Global Mobile Tablet and Smartphone Gaming Market Report

Mobile Gaming - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Apr 9, 2015, 342 Pages
US$4,950.00
GIA-MCP1822

Global Mobile Tablet and Smartphone Gaming Market Report

This report analyzes the worldwide markets for Mobile Gaming in US$ Million by the following Product Segments: Tablet and Smartphone. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 85 companies including many key and niche players such as -

Blockdot, Inc.
DeNA Co., Ltd.
Electronic Arts, Inc.
Gameloft SA
GAMEVIL

More information can be obtained upon the request of sample pages.


TABLE OF CONTENTS

  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Wireless Gaming Industry: A Prelude                               II-1
       Table 1: Global Gaming Market (2009 & 2014): Percentage Share
       Breakdown of Revenue by Platform (includes corresponding
       Graph/Chart)                                                     II-2

       Table 2: Global Mobile Games Market (2014): Percentage Share
       of Breakdown of Revenues by Genre (includes corresponding
       Graph/Chart)                                                     II-2

       Table 3: Mobile Gaming Penetration (As a % of Total Gamers)
       in Select Leading Countries in 2014 (includes corresponding
       Graph/Chart)                                                     II-3
       Outlook                                                          II-3
      Robust Growth in Mobile Users Drives the Gaming Market            II-3
      Developing Markets to Lend Traction                               II-4
       Table 4: Global Smartphones Market - Percentage Breakdown of
       Unit Sales for US, Canada, Japan, Europe, Asia-Pacific,
       Middle East & Africa, and Latin America for Years 2009, 2013
       & 2018 (includes corresponding Graph/Chart)                      II-5
      Changing Consumer Profile of Mobile Gamers                        II-6
       Table 5: Global Wireless Gaming Market (2014): Percentage
       Breakdown of Mobile Gamers by Age Brackets- Under 18, 18-49,
       and Above 50 (includes corresponding Graph/Chart)                II-6

       Table 6: Percentage Breakdown of Time Spent by Users on
       Wireless Games by Location (includes corresponding
       Graph/Chart)                                                     II-7

       Table 7: Global Wireless Games Market (2014E): Percentage
       Breakdown of Mobile Gamers by Gender (includes corresponding
       Graph/Chart)                                                     II-7
      Importance of Mobile Application Development                      II-7
       Table 8: Average Time Spent (in Minutes) on Mobile Apps on
       Smartphones & Tablets Worldwide Per User per Day: Breakdown
       by Category (includes corresponding Graph/Chart)                 II-8
      Digital Distribution: A Game Changer for Mobile Games Industry    II-8
      Smartphones - Shot in the Arm for Wireless Gaming Services        II-9
      Proliferatino of Android Mobile OS Creates Huge Opportunities
       for Android Games                                                II-10
       Table 9: Global Smartphone & Tablet Market (2014): Percentage
       Share Breakdown of Installed Base by Mobile OS (includes
       corresponding Graph/Chart)                                       II-10
      Phablets - A Revolution Already in Place                          II-11
       Table 10: Global Handheld Devices Market (2013 & 2015E):
       Percentage Share Breakdown of Sales by Screen Size (includes
       corresponding Graph/Chart)                                       II-11
      Transition from 3G to 4G/5G: A Game Changer                       II-12
      Growing Popularity of Tablet Phones Benefits Mobile Gaming Market II-13
       Table 11: Global Mobile Apps Market: Percentage Share
       Breakdown of App Revenues by Device Type - Tablet and
       Non-Tablet for the Years 2012 and 2016 (includes
       corresponding Graph/Chart)                                       II-13

       Table 12: Global Tablet Phone Market (2016P): Percentage
       Share Breakdown of Estimated Installed Base by Operating
       System (includes corresponding Graph/Chart)                      II-14
      Entertainment Apps Lead Smartphone Content                        II-14
       Table 13: Global Mobile Internet Market (2014): Percentage
       Share Breakdown of Revenues by Service Category (includes
       corresponding Graph/Chart)                                       II-14
      App Store and Google Play: Key Distribution Platforms Driving
       Growth                                                           II-14
       App Store Vs. Google Play: A Comparative Analysis                II-15
       Table 14: Google Play Vs. App Store: Percentage Share of
       Downloads & Spending on Gaming Apps (includes corresponding
       Graph/Chart)                                                     II-16

       Table 15: Availability of Best Selling Games Apps on App
       Store and Google Play (As a % of Total Apps) (includes
       corresponding Graph/Chart)                                       II-16

       Table 16: Percentage Share Breakdown of Apps by Category on
       Google Play (includes corresponding Graph/Chart)                 II-17

       Table 17: Percentage Share Breakdown of Apps by Category on
       App Store (includes corresponding Graph/Chart)                   II-17
       Top 5 Mobile Games on App Store in 2014                          II-17
       Top 5 Mobile Games on Google Play in 2014                        II-18
      Independent Game Developers See Light through Digital
       Distribution                                                     II-18

  2. KEY MARKET TRENDS & GROWTH DRIVERS                                 II-19
      Cross Platform Games Grow in Popularity                           II-19
      Mobile Social Networking Adds Fillip to the Market                II-19
      Convergence - The Hot Trend                                       II-20
      Mobile Cloud-Gaming - The New Paradigm                            II-21
       Key Benefits of Cloud Technology to Boost Internet Gaming
        Platforms                                                       II-21
        Economic Benefits                                               II-21
        Extreme Scalability                                             II-22
        Ubiquity                                                        II-22
        Data Management Concerns Outsourced                             II-23
        Cloud Insurance Shields from Losses                             II-23
        Remote Access: The Real Flavor of Cloud Gaming                  II-23
      Mobile Multiplayer Gaming - Capturing Interest                    II-23
      Mobile 3D Games - Striking the Goldmine                           II-24
      Mobile Messaging Services Continue to Exist                       II-24
      Mobile Web Browsers - Gateway to "On-the-Go” Entertainment        II-25
      Downloadable Wireless Gaming - A Review                           II-26
      High Proportion of Free Games Hurt Revenue                        II-26

  3. COMPETITION                                                        II-27
      Low Entry Barrier Invites Scores of New Companies                 II-27
      Non-Gaming Enterprises Join the Fray                              II-27
      Profile of Value Chain                                            II-27
      Mobile Gaming Ecosystem                                           II-28
      Innovative Pricing Models - The In-Thing                          II-28
       Mobile Gaming Value Chain                                        II-29
      Consolidation of Mobile Game Publishers                           II-30
       Table 18: Leading Players in the Global Mobile Games Market
       (2014E): Percentage Share Breakdown of Revenue for EA Mobile,
       Gameloft, Glu Mobile, and Others (includes corresponding
       Graph/Chart)                                                     II-30

  4. PRODUCT OVERVIEW                                                   II-31
      Mobile Games                                                      II-31
      Development of Mobile Games                                       II-31
       Mobile Game Development Vs Conventional Game Development         II-31
      Classification of Mobile Games                                    II-31
       Single-User Games                                                II-31
       Multi-User Games                                                 II-32
       Online Games                                                     II-32
      Mobile Gaming - Genre Classification                              II-32
       Action/Combat                                                    II-32
       Adventure                                                        II-32
       Arcade/Parlor                                                    II-32
       Casino/Gambling                                                  II-32
       Puzzles                                                          II-32
       Sports                                                           II-32
       Trivia                                                           II-32
      Standardization                                                   II-33
       Types of Mobile Game Technology Standards                        II-33
       Mobile Game Segmentation                                         II-33

  5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS                         II-34
      Glu Mobile Unveils Contract Killer: Sniper on the Google Play
       and App Store                                                    II-34
      GAMEVIL Rolls Out the Mark of the Dragon on Android and iOS       II-34
      Glu Mobile Rolls Out New Diner Dash Game                          II-34
      GAMEVIL Unveils Legend of Master Online                           II-34
      GAMEVIL Announces New Upcoming Global Game Titles                 II-34
      GigaMedia Unveils Three Kingdoms Partner Mobile Strategy Card
       Game                                                             II-34
      GAMEVIL Releases Jackpot Madness Slots on Google Play             II-34
      GAMEVIL Rolls Out Akasha                                          II-35
      DeNA Releases the Pirate Bash Mobile Game                         II-35
      GREE Unveils Dragon Realms                                        II-35
      Glu Mobile Launches Deer Hunter® 2014 for Mac                     II-35
      GigaMedia to Launch New Casino Games                              II-35
      GAMEVIL® Unveils Dark Avenger on Google Play                      II-35
      GAMEVIL® Launches Colosseum Defense                               II-35
      GAMEVIL® Releases Spawn Wars 2 on Google Play                     II-36
      GAMEVIL® Unveils Battle Line™ on App Store                        II-36
      DeNA Unveils Monster Match                                        II-36
      GAMEVIL Unleashes Dark Avenger on Android in China                II-36
      Namco Bandai Launches Soulcalibur® on App Store                   II-36
      Glu Mobile Introduces New Contract Killer Zombies 2               II-36
      SOE Introduces New Ever Quest® II: Chains of Eternity™            II-36
      Glu Mobile Introduces New Fermium Game, Bombshells: Hell's Belles II-37
      Glu Mobile Introduces Eternity Warriors 2                         II-37
      AMC and RockYou Introduces “The walking Dead Social Game”         II-37
      Glu Mobile Introduces Family Based Game Small Street              II-37
      Electronic Arts Launches Five Game-changing Developments for
       FIFA 13                                                          II-37
      nWay Develops Multiplayer Browser Game, ChronoBlade               II-37
      Blockdot Releases Clink on Mobiles                                II-38
      DeNA and Marvel Introduce Marvel: War of Heroes™ Card-battle Game II-38
      MocoSpace Unveils New Games                                       II-38
      Tylted Launches camPAIN 2012 Game                                 II-38
      Zynga Launches Ayakashi: Ghost Guild                              II-38
      Zynga Introduces FarmVille 2                                      II-38
      Hasbro and Zynga Collaborate to Introduce New Range of Games      II-38
      Zynga Introduces ChefVille Game                                   II-39
      Zynga Unveils Matching With Friends Game                          II-39
      Zynga Launches Hidden Chronicles                                  II-39
      Zynga Unveils Zynga API, Zynga With Friends Network and New Games II-39
      Zynga Launches Zynga Slots for iPhone, iPod and iPad              II-39
      Zynga Launches Zombie Swipeout Mobile Social Game                 II-39
      AOL Extends Games.com to Offer Cross-Platform Gaming              II-39
      Square Enix to Develop Hardware-free Action RPG                   II-40
      Gameloft Unveils 5 Hd Games on Meadiatek’s Mt6575 and Mt6577      II-40
      Gameloft Introduces Uno™ to Kindle E-readers                      II-40
      Gameloft Releases New Mobile Game ‘The Amazing Spider-Man’        II-40
      Gameloft to Introduce New Game Titles                             II-40
      Gameloft Launches New Games for All Age Groups                    II-40
      HandyGames Launches 35 New Games for Nokia’s Asha Range of
       Mobile Phones                                                    II-41
      Buffalo Launches Buffalo Connected                                II-41
      Mind Candy and GREE to Release 2 Moshi Monsters Mobile Games      II-41
      Sony Mobile Launches PlayStation Mobile for Smartphones           II-41
      3 Austria Introduces 3OnlineSpiele                                II-41
      GigaMedia Extends Online Games Business                           II-41
      Hunka Technologies Introduces Fruit Chopper Game for Android
       Mobiles                                                          II-41
      Hunka Technologies Introduces iDino Jump                          II-42
      DeNA and Daum Introduce Daum Mobage                               II-42
      Jump Games Introduces Official Mobile Game on ICC T20 World Cup   II-42
      Pogo and Jump Games Collaborators Introduce 'Chhota Bheem:
       Mice Mayhem'                                                     II-42
      GAMEVIL Introduces Cartoon Wars: Blade to App Store Game Title    II-42
      Jump Games and Reliance Animation to Unveil Krishna Aur Kans
       Mobile Game                                                      II-42
      GAMEVIL Releases Legend of Master 3 Game Title to Google Play     II-42
      GAMEVIL® Releases Sakura Slash                                    II-43
      GAMEVIL® Launches Fishing Superstars Social Sports Game           II-43
      GAMEVIL® Introduces Fruit Rush Puzzle Game                        II-43
      GAMEVIL® Unveils Cartoon Wars 2: Heroes                           II-43
      WiStone and Gree Voice Intention to Release on Gree Platform
       ‘War 2 Victory’ MMO Strategy Game                                II-43
      Gamevil® Releases ‘Last War’ for Android Users                    II-43

  6. RECENT INDUSTRY ACTIVITY                                           II-44
      Glu Mobile Takes Over Cie Games                                   II-44
      Glu Mobile Takes Over PlayFirst                                   II-44
      Gameloft Teams Up with Marvel for New Spider-Man Mobile Game      II-44
      SendMe Mobile Closes its Business                                 II-44
      itsmy Discontinues Operations                                     II-44
      Glu Mobile Joins Hands with COLOPL                                II-44
      DeNA Partners with 22cans                                         II-45
      Crytek Collaborates wtih DeNA for The Collectables Mobile Game    II-45
      GAMEVIL to Takeover Everple                                       II-45
      Gamevil Takes Over Com2uS                                         II-45
      Tencent to Acquire Minority Interest in Epic Games                II-45
      Glu Takes Over Game Spy Technology                                II-45
      RockYou Takes Over Ryzing                                         II-45
      Glu Mobile Buys Deer Hunter® Brand-Name                           II-46
      Tylted Enters into Partnership Agreement with Beintoo             II-46
      GREE Takes Over App Ant Studios                                   II-46
      GREE Partners with Four Leading North American Developers         II-46
      GREE Acquires Funzio                                              II-46
      NEXON Korea to Acquire Shaiya Online                              II-46
      NEXON to Acquire inBlue.inc                                       II-47
      NEXON to Acquire Gloops                                           II-47
      DeNA Partners with Independent Social and Mobile Game Developers  II-47
      DeNA and NAMCO BANDAI Games Rebrand Joint Venture                 II-47
      Santaro Acquires Social, IOS and Web Games Team                   II-47
      Virtual Piggy Partners with Exozet                                II-47
      7Red Signs Deal to Use Platform of Mobile Stakes                  II-48
      Zynga Inks Exclusive Partnership Agreement with bwin.party
       digital entertainment                                            II-48
      Play'n GO Inks Agreement with V&J                                 II-48
      GigaMedia's Jidi Joy Acquires Web-based Social Games
       Development Team                                                 II-48
      WI Harper Group Invests in Leiyoo Information Technology          II-48
      NetDragon to Form Joint Venture with DeNA                         II-48
      GigaMedia Signs Agreement with South Korean Neowiz                II-49
      Orange Join Forces with Gameloft                                  II-49

  7. FOCUS ON SELECT GLOBAL PLAYERS                                     II-50
      Blockdot, Inc. (US)                                               II-50
      DeNA Co., Ltd. (Japan)                                            II-50
      Electronic Arts, Inc. (US)                                        II-50
      Gameloft SA (France)                                              II-51
      GAMEVIL (Korea)                                                   II-51
      GREE International, Inc. (US)                                     II-51
      Glu Mobile, Inc. (US)                                             II-52
      GigaMedia Limited (China)                                         II-52
      HandyGames™ (Germany)                                             II-53
      I-play (UK)                                                       II-53
      Jump Games (India)                                                II-53
      Kuju Entertainment Ltd. (UK)                                      II-54
      MocoSpace (USA)                                                   II-54
      NAMCO BANDAI Games Inc. (USA)                                     II-54
      Nexon America, Inc. (US)                                          II-54
      RockYou®, Inc. (US)                                               II-55
      Sohu.com, Inc. (China)                                            II-55
      Sony Computer Entertainment, Inc. (Japan)                         II-55
      Sony Online Entertainment LLC (US)                                II-55
      Tylted (US)                                                       II-55
      Zapak Digital Entertainment Ltd. (India)                          II-56
      Zed (Spain)                                                       II-56

  8. GLOBAL MARKET PERSPECTIVE                                          II-57
      Table 19: World Recent Past, Current and Future Analysis for
      Mobile Gaming by Geographic Region/Country - US, Canada,
      Japan, Europe, Asia-Pacific, Latin America and Rest of World
      Markets Independently Analyzed with Annual Revenues in US$
      Million for Years 2014 through 2020 (includes corresponding
      Graph/Chart)                                                      II-57

      Table 20: World Historic Review for Mobile Gaming by
      Geographic Region/Country - US, Canada, Japan, Europe,
      Asia-Pacific, Latin America and Rest of World Markets
      Independently Analyzed with Annual Revenues in US$ Million for
      Years 2010 through 2013 (includes corresponding Graph/Chart)      II-58

      Table 21: World 11-Year Perspective for Mobile Gaming by
      Geographic Region/Country - Percentage Breakdown of Revenues
      for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
      Rest of World Markets for Years 2010, 2015 & 2020 (includes
      corresponding Graph/Chart)                                        II-59

      Table 22: World Recent Past, Current and Future Analysis for
      Tablet Gaming by Geographic Region/ Country - US, Canada,
      Japan, Europe, Asia-Pacific, Latin America and Rest of World
      Markets Independently Analyzed with Annual Revenues in US$
      Million for Years 2014 through 2020 (includes corresponding
      Graph/Chart)                                                      II-60

      Table 23: World Historic Review for Tablet Gaming by
      Geographic Region/Country - US, Canada, Japan, Europe,
      Asia-Pacific, Latin America and Rest of World Markets
      Independently Analyzed with Annual Revenues in US$ Million for
      Years 2010 through 2013 (includes corresponding Graph/Chart)      II-61

      Table 24: World 11-Year Perspective for Tablet Gaming by
      Geographic Region/Country - Percentage Breakdown of Revenues
      for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
      Rest of World Markets for Years 2010, 2015 & 2020 (includes
      corresponding Graph/Chart)                                        II-62

      Table 25: World Recent Past, Current and Future Analysis for
      Smartphone Gaming by Geographic Region/Country - US, Canada,
      Japan, Europe, Asia-Pacific, Latin America and Rest of World
      Markets Independently Analyzed with Annual Revenues in US$
      Million for Years 2014 through 2020 (includes corresponding
      Graph/Chart)                                                      II-63

      Table 26: World Historic Review for Smartphone Gaming by
      Geographic Region/ Country - US, Canada, Japan, Europe,
      Asia-Pacific, Latin America and Rest of World Markets
      Independently Analyzed with Annual Revenues in US$ Million for
      Years 2010 through 2013 (includes corresponding Graph/Chart)      II-64

      Table 27: World 11-Year Perspective for Smartphone Gaming by
      Geographic Region/Country - Percentage Breakdown of Revenues
      for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
      Rest of World Markets for Years 2010, 2015 & 2020 (includes
      corresponding Graph/Chart)                                        II-65


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        Gaming Rapidly Gaining Popularity in the US                     III-1
         Table 28: US Mobile Gaming Market (2014): Preference for
         Games by Game Genre (includes corresponding Graph/Chart)       III-2
        High Penetration of Smart Devices Drives Market Growth          III-2
         New-Generation LTE-Enabled Smartphones Widen Scope for
          Mobile Gaming                                                 III-2
        Open Market for Mobile Apps Elevates Mobile Gaming to Next
         Level                                                          III-2
        Gaming Monetization Picks Up Momentum                           III-3
         Table 29: US Mobile Games Market (2014): Percentage Share
         Breakdown of Revenues by Transaction Type (includes
         corresponding Graph/Chart)                                     III-3
        A Demographic Profile                                           III-3
         Table 30: US Mobile Gaming Market (2014): Percentage
         Breakdown of Gamers by Gender (includes corresponding
         Graph/Chart)                                                   III-4

         Table 31: US Mobile Gaming Market (2014): Average Spending
         Per Month by Gender (includes corresponding Graph/Chart)       III-4

         Table 32: US Mobile Gaming Market (2014): Average Spending
         Per Month by Age Group (includes corresponding Graph/Chart)    III-4

         Table 33: US Mobile Gaming Market (2014): Average Spending
         Per Month by Mobile Platform (includes corresponding
         Graph/Chart)                                                   III-4

         Table 34: US Mobile Gaming Market (2014): Average Number of
         Mobile Game Downloads Per Month by Gender (includes
         corresponding Graph/Chart)                                     III-5

         Table 35: US Mobile Gaming Market (2014): Average Number of
         Mobile Game Downloads Per Month by Age Group (includes
         corresponding Graph/Chart)                                     III-5

         Table 36: US Mobile Gaming Market (2014): Average Number of
         Mobile Game Downloads Per Month by Mobile Platform
         (includes corresponding Graph/Chart)                           III-5
        Product Launches                                                III-6
        Strategic Corporate Developments                                III-11
        Select Players                                                  III-13
      B.Market Analytics                                                III-17
        Table 37: US Recent Past, Current and Future Analysis for
        Mobile Gaming by Device Type - Tablet and Smartphone Markets
        Independently Analyzed with Annual Revenues in US$ Million
        for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-17

        Table 38: US Historic Review for Mobile Gaming by Device
        Type - Tablet and Smartphone Markets Independently Analyzed
        with Annual Revenues in US$ Million for Years 2010 through
        2013 (includes corresponding Graph/Chart)                       III-18

        Table 39: US 11-Year Perspective for Mobile Gaming by Device
        Type - Percentage Share Breakdown of Revenues for Tablet and
        Smartphone Markets for Years 2010, 2015 and 2020 (includes
        corresponding Graph/Chart)                                      III-19

  2. CANADA                                                             III-20
      A.Market Analysis                                                 III-20
        Outlook                                                         III-20
      B.Market Analytics                                                III-20
        Table 40: Canadian Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-20

        Table 41: Canadian Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-21

        Table 42: Canadian 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-22

  3. JAPAN                                                              III-23
      A.Market Analysis                                                 III-23
        Outlook                                                         III-23
        Growing Preference for Online Entertainment Market              III-23
        Mobile Games - A Mature Market in Japan                         III-23
        Gacha Regulation Catalyzes Non-Gacha Games                      III-23
        Product Launch                                                  III-24
        Strategic Corporate Developments                                III-24
        Select Players                                                  III-25
      B.Market Analytics                                                III-26
        Table 43: Japanese Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-26

        Table 44: Japanese Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-27

        Table 45: Japanese 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-28

  4. EUROPE                                                             III-29
      A.Market Analysis                                                 III-29
        Outlook                                                         III-29
        Mobile Gaming Market - On Growth Path                           III-29
      B.Market Analytics                                                III-30
        Table 46: European Recent Past, Current and Future Analysis
        for Mobile Gaming by Geographic Region - France, Germany,
        Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed with Annual Revenues in US$ Million
        for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-30

        Table 47: European Historic Review for Mobile Gaming by
        Geographic Region - France, Germany, Italy, UK, Spain,
        Russia and Rest of Europe Markets Independently Analyzed
        with Annual Revenues in US$ Million for Years 2010 through
        2013 (includes corresponding Graph/Chart)                       III-31

        Table 48: European 11-Year Perspective for Mobile Gaming by
        Geographic Region - Percentage Share Breakdown of Revenues
        for France, Germany, Italy, UK, Spain, Russia and Rest of
        Europe Markets for Years 2010, 2015 and 2020 (includes
        corresponding Graph/Chart)                                      III-32

        Table 49: European Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-33

        Table 50: European Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-34

        Table 51: European 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-35

  4a. FRANCE                                                            III-36
      A.Market Analysis                                                 III-36
        Outlook                                                         III-36
        Product Launches                                                III-36
        Gameloft SA - Key Player                                        III-37
      B.Market Analytics                                                III-38
        Table 52: French Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-38

        Table 53: French Historic Review for Mobile Gaming by Device
        Type - Tablet and Smartphone Markets Independently Analyzed
        with Annual Revenues in US$ Million for Years 2010 through
        2013 (includes corresponding Graph/Chart)                       III-39

        Table 54: French 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-40

  4b. GERMANY                                                           III-41
      A.Market Analysis                                                 III-41
        Outlook                                                         III-41
        Product Launch                                                  III-41
        Strategic Corporate Developments                                III-41
        HandyGames™ - A Major German Player                             III-42
      B.Market Analytics                                                III-43
        Table 55: German Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-43

        Table 56: German Historic Review for Mobile Gaming by Device
        Type - Tablet and Smartphone Markets Independently Analyzed
        with Annual Revenues in US$ Million for Years 2010 through
        2013 (includes corresponding Graph/Chart)                       III-44

        Table 57: German 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-45

  4c. ITALY                                                             III-46
      A.Market Analysis                                                 III-46
        Outlook                                                         III-46
      B.Market Analytics                                                III-46
        Table 58: Italian Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-46

        Table 59: Italian Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-47

        Table 60: Italian 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-48

  4d. THE UNITED KINGDOM                                                III-49
      A.Market Analysis                                                 III-49
        Outlook                                                         III-49
        Mobile Games Propel Growth in the Overall Gaming Market         III-49
         Table 61: Most Popular mobile Phone Activity in the
         UK(2014) (includes corresponding Graph/Chart)                  III-49

         Table 62: Mobile Gaming Market in the UK (2014): Percentage
         Breakdown by Gender (includes corresponding Graph/Chart)       III-50

         Table 63: Mobile Gaming Market in the UK (2014E):
         Percentage Breakdown by Age Group (includes corresponding
         Graph/Chart)                                                   III-50

         Table 64: Mobile Gaming Market in the UK (2014E):
         Percentage Breakdown of Number of Users by Platform
         (includes corresponding Graph/Chart)                           III-50

         Table 65: Mobile Gaming Market in the UK (2014E):
         Percentage Breakdown of Number of Users by Time Spent on
         Mobile Games (includes corresponding Graph/Chart)              III-51
        Product Launches                                                III-51
        Strategic Corporate Developments                                III-51
        Select Players                                                  III-52
      B.Market Analytics                                                III-53
        Table 66: United Kingdom Recent Past, Current and Future
        Analysis for Mobile Gaming by Device Type - Tablet and
        Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-53

        Table 67: United Kingdom Historic Review for Mobile Gaming
        by Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-54

        Table 68: United Kingdom 11-Year Perspective for Mobile
        Gaming by Device Type - Percentage Share Breakdown of
        Revenues for Tablet and Smartphone Markets for Years 2010,
        2015 and 2020 (includes corresponding Graph/Chart)              III-55

  4e. SPAIN                                                             III-56
      A.Market Analysis                                                 III-56
        Outlook                                                         III-56
        Zed - A Key Spanish Player                                      III-56
      B.Market Analytics                                                III-57
        Table 69: Spanish Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-57

        Table 70: Spanish Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-58

        Table 71: Spanish 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-59

  4f. RUSSIA                                                            III-60
      A.Market Analysis                                                 III-60
        Outlook                                                         III-60
        Mobile Gaming Market                                            III-60
         Table 72: Mobile Gaming Market in Russia (2014E):
         Percentage Breakdown by Gender (includes corresponding
         Graph/Chart)                                                   III-60

         Table 73: Mobile Gaming Market in Russia (2014E):
         Percentage Breakdown by Age Group (includes corresponding
         Graph/Chart)                                                   III-60

         Table 74: Mobile Gaming Market in Russia (2014E):
         Percentage of Most Often Played Games (includes
         corresponding Graph/Chart)                                     III-61

         Table 75: Mobile Gaming Market in Russia (2014E):
         Percentage Share of Number of Games Installed on Smart
         Phones (includes corresponding Graph/Chart)                    III-61
      B.Market Analytics                                                III-62
        Table 76: Russian Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-62

        Table 77: Russian Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-63

        Table 78: Russian 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-64

  4g. REST OF EUROPE                                                    III-65
      A.Market Analysis                                                 III-65
        Outlook                                                         III-65
        Product Launches                                                III-65
        Strategic Corporate Development                                 III-65
      B.Market Analytics                                                III-66
        Table 79: Rest of Europe Recent Past, Current and Future
        Analysis for Mobile Gaming by Device Type - Tablet and
        Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-66

        Table 80: Rest of Europe Historic Review for Mobile Gaming
        by Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-67

        Table 81: Rest of Europe 11-Year Perspective for Mobile
        Gaming by Device Type - Percentage Share Breakdown of
        Revenues for Tablet and Smartphone Markets for Years 2010,
        2015 and 2020 (includes corresponding Graph/Chart)              III-68

  5. ASIA-PACIFIC                                                       III-69
      A.Market Analysis                                                 III-69
        Outlook                                                         III-69
      B.Market Analytics                                                III-70
        Table 82: Asia-Pacific Recent Past, Current and Future
        Analysis for Mobile Gaming by Geographic Region - China,
        India, South Korea and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Revenues in US$ Million
        for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-70

        Table 83: Asia-Pacific Historic Review for Mobile Gaming by
        Geographic Region - China, India, South Korea and Rest of
        Asia-Pacific Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-71

        Table 84: Asia-Pacific 11-Year Perspective for Mobile Gaming
        by Geographic Region - Percentage Share Breakdown of
        Revenues for China, India, South Korea and Rest of
        Asia-Pacific Markets for Years 2010, 2015 and 2020 (includes
        corresponding Graph/Chart)                                      III-72

        Table 85: Asia-Pacific Recent Past, Current and Future
        Analysis for Mobile Gaming by Device Type - Tablet and
        Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-73

        Table 86: Asia-Pacific Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-74

        Table 87: Asia-Pacific 11-Year Perspective for Mobile Gaming
        by Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-75

  5a. CHINA                                                             III-76
      A.Market Analysis                                                 III-76
        Outlook                                                         III-76
        Growing Penetration of Smartphones and Growing Uptake of
         Mobile Internet Fuel Market Growth                             III-76
         LTE Poised to Deliver High Impact on Mobile Gaming             III-76
        Transition from Casual Gamers to Hardcore Gamers: The New
         Market Trait                                                   III-76
         Table 88: Chinese Mobile Games Market (2014): Percentage
         Share Breakdown of Average Time Spending Per Day on Mobile
         Games (includes corresponding Graph/Chart)                     III-77

         Table 89: Chinese Mobile Gaming Market (2014): Percentage
         Breakdown of Gamers by Gender (includes corresponding
         Graph/Chart)                                                   III-77

         Table 90: Chinese Mobile Gaming Market (2014): Preference
         for Games by Game Genre (includes corresponding
         Graph/Chart)                                                   III-77
        App Stores Drive Adoption of Western Games                      III-78
        Competitive Landscape                                           III-78
         Top Publishers Continue to Expand their Share                  III-78
          Table 91: Leading Mobile Games Publishers in the Chinese
          Android Market (2013): Percentage Share Breakdown of
          Revenues for CMGE, FL Mobile, Game Comb, IDreamSky, Kunlun
          and Others (includes corresponding Graph/Chart)               III-78

          Table 92: Leading Mobile Games Publishers in the Chinese
          iOS Market (2013): Percentage Share Breakdown of Revenues
          for CMGE, FL Mobile, Kunlun, Ourpalm, Rekoo and Others
          (includes corresponding Graph/Chart)                          III-79
         Developers Market Tends to Remain Fragmented                   III-79
          Table 93: Leading Mobile Games Developers in China
          (2014E): Percentage Share Breakdown of Revenues for
          Linekong, Locojoy, Playcrab, Tencent, YingHan and Others
          (includes corresponding Graph/Chart)                          III-79
         Mobile Gaming Providers Market: A Concentrated One             III-79
          Table 94: Leading Players in the Chinese Mobile Games
          Market (2014E): Percentage Share Breakdown of Revenues for
          China Mobile, China Telecom, Tencent and Others (includes
          corresponding Graph/Chart)                                    III-80
        Product Launches                                                III-80
        Strategic Corporate Developments                                III-81
        Select Players                                                  III-81
      B.Market Analytics                                                III-82
        Table 95: Chinese Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-82

        Table 96: Chinese Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-83

        Table 97: Chinese 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-84

  5b. INDIA                                                             III-85
      A.Market Analysis                                                 III-85
        Outlook                                                         III-85
        Overview                                                        III-85
        Spreading Awareness - Key to Success                            III-85
        Product Launches                                                III-86
        Select Players                                                  III-86
      B.Market Analytics                                                III-88
        Table 98: Indian Recent Past, Current and Future Analysis
        for Mobile Gaming by Device Type - Tablet and Smartphone
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-88

        Table 99: Indian Historic Review for Mobile Gaming by Device
        Type - Tablet and Smartphone Markets Independently Analyzed
        with Annual Revenues in US$ Million for Years 2010 through
        2013 (includes corresponding Graph/Chart)                       III-89

        Table 100: Indian 11-Year Perspective for Mobile Gaming by
        Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-90

  5c. SOUTH KOREA                                                       III-91
      A.Market Analysis                                                 III-91
        Outlook                                                         III-91
        One of the Major Markets for Mobile Gaming                      III-91
         Table 101: South Korean Mobile Gaming Market (2014):
         Percentage Breakdown of Gamers by Gender (includes
         corresponding Graph/Chart)                                     III-91

         Table 102: South Korean Mobile Gaming Market (2014):
         Preference for Games by Game Genre (includes corresponding
         Graph/Chart)                                                   III-92
        Competition                                                     III-92
         Table 103: Leading Players in the South Korean Mobile
         Gaming Market (2014): Percentage Share Breakdown of
         Revenues for Gamevil, Nexon and Others (includes
         corresponding Graph/Chart)                                     III-92
         Market Sees High-Profile M&A Deals                             III-92
         Gaming Promotion Channels: A Review                            III-93
        Regional Market Players Look to Overseas Markets                III-93
        Product Launches                                                III-93
        Strategic Corporate Developments                                III-95
        GAMEVIL - A Key Korean Player                                   III-95
      B.Market Analytics                                                III-96
        Table 104: South Korean Recent Past, Current and Future
        Analysis for Mobile Gaming by Device Type - Tablet and
        Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-96

        Table 105: South Korean Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-97

        Table 106: South Korean 11-Year Perspective for Mobile
        Gaming by Device Type - Percentage Share Breakdown of
        Revenues for Tablet and Smartphone Markets for Years 2010,
        2015 and 2020 (includes corresponding Graph/Chart)              III-98

  5d. REST OF ASIA-PACIFIC                                              III-99
      A.Market Analysis                                                 III-99
        Outlook                                                         III-99
        Strategic Corporate Development                                 III-99
      B.Market Analytics                                                III-100
        Table 107: Rest of Asia-Pacific Recent Past, Current and
        Future Analysis for Mobile Gaming by Device Type - Tablet
        and Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-100

        Table 108: Rest of Asia-Pacific Historic Review for Mobile
        Gaming by Device Type - Tablet and Smartphone Markets
        Independently Analyzed with Annual Revenues in US$ Million
        for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-101

        Table 109: Rest of Asia-Pacific 11-Year Perspective for
        Mobile Gaming by Device Type - Percentage Share Breakdown of
        Revenues for Tablet and Smartphone Markets for Years 2010,
        2015 and 2020 (includes corresponding Graph/Chart)              III-102

  6. LATIN AMERICA                                                      III-103
      A.Market Analysis                                                 III-103
        Outlook                                                         III-103
      B.Market Analytics                                                III-103
        Table 110: Latin American Recent Past, Current and Future
        Analysis for Mobile Gaming by Geographic Region - Brazil and
        Rest of Latin America Markets Independently Analyzed with
        Annual Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-103

        Table 111: Latin American Historic Review for Mobile Gaming
        by Geographic Region - Brazil and Rest of Latin America
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-104

        Table 112: Latin American 11-Year Perspective for Mobile
        Gaming by Geographic Region - Percentage Share Breakdown of
        Revenues for Brazil and Rest of Latin America Markets for
        Years 2010, 2015 and 2020 (includes corresponding
        Graph/Chart)                                                    III-105

        Table 113: Latin American Recent Past, Current and Future
        Analysis for Mobile Gaming by Device Type - Tablet and
        Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-106

        Table 114: Latin American Historic Review for Mobile Gaming
        by Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-107

        Table 115: Latin American 11-Year Perspective for Mobile
        Gaming by Device Type - Percentage Share Breakdown of
        Revenues for Tablet and Smartphone Markets for Years 2010,
        2015 and 2020 (includes corresponding Graph/Chart)              III-108

  6a. BRAZIL                                                            III-109
      A.Market Analysis                                                 III-109
        Outlook                                                         III-109
      B.Market Analytics                                                III-109
        Table 116: Brazilian Recent Past, Current and Future
        Analysis for Mobile Gaming by Device Type - Tablet and
        Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-109

        Table 117: Brazilian Historic Review for Mobile Gaming by
        Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-110

        Table 118: Brazilian 11-Year Perspective for Mobile Gaming
        by Device Type - Percentage Share Breakdown of Revenues for
        Tablet and Smartphone Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-111

  6b. REST OF LATIN AMERICA                                             III-112
      A.Market Analysis                                                 III-112
        Outlook                                                         III-112
      B.Market Analytics                                                III-112
        Table 119: Rest of Latin American Recent Past, Current and
        Future Analysis for Mobile Gaming by Device Type - Tablet
        and Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-112

        Table 120: Rest of Latin American Historic Review for Mobile
        Gaming by Device Type - Tablet and Smartphone Markets
        Independently Analyzed with Annual Revenues in US$ Million
        for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-113

        Table 121: Rest of Latin American 11-Year Perspective for
        Mobile Gaming by Device Type - Percentage Share Breakdown of
        Revenues for Tablet and Smartphone Markets for Years 2010,
        2015 and 2020 (includes corresponding Graph/Chart)              III-114

  7. REST OF WORLD                                                      III-115
      A.Market Analysis                                                 III-115
        Outlook                                                         III-115
        Strategic Corporate Development                                 III-115
      B.Market Analytics                                                III-116
        Table 122: Rest of World Recent Past, Current and Future
        Analysis for Mobile Gaming by Device Type - Tablet and
        Smartphone Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-116

        Table 123: Rest of World Historic Review for Mobile Gaming
        by Device Type - Tablet and Smartphone Markets Independently
        Analyzed with Annual Revenues in US$ Million for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-117

        Table 124: Rest of World 11-Year Perspective for Mobile
        Gaming by Device Type - Percentage Share Breakdown of
        Revenues for Tablet and Smartphone Markets for Years 2010,
        2015 and 2020 (includes corresponding Graph/Chart)              III-118


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 85 (including Divisions/Subsidiaries - 95)

     The United States (35)
     Japan (8)
     Europe (23)
     - France (2)
     - Germany (11)
     - The United Kingdom (5)
     - Spain (1)
     - Rest of Europe (4)
     Asia-Pacific (Excluding Japan) (29)
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Date of Publication:
Apr 9, 2015
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Number of Pages:
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