The incumbent remains dominant, but emerging haptics find their niches to grow with 30.2% CAGR
This report is the most comprehensive overview of the markets, players and technologies in the haptics space. Whilst ERM motors remain the dominant option, many new haptics technologies have been developed and begin to find their niches. Whilst the total market climbs at 7.2% CAGR to $2.3bn by 2026, the emerging sector begins to shine through, reaching $530m in 2026 via a 30.2% CAGR.
Haptics are an essential feature of the user experience (UX) platform in many electronic products today. Whether as notification provision in a vibrating smartphone, tension building in a video game controller, or input confirmation in an industrial scanner, haptics technologies have now reached billions of electronics devices. The report finds that the haptics industry will be worth $2.3bn by 2016.
Haptics technology options
The most common of these technologies is the eccentric rotating mass (ERM) motor. Cheap, robust and very effective, this solution dominates the marketplace. However, technology development into newer forms of haptics with new and improved performance capabilities has been extensive, especially in the last decade.
From more logical progressions such as the use of voice coils, or linear resonant actuators, into ceramic or newer polymeric piezoelectric options, right through to drastically different techniques using microfluidics, ultrasound, or electrostatics, the ecosystem of available technology is now extremely diverse.
Replacing a dominant incumbent
However, the challenge of replacing a cheap, reliable, and generally adequate incumbent is significant. Many companies have tried and failed to diversify into other technology areas, with the next iteration simply returning to the incumbent. However, as longer-term, carefully developed use-cases emerge, these emerging haptics will begin to find their niches and gradually see sustainable growth.
The challenge has been met head on by many of the largest companies in the world, with Apple's announcement of their Taptic module being typical of new developments that will emerge. They are backing new haptics with both financial support and product reputations.
Identifying the best application sectors
As the largest sector by some way, applications in consumer electronics, and particularly implementation in mobile phones, has been the area of greatest interest and investment. However, it is niche areas where haptics has been gaining sustainable momentum. The wearable technology space is one of great interest, where user experiences still require extensive improvement, and consistent skin contact puts haptics in an excellent position to be a part of this. In automotive, many of the largest manufacturers and tier 1 suppliers have dedicated haptics teams, working on ways to improve user sensation for increasingly electrified vehicle interior consoles. Finally, work in the medical space has shown how integrating different types of haptics can accelerate the education process for tactile procedures.
About This Report
Haptics 2016-2026: Technologies, Markets and Players provides thorough descriptions of the technology behind all of the key haptics actuators, including how they work, key players and manufacturers, and full benchmarking against competitive options. It details the key characteristics and end users in the primary vertical markets: consumer electronics (including mobile, gaming, tablet, wearables and other), automotive, medical and industrial/appliance.
The report provides detailed market forecasts from 2015-2026, including separation by actuator type, and by market sector. These forecasts are illustrated with specific case studies, and benchmarked against supplier data.
Finally, the report contains a full description of the haptics value chain, including the materials suppliers, component suppliers, chip driver manufacturers, software providers, key integrators and end users. This is backed up by an extensive interview program, with interviews and profiles of the following key players in the industry: AAC Technologies, Aito, Arkema (Piezotech), Artificial Muscle Inc. (part of Parker Hannifin), Bluecom Co. Ltd, General Vibration, Immersion Corporation, Jahwa Electronics, KOTL - Jinlong Machinery, LG Innotek, Nidec Corporation, Novasentis, Precision Microdrives, Redux Labs, SEMCO, Solvay, Tectus Technologies and Ultrahaptics Ltd.
This report purchase includes up to 30 minutes telephone time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.
1.1. What are haptics?
1.2. Two sides to the industry
1.3. Characterisation within this report
1.4. Haptic Technologies: A brief overview
1.5. How the sense of touch works
1.6. The potential value-adds from haptic feedback
1.7. What haptics are actually used for
1.8. Reasons for the difference: Potential vs Actual use
1.9. The incumbent dominates for the foreseeable future
1.10. Emerging haptics: Finding profitable niches
2.1. Types of Haptics Covered
2.2. Technology Benchmarking for Haptic Feedback
2.3. Technology Readiness and Adoption
3.1. ERM Structure
3.2. Examples of ERM Motor Suppliers
3.3. ERM Drivers
3.4. SWOT Analysis - ERM Motor Haptics
4.1. Linear Resonant Actuators (LRAs)
4.2. LRA Structure
4.3. Apple's Taptic Engine
4.4. Examples of Linear Actuator Suppliers
4.5. Challenging times for previous leaders
4.6. SWOT: Linear Resonant Actuators
5.1. Background and Definitions
5.2. Piezoelectric Haptic Actuators
5.3. Piezoelectric Actuator Materials
5.4. Device Integration
5.5. Challenges with integration: Durability
5.6. Coupled sensor-actuator systems with piezoelectrics
5.7. Value chain for piezoelectric actuators
5.8. SWOT: Piezoelectric Ceramics
6.1. Background and Definitions: Piezoelectric constants
6.2. Why use a polymer? - Materials Choices
6.3. PVDF-based polymer options for haptic actuators
6.4. Demonstrator product with polymer haptics
6.5. SWOT: Piezoelectric polymers
7.1. SWOT: Electrostatic Friction
8. ULTRASONIC VIBRATION (USV)
8.1. SWOT: Ultrasonic Vibration
9.1. SWOT: Bending Wave
10.1. Types of EAP
10.2. Comparing physical properties of EAPs
10.3. Comparing EAPs with Ceramics and SMAs
10.4. Dielectric EAPs as haptic actuators
10.5. What happened to Artificial Muscle?
10.6. SWOT: EAPs - High voltages severely limit applications
10.7. Tactile Shear Feedback
10.8. Shear forces for variable friction displays
10.9. Microfluidics: Tactus Technology
11.1. Applications and Drivers
11.3. Air Vortex
11.4. Technology comparison for contactless haptics
11.5. The commercial reality
12.1. Consumer Electronics: Mobile Phones
12.3. Consumer Electronics: Tablets
12.4. Consumer Electronics: Wearables
12.5. Consumer Electronics: Others
12.8. Home appliance, commercial and other uses
13.1. Market Forecast: All Haptic Technologies, -2026
13.2. Market Forecast: Emerging Haptics, 2015-2026
13.3. Market Forecast: Actuators only, 2015-2026
13.4. Market Forecast: Drivers only, 2015-2026
13.5. Market Forecast: Haptics, by application, 2015-2026
13.6. Market Forecast: Haptics in consumer electronics, 2015-2026
14. THE HAPTICS VALUE CHAIN
15. COMPANY PROFILES
15.2. Arkema (Piezotech)
15.3. Artificial Muscle Inc. (part of Parker Hannifin)
15.4. General Vibration
15.5. Immersion Corporation
15.7. Precision Microdrives
15.8. Redux Labs
15.10. Tactus Technologies
15.11. Ultrahaptics Ltd
16.1. AAC Technologies
16.2. Bluecom Co. Ltd.
16.3. Jahwa Electronics
16.4. KOTL - Jinlong Machinery
16.5. LG Innotek
16.6. Nidec Corporation