This study provides an analysis of the U.S. multichannel pay TV services market shares for 2016.
With a total market size of over 99 million subscriptions, the bottom has not dropped out of the U.S. multichannel pay TV services market. However, cord-cutting continues to contribute to market erosions. 2016 saw the ongoing impact of market consolidation as AT&T continued to shift attention away from telco TV services and Charter emerged as the number 2 cable provider in the United States. 2016 also saw the launch of DIRECTV NOW, AT&T's new service that takes aim at the market's future direction as traditional pay TV services continue to erode while over-the-top (OTT) services grow.
List of Attachments
IDC Market Share Figure
Figure: U.S. Multichannel Pay TV Services 2016 Share Snapshot
Advice for Technology Suppliers
Table: U.S. Multichannel Pay TV Services Subscriptions by Service Provider, 2015 and 2016
Who Shaped the Year
Significant Market Developments