Mobile Technologies: Global Markets

Mobile Technologies: Global Markets

BCC, Date of Publication: Sep 25, 2013, 138 Pages
US$6,650.00
GB-IFT071A

Today’s cell phones pack more processing power than the desktop computer in the 1980s and this power has led to the emergence of a new category of phones called “smart phones.” Smartphones feature a complete operating system and are capable of running a wide range of applications in addition to having phone functionality.

Earlier smartphones spearheaded by BlackBerry, offered Internet connectivity with support for email and other productivity applications. Apple changed the game in the smartphone industry with the introduction of the iPhone, which offered a full-fledged software development kit (SDK) to facilitate application development. Apple also offered a marketplace where mobile applications could be sold easily by application developers.

As smart phone sales grew, several mobile application developers with entrepreneurial spirit jumped in and provided a wide range of applications optimized for different use cases. Businesses also started developing mobile applications and a new market emerged. These applications essentially made smartphones as powerful as a desktop computer and enabled their usage for a wide range of applications.

Google jumped into the fray with the introduction of the Android platform; since then the popularity of smart phones has risen dramatically. Today smartphones are available in many variants in terms of screen size, operating system, and features. Mobile applications have also become an integral part of every cell phone user’s life.

This report focuses on the state of the art in the mobile application space. The report evaluates current platform availability and the ecosystem. The report looks at the total available market for mobile applications and segments it by categories. We explore different business models followed by different industries and the value added by mobile applications. The report also looks at the latest trends in enterprise space and how businesses are leveraging mobile applications to increase their bottom line.

The report also provides readers with a description of the market ecosystem and explains the trends shaping the future. Key players in each category are also discussed along with market share information. A forecast of the total market in each category by dollar, volume, and geography over the period of the next five years is included. The report also includes an analysis of patents filed in this marketplace by various companies.

This report provides:

  • An overview of the global market for mobile technologies, which includes the emergence of the new category called smartphones.
  • Analyses of global market trends, with data from 2012, estimates for 2013, and projections of compound annual growth rates (CAGRs) through 2018.
  • Exploration of the total available market for mobile applications and segmentation by categories.
  • Discussion of key software development platforms, such as Android, iOS, Blackberry, and Windows, by key features of the SDK, popular CPU architectures and models, and phone shipments by volume.
  • Examination of the marketplace for mobile applications by pricing strategies and business models, and by gaming, multimedia, and personal use.

RESEARCH BACKGROUND

A research study aimed at analyzing this market is useful to anyone connected to this field. It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the market dynamics.

REPORT SCOPE AND ORGANIZATION

This report segments mobile applications by the most popular operating systems in the market: Android, iOS, Windows Phone, and BlackBerry. For each segment, we have estimated the total market, number of applications, and average revenue per application.

The following is provided for each segment:

  • Definition of technical details.
  • Overall market description.
  • Comparison with other segments.
  • Growth forecast and market trends.
  • Business models.
  • Key players and market share.

The goal of the report is to provide readers with the following:

  • Understanding of the underlying operating system and how it shapes the market.
  • Knowledge of various software development kits offered by manufacturers to develop applications.
  • Knowledge of business models used in different market segments.
  • Understanding of the market potential for each segment and projections for the next five years.

TARGET AUDIENCE

This report will be useful to a broad reader base. More specifically, the following should benefit:

  • Mobile electronics industry insiders, including executives, managers, marketing professionals, and salespeople, who are looking to enhance their business knowledge by understanding more about the multimedia chipsets market.
  • Product marketing and management professionals from the mobile market ecosystem who want to understand the intricacies of the market and position their products accordingly.
  • Business and venture executives in the technology industry looking to invest in mobile technology companies.
  • Finance and investment professionals looking to make investment decisions for mobile electronics companies.


TABLE OF CONTENTS

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Chapter 1: INTRODUCTION - Complimentary        

    STUDY GOALS AND OBJECTIVES
    RESEARCH BACKGROUND
    REPORT SCOPE AND ORGANIZATION
    TARGET AUDIENCE
    RESEARCH METHODOLOGY
    ANALYST CREDENTIALS
    DISCLAIMER

Chapter 2: SUMMARY     3     $250   

        Table Summary : GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING SYSTEM, THROUGH 2018
        Figure Summary : GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING SYSTEM, 2012-2018

Chapter 3: OVERVIEW OF MOBILE PLATFORMS     12     $711   

    KEY OPERATING SYSTEMS
        ANDROID
        BADA
        BLACKBERRY
        FIREFOX OS
        IOS
        SYMBIAN
        WINDOWS MOBILE
        WINDOWS PHONE
    OPEN-SOURCE DEVELOPMENT
    KEY FEATURES OF SMARTPHONES
        DISPLAY
        CAMERA
        GLOBAL POSITIONING SYSTEM (GPS)
    MOBILE APPLICATIONS
    MOBILE APPLICATIONS MARKET

Chapter 4: ANDROID PLATFORM     35     $2073   

    INTRODUCTION
    ANDROID MARKETPLACE
        ANDROID SOFTWARE DEVELOPMENT KIT
        NATIVE DEVELOPMENT KIT
        HYPERNEXT ANDROID CREATOR
        LICENSING
            Table 15 : GOOGLE MARKETPLACE REVENUE, THROUGH 2018
    RECEPTION
    ANDROID ADAPTATION FOR TABLETS
    ALTERNATE MARKETPLACES
    ANDROID APPLICATION STATISTICS
    SELECTED COMPANY PROFILES
        ACER
        ASUSTEK
        GOOGLE
        HTC
        HUWAEI
        KYOCERA
        LG
        MOTOROLA (GOOGLE)
        PANTECH
        SAMSUNG
        SONY
        ZTE

Chapter 5: IOS     31     $1836   

    INTRODUCTION
        IPHONE HISTORY
        IPHONE FEATURES
            Screen and Input
            Sensors
            Accelerometer
            Magnetometer
            Gyroscopic Sensor
            Audio and Output
            Bluetooth
            Video Out
            Battery
            Camera
            Storage and SIM
            Liquid Contact Indicators
            Included Items
        IOS FEATURES
        IOS SOFTWARE DEVELOPMENT KIT
        IOS SOFTWARE DEVELOPMENT KIT (SDK) HISTORY
            Software Development Kit (SDK) Contents
            Licensing
        APPLE VERSUS ANDROID
    SELECTED COMPANY PROFILES
        APPLE
        FOXCONN

Chapter 6: WINDOWS PHONE     23     $1363   

    WINDOWS PHONE 7 AND 8
        HARDWARE SUPPORT
        KEY FEATURES OF THE OPERATING SYSTEM (OS)
        WINDOWS PHONE APP STORE
    ORIGINAL EQUIPMENT MANUFACTURERS (OEMS) DEVELOPING WINDOWS PHONES
    TOTAL MARKET FOR WINDOWS APPLICATIONS
    SELECTED COMPANY PROFILES
        NOKIA
        MICROSOFT
        SAMSUNG
        HTC
        LG
        ACER

Chapter 7: BLACKBERRY     14     $829   

    BLACKBERRY OPERATING SYSTEM (OS)
    APPLICATION DEVELOPMENT STRATEGY
    IMPACT OF THE APPLE IPHONE
    IMPACT OF GOOGLE ANDROID
    COMPANY PROFILES
        BLACKBERRY (FORMERLY RESEARCH IN MOTION)
        WISTRON

Chapter 8: SOFTWARE APPLICATIONS ON MOBILE PLATFORMS     13     $770   

    SOFTWARE DEVELOPMENT METHODOLOGY
        MONETIZATION
        TOP-GROSSING CATEGORIES
        SELECTED APPLICATIONS
            Figure 2 : SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL MOBILE ENVIRONMENT
            Table 45 : PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT
    SELECTED COMPANY PROFILES
        ADOBE SYSTEMS
        ELECTRONIC ARTS
        EVERNOTE
        GAMELOFT
        KABAM
        PANDORA
        ROVIO
        SEGA
        UBISOFT ENTERTAINMENT
        WHATSAPP
        ZYNGA

Chapter 9: PATENT ANALYSIS     3     $178   

    MOBILE SOFTWARE PATENTS

 
List of Tables

    Summary Table : GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING SYSTEM, THROUGH 2018
    Table 1 : CUMULATIVE NUMBER OF PHONE MODELS AS OF Q2 2013
    Table 2 : CUMULATIVE NUMBER OF PHONE SHIPMENTS AS OF Q2 2013
    Table 3 : MAXIMUM DISPLAY SIZE IN SMARTPHONES
    Table 4 : PIXEL DENSITY IN POPULAR SMARTPHONES
    Table 5 : MAXIMUM CAMERA RESOLUTIONS IN POPULAR SMARTPHONES, TO 2012
    Table 6 : TOTAL NUMBER OF MOBILE APPLICATIONS AVAILABLE, THROUGH 2018
    Table 7 : TOTAL MOBILE APPLICATIONS MARKET, THROUGH 2018
    Table 8 : TOTAL REVENUE GENERATED IN VARIOUS MARKETPLACES, BY PLATFORM, THROUGH 2018
    Table 9 : REVENUE PAID TO DEVELOPERS, BY PLATFORM, AS OF 2013
    Table 10 : AVERAGE PRICE PER APPLICATION, BY PLATFORM, THROUGH 2018
    Table 11 : MOBILE APPLICATIONS REVENUE BY REGION, 2013
    Table 12 : TOTAL NUMBER OF APPLICATIONS AVAILABLE IN THE ANDROID MARKETPLACE, THROUGH 2018
    Table 13 : TOTAL NUMBER OF ANDROID HANDSETS, THROUGH 2018
    Table 14 : TOTAL NUMBER OF ANDROID APPLICATIONS DOWNLOADED, THROUGH 2018
    Table 15 : GOOGLE MARKETPLACE REVENUE, THROUGH 2018
    Table 16 : ANDROID OPERATING SYSTEM VERSIONS AND MARKET SHARE, 2012
    Table 17 : TOTAL NUMBER OF APPLICATIONS IN THE ANDROID MARKETPLACE, THROUGH 2018
    Table 18 : APPLICATIONS IN VARIOUS CATEGORIES, 2013
    Table 19 : APPLICATIONS BY NUMBER OF DOWNLOADS, 2013
    Table 20 : TOTAL NUMBER OF FREE AND PAID ANDROID APPLICATIONS, 2013
    Table 21 : AVERAGE PRICING OF MOBILE ANDROID APPLICATIONS, 2013
    Table 22 : TOTAL IOS-BASED SMARTPHONE SHIPMENTS, THROUGH 2018
    Table 23 : COMPARISON OF VARIOUS IPHONE MODELS
    Table 24 : IOS APPLICATIONS IN THE MARKETPLACE, THROUGH 2018
    Table 25 : IOS TOTAL REVENUE FROM THE MARKETPLACE, THROUGH 2018
    Table 26 : IOS AVERAGE REVENUE PER APPLICATION, THROUGH 2018
    Table 27 : TOTAL PAID OUT TO DEVELOPERS BY APPLE AS OF 2013
    Table 28 : COMPARISON OF IOS AND ANDROID MARKETPLACE
    Table 29 : APPLE REVENUE BY DECADE, 1977 TO PRESENT
    Table 30 : TOTAL WINDOWS PHONE OPERATING SYSTEM PHONE SHIPMENTS, THROUGH 2018
    Table 31 : WINDOWS PHONE SHIPMENT BY OPERATING SYSTEM VERSION, 2013
    Table 32 : TOTAL NUMBER OF APPLICATIONS IN WINDOWS PHONE APP STORE, THROUGH 2018
    Table 33 : TOTAL APP STORE REVENUE, THROUGH 2018
    Table 34 : TOTAL PAID OUT TO DEVELOPERS, AS OF 2013
    Table 35 : TOTAL REVENUE PER APPLICATION, THROUGH 2018
    Table 36 : VARIOUS BLACKBERRY OPERATING SYSTEM (OS) VERSIONS
    Table 37 : SUPPORTED SMARTPHONES ON VARIOUS BLACKBERRY OPERATING SYSTEM (OS) VERSIONS
    Table 38 : BLACKBERRY 10-BASED SMARTPHONES
    Table 39 : BLACKBERRY OPERATING SYSTEM (OS) SMARTPHONE SHIPMENT, THROUGH 2018
    Table 40 : TOTAL NUMBER OF APPLICATIONS IN BLACKBERRY MARKETPLACE, THROUGH 2018
    Table 41 : TOTAL REVENUE PAID OUT TO DEVELOPERS, THROUGH 2018)
    Table 42 : TOTAL REVENUE PAID OUT TO DEVELOPERS AS OF 2013
    Table 43 : AVERAGE REVENUE PER APPLICATION, THROUGH 2018
    Table 44 : TOTAL NUMBER OF APPLICATIONS DOWNLOADED FROM BLACKBERRY MARKETPLACE, THROUGH 2018
    Table 45 : PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT
    Table 46 : TOP-GROSSING MOBILE APPLICATION CATEGORIES, 2013
    Table 47 : SOME OF THE POPULAR MOBILE APPLICATIONS AND VENDORS
    Table 48 : NUMBER OF U.S. PATENTS AWARDED FOR MOBILE APPLICATIONS, 1976-2013
    Table 49 : NUMBER OF U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY FOR ANDROID AND IOS, 1976-2013
    Table 50 : NUMBER OF U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013
    Table 51 : NUMBER OF U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013

List of Figures

    Summary Figure : GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING SYSTEM, 2012-2018
    Figure 1 : ANDROID OPERATING SYSTEM ARCHITECTURE
    Figure 2 : SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL MOBILE ENVIRONMENT

 

Date of Publication:
Sep 25, 2013
File Format:
PDF via E-mail
Number of Pages:
138 Pages
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