Malaysia Consumer Electronics Report

Malaysia Consumer Electronics Report

Date of Publication: Sep 30, 2015, 72 Pages

Independent 5-year Consumer Electronics Industry Forecasts for Malaysia

We expect the Malaysian consumer electronics market will contract in US dollar terms in 2015 due to ringgit depreciation exacerbating existing market trends such as the smartphone and tablet slowdown after the initial rapid diffusion of ownership. However, from 2016 we expect relatively strong growth to return as declining device prices combine d with strong economic performance , particularly broad basedincomes growth , once again become the dominant trend. Meanwhile, i ncreasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors will ensure the market continues to deepen, but as the market becomes saturated intense price competition is expected to result in a squeeze on value growth and vendor margins. There is also downside risk due to uncertainties over the export market, particularly the potential for a hard landing in China.

Headline Expenditure Projections

  • Computer Hardware Sales: USD2.569bn in 2014 to USD2.317bn in 2015, a decline of 9.8% as the slowdown in the tablet market caused by core market saturation is exacerbated by the impact of ringgit depreciation, resulting in deferred purchases.

  • AV Sales: USD1.062bn in 2014 to USD1.000bn in 2015, a decrease of 5.8%. Although we again expect AV sales to contract, it should be noted that its performance relative to other market segments is expected to improve as the TV set and digital camera markets begin to stabilise after significant declines in recent years.

  • Handset Sales: USD3.155bn in 2014 to USD3.295bn in 2015, growth of 4.4%. Saturation in the core smartphone market, combined with price erosion as vendor competition intensifies, will limit value increases from 2015 - but handset sales will continue to be the outperforming segment.


BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Malaysia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Malaysia 2010-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q415
Market Overview
Table: PC Sales (Malaysia 2013-2019)
Table: AV Sales (Malaysia 2013-2019)
Mobile Handsets
Table: Mobile Communications (Malaysia 2013-2019)
Competitive Landscape
International Companies
Table: Lenovo
Table: Acer
Table: Panasonic
Local Companies
Table: Malaysian Pacific Industries
Industry Trends And Developments
Table: Electronics Output, 2010-2019 (USDbn)
Regulatory Developments
Table: Government Authorities
Demographic Forecast
Table: Population Headline Indicators (Malaysia 1990-2025)
Table: Key Population Ratios (Malaysia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Malaysia 1990-2025)
Table: Population By Age Group (Malaysia 1990-2025)
Table: Population By Age Group % (Malaysia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Sep 30, 2015
File Format:
PDF via E-mail
Number of Pages:
72 Pages