Phablets - Global Strategic Business Report

Phablets - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Sep 25, 2015, 228 Pages
US$4,950.00
GIA-MCP7958

Phablets Market

This report analyzes the worldwide markets for Phablets in Thousand Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 56 companies including many key and niche players such as -

ASUSTeK Computer Inc.
Apple Inc.
Blackberry
Dell Inc.
Google Inc.

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Smartphones as Entertainment Devices Heralds the Advent of ‘
       Phablets’                                                        II-1
       Fab Facts Reflecting Surging Popularity of Phablets              II-2
      Phablets: The Fastest Growing Form Factor                         II-3
       Table 1: Global Market for Smart Mobile Devices (Phones &
       Tablets) by Type (2013 & 2014): Percentage Breakdown of
       Volume Sales for Full-size Tablets, Medium Phones, Phablets,
       Small Phones, and Small Tablets (includes corresponding
       Graph/Chart)                                                     II-4

       Table 2: Apps Usage Pattern by Device Type (2013 & 2014):
       Percentage Breakdown of Time Spent on Full-size Tablets,
       Medium Phones, Phablets, Small Phones, and Small Tablets
       (includes corresponding Graph/Chart)                             II-5

       Table 3: Reading Habits by Device Type (2013 & 2014):
       Percentage Breakdown of Time Spent on Books using Full-size
       Tablets, Medium Phones, Phablets, Small Phones, and Small
       Tablets (includes corresponding Graph/Chart)                     II-6

       Table 4: The Evolving Screen Size of Mobile Phones over the
       Period 2007-2014                                                 II-6
      Market Fortunes Intrinsically Tied to the Mobile
       Communications Industry                                          II-7
       Table 5: Global Mobile Telecommunications Sector (2014):
       Number of Mobile Cellular Subscriptions and Active Mobile
       Broadband Subscriptions for the Americas, Europe, CIS
       Countries, Asia-Pacific, the Middle East, and Africa
       (includes corresponding Graph/Chart)                             II-8

       Table 6: Top 10 Countries Worldwide with the Highest
       Penetration of Mobile Subscriptions (2013): Mobile
       Subscriptions as a Percentage of Total Population by Country
       (includes corresponding Graph/Chart)                             II-9

       Table 7: Mobile Subscriptions Worldwide (2014E): Percentage
       Breakdown by Country (includes corresponding Graph/Chart)        II-10

       Table 8: Top 10 Countries Worldwide with Active Mobile
       Subscriptions (in Millions): 2014E (includes corresponding
       Graph/Chart)                                                     II-10

       Table 9: Mobile Penetration Rate (%) Worldwide by Geographic
       Region: 2014E (includes corresponding Graph/Chart)               II-11

       Table 10: Mobile Penetration (as a Percentage of Total
       Population) for Major Countries Worldwide: 2014E (includes
       corresponding Graph/Chart)                                       II-11
      Smartphone Penetration: Foundation for Phablet Market Growth      II-12
       Table 11: Smartphone Penetration Worldwide (as a Percentage
       of Total Population) for Major Countries: 2014 (includes
       corresponding Graph/Chart)                                       II-13

       Table 12: Smartphone Penetration Rate (%) for Select
       Countries Worldwide as a Percentage of Mobile Phone Users:
       2014 (includes corresponding Graph/Chart)                        II-14
      Global Outlook                                                    II-15
       Developing Countries Continue to Offer Significant Growth
        Opportunities                                                   II-15
        Table 13: Middle-Class Consumer Spending Across Developed
        and Developing Regions (2013 & 2030F): Percentage Breakdown
        for North America, Europe, Asia-Pacific, South & Central
        America, and Rest of World (includes corresponding
        Graph/Chart)                                                    II-16
       China: The Leading Smartphones Market Dominate Global
        Phablets Shipments                                              II-17

  2. COMPETITION                                                        II-18
      Phablets Market: Extremely Competitive                            II-18
       Samsung Leads the Phablets Market in the Near Term               II-18
        Table 14: Leading Phablet Vendors Worldwide (2014):
        Percentage Market Share Breakdown for Apple, Lenovo, LG,
        Samsung, ZTE, and Others (includes corresponding
        Graph/Chart)                                                    II-19
        Leading 10 Phablet Models Worldwide (2015): Details of
         Market Ranking, Vendor, Model, and Key Features                II-19
        Leading 10 Phablet Models Worldwide (2014): Details of
         Market Ranking, Vendor, Model, and Key Features                II-20
        Leading 5 Phablet Models Worldwide (2013): Details of Market
         Ranking, Vendor, Model, and Key Features                       II-21
        Table 15: Select Leading Phablet Models and their Screen
        Size (in Inches): 2015 (includes corresponding Graph/Chart)     II-21
       Samsung Faces Increasing Competition from Chinese Brands         II-22
      The Mobile OS Landscape                                           II-23
       Apps Support Eco-System: The Focal Driver for OS Success         II-23
       Android OS Emerges as the Clear Market Leader                    II-23

  3. MARKET TRENDS, ISSUES & DRIVERS                                    II-25
      Robust Demand for Larger Screens Offering Compelling Media and
       Gaming Experience: A Strong Growth Driver                        II-25
       Table 16: Growth in Media Consumption by Type (Jan 2014 to
       Jan 2015): Percentage Increase for Phablets and All Other
       Devices (includes corresponding Graph/Chart)                     II-26

       Table 17: Media Consumption on Smart Devices by Form-Factor
       (Jan 2014 to Jan 2015): Percentage Change in Usage for Small
       Phones, Medium Phones, Phablets, Small Tablets, and Full-size
       Tablets (includes corresponding Graph/Chart)                     II-26
      Phablets to Cannibalize Tablet and PC Shipments in the Long Run   II-26
       Table 18: Global Mobile Device Market by Type (2010-2020):
       Percentage Breakdown of Shipments for Phablets, Non-Phablet
       Smartphones, and Tablets (includes corresponding Graph/Chart)    II-28

       Table 19: Global Connected Devices Shipments by Type (2015 &
       2018): Percentage Breakdown of Volume Shipments for Desktop
       PC, Phablets, Portable PC, Smartphone, and Tablet + 2-in1
       (includes corresponding Graph/Chart)                             II-29

       Table 20: Active Mobile Phone Users by Device Type (February
       2013, 2014, & 2015): Percentage Breakdown of Number of Users
       for Small Phone, Medium Phone, Phablets, Small Tablets, and
       Full-size Tablets (includes corresponding Graph/Chart)           II-30
      Rising Mobile Data Traffic Sets the Perfect Platform for
       Market Growth                                                    II-30
       Table 21: Global Mobile Data Traffic: Average Data Volumes
       per Month (in Exabytes) for the Years 2014 through 2019
       (includes corresponding Graph/Chart)                             II-31

       Table 22: Global Mobile Data Traffic by Application Segment
       (2014E and 2020P): Percentage Breakdown of Contribution by
       Audio, File Sharing, Other Encrypted Applications, Social
       Networking, Software Downloads and Updates, Video, Web
       Browsing, and Other Applications (includes corresponding
       Graph/Chart)                                                     II-32
      Phablets Innovation & Advancements: Spearheading Growth           II-32
       Innovative Chipset Design for Improved Display Performance       II-33
       Gesture Recognition Apps                                         II-33
       Split Screen Facility                                            II-34
       Responsive Web Designs                                           II-34
       Focus on Connectivity Spurs Convergence                          II-34
      Increasing Penetration of Innovative Apps Bodes Well for the
       Market                                                           II-34
       Table 23: Global Mobile App Market (2014 & 2018): Percentage
       Share Breakdown of Revenues by App Category (includes
       corresponding Graph/Chart)                                       II-35
       Phablets Enable Higher App Engagement: A Boon for App Developers II-35
        Table 24: Percentage Increase in App Engagement for Select
        Categories in Phones with Screen-size of over 5 inches
        (includes corresponding Graph/Chart)                            II-36
      Rising Popularity of Mobile Friendly Websites Spurs Demand for
       Phablets                                                         II-36
      ‘Social Networking on the Move’ Drives Market Expansion           II-37
       Table 25: Average User Time on Apps (2014): Percentage
       Breakdown of Ad Impressions for Arts & Entertainment,
       Education, Games, Health & Fitness, Music & Videos, News &
       Info, Social, Sports, and Others (includes corresponding
       Graph/Chart)                                                     II-38

       Table 26: Mobile Social Media Apps Market Worldwide (2014E):
       Percentage of Mobile Users Accessing Social Media Apps in
       Major Countries (includes corresponding Graph/Chart)             II-39
      Phablets: A Key Enabler of M-Commerce                             II-39
       Select Innovative Mobile Apps for M-Commerce: Name and Brief
        Description                                                     II-40
      Phablets: The Most Preferred Form Factor for Mobile Banking       II-41
      Enterprise Mobility and BYOD Favor Market Penetration             II-41
       Absence of Customized App Development: A Key Concern for
        Phablet Adoption in Enterprises                                 II-42
      Wireless Gaming Offers Opportunities on a Platter                 II-42
      Phablets Inspire Innovations in the Fashion Industry              II-43
      Expanding Internet User Base Generate Huge Market Opportunities   II-43
       Opportunity Indicators:                                          II-44
        Table 27: Internet Penetration Rates (%) Worldwide by
        Geographic Region: 2014E (includes corresponding
        Graph/Chart)                                                    II-44

        Table 28: Internet Users Worldwide by Geographic Region
        (2013): Percentage Share Breakdown for Asia-Pacific, Europe,
        North America, Latin America, Africa, and Middle East
        (includes corresponding Graph/Chart)                            II-44

        Table 29: Number of Users Worldwide (in Billions) for
        Internet, Social Networks, and Mobile Devices: 2014E
        (includes corresponding Graph/Chart)                            II-45
      E-Marketing Channels Emerge Into a Major Retailing Avenue         II-45
      Favorable Demographic Trends Strengthens Market Prospects         II-45
       Opportunity Indicators:                                          II-46
        Table 30: Global Middle Class Population (in Millions) by
        Geographic Region: 2010, 2020P & 2030P (includes
        corresponding Graph/Chart)                                      II-46

        Table 31: Global Middle Class Population by Geographic
        Region: Percentage Share Breakdown for 2010, 2020P & 2030P
        (includes corresponding Graph/Chart)                            II-47

        Table 32: World Population (2013): Percentage Share
        Breakdown by Age Group - Below 15 Years, 15-64 Years, Above
        65 Years (includes corresponding Graph/Chart)                   II-48

        Table 33: 15-64 Year Population as a Percentage of Total
        Population in Select Countries (2013)                           II-48

  4. PRODUCT OVERVIEW                                                   II-49
      Introduction                                                      II-49
      History and Evolution of Phablets                                 II-49
      Phablet Operating Systems                                         II-50

  5. PRODUCT INNOVATIONS/INTRODUCTIONS                                  II-51
      Oppo Unveils U3                                                   II-51
      Samsung to Launch Galaxy Note 5                                   II-51
      Xiaomi Launches Mi Note Phablet                                   II-51
      Lenovo Unveils P90 Phablet                                        II-51
      Lenovo to Launch K3 Note Phablet in India                         II-51
      Microsoft to Launch Two New Phablets                              II-51
      HTC Launches One Max Phablet                                      II-51
      Huawei Introduces Honor 4X and Honor 6 Plus Phablets in India     II-51
      Huawei Unveils MediaPad X2 Phablet                                II-52
      LG Introduces G Flex 2 Phablet                                    II-52
      PowerbyProxi Unveils Wireless Charger for Phablets                II-52
      Xiaomi Launches Redmi Note Phablet                                II-52
      Panasonic Introduces P55 phablet                                  II-52
      Samsung Unveils Galaxy Note 4 Phablet                             II-52
      Xolo Introduces PocketPad Q2500 Phablet                           II-52
      Samsung to Launch Galaxy Grand 3                                  II-52
      Celkon Unveils Xion S CT695 Phablet                               II-53
      Verizon and Motorola Launches New Droid Turbo Phablet             II-53
      Google Introduces Nexus 6 Phablet and Nexus 9 Tablet              II-53
      ZTE Launches Grand XMax Phablet                                   II-53
      Sony to Unveil Xperia Z3X Phablet                                 II-53
      Alcatel Launches Hero 2 Phablet                                   II-53
      Huawei to Unveil Ascend Mate2 4G Phablet                          II-53
      Micromax Unveils Canvas Doodle 3 Phablet                          II-53
      ZTE Launches Nubia X6 Phablet                                     II-54
      LG Launches G Flex Phablet                                        II-54
      Huawei Introduces Two Novel Phablets Ascend G610 and Ascend G700  II-54
      HTC Launches One Max Phablet                                      II-54
      ASUS Launches Two New Fonepad Phablets                            II-54
      Micromax Launches A240 Phablet                                    II-54
      Nokia Introduces Two New Phablets                                 II-54
      Xiaomi Provides Trega 4 Mobile Processor to Mi3                   II-55
      Sony to Enter Phablet Market with Sony Xperia Z Ultra             II-55
      Datawind to Unveil Low-Cost 4G LTE Phablets                       II-55
      LG Introduces Optimus G Phablet                                   II-55
      ZTE Launches New ZTE Grand Memo                                   II-55
      Spice Unveils New Stellar Horizon Pro Mi 505                      II-55
      Swipe Unveils Two New Fablets F2 and F3 in India                  II-55
      Lava Introduces IRIS 501 Phablet in India                         II-55

  6. RECENT INDUSTRY ACTIVITY                                           II-56
      Microsoft Unites OS and Hardware Divisions Following Internal
       Restructuring                                                    II-56
      Xiaomi to Foray into the US Market                                II-56
      Lenovo Takes Over Motorola Mobility                               II-56
      Microsoft Competes Acquisition of Nokia Devices and Services      II-56

  7. FOCUS ON SELECT GLOBAL PLAYERS                                     II-57
      ASUSTeK Computer Inc. (Taiwan)                                    II-57
      Apple Inc. (US)                                                   II-57
      Blackberry (Canada)                                               II-57
      Dell Inc. (US)                                                    II-58
      Google Inc. (US)                                                  II-58
      HTC Corporation (Taiwan)                                          II-59
      Huawei Technologies Co. Ltd. (China)                              II-59
      Lenovo (China)                                                    II-59
       Motorola Mobility, Inc. (US)                                     II-60
      LG Electronics (South Korea)                                      II-60
      Micromax Informatics Limited (India)                              II-61
      Microsoft Corporation (US)                                        II-61
      Samsung Electronics Co., Ltd (South Korea)                        II-61
      Sony Mobile Communications Inc. (Japan)                           II-62
      Xiaomi (China)                                                    II-62
      Yulong Computer Telecommunication Scientific Co. Ltd. (
       Coolpad) (China)                                                 II-62
      ZTE Corporation (China)                                           II-63

  8. GLOBAL MARKET PERSPECTIVE                                          II-64
      Table 34: World Recent Past, Current and Future Analysis for
      Phablets by Geographic Region/Country - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
      and Latin America Markets Independently Analyzed with Annual
      Shipments in Thousand Units for Years 2013 through 2020
      (includes corresponding Graph/Chart)                              II-64

      Table 35: World 8-Year Perspective for Phablets by Geographic
      Region/Country - Percentage Breakdown of Annual Shipments for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa, and Latin America Markets for Years
      2013, 2015 and 2020 (includes corresponding Graph/Chart)          II-65


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Surging Demand for Mobile Internet and Data Downloads Drive
         Market Growth                                                  III-1
         Table 36: Mobile Users Penetration (%) of Leading
         Smartphone/Phablet Apps in the US: 2014 (includes
         corresponding Graph/Chart)                                     III-2

         Table 37: Most Popular Activities on Smartphones/Phablets
         in the US: 2014 (includes corresponding Graph/Chart)           III-3

         Table 38: Web Traffic by Smartphone Display Size in North
         America (2013 & 2015): Percentage Breakdown of Data Usage
         for Display Size 5 and 5+, and Less than 5 Inches (includes
         corresponding Graph/Chart)                                     III-4
        Competitive Landscape                                           III-4
         Table 39: Leading Players in the US Phablets Market (2014):
         Percentage Market Share Breakdown for Apple, HTC, LG,
         Motorola, Samsung, and Others (includes corresponding
         Graph/Chart)                                                   III-4

         Table 40: North America Mobile Web Traffic by Phablet Model
         (2015): Percentage Breakdown of Data Usage for Apple iPhone
         6 Plus, Google Nexus 5, LG G2, LG G3, Motorola Droid Ultra,
         Samsung Galaxy Note 2, Samsung Galaxy Note 3, Samsung
         Galaxy Note 4, Samsung Galaxy S4, Samsung Galaxy S5 and
         Others (includes corresponding Graph/Chart)                    III-5
         Despite Apple’s Leading Position, Android-Based Phablets
          Continue to Dominate the Market                               III-5
        Product Launches                                                III-5
        Strategic Corporate Developments                                III-6
        Select Key Players                                              III-7
      B.Market Analytics                                                III-9
        Table 41: The US Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-9

  2. CANADA                                                             III-10
      A.Market Analysis                                                 III-10
        Blackberry - A Key Canadian Player                              III-10
      B.Market Analytics                                                III-11
        Table 42: Canadian Recent Past, Current & Future Analysis
        for Phablets Market Analyzed with Annual Shipments in
        Thousand Units for Years 2013 through 2020 (includes
        corresponding Graph/Chart)                                      III-11

  3. JAPAN                                                              III-12
      A.Market Analysis                                                 III-12
        Key Trends & Drivers                                            III-12
        Apple iPhone Make its Presence Felt in the Japanese Market      III-12
        Product Launches                                                III-12
        Sony Mobile Communications Inc. - A Key Japanese Player         III-13
      B.Market Analytics                                                III-14
        Table 43: Japanese Recent Past, Current & Future Analysis
        for Phablets Market Analyzed with Annual Shipments in
        Thousand Units for Years 2013 through 2020 (includes
        corresponding Graph/Chart)                                      III-14

  4. EUROPE                                                             III-15
      A.Market Analysis                                                 III-15
        Phablets and Smartphones Witness Growth amidst Declining
         Mobile Phone Shipments                                         III-15
        Android to Outperform Competitors                               III-15
         Table 44: Leading Phablet Companies in Western Europe
         (2014): Percentage Share Breakdown of Shipments for Apple,
         LG, Samsung, and Others (includes corresponding
         Graph/Chart)                                                   III-16
      B.Market Analytics                                                III-16
        Table 45: European Recent Past, Current & Future Analysis
        for Phablets by Geographic Region - France, Germany, Italy,
        UK, Spain, Russia, and Rest of Europe Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2013 through 2020 (includes corresponding Graph/Chart)          III-16

        Table 46: European 8-Year Perspective for Phablets by
        Geographic Region - Percentage Breakdown of Unit Shipments
        for France, Germany, Italy, UK, Spain, Russia, and Rest of
        Europe Markets for Years 2013, 2015 & 2020 (includes
        corresponding Graph/Chart)                                      III-17

  4a. FRANCE                                                            III-18
      A.Market Analysis                                                 III-18
        Product Launch                                                  III-18
      B.Market Analytics                                                III-18
        Table 47: French Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-18

  4b. GERMANY                                                           III-19
       Market Analysis                                                  III-19
        Table 48: German Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-19

  4c. ITALY                                                             III-20
       Market Analysis                                                  III-20
        Table 49: Italian Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-20

  4d. THE UNITED KINGDOM                                                III-21
      A.Market Analysis                                                 III-21
        Online Stores Remain the Most Popular Medium of Distribution    III-21
        Value for Money: A Dominant Factor Influencing Purchasing
         Decision                                                       III-21
        Ranking of Leading Phablet Brands in the UK: 2015               III-21
      B.Market Analytics                                                III-22
        Table 50: The UK Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-22

  4e. SPAIN                                                             III-23
       Market Analysis                                                  III-23
        Table 51: Spanish Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-23

  4f. RUSSIA                                                            III-24
      A.Market Analysis                                                 III-24
        Market Trends                                                   III-24
         Stylish Design Along With Good Value for Money: Key Factors
          Influencing Purchase Decision                                 III-24
         Electronics or Media Retailing Outlets: The Preferred
          Channels for Sales & Distribution                             III-24
      B.Market Analytics                                                III-25
        Table 52: Russian Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-25

  4g. REST OF EUROPE                                                    III-26
      A.Market Analysis                                                 III-26
        Product Launch                                                  III-26
      B.Market Analytics                                                III-27
        Table 53: Rest of Europe Recent Past, Current & Future
        Analysis for Phablets Market Analyzed with Annual Shipments
        in Thousand Units for Years 2013 through 2020 (includes
        corresponding Graph/Chart)                                      III-27

  5. ASIA-PACIFIC                                                       III-28
      A.Market Analysis                                                 III-28
        Asian Countries Turbo Charge Phablets Market Growth             III-28
         Table 54: Leading Phablet Vendors in Asia-Pacific (excl.
         Japan) (2014): Percentage Market Share Breakdown of
         Shipments for Apple, Coolpad, Huawei, Lenovo, Samsung, ZTE,
         and Others (includes corresponding Graph/Chart)                III-29
        India & China: Two Countries with the Largest Young
         Population Offer Significant Opportunities                     III-29
         Table 55: Ten Largest Populated Countries Worldwide (July
         2013): Total Population (in Millions) by Age Group 0-14
         Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
         India, USA, Indonesia, Brazil, Pakistan, Nigeria,
         Bangladesh, Russia and Japan                                   III-30
      B.Market Analytics                                                III-31
        Table 56: Asia-Pacific Recent Past, Current & Future
        Analysis for Phablets by Geographic Region - China, India,
        South Korea, and Rest of Asia-Pacific Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2013 through 2020 (includes corresponding Graph/Chart)          III-31

        Table 57: Asia-Pacific 8-Year Perspective for Phablets by
        Geographic Region - Percentage Breakdown of Unit Shipments
        for China, India, South Korea, and Rest of Asia-Pacific
        Markets for Years 2013, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-32

  5a. CHINA                                                             III-33
      A.Market Analysis                                                 III-33
        China: The World’s Largest Phablets Market                      III-33
         Table 58: Leading Players in the Chinese Phablets Market
         (2014E): Percentage Market Share Breakdown for Coolpad,
         Huawei, Lenovo, Samsung, Xiaomi, ZTE, and Others (includes
         corresponding Graph/Chart)                                     III-33
        Key Market Trends & Drivers                                     III-34
         Android Remains the Most Popular OS Platform in China          III-34
         Screen Size Drive Success, Promote Adoption of Phablets        III-34
         Cost-Effectiveness Remains Key to Success in the Chinese
          Market                                                        III-34
         Apple Struggles to Make a Mark in the Chinese Market           III-34
         Local Vendors Spice-Up the Chinese Smartphone Market           III-35
          Table 59: Leading Phablet Models by Chinese Vendors
          (2015): Brief Details in Terms of Rank, Vendor Name, Model
          Name, and Key Features                                        III-36
        Product Launches                                                III-37
        Strategic Corporate Development                                 III-38
        Select Key Players                                              III-38
      B.Market Analytics                                                III-40
        Table 60: Chinese Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-40

  5b. INDIA                                                             III-41
      A.Market Analysis                                                 III-41
        Rising Social Networking and Gaming Activity Fuels Market
         Demand                                                         III-41
         Table 61: Leading Phablet Companies in India (2014):
         Percentage Breakdown of Volume Sales for Karbonn, Micromax,
         Nokia/Microsoft, Samsung, Sony, and Others (includes
         corresponding Graph/Chart)                                     III-41
        India: Market with Huge Untapped Potential                      III-41
        Android Platform: Leads the OS Race in India                    III-42
        The Cost Factor & Value for Money Factor: Vital for Success
         in the Marketplace                                             III-42
        User-Friendliness: An Important Requirement                     III-43
        The Rise of Local Players Stirs-Up Budget Segment               III-43
         Table 62: Leading Phablet Models by Indian Vendors (2015):
         Brief Details in Terms of Vendor Name, Model Name, and Key
         Features                                                       III-44
        Product Launches                                                III-44
        Select Key Players                                              III-46
      B.Market Analytics                                                III-48
        Table 63: Indian Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-48

  5c. SOUTH KOREA                                                       III-49
      A.Market Analysis                                                 III-49
        South Korea: Home to Samsung, the Global Phablet Market Leader  III-49
        User-Friendly Design: Key to Success                            III-49
        Mobile Operator or Carrier Retail Stores: The Most Popular
         Channel of Distribution                                        III-49
        Product Launches                                                III-50
        Select Key Players                                              III-51
      B.Market Analytics                                                III-52
        Table 64: South Korean Recent Past, Current & Future
        Analysis for Phablets Market Analyzed with Annual Shipments
        in Thousand Units for Years 2013 through 2020 (includes
        corresponding Graph/Chart)                                      III-52

  5d. REST OF ASIA-PACIFIC                                              III-53
      A.Market Analysis                                                 III-53
        Australia: A Potential Laden Market                             III-53
        Product Launches                                                III-54
        Select Key Players                                              III-54
      B.Market Analytics                                                III-55
        Table 65: Rest of Asia-Pacific Recent Past, Current & Future
        Analysis for Phablets Market Analyzed with Annual Shipments
        in Thousand Units for Years 2013 through 2020 (includes
        corresponding Graph/Chart)                                      III-55

  6. MIDDLE EAST & AFRICA                                               III-56
       Market Analysis                                                  III-56
        Table 66: Middle East and Africa Recent Past, Current &
        Future Analysis for Phablets Market Analyzed with Annual
        Shipments in Thousand Units for Years 2013 through 2020
        (includes corresponding Graph/Chart)                            III-56

  7. LATIN AMERICA                                                      III-57
       Market Analysis                                                  III-57
        Table 67: Latin American Recent Past, Current & Future
        Analysis for Phablets by Geographic Region - Brazil, Mexico,
        and Rest of Latin America Markets Independently Analyzed
        with Annual Shipments in Thousand Units for Years 2013
        through 2020 (includes corresponding Graph/Chart)               III-57

        Table 68: Latin American 8-Year Perspective for Phablets by
        Geographic Region - Percentage Breakdown of Unit Shipments
        for Brazil, Mexico, and Rest of Latin America Markets for
        Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)    III-58

  7a. BRAZIL                                                            III-59
      A.Market Analysis                                                 III-59
        Stylish Design & Good OS Platform: Key to Success               III-59
      B.Market Analytics                                                III-59
        Table 69: Brazilian Recent Past, Current & Future Analysis
        for Phablets Market Analyzed with Annual Shipments in
        Thousand Units for Years 2013 through 2020 (includes
        corresponding Graph/Chart)                                      III-59

  7b. MEXICO                                                            III-60
       Market Analysis                                                  III-60
        Table 70: Mexican Recent Past, Current & Future Analysis for
        Phablets Market Analyzed with Annual Shipments in Thousand
        Units for Years 2013 through 2020 (includes corresponding
        Graph/Chart)                                                    III-60

  7c. REST OF LATIN AMERICA                                             III-61
       Market Analysis                                                  III-61
        Table 71: Rest of Latin America Recent Past, Current &
        Future Analysis for Phablets Market Analyzed with Annual
        Shipments in Thousand Units for Years 2013 through 2020
        (includes corresponding Graph/Chart)                            III-61


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 56 (including Divisions/Subsidiaries - 60)

     The United States (10)
     Canada (2)
     Japan (2)
     Europe (4)
     - France (1)
     - The United Kingdom (3)
     Asia-Pacific (Excluding Japan) (41)
     Africa (1)
Additional Information:
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Date of Publication:
Sep 25, 2015
File Format:
PDF via E-mail
Number of Pages:
228 Pages
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