Global Market for Surface Haptics

Haptic technology stimulates a sense of touch in electronic devices by using different forces, motions or vibrations. Surface haptics focuses on the stimulation of a sense of touch in flat surfaces including computer screens, displays, smartphones, etc. The technology has come to the fore over the last few years, moving from development to production. As the market for smartphones and tablets reaches maturity, consumers are seeking features beyond functionality. Automotive Human Machine Interface (HMI) is a fast-growing sector but has significant usability and safety issues that can be resolved with the use of surface haptic technology. This report assesses the latest technical developments in the surface haptics market including:

Surface haptics technology analysis
The global surface haptics market is segmented into electrotactile, thermal and mechanical feedback technologies including Variable-friction surfaces, Pin arrays, Deformable devices, Electrostatic, Microfluidic, Shape memory, Magneto-Rheological, Electroactive polymers (EAPs), Haptic jamming, Ultrasonic vibration 28, Electromagnetic: ERMS, LRAS, VCMS, Acoustic vibration and Tactile overlays.

Surface haptics competitive analysis
The key players in the global surface haptics market are profiled including products and target markets.

Surface haptics end user market analysis
The global surface haptics end user application market is segmented into aerospace, automotive consumer electronics, gaming and AR/VR, healthcare, advertising & digital signage and other markets.

This report will answer the following questions:

• How large is the current market for surface haptics?
• What is the status of these technology areas?
• What is driving deployment of these technologies?
• What are the potential market opportunities?
• Who are developing these technologies and in what market?

Report contents include:

• Stage of commercialization for surface haptics, from basic research to market entry.
• Market revenues forecasts to 2030.
• Market drivers, trends and challenges, by end user markets.
• In-depth market assessment of opportunities for surface haptics including revenues, growth rates, geographical split etc.
• In-depth company profiles, including products and commercial activities.
• Detailed forecasts for key growth areas, opportunities and user demand.
• Recent industry developments.
• Companies profiled in the report include Tanvas, Kyocera, Microsoft, Aito BV, Bosch, Nidec Corporation and many more.

TABLE OF CONTENTS

1 Executive summary

1.1 The importance of haptics 8

1.2 Current state of the art in haptics. 9

1.2.1 Motor vibration 9

1.2.2 Electrostatic forces. 10

1.2.3 Ultrasonic lubrification 10

1.3 Opportunities in consumer electronics. 11

1.4 Opportunities in automotive. 12

1.5 Opportunities in aerospace 12

1.6 Recent developments in haptic technology 13

1.7 Global market, historical, current and forecasted to 2030. 15

1.7.1 Revenues 15

1.7.2 By market 16

1.7.3 By region. 17

1.8 Key players 18

2 Research methodology and scope

3 Surface Haptics Technology Overview

3.1 Haptic devices 23

3.1.1 3D. 23

3.1.2 2D (surface haptics) 23

3.2 Surface haptics technologies 25

3.2.1 Electrotactile actuators 26

3.2.1.1 Methods for tactile stimulation. 26

3.2.1.2 Tactile actuators 26

3.2.1.3 Electrotactile stimulation. 27

3.2.2 Thermal actuators 27

3.2.3 Mechanical actuators. 28

3.2.3.1 Pin arrays. 29

3.2.3.2 Deformable devices. 30

3.2.3.3 Electrostatic. 31

3.2.3.4 Microfluidic 31

3.2.3.5 Shape memory alloys 32

3.2.3.6 Rheological fluids 32

3.2.3.7 Electroactive polymers (EAPs). 33

3.2.3.8 Haptic jamming 34

3.2.3.9 Ultrasonic transducers. 35

3.2.3.10 Electromagnetic: ERMS, LRAS, VCMS 35

3.2.3.11 Acoustic vibration 35

3.2.3.12 Tactile overlays 36

3.2.3.13 Variable-friction surfaces. 36

3.2.4 Nanomaterials in surface haptics 36

3.2.5 Comparative analysis of surface haptics technologies-advantages and disadvantages 37

3.3 Surface haptics SWOT analysis. 37

4 Markets for surface haptics

4.1 Consumer electronics. 38

4.1.1 Market drivers 38

4.1.2 Applications 38

4.1.2.1 Touch panels 38

4.1.2.2 Monitors 40

4.1.2.3 Wearables 40

4.1.3 Global market revenue estimates 41

4.2 Automotive. 42

4.2.1 Market drivers 42

4.2.2 Applications 43

4.2.2.1 HMI. 43

4.2.3 Global market revenue estimates 43

4.3 Gaming and AR/VR. 45

4.3.1 Market drivers 45

4.3.2 Applications 46

4.3.3 Global market revenue estimates 46

4.4 Healthcare 47

4.4.1 Market drivers 48

4.4.2 Applications 48

4.4.3 Global market revenue estimates 48

4.5 Aerospace 49

4.5.1 Market drivers 50

4.5.2 Applications 50

4.5.3 Global market revenue estimates 51

4.6 Advertising and digital signage 52

4.6.1 Market drivers 53

4.6.2 Applications 53

4.6.3 Global market revenue estimates 54

4.7 Other markets 55

5 Patenting

6 Company Profiles 58 (26 company profiles)

7 Research centre and academia

8 References



Tables

Table 1. Market drivers for surface haptics. 8

Table 2. Addressable markets and applications for surface haptics 9

Table 3. Global revenues for surface haptics to 2030, millions USD 15

Table 4. Global revenues for surface haptics to 2030, by market. 16

Table 5. Global revenues for surface haptics to 2030, by country/region 17

Table 6. Key players in surface haptics 19

Table 7. Types of haptic sensing 22

Table 8. Market drivers for surface haptics in consumer electronics 38

Table 9. Global market revenues for surface haptics in consumer electronics to 2030, millions USD. 41

Table 10. Market drivers for surface haptics in automotive. 42

Table 11. Global market revenues for surface haptics in automotive to 2030, millions USD 44

Table 12. Market drivers for surface haptics in gaming and AR/VR. 46

Table 13. Global market revenues for surface haptics in gaming and AR/VR to 2030, millions USD 47

Table 14. Market drivers for surface haptics in healthcare 48

Table 15. Global market revenues for surface haptics in healthcare to 2030, millions USD 49

Table 16. Market drivers for surface haptics in aerospace 50

Table 17. Global market revenues for surface haptics in aerospace to 2030, millions USD 51

Table 18. Market drivers for surface haptics in advertising and public installations 53

Table 19. Global market revenues for surface haptics in advertising and public installations to 2030, millions USD. 54

Table 20. Surface haptics patent by company. 56

Figures

Figure 1. Touch screen with haptic feedback in automobile 12

Figure 2. Global revenues for surface haptics to 2030, millions USD. 15

Figure 3. Global revenues for surface haptics to 2030, by market 16

Figure 4. Global revenues for surface haptics to 2030, by country/region. 17

Figure 5. Graspable, wearable and touchable haptic devices 23

Figure 6. Tactile feedback in pin arrays 29

Figure 7. Haptic feedback using electrostatic force 31

Figure 8. Tactile Display based on shape memory alloy 32

Figure 9. Shape memory alloys for surface haptic devices. 32

Figure 10. Shape changing display 32

Figure 11. Haptic feedback using electroactive polymers 34

Figure 12. Haptic Jamming array prototype with four hexagonal cells 34

Figure 13. Ultrasonic transducer 35

Figure 14. Variable-friction surfaces 36

Figure 15. Surface haptics SWOT analysis 37

Figure 16. Sony’s Xperia XZ2 smartphone 39

Figure 17. Fujitsu prototype haptic tablet 39

Figure 18. Tanvas Touch, 39

Figure 19. Global market revenues for surface haptics in consumer electronics to 2030, millions USD. 41

Figure 20. 3D Touch Surface Display. 43

Figure 21. Bosch smart cockpit. 43

Figure 22. Global market revenues for surface haptics in automotive to 2030, millions USD. 45

Figure 23. Teslasuit 46

Figure 24. Global market revenues for surface haptics in gaming and AR/VR to 2030, millions USD. 47

Figure 25. Global market revenues for surface haptics in healthcare to 2030, millions USD. 49

Figure 26. Global market revenues for surface haptics in aerospace to 2030, millions USD. 52

Figure 27. Global market revenues for surface haptics in advertising and public installations to 2030, millions USD 55