                III-3
        Demand for Smartphone Remains Strong                            III-4
         Table 33: Smartphone Users (in Millions) in the United
         States: 2011-2017E (includes corresponding Graph/Chart)        III-4

         Table 34: Most Popular Activities on Smartphones in the US:
         2014 (includes corresponding Graph/Chart)                      III-5
        Key Players                                                     III-6
         Table 35: Leading Players in the US Streaming Devices
         Market (2014): Percentage Market Share Breakdown by Vendor
         (includes corresponding Graph/Chart)                           III-6

         Table 36: Leading Players in the US Smart TV Market (2014):
         Percentage Market Share Breakdown by Vendor (includes
         corresponding Graph/Chart)                                     III-6

         Table 37: Leading Players in the US Smartphones Market
         (2014): Percentage Market Share Breakdown by Vendor
         (includes corresponding Graph/Chart)                           III-6
        Product Introductions/Innovations                               III-7
        Recent Industry Activities                                      III-9
        Key Players                                                     III-10
      B.Market Analytics                                                III-14
        Table 38: US Recent Past, Current and Future Analysis for
        Connected Living Room Market Analyzed with Annual Revenue
        Figures in US$ Million for the Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-14

        Table 39: US Historic Review for Connected Living Room
        Market Analyzed with Annual Revenue Figures in US$ Million
        for the Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-14

  2. CANADA                                                             III-15
      A.Market Analysis                                                 III-15
        Outlook                                                         III-15
        Product Introductions/Innovations                               III-15
        Recent Industry Activity                                        III-15
      B.Market Analytics                                                III-16
        Table 40: Canadian Recent Past, Current and Future Analysis
        for Connected Living Room Market Analyzed with Annual
        Revenue Figures in US$ Million for the Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-16

        Table 41: Canadian Historic Review for Connected Living Room
        Market Analyzed with Annual Revenue Figures in US$ Million
        for the Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-17

  3. JAPAN                                                              III-18
      A.Market Analysis                                                 III-18
        Outlook                                                         III-18
        Product Introductions/Innovation                                III-18
        Key Players                                                     III-18
      B.Market Analytics                                                III-21
        Table 42: Japanese Recent Past, Current and Future Analysis
        for Connected Living Room Market Analyzed with Annual
        Revenue Figures in US$ Million for the Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-21

        Table 43: Japanese Historic Review for Connected Living Room
        Market Analyzed with Annual Revenue Figures in US$ Million
        for the Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-22

  4. EUROPE                                                             III-23
      A.Market Analysis                                                 III-23
        Outlook                                                         III-23
      B.Market Analytics                                                III-24
        Table 44: European Recent Past, Current and Future Analysis
        for Connected Living Room by Geographic Region - France,
        Germany, Italy, UK, and Rest of Europe Markets Independently
        Analyzed with Annual Revenue Figures in US$ Million for the
        Years 2014 through 2020 (includes corresponding Graph/Chart)    III-24

        Table 45: European Historic Review for Connected Living Room
        by Geographic Region - France, Germany, Italy, UK, and Rest
        of Europe Markets Independently Analyzed with Annual Revenue
        Figures in US$ Million for the Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-25

        Table 46: European 11-Year Perspective for Connected Living
        Room by Geographic Region - Percentage Breakdown of Revenues
        for France, Germany, Italy, UK, and Rest of Europe Markets
        for the Years 2010, 2015 and 2020 (includes corresponding
        Graph/Chart)                                                    III-26

  4a. FRANCE                                                            III-27
      A.Market Analysis                                                 III-27
        Outlook                                                         III-27
        Recent Industry Activity                                        III-27
        Technicolor - A Key Player                                      III-27
      B.Market Analytics                                                III-28
        Table 47: French Recent Past, Current and Future Analysis
        for Connected Living Room Market Analyzed with Annual
        Revenue Figures in US$ Million for the Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-28

        Table 48: French Historic Review for Connected Living Room
        Market Analyzed with Annual Revenue Figures in US$ Million
        for the Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-29

  4b. GERMANY                                                           III-30
      A.Market Analysis                                                 III-30
        Outlook                                                         III-30
      B.Market Analytics                                                III-30
        Table 49: German Recent Past, Current and Future Analysis
        for Connected Living Room Market Analyzed with Annual
        Revenue Figures in US$ Million for the Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-30

        Table 50: German Historic Review for Connected Living Room
        Market Analyzed with Annual Revenue Figures in US$ Million
        for the Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-31

  4c. ITALY                                                             III-32
      A.Market Analysis                                                 III-32
        Outlook                                                         III-32
      B.Market Analytics                                                III-32
        Table 51: Italian Recent Past, Current and Future Analysis
        for Connected Living Room Market Analyzed with Annual
        Revenue Figures in US$ Million for the Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-32

        Table 52: Italian Historic Review for Connected Living Room
        Market Analyzed with Annual Revenue Figures in US$ Million
        for the Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-33

  4d. THE UNITED KINGDOM                                                III-34
      A.Market Analysis                                                 III-34
        Outlook                                                         III-34
        Connected Devices Market - A Review                             III-34
        Consumer Profile                                                III-34
         Table 53: Connected TV Ownership in the UK (2014):
         Percentage Breakdown of Consumer Base by Gender (includes
         corresponding Graph/Chart)                                     III-34

         Table 54: Connected TV Ownership in the UK (2014):
         Percentage Breakdown of Consumer Base by Age Group
         (includes corresponding Graph/Chart)                           III-35
        Recent Industry Activity                                        III-35
        Pace Plc - A Key Player                                         III-35
      B.Market Analytics                                                III-36
        Table 55: The UK Recent Past, Current and Future Analysis
        for Connected Living Room Market Analyzed with Annual
        Revenue Figures in US$ Million for the Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-36

        Table 56: The UK Historic Review for Connected Living Room
        Market Analyzed with Annual Revenue Figures in US$ Million
        for the Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-37

  4e. REST OF EUROPE                                                    III-38
      A.Market Analysis                                                 III-38
        Outlook                                                         III-38
        Recent Industry Activities                                      III-38
        Koninklijke Philips N.V. (Netherlands) - A Key Player           III-38
      B.Market Analytics                                                III-39
        Table 57: Rest of Europe Recent Past, Current and Future
        Analysis for Connected Living Room Market Analyzed with
        Annual Revenue Figures in US$ Million for the Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-39

        Table 58: Rest of Europe Historic Review for Connected
        Living Room Market Analyzed with Annual Revenue Figures in
        US$ Million for the Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-40

  5. ASIA-PACIFIC                                                       III-41
      A.Market Analysis                                                 III-41
        Outlook                                                         III-41
        Asian Countries to Turbocharge Demand for Smartphones           III-41
         Table 59: Percentages Share Breakdown of Mobile Phone
         Shipments in Asia-Pacific by Feature Phones and
         Smartphones: 2012, 2014 & 2016P (includes corresponding
         Graph/Chart)                                                   III-42
         China: The World’s Largest Smartphones Market                  III-42
        Chinese Smart Connected Devices Market                          III-43
        Connected TVs in India - A Brief Review                         III-43
        Product Introductions/Innovations                               III-43
        Recent Industry Activities                                      III-46
        Key Players                                                     III-47
      B.Market Analytics                                                III-49
        Table 60: Asia-Pacific Recent Past, Current and Future
        Analysis for Connected Living Room Market Analyzed with
        Annual Revenue Figures in US$ Million for the Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-49

        Table 61: Asia-Pacific Historic Review for Connected Living
        Room Market Analyzed with Annual Revenue Figures in US$
        Million for the Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-50

  6. MIDDLE EAST & AFRICA                                               III-51
      A.Market Analysis                                                 III-51
        Outlook                                                         III-51
      B.Market Analytics                                                III-51
        Table 62: Middle East & Africa Recent Past, Current and
        Future Analysis for Connected Living Room Market Analyzed
        with Annual Revenue Figures in US$ Million for the Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-51

        Table 63: Middle East & Africa Historic Review for Connected
        Living Room Market Analyzed with Annual Revenue Figures in
        US$ Million for the Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-52

  7. LATIN AMERICA                                                      III-53
      A.Market Analysis                                                 III-53
        Outlook                                                         III-53
        Product Introductions/Innovations                               III-53
        Recent Industry Activities                                      III-53
      B.Market Analytics                                                III-54
        Table 64: Latin American Recent Past, Current and Future
        Analysis for Connected Living Room Market Analyzed with
        Annual Revenue Figures in US$ Million for the Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-54

        Table 65: Latin American Historic Review for Connected
        Living Room Market Analyzed with Annual Revenue Figures in
        US$ Million for the Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-55


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 97 (including Divisions/Subsidiaries - 108)

     The United States (31)
     Canada (1)
     Japan (9)
     Europe (13)
     - France (2)
     - Germany (1)
     - The United Kingdom (5)
     - Rest of Europe (5)
     Asia-Pacific (Excluding Japan) (52)
     Latin America (1)
     Africa (1)
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