Challenges and Opportunities for Mobile Device Application IC Vendors in Emerging Markets

Challenges and Opportunities for Mobile Device Application IC Vendors in Emerging Markets

MIC Taiwan, Date of Publication: Oct 29, 2015, 19 Pages

While developed countries have seen stagnation in mobile broadband services, emerging markets are booming. Shipments of smartphones and tablets combined in emerging markets are expected to total 560 million units in 2015 and around 800 million in 2019. The shift of power from mature markets to emerging markets will pose significant challenges to system integrators and branded vendors alike. This reports looks into the rise of smart handheld devices in emerging markets, in particular Asia Pacific (excluding China), and analyzes the product features and component portfolios with a focus on the IC industry.

List of Topics

  • Overview of the mobile handheld device (smartphones and tablets) market in developing countries, touching on mobile broadband subscriptions, shipment share of smartphones and tablets by region
  • Major smartphone and tablet vendors in China and India and their deployment of major products
  • Impact of the rise of emerging markets on mobile handheld device components, including smartphone application processor, display module, and camera module

Companies covered

Apple, Datawind, Huawei, Hynix, Iball, Intex, Isun, Karbonn, Lava, Lenovo, MediaTek, Meizu, Micromax, Micron, Noxx, Qualcomm, Samsung, Spreadtrum, Toshiba, Vox, Xiaomi.


1. Emerging Markets Uphold Mobile Handheld Device Shipments

  • 1.1. Mobile Broadband Subscriptions Surge in Emerging Markets
  • 1.2. Global Smartphone Market Bolstered by Value Line Segment
  • 1.3. Global Tablet Market to Maintain Flat Growth

2. Development Trends of Mobile Handheld Devices in Asia Pacific Market

  • 2.1. Chinese Smartphone Brands Increase Presence in Asia Pacific
  • 2.2. Indian Smartphone Vendors Tout Ultra-low Price & High Specs
  • 2.3. Low Price Competitions Intensify in Tablet Market

3. Changes in Mobile Device Components Triggered by Emerging Markets

  • 3.1. Value Line Products Focus on Cost Control
  • 3.2. Computing IC Has Higher Specs at Lower Prices
  • 3.3. Midrange Products Focus on Display Modules
  • 3.4. Camera Module and Sensors Unable to Lift Product ASP
  • Conclusion
  • IC Makers' Opportunities in Emerging Markets
  • Challenges to Taiwan's Mobile Device Supply Chains
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Figures

  • Figure 1: Penetration Rate of Communications Services in Developing Countries, 2007 - 2015
  • Figure 2: Forecast of Worldwide Smartphone Shipments, 2012 - 2019
  • Figure 3: Forecast of Worldwide Tablet Shipments, 2012 - 2019
  • Figure 4: Industry Value Chains for the Smartphone & Tablet Industries

List of Tables

  • Table 1: Overview of Regional Vendors' Smartphones in Asia Pacific
  • Table 2: Overview of Regional Vendors' Tablets in Asia Pacific
  • Table 3: Smartphone Cost Structure by Segment
  • Table 4: Analysis of Mobile Handheld Device Vendors' Opportunities in India



Date of Publication:
Oct 29, 2015
File Format:
PDF via E-mail
Number of Pages:
19 Pages