Israel Consumer Electronics Report

Israel Consumer Electronics Report

Date of Publication: Feb 16, 2015, 70 Pages

Independent 5-year Consumer Electronics Industry Forecasts for Israel

Israel has one of the most mature consumer electronics markets in the region, with smartphones accounting for the vast majority of handset sales, and a strong demand for computer devices within its vibrant startup market and from global IT and CE vendors that have set up research and development centres in the country. Tablet computers gained traction slightly later in Israel than in many other developed markets and we therefore expect them to be the key driver of computers sales over the medium term, before levelling off towards the end of our forecast period in 2018. This trend is further supported by the limited launch of 4G networks in H214, which we expect mobile operators to rapidly expand in 2015 following the conclusion of an LTE spectrum auction. We forecast average annual growth of around 3.9% in Israel's consumer electronics market over the five years to 2018 , though note that risks lie slightly to the downside owing to government austerity and a rise in regional tensions in 2014.

Expenditure Projections

  • Computer hardware sales: USD2.24bn in 2014, up 4.1% y-o-y in US dollar terms. Rising tablet sales put pressure on notebooks, while desktop sales continue to be supported by robust defence and IT markets.

  • AV sales: USD562mn in 2014, up 5.6% in US dollar terms. Driven by sales of Sony and Microsoft gaming consoles and smart TVs.

  • Handset sales: Outperforming segment of the consumer electronics market, rising 9.4% to USD1.286mn in 2014, as the launch of LTE networks in H214 encourages upgrades to 4G-enabled handsets. 

Key Trends And Developments

Israeli mobile operators PelephonePartner Communications and Cellcom all launched limited 4G networks between mid-July and early August 2014. Cellcom and Partner have re-farmed existing spectrum in the 1800MHz band to support their 4G network, while Pelephone has launched its network over spectrum on loan from the Ministry of Communications (MOC), pending a 4G spectrum...


Industry View
Business Environment
Industry Forecast
Table: Consumer Electronics Overview (Israel 2012-2018)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Israel 2009-2018)
Industry Risk Reward Ratings
Table: MENA Consumer Electronics RRI
Market Overview
Table: PC Sales (Israel 2012-2018)
AV Devices
Table: AV Sales (Israel 2012-2018)
Mobile Devices
Table: Mobile Communications (Israel 2012-2018)
Regulatory Development
Competitive Landscape
International Companies
Table: Intel
Table: Apple
Table: Samsung Electronics
Table: Hewlett-Packard
Local Companies
Table: PointGrab
Company Profile
Scailex Corporation
Demographic Forecast
Table: Population Headline Indicators (Israel 1990-2025)
Table: Key Population Ratios (Israel 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Israel 1990-2025)
Table: Population By Age Group (Israel 1990-2025)
Table: Population By Age Group % (Israel 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Feb 16, 2015
File Format:
PDF via E-mail
Number of Pages:
70 Pages