Head-up Displays: Technologies and Global Markets

Head-up Displays: Technologies and Global Markets

BCC, Date of Publication: Jul 2, 2014, 128 Pages
US$6,650.00
GB-SMC096A
Head-up displays are devices that project data, mostly navigational and augmented reality, on a transparent screen in front of the viewers’ line of sight. HUDs have been a part of military and aerospace applications since the post-World War II era. These displays reached saturation in the defense and avionics segment, but the advent of augmented reality and its application in the modern automotive industry was a paradigm shift for the market.

This change of market dynamics has been captured in the report. The report entails the market analysis and forecasts related to head-up display components and its applications. The report also highlights various technologies like LCoS and laser, and features an overview of their growth potential in the next five years.

STUDY GOALS AND OBJECTIVES

  • Analysis of the head-up display (HUD) technology in terms of product design and market dynamics, which describes factors currently driving and restraining the growth of the market as well as their impact in the long run.
  • Key opportunities within the scope of the HUD market.
  • Analysis of the aviation and automotive applications of HUD market. 
  • Identifying segments with high growth potential; also understanding the future application segments.
  • Key trends related to the product technology, prices and applications that shape and influence the HUD market.
  • Region-specific developments and peculiarities.
  • The major stakeholders in the market and competitive landscape for the market leaders.
  • Analysis of the different projection technologies used for head-up displays, along with identification of technologies with high growth potential.
  • Analysis of key product substitutes and future strategies.

REASONS FOR DOING THE STUDY

In recent years, the growth of HUD technology in the automotive sector has been remarkable. This is due to the advent of new projection technologies, which has reduced costs and augmented reality. Increased demand for cost effective HUDs in mid-segment cars is expected in the near future, and this would change market dynamics. In addition, transparent monolithic displays like OLEDs would enable restructuring of the entire device. The impact of the above factors on the market has been captured in the report

SCOPE OF REPORT

The market for HUD technology is segmented into the following categories:

  • Technology:
    • Projection. 
    • Monolithic display.
  • Components: 
    • Projector (LCoS, DLP, LBS).
    • Video generator (computer).
    • Combiner.
    • Display panel
    • Control panel. 
    • Accessories.
  • Applications: 
    • Aviation: 
      • Aircraft.
      • Tactical (defense/military) aircraft.
      • Air transport (cargo) and business jets.
      • Helicopter. 
      • Tactical (defense/military) aircraft.
      • Air transport (cargo) and business jets.
    • Automotive:
      • Cars (Premium/luxury, sports, mid segment cars).
      • Others (Google glasses, glasses for sports).
  • Geographies: 
    • North America, Europe, Asia-Pacific (Asia-Pacific) and Rest of World (ROW).

This report also provides a competitive analysis of the industry and a chapter including company profiles.

INTENDED AUDIENCE

  • Manufacturers.
  • End-user companies.
  • System integrators.
  • Researchers.
  • Raw material providers.
  • Investors (private equity, venture capital, etc.).

 

This research estimates that the head-up displays (HUD) market will grow from nearly $1.3 billion in 2013 to nearly $3.7 billion in 2018 at a five-year compound annual growth rate (CAGR) of 23.9%.

This report provides:

  • An overview of the global market for head-up displays and related technologies.
  • Analyses of global market trends, with data from 2013 and projections of compound annual growth rates (CAGRs) through 2018.
  • Information on how the developments of HUDs are becoming integrated with advanced features like augmented reality, voice and gesture control, and 3D imaging.
  • Details on the market's drivers, inhibitors, and opportunities for growth.
  • Insight into the industry's value chain,  product trends, competitive landscape, leading players and their key developments, strategies, and profiles.


TABLE OF CONTENTS

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Chapter 1: INTRODUCTION - Complimentary     4    

    STUDY GOALS AND OBJECTIVES
    REASONS FOR DOING THE STUDY
    SCOPE OF REPORT
    INTENDED AUDIENCE
    INFORMATION SOURCES
    ANALYST'S CREDENTIALS
    DISCLAIMER

Chapter 2: SUMMARY     2     $250    

Chapter 3: OVERVIEW     5     $390    

    MARKET DEFINITION
    EVOLUTION OF HUD TECHNOLOGIES
        ROADMAP OF HUD
        SEGMENTATION OF HUDS
        SEGMENTATION BY COMPONENTS
            Figure 1 : DEVELOPMENT OF HUD SYSTEMS, 1940-2016
    VALUE CHAIN ANALYSIS
    PRICING ANALYSIS AND TRENDS

Chapter 4: HUD TECHNOLOGY MARKET     9     $701    

    INTRODUCTION
    PROJECTION-BASED HUD
        DRIVERS
            Improved Projection Quality
        RESTRAINTS
            Complex Value Chain
        MARKET SNAPSHOT
    KEY PATENTS FOR PROJECTION HUD
        FULL-WINDSHIELD HUD ENHANCEMENT: PIXELATED FIELD OF VIEW LIMITED ARCHITECTURE
        HEAD-UP DISPLAY SYSTEM UTILIZING CONTROLLED REFLECTIONS FROM A DASHBOARD SURFACE
        HEAD-UP DISPLAY MECHANISM
    MONOLITHIC DISPLAY
        DRIVERS
            Higher Utility
            Better Display Quality
        RESTRAINTS
            Higher Initial Cost
            Short Lifespan of OLEDs
    KEY PATENTS FOR MONOLITHIC HUD
        REMOTELY COUPLED HYBRID HUD BACKLIGHT
        LIGHT-EMITTING DIODE HEAD-UP DISPLAY FOR A VEHICLE

Chapter 5: HUD MARKET BY APPLICATION     12     $935    

    INTRODUCTION
    AUTOMOTIVE HUD
    AUTOMOTIVE INDUSTRY DRIVERS
        GROWTH IN HIGH-END AND LUXURY CAR SEGMENT
        GROWING AFTERMARKET DEMAND
        FALLING PRICES OF COMPONENTS
    RESTRAINTS
        RESTRAINED UTILITY 
    KEY PATENTS FOR AUTOMOTIVE HUD
        CAR HUD
        HUD VEHICLE NAVIGATION SYSTEM
        HEAD-UP DISPLAY FOR PERSONAL EYE PROTECTIVE DEVICES
        HEAD-UP DISPLAY
        AVIATION HUD
    AVIATION INDUSTRY DRIVERS
    RESTRAINTS
    KEY PATENTS FOR AVIATION HUD
        ADAPTABLE HUD MOUNT
        HEAD-UP DISPLAY (HUD) SYSTEM WITH A SERVICE POSITION FOR EASY DISPLAY ASSEMBLY REPLACEMENT
    OPPORTUNITIES
        SPORTS AND INFORMATION SEGMENT

Chapter 6: HUD MARKET BY COMPONENTS     7     $546    

    INTRODUCTION
    COMPUTER/VIDEO GENERATOR
    PROJECTOR AND DISPLAY
    PICO PROJECTORS TECHNOLOGIES
    COMBINER
    OTHERS

Chapter 7: GLOBAL HEAD-MOUNTED DISPLAY MARKET     6     $468    

    GLOBAL HMD MARKET ANALYSIS
    MARKET TRENDS
    DRIVERS
        HIGH UTILITY DEVICE LEADS TO GROWING DEMAND
        LONG-TERM DEFENSE CONTRACT AND DEMAND
        DECLINING PRICES OF DISPLAYS
    RESTRAINTS
        COMPLICATED DESIGN
            Lack of Awareness 
    HUD VIS-A-VIS HMD
        ADVANTAGES OF HMD
        ADVANTAGES OF HUDS

Chapter 8: HUD MARKET BY END USE     14     $1091    

    INTRODUCTION
    AVIATION
        DEFENSE AVIATION
            Aircraft
            Helicopter
        CIVIL AVIATION
            Aircraft
            Helicopter
    AUTOMOTIVE
        CARS
    SEGMENTATION OF CARS
        PREMIUM/LUXURY CARS
        SPORTS CARS
        MID-SEGMENT CARS
        MOTORCYCLE

Chapter 9: GLOBAL HUD MARKET, BY REGION     10     $779    

    INTRODUCTION
    NORTH AMERICA
    EUROPE
    ASIA-PACIFIC
    REST OF THE WORLD 

Chapter 10: COMPETITIVE LANDSCAPE     11     $857    

    PORTER'S ANALYSIS
        ENTRY BARRIERS
        THREAT FROM SUBSTITUTES
        RIVALS
        BUYERS' POWER
        SUPPLIERS' POWER
            Figure 22 : PORTER'S FIVE FORCES ANALYSIS FOR HUD INDUSTRY
    COLLABORATIONS AND PARTNERSHIP
    PATENT ANALYSIS

Chapter 11: COMPANY PROFILES     48     $3741    

    AUDI AG
        OVERVIEW
        PRODUCTS AND SERVICES
        FINANCIALS
        STRATEGY
    BAE SYSTEMS
    BAYERISCHE MOTOREN WERKE (BMW) AG
    CONTINENTAL AG
    DAIMLER AG
    DELPHI AUTOMOTIVE LLP
    DENSO CORP.
    ELBIT SYSTEM LTD.
    GARMIN INTERNATIONAL INC.
    GENERAL MOTORS
    GOOGLE INC.
    HONEYWELL AEROSPACE
    JABIL CIRCUIT INC.
    MICROOLED
    MICROVISION INC.
    PIONEER CORP.
    ROCKWELL COLLINS
    SELEX GALILEO LTD.
    SYNDIANT
    THALES GROUP
    TOSHIBA CORP.
    TOYOTA MOTOR CORP.
    VISTEON CORP.
    VUZIX CORP.
    WISE CHIP SEMICONDUCTOR INC.

 
List of Tables

    Summary Table : GLOBAL REVENUE OF HUD, BY REGION, THROUGH 2018
    Table 1 : PRICING TRENDS OF HUD, 2011-2018
    Table 2 : GLOBAL HUD MARKET DYNAMICS, THROUGH 2018
    Table 3 : GLOBAL UNIT SHIPMENTS OF HUD, BY REGION, THROUGH 2018
    Table 4 : HUD MARKET, BY PROJECTION TECHNOLOGY, THROUGH 2018
    Table 5 : HUD MARKET, BY PROJECTION TECHNOLOGY, 2011-2018
    Table 6 : HUD MARKET, BY MONOLITHIC TECHNOLOGY, 2011-2018
    Table 7 : AUTOMOTIVE INDUSTRY: REVENUE OF HUD, BY REGION, THROUGH 2018
    Table 8 : AUTOMOTIVE INDUSTRY: HUD UNITS SHIPMENTS, BY REGION, THROUGH 2018
    Table 9 : HUD MARKET, BY AUTOMOTIVE HUD, 2011-2018
    Table 10 : AVIATION INDUSTRY: REVENUE OF HUD, BY REGION, THROUGH 2018
    Table 11 : AVIATION INDUSTRY: HUD UNITS SHIPMENTS, BY REGION, THROUGH 2018
    Table 12 : HUD MARKET, AVIATION HUD IMPACT ANALYSIS, 2011-2018
    Table 13 : AVIATION INDUSTRY: HUD MARKET REVENUE, BY COMPONENT, THROUGH 2018
    Table 14 : AUTOMOTIVE INDUSTRY: HUD MARKET REVENUE, BY COMPONENTS, THROUGH 2018
    Table 15 : HUD MARKET, BY COMPONENTS, VIDEO GENERATION, THROUGH 2018
    Table 16 : HUD MARKET, BY COMPONENTS, PROJECTION UNIT, THROUGH 2018
    Table 17 : HUD MARKET, BY COMPONENTS, PROJECTION UNIT THROUGH 2018
    Table 18 : HUD MARKET, BY COMPONENTS, COMBERS AND OTHERS, THROUGH 2018
    Table 19 : GLOBAL HEAD-MOUNTED DISPLAY MARKET REVENUE AND FORECAST, THROUGH 2018
    Table 20 : HUD MARKET, HMD MARKET IMPACT ANALYSIS, 2011-2018
    Table 21 : GLOBAL AVIATION: HUD MARKET REVENUE, BY TYPES, THROUGH 2018
    Table 22 : GLOBAL AVIATION: HUD UNIT SHIPMENTS, BY TYPES, THROUGH 2018
    Table 23 : GLOBAL DEFENSE AVIATION: HUD MARKET REVENUE, BY TYPES, THROUGH 2018
    Table 24 : GLOBAL DEFENSE AVIATION: HUD UNIT SHIPMENT, BY TYPES, THROUGH 2018
    Table 25 : CIVIL AVIATION: HUD MARKET REVENUE, BY TYPE, THROUGH 2018
    Table 26 : CIVIL AVIATION: HUD UNIT SHIPMENT, THROUGH 2018
    Table 27 : PASSENGER CAR PRODUCTION, BY COUNTRY, 2006-2010
    Table 28 : PASSENGER CAR PRODUCTION, BY REGION, 2006-2011
    Table 29 : AUTOMOTIVE MARKET FOR HUD, BY TYPE, THROUGH 2018
    Table 30 : AUTOMOTIVE INDUSTRY: PREMIUM CAR APPLICATION OF HUD, BY REGION, THROUGH 2018
    Table 31 : AUTOMOTIVE INDUSTRY: PREMIUM CAR APPLICATION OF HUD, UNIT SHIPPED BY REGION, THROUGH 2018
    Table 32 : AUTOMOTIVE INDUSTRY: SPORTS CAR APPLICATION OF HUD, BY REGION, THROUGH 2018
    Table 33 : AUTOMOTIVE INDUSTRY: SPORTS CARS APPLICATION OF HUD, UNIT SHIPPED BY REGION, THROUGH 2018
    Table 34 : AUTOMOTIVE INDUSTRY: MID SEGMENT CAR APPLICATION OF HUD, BY REGION, THROUGH 2018
    Table 35 : AUTOMATION INDUSTRY: MID SEGMENT CAR APPLICATION OF HUD, UNIT SHIPPED BY REGION, THROUGH 2018
    Table 36 : NORTH AMERICA: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018
    Table 37 : NORTH AMERICA: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018
    Table 38 : EUROPE: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018
    Table 39 : EUROPE: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018
    Table 40 : ASIA-PACIFIC: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018
    Table 41 : ASIA-PACIFIC: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018
    Table 42 : ROW: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018
    Table 43 : ROW: HUD UNITS SHIPPED, BY APPLICATIONS, THROUGH 2018
    Table 44 : COLLABORATION/PARTNERSHIP/AGREEMENT/JOINT VENTURE/CONTRACT/MERGERS AND ACQUISITION
    Table 45 : NEW PRODUCT DEVELOPMENTS
    Table 46 : AUDI AG: OVERALL REVENUE, 2010 AND 2011
    Table 47 : DEVELOPMENTS
    Table 48 : BAE SYSTEMS PLC: OVERALL REVENUE, 2010 AND 2011
    Table 49 : KEY DEVELOPMENTS
    Table 50 : BMW: MARKET REVENUE, BY REGION, 2009 AND 2010
    Table 51 : KEY DEVELOPMENTS
    Table 52 : CONTINENTAL AG: OVERALL REVENUE, 2010 AND 2011
    Table 53 : CONTINENTAL: MARKET REVENUE, BY REGION, 2009 AND 2010
    Table 54 : KEY DEVELOPMENTS
    Table 55 : DAIMLER: OVERALL MARKET REVENUE, 2010 AND 2011
    Table 56 : DAIMLER: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 AND 2011
    Table 57 : KEY DEVELOPMENTS
    Table 58 : DELPHI: MARKET REVENUE, BY SEGMENTS, 2010 AND 2011
    Table 59 : KEY DEVELOPMENTS
    Table 60 : DENSO CORP.: OVERALL REVENUE, 2010 AND 2011
    Table 61 : DENSO: MARKET REVENUE, BY REGION, 2010 AND 2011
    Table 62 : KEY DEVELOPMENTS
    Table 63 : ELBIT SYSTEMS LIMITED: OVERALL REVENUE, 2010 AND 2011
    Table 64 : KEY DEVELOPMENTS
    Table 65 : GARMIN INTERNATIONAL INC: OVERALL REVENUE, 2010 AND 2011
    Table 66 : GARMIN INTERNATIONAL INC: OVERALL REVENUE, BY SEGMENT, 2010 AND 2011
    Table 67 : GM: OVERALL MARKET REVENUE, 2010 AND 2011
    Table 68 : GM: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 AND 2011
    Table 69 : KEY DEVELOPMENTS
    Table 70 : GOOGLE INC.: OVERALL REVENUE, 2010 AND 2011
    Table 71 : KEY DEVELOPMENTS
    Table 72 : KEY DEVELOPMENTS
    Table 73 : JABIL CIRCUIT INC.: OVERALL REVENUE, 2010 AND 2011
    Table 74 : JABIL CIRCUIT INC. OVERALL REVENUE BY REGION, 2010-2011
    Table 75 : KEY DEVELOPMENTS
    Table 76 : KEY DEVELOPMENTS
    Table 77 : MICROVISION INC.: OVERALL REVENUE, 2010 AND 2011
    Table 78 : KEY DEVELOPMENTS
    Table 79 : PIONEER CORP: OVERALL REVENUE, 2010 AND 2011
    Table 80 : KEY DEVELOPMENTS
    Table 81 : ROCKWELL COLLINS: OVERALL REVENUE, 2010 AND 2011
    Table 82 : KEY DEVELOPMENTS
    Table 83 : SELEX GALILEO LIMITED: OVERALL REVENUE, 2010 AND 2011
    Table 84 : KEY DEVELOPMENTS
    Table 85 : KEY DEVELOPMENTS
    Table 86 : THALES GROUP: OVERALL REVENUE, 2010 AND 2011
    Table 87 : KEY DEVELOPMENTS
    Table 88 : TOSHIBA: OVERALL REVENUE, 2010 TO 2011
    Table 89 : KEY DEVELOPMENTS
    Table 90 : TOYOTA MOTOR CORP.: OVERALL REVENUE, 2010 AND 2011
    Table 91 : TOYOTA MOTOR CORP.: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 AND 2011
    Table 92 : TOYOTA MOTOR CORP.: MARKET REVENUE, BY REGION, 2010 AND 2011
    Table 93 : KEY DEVELOPMENTS
    Table 94 : VISTEON CORP.: OVERALL REVENUE, 2010 AND 2011
    Table 95 : VISTEON CORP.: OVERALL REVENUE, BY REGION, 2010 AND 2011
    Table 96 : KEY DEVELOPMENTS
    Table 97 : KEY DEVELOPMENTS
    Table 98 : KEY DEVELOPMENTS

List of Figures

    Summary Figure : GLOBAL HUD MARKET BY REGION, THROUGH 2018
    Figure 1 : DEVELOPMENT OF HUD SYSTEMS, 1940-2016
    Figure 2 : HUD ROADMAP
    Figure 3 : SEGMENTATION OF HUDS
    Figure 4 : SEGMENTATION BY COMPONENTS
    Figure 5 : VALUE CHAIN OF HUD TECHNOLOGY INDUSTRY
    Figure 6 : HUD MARKET REVENUE AND UNIT SHIPMENTS ANALYSIS, 2011-2018
    Figure 7 : HUD MARKET ANALYSIS OF APPLICATION 2011-2018
    Figure 8 : HUD MARKET ANALYSIS OF LIFE CYCLE, 2011-2018
    Figure 9 : AUTOMOTIVE HUD MARKET REVENUE AND UNITS ANALYSIS 2011-2018
    Figure 10 : AVIATION HUD MARKET REVENUE AND UNITS ANALYSIS 2011-2018
    Figure 11 : VARIOUS COMPONENTS OF HEAD-UP DISPLAY
    Figure 12 : TYPES OF PROJECTOR TECHNOLOGIES
    Figure 13 : HUD AND HMD MARKET PATTERN, 2011-2018
    Figure 14 : SEGMENTATION OF HUD BY APPLICATIONS
    Figure 15 : SEGMENTATION OF HUD BY AVIATIONS MARKET
    Figure 16 : ANALYSIS OF GLOBAL TRENDS OF AUTOMOTIVE HUD MARKET PATTERN 2011-2018
    Figure 17 : ANALYSIS OF GLOBAL TRENDS OF AVIATION HUD MARKET PATTERN 2011-2018
    Figure 18 : ANALYSIS OF TRENDS NORTH AMERICA HUD MARKET PATTERN, 2011-2018
    Figure 19 : ANALYSIS OF TRENDS EUROPE HUD MARKET PATTERN 2011-2018
    Figure 20 : ANALYSIS OF TRENDS ASIA-PACIFIC HUD MARKET PATTERN, 2011-2018
    Figure 21 : ANALYSIS OF TRENDS ROW HUD MARKET PATTERN, 2011-2018
    Figure 22 : PORTER'S FIVE FORCES ANALYSIS FOR HUD INDUSTRY
    Figure 23 : COLLABORATION/PARTNERSHIP/AGREEMENT/JOINT VENTURE/CONTRACT/MERGERS AND ACQUISITION, 2008-MAY 2012
    Figure 24 : GLOBAL PATENTS, 2011-MAY 2013
    Figure 25 : PATENTS REGIONAL SHARE ANALYSIS 2011-MAY 2013
    Figure 26 : NORTH AMERICA PATENTS 2011-MAY 2013
    Figure 27 : EUROPE PATENTS 2011-MAY 2013
    Figure 28 : ASIA-PACIFIC PATENTS 2011-MAY 2013

 

 

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Date of Publication:
Jul 2, 2014
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