Lead Acid Batteries - Global Strategic Business Report

Lead Acid Batteries - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Oct 20, 2014, 368 Pages
US$4,950.00
GIA-MCP2735

This report analyzes the worldwide markets for Lead Acid Batteries (Automotive) in US$ Million and Thousand Units by the following End-Use Segments: Original Equipment Market (Motorcycles, Passenger Cars, & Commercial Vehicles), and Aftermarket/Replacement Market (Motorcycles, Passenger Cars, & Commercial Vehicles). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. The report profiles 68 companies including many key and niche players such as -

CSB Battery Co., Ltd.
East Penn Manufacturing Company, Inc.
Exide Technologies
Exide Industries Limited
F.I.A.M.M SpA

More information can be obtained upon the request of sample pages.

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. MARKET OVERVIEW                                                    II-1
      Rechargeable Batteries - A Review                                 II-1
      Lead Acid Batteries - Still a Dominant Battery Variant for
       Automobile SLI Application                                       II-2
      Factors Influencing Lead Acid Batteries Market                    II-3
       Health of Automotive Industry                                    II-3
       Average Life of Vehicles & Battery Replacement Intervals         II-3
       Seasonal Cycle                                                   II-3
       Price                                                            II-3
       Quality                                                          II-4
       Service                                                          II-4
       Environmental Regulations and Concern                            II-4
       Innovation                                                       II-4
       Substitutes                                                      II-4
       Distribution                                                     II-4
        Factors Influencing Sale of Lead Acid Batteries (On 1-5 Scale)  II-5
      Impact of the 2007-2009 Economic Recession on in Retrospect       II-5
       Economic Recession Hurts Global Automotive Industry Between
        2007 & 2009                                                     II-5
       Implications of the Slowdown in Automotive Industry on the
        Lead Acid Batteries Market                                      II-6
      Market Posts Recovery in 2010                                     II-7
      Growth in the Market Once Again Tested in 2012 & 2013             II-7
       European Debt Crisis Tempers Economic Activity in the Region
        in 2012 & Early 2013                                            II-7
        European Debt Crisis Slows Down Automotive Market - Hurts
         Sentiments in Automotive Lead Acid Batteries Market in 2012
          & Early 2013                                                  II-8
         Table 1: Breakdown of Gross Government Debt as Percentage
         of GDP for the Year 2012 by Country (includes corresponding
         Graph/Chart)                                                   II-10

         Table 2: European Automobile Market: Plant Capacity
         Utilization for the Years 2007, 2010, 2011 & 2012 (includes
         corresponding Graph/Chart)                                     II-10
       Weak Japanese Economy in H2-2013 and Subsequent Decline in
        Automotive Production Squeezes OEM Orders for Lead Acid
         Batteries                                                      II-11
       Canadian Automotive Industry Declines in 2013 Squeezes
        Opportunities for OEM Lead Acid Batteries in the Nation         II-11
       Automotive Market Remains Weak in Latin America in 2012,
        Tempers Growth in Automotive Lead Acid Batteries Market in
         the Region                                                     II-11
      Improvement in Global GDP Performance Encourages Optimistic
       Forecasts for Year 2014 & Beyond                                 II-12
       Table 3: World Real GDP Growth Rates in % (2012 through
       2015F): Breakdown by Country (includes corresponding
       Graph/Chart)                                                     II-14

       Table 4: World GDP (2013): Percentage Share Breakdown of
       Nominal GDP Value by Country (includes corresponding
       Graph/Chart)                                                     II-15

       Table 5: Business Climate Indicator in the Eurozone Area for
       the Year 2013 & 2014: Breakdown by Month (includes
       corresponding Graph/Chart)                                       II-15
      Outlook                                                           II-16

  2. MARKET TRENDS, GROWTH DRIVERS & ISSUES                             II-17
      Automotive Aftermarket - The Major Revenue Contributor            II-17
       Aftermarket Battery Purchase Behavior                            II-18
       New Age Cars to Drive Increased Frequency of Replacements        II-18
        Table 6: Worldwide Vehicle Registrations (in Thousands) for
        Years 2000, 2010 & 2020(P) (includes corresponding
        Graph/Chart)                                                    II-19

        Table 7: Average Age of Light Vehicles (includes Car & Light
        Commercial Vehicles) in the United States in the Year 2011
        (includes corresponding Graph/Chart)                            II-19

        Table 8: Average Age of Cars in Europe (2008, 2010 & 2013):
        Breakdown of Number of Years (includes corresponding
        Graph/Chart)                                                    II-19

        Table 9: Average Age of Commercial Vehicles in North America
        in the Year 2012 (includes corresponding Graph/Chart)           II-20
      Continued Rise in Vehicle Demand & Subsequent Rise in
       Production Bodes Well for the OEM Automotive Lead Acid
        Batteries Market                                                II-20
      Opportunity Indicators                                            II-21
       Table 10: Global Automotive Market: Breakdown of Units
       Produced (in ‘000s) for Passenger Cars and Commercial
       Vehicles for Years 2013, 2015 & 2018 (includes corresponding
       Graph/Chart)                                                     II-21

       Table 11: Global Automotive Market: Breakdown of Unit Sales
       (in ‘000s) for Passenger Cars and Commercial Vehicles for
       Years 2013, 2015 & 2018 (includes corresponding Graph/Chart)     II-21

       Table 12: Global Motorcycles Market: Annual Sales Figures in
       thousand Units for Years 2009, 2013, 2015 & 2018 (includes
       corresponding Graph/Chart)                                       II-21

       Table 13: Global Motorcycles Market: Annual Production Volume
       in Thousand Units for Years 2009, 2013 & 2018 (includes
       corresponding Graph/Chart)                                       II-22
      Continued Craze for ICE Powered Vehicles - A Boon for Lead
       Acid Batteries                                                   II-22
       Table 14: World Automotive Industry (2013E & 2019P):
       Percentage Share Breakdown of Unit Sales of Vehicles by Fuel
       Type (includes corresponding Graph/Chart)                        II-22
       Flooded SLI batteries - Battery Technology of Choice for ICE
        Vehicle SLI Applications                                        II-23
      New Age Batteries for New Age Vehicles                            II-23
       Valve-Regulated Lead-Acid Batteries Gains Popularity in
        Modern Vehicles                                                 II-23
       Vehicles with Start-Stop Technology Foster Demand for EFB &
        AGM Batteries                                                   II-23
       Demand for AGM Lead Acid Batteries to Remain Steady in Micro
        -Hybrid SLI Applications Despite Emerging Competition of
         Lithium-ion Batteries                                          II-24
       Maintenance-Free Batteries Growing in Demand                     II-25
       Manufacturers Focus on Producing Advanced Lead Acid Batteries    II-25
      Lead-Acid Battery Loses Out to Lithium-Ion Batteries in
       Expanding Pure EV Markets                                        II-26
       Factors Favoring Lithium Ion Batteries for EVs                   II-27
        Factors Acting Against Use of Lead Acid Batteries for SLI
         Applications in EV Market                                      II-27
         Low Energy Density and Heavy Weight of Lead Acid Batteries     II-27
         Limited Driving Range and Long Recharge Time                   II-27
         High Replacement Cost                                          II-27
         Unimaginable Demand for Lead                                   II-27
         Lead Pollution to Rise by Lead Acid Batteries Powered EVs      II-28
       Lead Acid Battery Manufacturers - Not Giving Up Hope             II-28
        Chloride Tackles the Problem of Sensing When to Top up Lead
         Acid Batteries in EVs                                          II-28
      Low Commercialization of EVs Secures Prospects for Lead Acid
       Batteries in Short to Medium Term Period                         II-28
      Future Technology Plays a Decisive Role                           II-29
      Collaborative Effort Augurs Well for Lead Acid Batteries Market   II-29
      Developing Markets to Lend Traction in the Short to Medium
       Term Period                                                      II-29
      Opportunity Indicators                                            II-30
       Table 15: World Production of Passenger Cars: Breakdown of
       Production Figures in ‘000 Units for Years 2013, 2015 & 2017
       (includes corresponding Graph/Chart)                             II-30

       Table 16: World Production of Commercial Vehicles: Breakdown
       of Production Figures in ‘000 Units for Years 2013, 2015 &
       2017 (includes corresponding Graph/Chart)                        II-31

       Table 17: Global Passenger Cars Market (2013): Breakdown of
       Number of Cars per 1000 People in Select Countries (includes
       corresponding Graph/Chart)                                       II-32
      Competitive Scenario                                              II-32
       Table 18: Leading Players in the Global Lead-Acid Automotive
       Batteries Market (2012): Percentage Market Share Breakdown by
       Leading Players (includes corresponding Graph/Chart)             II-32

  3. PRODUCT OVERVIEW                                                   II-33
      Batteries: A Significant Secondary Source of Energy               II-33
      Applications of Batteries                                         II-33
       Consumer Batteries                                               II-33
       Automotive Batteries                                             II-33
       High-Performance Rechargeable Batteries                          II-33
      Lead Acid Batteries - Definition                                  II-33
       A Brief History                                                  II-34
       The Battery Framework                                            II-34
       Kinds of Battery Architecture                                    II-34
       How does a Lead Acid Battery Work?                               II-35
       AGM and GEL Technology                                           II-35
       Types of Lead Acid Batteries                                     II-35
        Flooded Lead Acid Batteries                                     II-35
        Sealed Lead Acid Batteries                                      II-35
         Applications of Sealed Lead Acid Batteries                     II-36
         Drawbacks                                                      II-36
        Valve Regulated Lead Acid (VRLA) Batteries                      II-36
         Drawbacks of VRLA Batteries                                    II-36
       Pure-Lead Batteries                                              II-36
      Categorization of Lead Acid Batteries Based on Construction
       and Intended Use                                                 II-37
       Automotive Starting                                              II-37
       Traction                                                         II-37
       Stationary                                                       II-37
      Applications of Lead Acid Batteries                               II-37
       Starting Lighting and Ignition                                   II-37
       Motive Power                                                     II-37
       Backup Systems                                                   II-37
       Portable Tools and Appliances                                    II-38
       Electronic and Medical Equipment                                 II-38
       Military, Defense and Aerospace Equipment                        II-38
      Reasons Behind Battery Failure                                    II-38
       Positive Grid Oxidation                                          II-38
       Active Material Cycling Capacity Loss                            II-38
       Separator Deterioration                                          II-38
       Water Loss                                                       II-38
      Factors Controlling Performance of Lead Acid Batteries            II-39
       Climatic Conditions                                              II-39
       Temperature: A Critical Factor                                   II-39
       Maintenance of Batteries                                         II-39
        Storing                                                         II-39
      Lead Acid Batteries in the Automotive Sector                      II-40
       Automotive Lead Acid Battery Features                            II-40
        Cold Cranking Rating of Batteries                               II-40
        Cranking Amperes                                                II-40
        Reserve Capacity                                                II-40
       Components of an Automotive Lead Acid Battery                    II-41
        Active Material                                                 II-41
        Plates                                                          II-41
        Grids                                                           II-41
        Electrolyte                                                     II-41
        Separators                                                      II-41
        Cell                                                            II-41
        Terminals                                                       II-41
        Container                                                       II-41
        Cover                                                           II-41
        Vents                                                           II-41
       Working of Lead Acid Battery in Gasoline Powered Vehicles        II-42
       Types of Automotive Lead Acid Batteries                          II-42
        Cranking Batteries                                              II-42
        Cycling Batteries                                               II-42
       Re-Charging Automotive Lead Acid Batteries                       II-42
        Charging Varies with Battery Types                              II-43
        Trickle Charging                                                II-43
        Pulse Charging                                                  II-43
        Jump Starting                                                   II-43
       Testing Lead Acid Battery Performance                            II-43

  4. LEAD - THE PRIMARY RAW MATERIAL FOR LEAD ACID BATTERIES            II-44
      Batteries - Largest End-Use Market for Lead                       II-44
      Worldwide Lead Consumption & Production                           II-44
      Lead Exposures - A Cause For Concern                              II-44
       SLAB Exports Poison Mexican Ecosystem                            II-44
      Lead’s Effect on Human System                                     II-45
      Survey by the Consumer Product Safety Commission                  II-45
      Lead Toxicity in the Human Nervous System                         II-45
      Correlation Between Lead Exposure & IQ                            II-45
      Sources of Lead Exposure                                          II-46
       Airborne                                                         II-46
       Food & Beverages                                                 II-46
       Water Distribution System                                        II-46
       Lead from Soil and Dust                                          II-46
       Occupational Exposures of Lead                                   II-46
       Other Sources                                                    II-47
      Encapsulation - Shield Against Lead Exposures                     II-47

  5. REVIEW OF ALTERNATIVE BATTERY TECHNOLOGIES                         II-48
      Nickel-Metal Hydride (NiMH) Batteries                             II-48
      Nickel-Cadmium (NiCd) Batteries                                   II-48
      Nickel-Iron (Ni-Fe) Batteries                                     II-48
      Lithium Batteries                                                 II-48
       Other Lithium Batteries                                          II-49
      Sodium-Sulfur Batteries (Na-S)                                    II-49
      Zinc-Air Batteries                                                II-49
      Aluminum-Air Batteries                                            II-49
      Aluminum-Sulphur Batteries                                        II-49
      Sodium-Nickel-Chloride Batteries                                  II-49
      Power Beat Battery                                                II-50
      Fuel Cells: A Clean Solution for Hybrid EVs                       II-50
      Gas Power                                                         II-50
      Electro Mechanical Storage Devices                                II-50
       Flywheels                                                        II-50
       Ultracapacitors                                                  II-51
        Table 19: Comparative Analysis of Select Batteries              II-51
      Atraverda’s Bipolar Substrate Solution                            II-51
      Axion’s e3 Supercell Technology                                   II-52

  6. RECENT INDUSTRY ACTIVITY                                           II-53
      Johnson Controls Takes Over MAC                                   II-53
      Trojan Battery Releases New Proprietary Trojan Formula            II-53
      EcoVolt Power Launches New Range of EcoSmart™ SLI batteries       II-53
      Johnson Controls Unveils New Range of Powersports Batteries       II-53
      Leoch International Technology to Enter into Partnership with
       PT A                                                             II-53
      Shorai and Erik Buell Racing Ink a Pact                           II-53

  7. FOCUS ON SELECT PLAYERS                                            II-54
      CSB Battery Co., Ltd. (Taiwan)                                    II-54
      East Penn Manufacturing Company, Inc (US)                         II-54
      Exide Technologies (US)                                           II-54
       Tudor India Limited (India)                                      II-55
      Exide Industries Limited (India)                                  II-55
      F.I.A.M.M SpA (Italy)                                             II-55
      Fujian Quanzhou Dahua Battery Co. Ltd. (China)                    II-56
      Furukawa Battery Co. Ltd. (Japan)                                 II-56
      GS Yuasa Corporation (Japan)                                      II-56
      Johnson Controls, Inc. (US)                                       II-57
      Lion Batteries (Wholesale) Pty Ltd (Australia)                    II-57
      Panasonic Corp. (Japan)                                           II-58

  8. GLOBAL MARKET PERSPECTIVE                                          II-59
      A. Volume Analytics                                               II-59
        Table 20: World Recent Past, Current & Future Analysis for
        Lead Acid Batteries (Automotive) by Geographic Region - US,
        Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
        America and Rest of World Markets Independently Analyzed
        with Annual Sales Figures in Thousand Units for Years 2013
        through 2020 (includes corresponding Graph/Chart)               II-59

        Table 21: World Historic Review for Lead Acid Batteries
        (Automotive) by Geographic Region - US, Canada, Japan,
        Europe, Asia-Pacific (excluding Japan), Latin America and
        Rest of World Markets Independently Analyzed with Annual
        Sales Figures in Thousand Units for Years 2006 through 2012
        (includes corresponding Graph/Chart)                            II-60

        Table 22: World 15-Year Perspective for Lead Acid Batteries
        (Automotive) by Geographic Region - Percentage Breakdown of
        Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
        (excluding Japan), Latin America and Rest of World Markets
        for Years 2006, 2014 & 2020 (includes corresponding
        Graph/Chart)                                                    II-61
        Lead Acid Batteries (Automotive) Market by End-Use Segment      II-62
         Table 23: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) for Original Equipment
         Market by Geographic Region - US, Canada, Japan, Europe,
         Asia-Pacific (excluding Japan), Latin America and Rest of
         World Markets Independently Analyzed with Annual Sales
         Figures in Thousand Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           II-62

         Table 24: World Historic Review for Lead Acid Batteries
         (Automotive) for Original Equipment Market by Geographic
         Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
         Japan), Latin America and Rest of World Markets
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     II-63

         Table 25: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) for Original Equipment Market by Geographic
         Region - Percentage Breakdown of Volume Sales for US,
         Canada, Japan, Europe, Asia-Pacific (excluding Japan),
         Latin America and Rest of World Markets for Years 2006,
         2014 & 2020 (includes corresponding Graph/Chart)               II-64

         Table 26: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) for Original Equipment
         Market by End-Use Segment - Motorcycles, Passenger Cars and
         Commercial Vehicles Markets Independently Analyzed with
         Annual Sales Figures in Thousand Units for Years 2013
         through 2020 (includes corresponding Graph/Chart)              II-65

         Table 27: World Historic Review for Lead Acid Batteries
         (Automotive) for Original Equipment Market by End-Use
         Segment - Motorcycles, Passenger Cars and Commercial
         Vehicles Markets Independently Analyzed with Annual Sales
         Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           II-66

         Table 28: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) for Original Equipment Market by End-Use
         Segment - Percentage Breakdown of Volume Sales for
         Motorcycles, Passenger Cars and Commercial Vehicles Markets
         for Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   II-67

         Table 29: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) in Aftermarket/Replacement
         Market by Geographic Region - US, Canada, Japan, Europe,
         Asia-Pacific (excluding Japan), Latin America and Rest of
         World Markets Independently Analyzed with Annual Sales
         Figures in Thousand Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           II-68

         Table 30: World Historic Review for Lead Acid Batteries
         (Automotive) in Aftermarket/ Replacement Market by
         Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
         (excluding Japan), Latin America and Rest of World Markets
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     II-69

         Table 31: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) in Aftermarket/ Replacement Market by
         Geographic Region - Percentage Breakdown of Volume Sales
         for US, Canada, Japan, Europe, Asia-Pacific (excluding
         Japan), Latin America and Rest of World Markets for Years
         2006, 2014 & 2020 (includes corresponding Graph/Chart)         II-70

         Table 32: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) in Aftermarket/Replacement
         Market by End-Use Segment - Motorcycles, Passenger Cars and
         Commercial Vehicles Markets Independently Analyzed with
         Annual Sales Figures in Thousand Units for Years 2013
         through 2020 (includes corresponding Graph/Chart)              II-71

         Table 33: World Historic Review for Lead Acid Batteries
         (Automotive) in Aftermarket/ Replacement Market by End-Use
         Segment - Motorcycles, Passenger Cars and Commercial
         Vehicles Markets Independently Analyzed with Annual Sales
         Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           II-72

         Table 34: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) in Aftermarket/ Replacement Market by End-Use
         Segment - Percentage Breakdown of Volume Sales for
         Motorcycles, Passenger Cars and Commercial Vehicles Markets
         for Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   II-73
      B. Value Analytics                                                II-74
        Table 35: World Recent Past, Current & Future Analysis for
        Lead Acid Batteries (Automotive) by Geographic Region - US,
        Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
        America and Rest of World Markets Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2013
        through 2020 (includes corresponding Graph/Chart)               II-74

        Table 36: World Historic Review for Lead Acid Batteries
        (Automotive) by Geographic Region - US, Canada, Japan,
        Europe, Asia-Pacific (excluding Japan), Latin America and
        Rest of World Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2006 through 2012
        (includes corresponding Graph/Chart)                            II-75

        Table 37: World 15-Year Perspective for Lead Acid Batteries
        (Automotive) by Geographic Region - Percentage Breakdown of
        Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
        (excluding Japan), Latin America and Rest of World Markets
        for Years 2006, 2014 & 2020 (includes corresponding
        Graph/Chart)                                                    II-76
        Lead Acid Batteries (Automotive) Market by End-Use Segment      II-77
         Table 38: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) for Original Equipment
         Market by Geographic Region - US, Canada, Japan, Europe,
         Asia-Pacific (excluding Japan), Latin America and Rest of
         World Markets Independently Analyzed with Annual Sales
         Figures in US$ Million for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           II-77

         Table 39: World Historic Review for Lead Acid Batteries
         (Automotive) for Original Equipment Market by Geographic
         Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
         Japan), Latin America and Rest of World Markets
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   II-78

         Table 40: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) for Original Equipment Market by Geographic
         Region - Percentage Breakdown of Dollar Sales for US,
         Canada, Japan, Europe, Asia-Pacific (excluding Japan),
         Latin America and Rest of World Markets for Years 2006,
         2014 & 2020 (includes corresponding Graph/Chart)               II-79

         Table 41: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) for Original Equipment
         Market by End-Use Segment - Motorcycles, Passenger Cars and
         Commercial Vehicles Markets Independently Analyzed with
         Annual Sales Figures in US$ Million for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      II-80

         Table 42: World Historic Review for Lead Acid Batteries
         (Automotive) for Original Equipment Market by End-Use
         Segment - Motorcycles, Passenger Cars and Commercial
         Vehicles Markets Independently Analyzed with Annual Sales
         Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           II-81

         Table 43: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) for Original Equipment Market by End-Use
         Segment - Percentage Breakdown of Dollar Sales for
         Motorcycles, Passenger Cars and Commercial Vehicles Markets
         for Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   II-82

         Table 44: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) in Aftermarket/Replacement
         Market by Geographic Region - US, Canada, Japan, Europe,
         Asia-Pacific (excluding Japan), Latin America and Rest of
         World Markets Independently Analyzed with Annual Sales
         Figures in US$ Million for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           II-83

         Table 45: World Historic Review for Lead Acid Batteries
         (Automotive) in Aftermarket/ Replacement Market by
         Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
         (excluding Japan), Latin America and Rest of World Markets
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   II-84

         Table 46: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) in Aftermarket/ Replacement Market by
         Geographic Region - Percentage Breakdown of Dollar Sales
         for US, Canada, Japan, Europe, Asia-Pacific (excluding
         Japan), Latin America and Rest of World Markets for Years
         2006, 2014 & 2020 (includes corresponding Graph/Chart)         II-85

         Table 47: World Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) in Aftermarket/Replacement
         Market by End-Use Segment - Motorcycles, Passenger Cars and
         Commercial Vehicles Markets Independently Analyzed with
         Annual Sales Figures in US$ Million for Years 2013 through
         2020 (includes corresponding Graph/Chart)                      II-86

         Table 48: World Historic Review for Lead Acid Batteries
         (Automotive) in Aftermarket/Replacement Market by End-Use
         Segment - Motorcycles, Passenger Cars and Commercial
         Vehicles Markets Independently Analyzed with Annual Sales
         Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           II-87

         Table 49: World 15-Year Perspective for Lead Acid Batteries
         (Automotive) in Aftermarket/ Replacement Market by End-Use
         Segment - Percentage Breakdown of Dollar Sales for
         Motorcycles, Passenger Cars and Commercial Vehicles Markets
         for Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   II-88


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Current and Future Analysis                                     III-1
         Volume Sales                                                   III-1
         Value Sales                                                    III-1
        Rechargeable Batteries Continue to Outpace Primary Batteries    III-1
        US Automotive Market Withstands Fiscal Cliff Concerns -
         Fosters Steady Growth in Lead Acid Batteries                   III-2
        Lead-Acid Batteries to Remain the Major Source of Battery
         Demand in Near Future                                          III-2
         Table 50: US Battery Market (2013): Percentage Breakdown of
         Demand by Battery Type - Lead- Acid, Alkaline, Rechargeable
         Lithium, Other Primary, and Other Secondary (includes
         corresponding Graph/Chart)                                     III-3
        Weather and Aging Vehicles Prompt Growth                        III-3
        Environmental Concerns                                          III-3
         Safety Measures at Lead Acid Battery Plants                    III-3
         Recycling in Pennsylvania                                      III-4
        Strategic Corporate Developments                                III-4
        Product Launches                                                III-4
        Select Players                                                  III-5
      B.Market Analytics                                                III-7
        Volume Analytics                                                III-7
         Table 51: US Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-7

         Table 52: US Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-8

         Table 53: US 15-Year Perspective for Lead Acid Batteries
         (Automotive) by End-Use Segment - Percentage Breakdown of
         Volume Sales for Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and Aftermarket/
         Replacement Market (Motorcycles, Passenger Cars and
         Commercial Vehicles) for Years 2006, 2014 & 2020 (includes
         corresponding Graph/Chart)                                     III-9
        Value Analytics                                                 III-10
         Table 54: US Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-10

         Table 55: US Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-11

         Table 56: US 15-Year Perspective for Lead Acid Batteries
         (Automotive) by End-Use Segment - Percentage Breakdown of
         Dollar Sales for Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and Aftermarket/
         Replacement Market (Motorcycles, Passenger Cars and
         Commercial Vehicles) for Years 2006, 2014 & 2020 (includes
         corresponding Graph/Chart)                                     III-12

  2. CANADA                                                             III-13
      A.Market Analysis                                                 III-13
        Current and Future Analysis                                     III-13
         Volume Sales                                                   III-13
         Value Sales                                                    III-13
        Aftermarket Comes to the Rescue of Lead Acid Battery
         Manufacturers in 2013                                          III-13
      B.Market Analytics                                                III-14
        Volume Analytics                                                III-14
         Table 57: Canadian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-14

         Table 58: Canadian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-15

         Table 59: Canadian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-16
        Value Analytics                                                 III-17
         Table 60: Canadian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-17

         Table 61: Canadian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-18

         Table 62: Canadian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-19

  3. JAPAN                                                              III-20
      A.Market Analysis                                                 III-20
        Current and Future Analysis                                     III-20
         Volume Sales                                                   III-20
         Value Sales                                                    III-20
        NEDO’s RISING Project to Spur Growth in Rechargeable Battery
         Market                                                         III-20
        Slowdown in H2-2013 Hurts Demand for OEM Automotive Lead
         Acid Batteries                                                 III-21
        Rechargeable Batteries Industry - Manufacturer Perspective      III-21
        Select Players                                                  III-22
      B.Market Analytics                                                III-24
        Volume Analytics                                                III-24
         Table 63: Japanese Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-24

         Table 64: Japanese Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-25

         Table 65: Japanese 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-26
        Value Analytics                                                 III-27
         Table 66: Japanese Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-27

         Table 67: Japanese Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-28

         Table 68: Japanese 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-29

  4. EUROPE                                                             III-30
      A.Market Analysis                                                 III-30
        Current and Future Analysis                                     III-30
         Volume Sales                                                   III-30
         Value Sales                                                    III-30
        European Market to Recover After Period of Slowdown During
         2011-2013                                                      III-30
      B.Market Analytics                                                III-31
        Volume Analytics                                                III-31
         Table 69: European Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by Geographic Region -
         France, Germany, Italy, UK, Spain, Russia and Rest of
         Europe Markets Independently Analyzed with Annual Sales
         Figures in Thousand Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-31

         Table 70: European Historic Review for Lead Acid Batteries
         (Automotive) by Geographic Region - France, Germany, Italy,
         UK, Spain, Russia and Rest of Europe Markets Independently
         Analyzed with Annual Sales Figures in Thousand Units for
         Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-32

         Table 71: European 15-Year Perspective for Lead Acid
         Batteries (Automotive) by Geographic Region - Percentage
         Breakdown of Volume Sales for France, Germany, Italy, UK,
         Spain, Russia and Rest of Europe Markets for Years 2006,
         2014 & 2020 (includes corresponding Graph/Chart)               III-33

         Table 72: European Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-34

         Table 73: European Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-35

         Table 74: European 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-36
        Value Analytics                                                 III-37
         Table 75: European Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by Geographic Region -
         France, Germany, Italy, UK, Spain, Russia and Rest of
         Europe Markets Independently Analyzed with Annual Sales
         Figures in US$ Million for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-37

         Table 76: European Historic Review for Lead Acid Batteries
         (Automotive) by Geographic Region - France, Germany, Italy,
         UK, Spain, Russia and Rest of Europe Markets Independently
         Analyzed with Annual Sales Figures in US$ Million for Years
         2006 through 2012 (includes corresponding Graph/Chart)         III-38

         Table 77: European 15-Year Perspective for Lead Acid
         Batteries (Automotive) by Geographic Region - Percentage
         Breakdown of Dollar Sales for France, Germany, Italy, UK,
         Spain, Russia and Rest of Europe Markets for Years 2006,
         2014 & 2020 (includes corresponding Graph/Chart)               III-39

         Table 78: European Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-40

         Table 79: European Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-41

         Table 80: European 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-42

  4a. FRANCE                                                            III-43
      A.Market Analysis                                                 III-43
        Current and Future Analysis                                     III-43
         Volume Sales                                                   III-43
         Value Sales                                                    III-43
      B.Market Analytics                                                III-44
        Volume Analytics                                                III-44
         Table 81: French Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-44

         Table 82: French Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-45

         Table 83: French 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-46
        Value Analytics                                                 III-47
         Table 84: French Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-47

         Table 85: French Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-48

         Table 86: French 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-49

  4b. GERMANY                                                           III-50
      A.Market Analysis                                                 III-50
        Current and Future Analysis                                     III-50
         Volume Sales                                                   III-50
         Value Sales                                                    III-50
        Market Overview                                                 III-50
      B.Market Analytics                                                III-51
        Volume Analytics                                                III-51
         Table 87: German Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-51

         Table 88: German Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-52

         Table 89: German 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-53
        Value Analytics                                                 III-54
         Table 90: German Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-54

         Table 91: German Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-55

         Table 92: German 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-56

  4c. ITALY                                                             III-57
      A.Market Analysis                                                 III-57
        Current and Future Analysis                                     III-57
         Volume Sales                                                   III-57
         Value Sales                                                    III-57
        F.I.A.M.M SPA - A Key Italian Player                            III-57
      B.Market Analytics                                                III-58
        Volume Analytics                                                III-58
         Table 93: Italian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-58

         Table 94: Italian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-59

         Table 95: Italian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-60
        Value Analytics                                                 III-61
         Table 96: Italian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-61

         Table 97: Italian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-62

         Table 98: Italian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-63

  4d. THE UNITED KINGDOM                                                III-64
      A.Market Analysis                                                 III-64
        Current and Future Analysis                                     III-64
         Volume Sales                                                   III-64
         Value Sales                                                    III-64
      B.Market Analytics                                                III-65
        Volume Analytics                                                III-65
         Table 99: UK Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-65

         Table 100: UK Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-66

         Table 101: UK 15-Year Perspective for Lead Acid Batteries
         (Automotive) by End-Use Segment - Percentage Breakdown of
         Volume Sales for Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-67
        Value Analytics                                                 III-68
         Table 102: UK Recent Past, Current & Future Analysis for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-68

         Table 103: UK Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-69

         Table 104: UK 15-Year Perspective for Lead Acid Batteries
         (Automotive) by End-Use Segment - Percentage Breakdown of
         Dollar Sales for Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and Aftermarket/
         Replacement Market (Motorcycles, Passenger Cars and
         Commercial Vehicles) for Years 2006, 2014 & 2020 (includes
         corresponding Graph/Chart)                                     III-70

  4e. SPAIN                                                             III-71
      A.Market Analysis                                                 III-71
        Current and Future Analysis                                     III-71
         Volume Sales                                                   III-71
         Value Sales                                                    III-71
      B.Market Analytics                                                III-72
        Volume Analytics                                                III-72
         Table 105: Spanish Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-72

         Table 106: Spanish Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-73

         Table 107: Spanish 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-74
        Value Analytics                                                 III-75
         Table 108: Spanish Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-75

         Table 109: Spanish Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-76

         Table 110: Spanish 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-77

  4f. RUSSIA                                                            III-78
      A.Market Analysis                                                 III-78
        Current and Future Analysis                                     III-78
         Volume Sales                                                   III-78
         Value Sales                                                    III-78
      B.Market Analytics                                                III-79
        Volume Analytics                                                III-79
         Table 111: Russian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-79

         Table 112: Russian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-80

         Table 113: Russian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-81
        Value Analytics                                                 III-82
         Table 114: Russian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-82

         Table 115: Russian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-83

         Table 116: Russian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-84

  4g. REST OF EUROPE                                                    III-85
      A.Market Analysis                                                 III-85
        Current and Future Analysis                                     III-85
         Volume Sales                                                   III-85
         Value Sales                                                    III-85
      B.Market Analytics                                                III-86
        Volume Analytics                                                III-86
         Table 117: Rest of European Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-86

         Table 118: Rest of European Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     III-87

         Table 119: Rest of European 15-Year Perspective for Lead
         Acid Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-88
        Value Analytics                                                 III-89
         Table 120: Rest of European Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in US$ Million for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-89

         Table 121: Rest of European Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-90

         Table 122: Rest of European 15-Year Perspective for Lead
         Acid Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-91

  5. ASIA-PACIFIC                                                       III-92
      A.Market Analysis                                                 III-92
        Current and Future Analysis                                     III-92
         Volume Sales                                                   III-92
         Value Sales                                                    III-92
        Increasing Vehicle Population - A Major Growth Driver           III-92
      B.Market Analytics                                                III-93
        Volume Analytics                                                III-93
         Table 123: Asia-pacific Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by Geographic
         Region - China, India and Rest of Asia-Pacific Markets
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-93

         Table 124: Asia-Pacific Historic Review for Lead Acid
         Batteries (Automotive) by Geographic Region - China, India
         and Rest of Asia-Pacific Markets Independently Analyzed
         with Annual Sales Figures in Thousand Units for Years 2006
         through 2012 (includes corresponding Graph/Chart)              III-94

         Table 125: Asia-Pacific 15-Year Perspective for Lead Acid
         Batteries (Automotive) by Geographic Region - Percentage
         Breakdown of Volume Sales for China, India and Rest of
         Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes
         corresponding Graph/Chart)                                     III-95

         Table 126: Asia-Pacific Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/ Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-96

         Table 127: Asia-Pacific Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     III-97

         Table 128: Asia-Pacific 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-98
        Value Analytics                                                 III-99
         Table 129: Asia-pacific Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by Geographic
         Region - China, India and Rest of Asia-Pacific Markets
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-99

         Table 130: Asia-Pacific Historic Review for Lead Acid
         Batteries (Automotive) by Geographic Region - China, India
         and Rest of Asia-Pacific Markets Independently Analyzed
         with Annual Sales Figures in US$ Million for Years 2006
         through 2012 (includes corresponding Graph/Chart)              III-100

         Table 131: Asia-Pacific 15-Year Perspective for Lead Acid
         Batteries (Automotive) by Geographic Region - Percentage
         Breakdown of Dollar Sales for China, India and Rest of
         Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes
         corresponding Graph/Chart)                                     III-101

         Table 132: Asia-Pacific Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in US$ Million for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-102

         Table 133: Asia-Pacific Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-103

         Table 134: Asia-Pacific 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-104

  5a. CHINA                                                             III-105
      A.Market Analysis                                                 III-105
        Current and Future Analysis                                     III-105
         Volume Sales                                                   III-105
         Value Sales                                                    III-105
        China's Rechargeable Lead Acid Battery Industry - Highly
         Lucrative                                                      III-105
        Environmental Concerns Force Lead Acid Battery Factory
         Shutdowns in 2011 & 2012                                       III-105
        Production Scenario Improves with Qualified Manufacturers
         Increasing their Capacities                                    III-106
        China Continues to be Major Market for Lead Acid Batteries      III-106
        Sealed Lead-Acid Batteries an ‘In-Thing’ for Automobiles        III-106
        Key Players                                                     III-107
      B.Market Analytics                                                III-108
        Volume Analytics                                                III-108
         Table 135: Chinese Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-108

         Table 136: Chinese Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-109

         Table 137: Chinese 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-110
        Value Analytics                                                 III-111
         Table 138: Chinese Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-111

         Table 139: Chinese Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-112

         Table 140: Chinese 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-113

  5b. INDIA                                                             III-114
      A.Market Analysis                                                 III-114
        Current and Future Analysis                                     III-114
         Volume Sales                                                   III-114
         Value Sales                                                    III-114
        Automotive Battery Market in India                              III-114
         Table 141: Leading Players in Indian Lead-Acid Automotive
         Batteries OEM Market (2013): Percentage Breakdown for Exide
         Industries, Amara Raja, and Others (includes corresponding
         Graph/Chart)                                                   III-115

         Table 142: Leading Players in Indian Lead-Acid Automotive
         Batteries Replacement Market (2013): Percentage Breakdown
         for Exide Industries, Amara Raja, and Others (includes
         corresponding Graph/Chart)                                     III-115
        Key Players                                                     III-115
      B.Market Analytics                                                III-117
        Volume Analytics                                                III-117
         Table 143: Indian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-117

         Table 144: Indian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-118

         Table 145: Indian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-119
        Value Analytics                                                 III-120
         Table 146: Indian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-120

         Table 147: Indian Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-121

         Table 148: Indian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-122

  5c. REST OF ASIA-PACIFIC                                              III-123
      A.Market Analysis                                                 III-123
        Current and Future Analysis                                     III-123
         Volume Sales                                                   III-123
         Value Sales                                                    III-123
        Strategic Corporate Developments                                III-123
        Key Players                                                     III-123
      B.Market Analytics                                                III-125
        Volume Analytics                                                III-125
         Table 149: Rest of Asia-Pacific Recent Past, Current &
         Future Analysis for Lead Acid Batteries (Automotive) by
         End-Use Segment - Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-125

         Table 150: Rest of Asia-Pacific Historic Review for Lead
         Acid Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     III-126

         Table 151: Rest of Asia-Pacific 15-Year Perspective for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Percentage Breakdown of Volume Sales for Original Equipment
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles) for
         Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   III-127
        Value Analytics                                                 III-128
         Table 152: Rest of Asia-Pacific Recent Past, Current &
         Future Analysis for Lead Acid Batteries (Automotive) by
         End-Use Segment - Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-128

         Table 153: Rest of Asia-Pacific Historic Review for Lead
         Acid Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-129

         Table 154: Rest of Asia-Pacific 15-Year Perspective for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Percentage Breakdown of Dollar Sales for Original Equipment
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles) for
         Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   III-130

  6. LATIN AMERICA                                                      III-131
      A.Market Analysis                                                 III-131
        Current and Future Analysis                                     III-131
         Volume Sales                                                   III-131
         Value Sales                                                    III-131
      B.Market Analytics                                                III-132
        Volume Analytics                                                III-132
         Table 155: Latin American Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by Geographic
         Region - Brazil, Mexico and Rest of Latin American Markets
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-132

         Table 156: Latin American Historic Review for Lead Acid
         Batteries (Automotive) by Geographic Region - Brazil,
         Mexico and Rest of Latin American Markets Independently
         Analyzed with Annual Sales Figures in Thousand Units for
         Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-133

         Table 157: Latin American 15-Year Perspective for Lead Acid
         Batteries (Automotive) by Geographic Region - Percentage
         Breakdown of Volume Sales for Brazil, Mexico and Rest of
         Latin American Markets for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-134

         Table 158: Latin American Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-135

         Table 159: Latin American Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     III-136

         Table 160: Latin American 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-137
        Value Analytics                                                 III-138
         Table 161: Latin American Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by Geographic
         Region - Brazil, Mexico and Rest of Latin American Markets
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-138

         Table 162: Latin American Historic Review for Lead Acid
         Batteries (Automotive) by Geographic Region - Brazil,
         Mexico and Rest of Latin American Markets Independently
         Analyzed with Annual Sales Figures in US$ Million for Years
         2006 through 2012 (includes corresponding Graph/Chart)         III-139

         Table 163: Latin American 15-Year Perspective for Lead Acid
         Batteries (Automotive) by Geographic Region - Percentage
         Breakdown of Dollar Sales for Brazil, Mexico and Rest of
         Latin American Markets for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-140

         Table 164: Latin American Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in US$ Million for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-141

         Table 165: Latin American Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-142

         Table 166: Latin American 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-143

  6a. BRAZIL                                                            III-144
      A.Market Analysis                                                 III-144
        Current and Future Analysis                                     III-144
         Volume Sales                                                   III-144
         Value Sales                                                    III-144
        Brazil - The Most Lucrative Regional Market                     III-144
      B.Market Analytics                                                III-145
        Volume Analytics                                                III-145
         Table 167: Brazilian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-145

         Table 168: Brazilian Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     III-146

         Table 169: Brazilian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-147
        Value Analytics                                                 III-148
         Table 170: Brazilian Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-148

         Table 171: Brazilian Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-149

         Table 172: Brazilian 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-150

  6b. MEXICO                                                            III-151
      A.Market Analysis                                                 III-151
        Current and Future Analysis                                     III-151
         Volume Sales                                                   III-151
         Value Sales                                                    III-151
      B.Market Analytics                                                III-152
        Volume Analytics                                                III-152
         Table 173: Mexican Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-152

         Table 174: Mexican Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-153

         Table 175: Mexican 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-154
        Value Analytics                                                 III-155
         Table 176: Mexican Recent Past, Current & Future Analysis
         for Lead Acid Batteries (Automotive) by End-Use Segment -
         Original Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2013 through 2020 (includes corresponding
         Graph/Chart)                                                   III-155

         Table 177: Mexican Historic Review for Lead Acid Batteries
         (Automotive) by End-Use Segment - Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2006 through 2012
         (includes corresponding Graph/Chart)                           III-156

         Table 178: Mexican 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-157

  6c. REST OF LATIN AMERICA                                             III-158
      A.Market Analysis                                                 III-158
        Current and Future Analysis                                     III-158
         Volume Sales                                                   III-158
         Value Sales                                                    III-158
      B.Market Analytics                                                III-159
        Volume Analytics                                                III-159
         Table 179: Rest of Latin American Recent Past, Current &
         Future Analysis for Lead Acid Batteries (Automotive) by
         End-Use Segment - Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in Thousand Units for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-159

         Table 180: Rest of Latin American Historic Review for Lead
         Acid Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     III-160

         Table 181: Rest of Latin American 15-Year Perspective for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Percentage Breakdown of Volume Sales for Original Equipment
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles) for
         Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   III-161
        Value Analytics                                                 III-162
         Table 182: Rest of Latin American Recent Past, Current &
         Future Analysis for Lead Acid Batteries (Automotive) by
         End-Use Segment - Original Equipment Market (Motorcycles,
         Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) Independently Analyzed with Annual
         Sales Figures in US$ Million for Years 2013 through 2020
         (includes corresponding Graph/Chart)                           III-162

         Table 183: Rest of Latin American Historic Review for Lead
         Acid Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-163

         Table 184: Rest of Latin American 15-Year Perspective for
         Lead Acid Batteries (Automotive) by End-Use Segment -
         Percentage Breakdown of Dollar Sales for Original Equipment
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles); and Aftermarket/ Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles) for
         Years 2006, 2014 & 2020 (includes corresponding
         Graph/Chart)                                                   III-164

  7. REST OF WORLD                                                      III-165
      A.Market Analysis                                                 III-165
        Current and Future Analysis                                     III-165
         Volume Sales                                                   III-165
         Value Sales                                                    III-165
      B.Market Analytics                                                III-166
        Volume Analytics                                                III-166
         Table 185: Rest of World Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in Thousand Units for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-166

         Table 186: Rest of World Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in
         Thousand Units for Years 2006 through 2012 (includes
         corresponding Graph/Chart)                                     III-167

         Table 187: Rest of World 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Volume Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/Replacement Market (Motorcycles, Passenger Cars
         and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-168
        Value Analytics                                                 III-169
         Table 188: Rest of World Recent Past, Current & Future
         Analysis for Lead Acid Batteries (Automotive) by End-Use
         Segment - Original Equipment Market (Motorcycles, Passenger
         Cars and Commercial Vehicles); and Aftermarket/Replacement
         Market (Motorcycles, Passenger Cars and Commercial
         Vehicles) Independently Analyzed with Annual Sales Figures
         in US$ Million for Years 2013 through 2020 (includes
         corresponding Graph/Chart)                                     III-169

         Table 189: Rest of World Historic Review for Lead Acid
         Batteries (Automotive) by End-Use Segment - Original
         Equipment Market (Motorcycles, Passenger Cars and
         Commercial Vehicles); and Aftermarket/Replacement Market
         (Motorcycles, Passenger Cars and Commercial Vehicles)
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 2006 through 2012 (includes corresponding
         Graph/Chart)                                                   III-170

         Table 190: Rest of World 15-Year Perspective for Lead Acid
         Batteries (Automotive) by End-Use Segment - Percentage
         Breakdown of Dollar Sales for Original Equipment Market
         (Motorcycles, Passenger Cars and Commercial Vehicles); and
         Aftermarket/ Replacement Market (Motorcycles, Passenger
         Cars and Commercial Vehicles) for Years 2006, 2014 & 2020
         (includes corresponding Graph/Chart)                           III-171


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 68 (including Divisions/Subsidiaries - 80)

     The United States (12)
     Japan (6)
     Europe (22)
     - France (1)
     - Germany (2)
     - The United Kingdom (5)
     - Italy (5)
     - Spain (1)
     - Rest of Europe (8)
     Asia-Pacific (Excluding Japan) (33)
     Latin America (2)
     Africa (3)
     Middle East (2)
Additional Information:
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Date of Publication:
Oct 20, 2014
Number of Pages:
368 Pages
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