Hong Kong's consumer electronics market has diminished growth prospects due to the maturity of the market; however , it will continue to be lucrative for vendors due to high incomes and a tech-literate population. Spending growth on consumer electronics devices slowed in 2012 and 2013 due to a combination of a weaker economic environment, price erosion and high penetration of devices in key markets. Growth was lacklustre in 2014 due to a decline in tablet volumes and a far smaller contribution from smartphone sales to overall growth compared to previous years. This is a relatively unique set of market trends, with Hong Kong one of the first global markets to reach tablet and smartphone maturity, and could be represent ative of challenges for vendors in other markets in 2015 and beyond.
Headline Expenditure Projections:
Computer Hardware Sales: USD1.67bn in 2014 to USD1.71bn in 2015, up 2.3%. Stabilisation of the tablet market will ensure it continues to expand, while notebook demand has upside potential depending on the strength of Windows 10 as an upgrade push factor.
AV Sales: USD1.09bn in 2014 to USD1.09bn in 2015, up 0.1%. Forecast lowered slightly in Q3 but we maintain our view for a return to growth in the AV market in 2015 after contraction over 2013-2014 as TV and digital camera volumes stabilised.
Handset Sales: USD2.48bn in 2014 to USD2.41bn in 2015, down 2.9%. A combination of smartphone market saturation and price erosion will mean the handset market contracts in value terms in 2015, although volumes are forecast to continue growing.
TABLE OF CONTENTS
Industry View SWOT Consumer Electronics SWOT Political Economic Operational Risk Industry Forecast Table: Consumer Electronics Overview (Hong Kong 2013-2019) Macroeconomic Forecasts Economic Analysis Table: Economic Activity (Hong Kong 2010-2019) Industry Risk Reward Index Table: Asia CE Risk/Reward Index - Q415 Market Overview Computers Table: PC Sales (Hong Kong 2013-2019) AV Table: AV Sales (Hong Kong 2013-2019) Mobile Handsets Table: Mobile Communications (Hong Kong 2013-2019) Competitive Landscape International Companies Table: Lenovo Table: Apple Table: Samsung Electronics Table: Xiaomi Industry Trends And Developments Table: Electronics Industry Overview, 2012-2019 Computers AV Devices Mobile Devices Regulatory Development Table: Government Authorities Demographic Forecast Table: Population Headline Indicators (Hong Kong 1990-2025) Table: Key Population Ratios (Hong Kong 1990-2025) Table: Urban/Rural Population And Life Expectancy (Hong Kong 1990-2025) Table: Population By Age Group (Hong Kong 1990-2025) Table: Population By Age Group % (Hong Kong 1990-2025) Methodology Industry Forecast Methodology Sector-Specific Methodology Sources Risk/Reward Index Methodology Sector-Specific Methodology Table: Consumer Electronics Risk/Reward Index Indicators Table: Weighting Of Indicators