Multimedia Chipsets: Technologies and Global Markets

Multimedia Chipsets: Technologies and Global Markets

BCC, Date of Publication: Jan 23, 2013, 130 Pages
US$6,650.00
GB-IFT099A

Silicon technology has come a long way since the first microcontrollers were introduced in 1993. Microcontrollers permitted integration of memory with processors allowing specialized embedded applications. As the technology shrank and matured, more and more peripherals were integrated into a microcontroller giving rise to a System on a Chip (SoCs). These SoCs are popular today and stand at the center of any electronic device.  The SoCs have even more importance in Consumer Electronic (CE) devices as a well-designed and featured SoC can not only help bring down the cost but also offer powerful features that help differentiate devices from one other.

Multimedia SoCs (also referred as multimedia chipsets) primarily deal with audio, image and video processing. These features are at the heart of a wide range of electronic devices such as TVs, DVD players, digital cameras, MP3 players, etc.

Each of these devices features one or more chipsets that processes multimedia in conjunction with a Central Processing Unit (CPU).

This report focuses on different semiconductor chipsets available for multimedia and explores technologies and markets. The report looks at the total available market for multimedia chipsets. The market is also further segmented when applicable and the reader is provided with pertinent information. The report also provides readers with the market ecosystem and explains the trends shaping the future.  Key players in each category are also discussed along with market share information. A forecast of total market in each category by dollar, volume and geography over the period of next five years is included. The report also includes an analysis of patents filed in this marketplace by various companies.

In addition to multimedia chipsets, the report also explores the role played by Digital Signal Processors (DSPs) in the multimedia market. DSPs provide flexibility over the hardware solutions provided by several chipsets but often lack the performance power. This report will explore tradeoffs in using DSPs rather than a multimedia chipset.

Emerging technologies that define the future of multimedia chipsets are also discussed.  The report also includes an analysis of patents filed in this marketplace by various companies.

RESEARCH BACKGROUND

A research study aimed at analyzing this market is useful to anyone connected to this field.  It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the market dynamics.

MULTIMEDIA CHIPSET MARKET SEGMENTATION

There are multiple ways of segmenting the multimedia chipset market. For example, one could separate the market based on the functionality provided (audio, video, graphics) or by the technology used (microprocessor only, microprocessor with hardware components, DSP, DSP with microprocessor etc). However, most of the chipsets are marketed towards a typical market such as DTV and hence we’ve segmented the multimedia SoC market based on the end product.

The multimedia chipset market is segmented as follows:

  • Chipset for digital television (DTV).
  • Chipsets for set-top box and Internet protocol TV (IPTV).
  • Chipsets for digital video players (DVDs).
  • Chipsets for handheld devices (including cell phones).
  • Chipsets for audio devices (MP3 players).
  • Digital signal processors.
  • Chipsets for imaging products (digital camera, camcorder etc.).

Each of the markets has its own characteristic and the chipsets therefore are optimized for each device for features and pricing. This is not to say that one can not use a chipset targeted towards other markets. For example, it is perfectly feasible to create a digital camera using a DSP or even chipset targeted towards the handheld device market. However, when collecting and presenting the data, we’ve considered the marketing jargon used by various SoC companies as primary reference.

REPORT SCOPE AND ORGANIZATION

This report is divided into seven chapters. Each chapter describes details of the multimedia market for a segment (DTV, set-top box and IPTV, DVDs, handheld devices, audio devices, digital signal processors and imaging products).

The following is provided for each category:

  • Definition and further segmentation where applicable.
  • Overall market.
  • Geographic data.
  • Total revenue.
  • Total volume shipments.
  • Growth forecast and market trends.
  • Business models.
  • Key players and market share.

The report also includes a high-level discussion of the hardware and software design that pertains to each segment.

The goal of the report is to provide readers with the following:

  • Understanding of the characteristics of chipsets targeted towards each market and the roles played by different hardware and software components.
  • Understanding of the market segment and the factors driving its growth.
  • Knowledge of business models used in different market segments.
  • Market potential for each segment and projections for the next 5 years.

TARGET AUDIENCE

This report will be useful to a broad reader base.  More specifically, the following should benefit:

  • Consumer electronics industry insiders, including executives, managers, marketing, and salespeople, looking to enhance their business knowledge by understanding more about the multimedia chipsets market.
  • Product marketing and management people from the multimedia chipsets market ecosystem who want to understand the intricacies of the market and position their products accordingly.
  • Business and venture executives in the technology industry looking to invest in multimedia chipsets companies.
  • Finance and investment professionals looking to make investment decisions for multimedia chipsets manufacturers.

 

TABLE OF CONTENTS

Chapter 1: INTRODUCTION

    STUDY GOALS AND OBJECTIVES
    RESEARCH BACKGROUND
    MULTIMEDIA CHIPSET MARKET SEGMENTATION
    REPORT SCOPE AND ORGANIZATION
    TARGET AUDIENCE
    RESEARCH METHODOLOGY
    ANALYST CREDENTIALS
    RELATED REPORTS
    DISCLAIMER

Chapter 2: SUMMARY

        Table Summary : GLOBAL MARKET FOR MULTIMEDIA CHIPSETS BY GEOGRAPHIC REGION, THROUGH 2017
        Figure Summary : MULTIMEDIA CHIPSET MARKET BY GEOGRAPHIC REGION, 2011-2017

Chapter 3: MULTIMEDIA CHIPSETS: OVERVIEW AND MARKET SEGMENTATION    

    MULTIMEDIA DEVICES
        DIGITAL TV
        SET-TOP BOX:
        IPTV RECEIVER
        DIGITAL CAMERA
        AUDIO PLAYERS: CD AND MP3 PLAYERS
        PORTABLE MEDIA PLAYER
        DVD PLAYER
        SMARTPHONE
    MULTIMEDIA CHIPSET MARKET: GEOGRAPHIC REGIONS
    HARDWARE AND SOFTWARE IN MULTIMEDIA DEVICES
            Figure 1 : MULTIMEDIA DEVICES: UNDERLYING HARDWARE AND SOFTWARE COMPONENTS
    DEVICE PRODUCTION PROCESS
    PRICING CONSIDERATIONS
    DEVELOPMENT COSTS
            Table 1 : COSTS INVOLVED IN DEVICE DEVELOPMENT CYCLE
            Table 2 : BILL OF MATERIALS
    TOTAL MULTIMEDIA CHIPSET MARKET BY SEGMENT
            Table 3 : MULTIMEDIA CHIPSET MARKET BY SEGMENT, THROUGH 2017
            Table 4 : MULTIMEDIA CHIPSET MARKET BY VOLUME, THROUGH 2017
            Table 5 : MULTIMEDIA CHIPSET MARKET GROWTH, THROUGH 2017


Chapter 4: DIGITAL TELEVISION CHIPSETS   

    DIGITAL TELEVISION OVERVIEW
        ANALOG TV
        DIGITAL TV (DTV)
        SMART TVS
    DIGITAL TV FEATURES AND CHIPSET REQUIREMENTS
        DTV CHIPSET BLOCK DIAGRAM
    DTV CHIPSET MARKET OVERVIEW
            Table 9 : GLOBAL DTV CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
            Table 10 : GLOBAL DTV CHIPSET MARKET, THROUGH 2017
            Table 11 : AVERAGE SELLING PRICES OF DTV CHIPSETS, 2011-2017
            Table 12 : DTV CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    DTV CHIPSET TRENDS
        PRICING
        INTERNET CONNECTIVITY AND SMART TVS
        PERIPHERAL CONNECTIVITY AND INTEGRATION
        GREENER (LOW POWER) CHIPSETS
        CONSOLIDATION
    SELECTED COMPANY PROFILES
        BROADCOM
        HITACHI
        LG ELECTRONICS
        MSTAR SEMICONDUCTOR
        MEDIATEK
        PANASONIC
        PHILIPS
        REALTEK
        SAMSUNG
        SIGMA DESIGNS INC.
        SONY
        TCL ELECTRONICS
        ZORAN MICROELECTRONICS (CAMBRIDGE SILICON RADIO)

Chapter 5: SET-TOP BOX/IPTV CHIPSETS

SET TOP BOX: DEVICE OVERVIEW

    SET-TOP BOXES FOR TERRESTRIAL TV (DVB-T)
    SET TOP BOXES FOR SATELLITE (DVB-S)
    SET-TOP BOXES FOR CABLE (DVB-C)
    IPTV
    HYBRID IPTV/STB
    COMMERCIAL STB FEATURES
        Interactive Services
        Upgradeability
        EPG: Electronic Program Guide
    STB/IPTV FEATURES AND CHIPSET REQUIREMENTS
        Tuner Chipset
        STB Decoder Chipset
        Common Interface Module
        Remote Control Interface
        Other Input Output Interfaces
        Hardware and Software Layers in Set-Top Box/IPTV
            Figure 5 : SIGNAL FLOW DIAGRAM AND ASSOCIATED SILICON IN TYPICAL SET-TOP BOX CHIPSET
    STB/IPTV CHIPSET MARKET OVERVIEW
            Table 16 : GLOBAL STB/IPTV CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
            Table 17 : GLOBAL STB/IPTV CHIPSET MARKET, THROUGH 2017
            Table 18 : AVERAGE SELLING PRICES OF STB/IPTV CHIPSETS, 2011-2017
            Table 19 : STB/IPTV CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    STB/IPTV CHIPSET MARKET TRENDS

    SELECTED COMPANY PROFILES
        BROADCOM
        CISCO SYSTEMS
        ENTROPIC COMMUNICATIONS
        FUJITSU
        MOTOROLA
        MSTAR SEMICONDUCTOR
        PACE INC.
        RENESAS
        ST MICRO
        SIGMA DESIGNS INC.
        QUALCOMM
        VIXS

Chapter 6: DVD AND HOME MEDIA PLAYER CHIPSETS

    DVD BASICS
        BLU-RAY DVD
        3D BLU-RAY DVD PLAYERS
    BASICS OF DIGITAL VIDEO RECORDERS
        HOME MEDIA PLAYERS
    DVD/HMP DEVICE FEATURES AND CHIPSET REQUIREMENTS
        MOTOR CONTROL
        AUDIO VIDEO DECODER AND MAIN CPU
        HDMI AND AUDIO/VIDEO OUTPUT
        WI-FI AND NETWORK
        REMOTE CONTROL INTERFACE
            Figure 10 : BLOCK DIAGRAM OF CHIPSETS USED IN DVD/HMP DEVICES
    DVD/HMP CHIPSET MARKET OVERVIEW
            Table 23 : GLOBAL DVD/HMP CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
            Table 24 : GLOBAL DVD/HMP CHIPSET MARKET, THROUGH 2017
            Table 25 : AVERAGE SELLING PRICES OF DVD/HMP CHIPSETS, 2011-2017
            Table 26 : DVD/HMP CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    DVR/HMP SOC TRENDS
    SELECTED COMPANY PROFILES
        ALI CORPORATION
        BROADCOM
        HITACHI
        JVC USA
        LG ELECTRONICS
        PANASONIC
        PHILIPS
        REALTEK
        SAMSUNG
        SIGMA DESIGNS INC.

Chapter 7: DIGITAL CAMERA AND CAMCORDER CHIPSETS    

    DIGITAL CAMERA BASICS
        IMAGE RESOLUTION
        FEATURES OF A DIGITAL CAMERA
        CAMCORDERS
        CONSUMER MARKET
        OTHER DEVICES WITH VIDEO-CAPTURE CAPABILITY
        3D CAMCORDER
        CAMERA SENSORS
        CCD SENSORS
        CMOS SENSORS
        POPULAR IMAGE FORMATS
        DCAM/CAMCORDER CHIP BLOCK DIAGRAM
        POWER MANAGEMENT IC
        MAIN CPU AND MEMORY
        AUDIO/IMAGE/VIDEO DECODER
        OUTPUT INTERFACE
        REMOTE CONTROL
    DCAM CHIPSET MARKET OVERVIEW
            Table 29 : GLOBAL DCAM CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
            Table 30 : GLOBAL DCAM CHIPSET MARKET, THROUGH 2017
            Table 31 : AVERAGE SELLING PRICES OF DCAM CHIPSETS, 2011-2017
            Table 32 : DCAM CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    SELECTED COMPANY PROFILES
        AMBARELLA
        BROADCOM
        CAMBRIDGE SILICON RADIO
        FUJITSU
        MEDIATEK
        PIXIM
        QUALCOMM
        ST MICRO

Chapter 8: DIGITAL SIGNAL PROCESSORS

    DSP OVERVIEW
            Figure 12 : A TYPICAL DSP SYSTEM
    WORLDWIDE DSP MARKET FORECAST
            Table 33 : GLOBAL DSP CHIPSET MARKET, THROUGH 2017
            Table 34 : GLOBAL DSP CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
            Table 35 : AVERAGE SELLING PRICES OF DSP CHIPSETS, 2011-2017
            Table 36 : DSP MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    TRENDS IN THE DSP MARKET
    SELECTED COMPANY PROFILES
        ANALOG DEVICES
        CEVA, INC.
        DSP GROUP
        FREESCALE
        TEXAS INSTRUMENT (TI)
    DSP MARKET VENDOR SHARES
            Table 37 : DSP VENDORS MARKET SHARE, 2011

Chapter 9: MULTIMEDIA DEVICES: HARDWARE AND SOFTWARE DESIGN ASPECTS

    POPULAR VIDEO DECODERS
        MPEG-2
        H.264/MPEG-4
    POPULAR CONNECTIVITY FORMATS
        HDMI
        COMPOSITE VIDEO
        COMPONENT VIDEO
        S-VIDEO
        DVI
        USB
        WI-FI
        VGA
        SD
        ETHERNET
        DLNA
        BLUETOOTH
    SOFTWARE
        DEVICE DRIVERS
        OPERATING SYSTEMS
        MIDDLEWARE
        APPLICATIONS
            Figure 14 : DIFFERENT SOFTWARE LAYERS IN A TYPICAL MULTIMEDIA DEVICE
        Figure 13 : TYPICAL HARDWARE CONFIGURATION OF A MULTIMEDIA DEVICE


Chapter 10: PATENT ANALYSIS

    MULTIMEDIA PATENTS
            Table 38 : U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY, 1976-2012
            Table 39 : U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY BY SEGMENT, 1976-2012
            Table 40 : U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR MULTIMEDIA TECHNOLOGY, 2011 AND 2012
            Table 41 : U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR MULTIMEDIA TECHNOLOGY, 1976-2011

Chapter 11: GLOSSARY


List of Tables

    Summary Table : GLOBAL MARKET FOR MULTIMEDIA CHIPSETS BY GEOGRAPHIC REGION, THROUGH 2017
    Table 1 : COSTS INVOLVED IN DEVICE DEVELOPMENT CYCLE
    Table 2 : BILL OF MATERIALS
    Table 3 : MULTIMEDIA CHIPSET MARKET BY SEGMENT, THROUGH 2017
    Table 4 : MULTIMEDIA CHIPSET MARKET BY VOLUME, THROUGH 2017
    Table 5 : MULTIMEDIA CHIPSET MARKET GROWTH, THROUGH 2017
    Table 6 : POPULAR TV TRANSMISSION STANDARDS
    Table 7 : POPULAR AUDIO AND VIDEO STANDARDS IN DTV
    Table 8 : POPULAR INTERFACE STANDARDS IN DTV
    Table 9 : GLOBAL DTV CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
    Table 10 : GLOBAL DTV CHIPSET MARKET, THROUGH 2017
    Table 11 : AVERAGE SELLING PRICES OF DTV CHIPSETS, 2011-2017
    Table 12 : DTV CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    Table 13 : DVB TRANSMISSION MODULATION SCHEMES
    Table 14 : POPULAR AUDIO AND VIDEO STANDARDS IN DTV
    Table 15 : OUTPUT INTERFACE STANDARDS
    Table 16 : GLOBAL STB/IPTV CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
    Table 17 : GLOBAL STB/IPTV CHIPSET MARKET, THROUGH 2017
    Table 18 : AVERAGE SELLING PRICES OF STB/IPTV CHIPSETS, 2011-2017
    Table 19 : STB/IPTV CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    Table 20 : POPULAR VIDEO STANDARDS IN DVD/HMP
    Table 21 : POPULAR AUDIO STANDARDS IN DVD/HMP
    Table 22 : POPULAR INPUT-OUTPUT INTERFACE STANDARDS
    Table 23 : GLOBAL DVD/HMP CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
    Table 24 : GLOBAL DVD/HMP CHIPSET MARKET, THROUGH 2017
    Table 25 : AVERAGE SELLING PRICES OF DVD/HMP CHIPSETS, 2011-2017
    Table 26 : DVD/HMP CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    Table 27 : VARIOUS IMAGE FORMATS
    Table 28 : VARIOUS VIDEO FORMATS USED IN DIGITAL CAMERAS
    Table 29 : GLOBAL DCAM CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
    Table 30 : GLOBAL DCAM CHIPSET MARKET, THROUGH 2017
    Table 31 : AVERAGE SELLING PRICES OF DCAM CHIPSETS, 2011-2017
    Table 32 : DCAM CHIPSET MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    Table 33 : GLOBAL DSP CHIPSET MARKET, THROUGH 2017
    Table 34 : GLOBAL DSP CHIPSET MARKET BY UNIT SHIPMENTS, THROUGH 2017
    Table 35 : AVERAGE SELLING PRICES OF DSP CHIPSETS, 2011-2017
    Table 36 : DSP MARKET BY GEOGRAPHIC REGION, THROUGH 2017
    Table 37 : DSP VENDORS MARKET SHARE, 2011
    Table 38 : U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY, 1976-2012
    Table 39 : U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY BY SEGMENT, 1976-2012
    Table 40 : U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR MULTIMEDIA TECHNOLOGY, 2011 AND 2012
    Table 41 : U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR MULTIMEDIA TECHNOLOGY, 1976-2011


List of Figures

    Summary Figure : MULTIMEDIA CHIPSET MARKET BY GEOGRAPHIC REGION, 2011-2017
    Figure 1 : MULTIMEDIA DEVICES: UNDERLYING HARDWARE AND SOFTWARE COMPONENTS
    Figure 2 : SIGNAL FLOW DIAGRAM AND ASSOCIATED SILICON IN TYPICAL DTV
    Figure 3 : A SIMPLIFIED BLOCK DIAGRAM OF THE TUNER SOC
    Figure 4 : BLOCK DIAGRAM OF MEDIA PROCESSING SOC
    Figure 5 : SIGNAL FLOW DIAGRAM AND ASSOCIATED SILICON IN TYPICAL SET-TOP BOX CHIPSET
    Figure 6 : A SIMPLIFIED BLOCK DIAGRAM OF THE TUNER SOC
    Figure 7 : BLOCK DIAGRAM OF MEDIA PROCESSING SOC
    Figure 8 : SET-TOP BOX CONDITIONAL ACCESS MODULE
    Figure 9 : HARDWARE/SOFTWARE BLOCKS IN A TYPICAL STB/IPTV
    Figure 10 : BLOCK DIAGRAM OF CHIPSETS USED IN DVD/HMP DEVICES
    Figure 11 : TYPICAL BLOCK DIAGRAM OF A DCAM/CAMCORDER CHIPSET
    Figure 12 : A TYPICAL DSP SYSTEM
    Figure 13 : TYPICAL HARDWARE CONFIGURATION OF A MULTIMEDIA DEVICE
    Figure 14 : DIFFERENT SOFTWARE LAYERS IN A TYPICAL MULTIMEDIA DEVICE

 

 

 

Date of Publication:
Jan 23, 2013
File Format:
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Number of Pages:
130 Pages
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