India Consumer Electronics Report

India Consumer Electronics Report

Date of Publication: Sep 30, 2015, 82 Pages

India Consumer Electronics Sales & Forecast

India's status as a large emerging market that is making progress on the policy environment for a range of sectors, combined with its late developer status in terms of consumer electronics device adoption rates, means we expect it to be a regional outperformer over the medium term. We expect the market to remain on a strong growth trajectory 2015- 2019 , with particularlyrobust demand growth for computer hardware and handsets expected. We forecast the total consumer electronics spend in India will increase by 6.7 % in US dollar terms in 2015 to USD 69.4bn, and then reach USD 90.3 bn in 2019. We expect medium-term growth will be driven by rising incomes, declining device prices and the fact that 45% of India's population is under 25.

Headline Expenditure Projections:

  • Computer Hardware Sales: USD19.8bn in 2014 to USD20.8bn in 2015; +5.0% in US dollar terms. The tablet market is expected to return to growth after a contraction in 2014, but it will be on a slower growth trajectory than during the initial boom and rapid diffusion of ownership among the core market.

  • AV Sales: USD14.2bn in 2014 to USD14.7bn in 2015; +3.3% in US dollar terms. AV forecast downgraded in Q3 2015 after slower than expected TV set value growth and we expect it to be the underperforming segment of the market again in 2015.

  • Handset Sales: USD31.1bn in 2014 to USD33.9bn in 2015; +9.3% in US dollar terms. The smartphone boom will ensure handset sales are again the outperforming category in 2015, but a penetration plateau and price erosion mean the growth rate is expected to be surpassed by the PC market over the medium term.



Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (India 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Agriculture Weakening, Manufacturing & Services Providing Support
Table: Economic Activity (India 2010-2019)
Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q415
Market Overview
Table: PC Sales (India 2013-2019)
Table: AV Sales (India 2013-2019)
Mobile Handsets
Table: Mobile Communications (India 2013-2019)
Competitive Landscape
Key Players In Indian Market
International Companies
Table: Sony
Local Companies
Table: Karbonn
Table: Micromax
Table: Lava
Table: The MobileStore
Industry Trends And Developments
Regulatory Development
Table: India Government Authority
Regulatory News
Demographic Forecast
Table: Population Headline Indicators (India 1990-2025)
Table: Key Population Ratios (India 1990-2025)
Table: Urban/Rural Population And Life Expectancy (India 1990-2025)
Table: Population By Age Group (India 1990-2025)
Table: Population By Age Group % (India 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Sep 30, 2015
File Format:
PDF via E-mail
Number of Pages:
82 Pages