Personal Storage Devices Market Trends, Drivers & Projections

Personal and Entry Level Storage (PELS) - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Oct 15, 2015, 275 Pages
US$4,500.00
GIA-MCP7967

Personal Storage Devices Market Trends, Drivers & Projections

The global market for Personal and Entry Level Storage (PELS) is driven by the global explosion of digital data and the huge need for secure and safe data storage and management. Growth in the market is also benefitted by continuous product development efforts aimed at effectively managing the complexity of storing ever rising volumes of data. Technology developments and product innovations aimed at addressing issues related to capacity and data transfer speeds will also drive growth in the market. Europe represents the largest regional market worldwide. AsiaPacific is forecast to register the fastest growth with a CAGR of 11.6% over the analysis period, led by factors such as digitalizing lifestyles of consumers, proliferation of anytime, anywhere information/data capturing mobile devices, and growing consumption of online digital media.

This report analyzes the worldwide markets for Personal and Entry Level Storage (PELS) in Thousand Units and US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 54 companies including many key and niche players such as -

Brocade Communications Systems, Inc.
Buffalo Americas, Inc.
Dell Inc.
D-Link Corporation
EMC Corporation

TABLE OF CONTENTS

  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Digital Data Explosion Throws the Focus on Storage Devices        II-1
       Top Challenges Faced by Data Storage Managers                    II-2
      Trends Driving the Need for Storage                               II-2
       Proliferating use of Social Media                                II-2
        Table 1: World Digital Population - A Snapshot (includes
        corresponding Graph/Chart)                                      II-3

        Table 2: Number of Social Network Users Worldwide (2010 -
        2018) (in billions) (includes corresponding Graph/Chart)        II-4
       Consumers Drive Everyday Storage Needs                           II-4
       Big Data and Rolling Storage Needs                               II-5
        Table 3: Global Data Traffic (2010-2025) (in Zettabytes)
        (includes corresponding Graph/Chart)                            II-6

        Table 4: Number of Connected Devices Globally (2010-2020)
        (in Billion Units) (includes corresponding Graph/Chart)         II-7
      PELS - The Market Opportunity                                     II-7
      Hard Disk Drives Dominate the PELS Market                         II-8
      Network Attached Storage (NAS) - A Key Enabling Technology        II-8
      Market Outlook                                                    II-8
       Developing Countries: The Focal Point for Future Growth          II-9
        Table 5: Global PELS Market - Geographic Regions Ranked by
        CAGR for 2014-2020: Latin America, Asia-Pacific, Middle East &
        Africa, Canada, US, Europe and Japan (includes
        corresponding Graph/Chart)                                      II-10
      Competition                                                       II-10
       Competition: Noteworthy Trends                                   II-10
        What Does it Take to Survive in the Marketplace?                II-10
        Innovation is the Name of the Game                              II-10
        PELS Market to Witness Consolidation Trend                      II-11
       Competition in HDD Market                                        II-11
       Competition in the SSD Market                                    II-11
       Competition in the USB Flash Drives Market                       II-12
        Player Market Shares                                            II-13
         Table 6: World PELS Market (2014): Percentage Share
         Breakdown of Volume Shipments by Leading Vendors (includes
         corresponding Graph/Chart)                                     II-13

         Table 7: World HDDs Market (2014): Percentage Share
         Breakdown of Volume Shipments by Leading Vendors (includes
         corresponding Graph/Chart)                                     II-13

         Table 8: World Solid State Drive (SSD) Market (2014):
         Percentage Share Breakdown of Revenues by Leading Vendors
         (includes corresponding Graph/Chart)                           II-13

         Table 9: World NAND Flash Memory Market (2014): Percentage
         Share Breakdown of Shipments by Leading Vendors (includes
         corresponding Graph/Chart)                                     II-14

         Table 10: World USB Flash Drives Market (2014): Percentage
         Share Breakdown of Volume Shipments by Leading Vendors
         (includes corresponding Graph/Chart)                           II-14

         Table 11: World Flash Memory Card Market (2014): Percentage
         Share Breakdown of Revenues by Leading Vendor (includes
         corresponding Graph/Chart)                                     II-14

  2. MARKET TRENDS, DRIVERS & ISSUES                                    II-15
      Entertainment Industry: A Lucrative End-Use Sector                II-15
      Demand for Secure Storage Devices to Surge                        II-15
      Functionality and Design Innovations: Key Factors Underpinning
       Market Growth                                                    II-16
      Entry-Level Enterprise Storage Gains Traction in SMBs             II-16
       Data Explosion Generates Replacement Demand Opportunities        II-17
       Innovative Entry-Level Enterprise Solutions to Gain Prominence   II-17
      Mushrooming Datacenters Drive Demand for Storage Systems          II-18
       Table 12: Global Data Center Traffic Scenario (2014 & 2018):
       Data Center Traffic in Exabytes (includes corresponding
       Graph/Chart)                                                     II-19

       Table 13: Global Data Center Traffic Scenario (2014 & 2018):
       Percentage Share Breakdown of Data Center Traffic by
       Equipment Type (includes corresponding Graph/Chart)              II-20

       Table 14: Global Cloud Data Center Market (2014 & 2018):
       Percentage Share Breakdown of Data Center Traffic by Type of
       Cloud (includes corresponding Graph/Chart)                       II-20
      Product Innovation: Critical to Success in the Marketplace        II-21
      1st Generation Digital Storage Devices in Terminal Decline        II-21
      Hard Disk Drives: Still the Dominant Storage Technology           II-22
       Table 15: World HDD Market (2014): Percentage Share Breakdown
       of Revenues by Segment (includes corresponding Graph/Chart)      II-24

       Table 16: Global Shipments of Desktop PCs for the Years 2012-
       2020 (in Million Units) (includes corresponding Graph/Chart)     II-24
       Enterprise: The Largest Application Area for HDDs                II-25
       Growing Popularity of NAS Technologies Spurs Demand for NAS HDDs II-25
       The Rise of Mobile Computing Fuels Demand for Mobile HDDs        II-26
        Table 17: World Market for Mobile Computing Devices (2014):
        Breakdown of Sales (In ‘000 Units) for Smartphones, Tablet
        PCs, Notebook PCs and Ultra-Slim PCs (includes corresponding
        Graph/Chart)                                                    II-27
        Spiraling Sales of Android Tablet Phones Spurs Demand for
         Ultra Mobile HDDs                                              II-28
         Table 18: World Market for Android Based Media Tablets
         (2014): Breakdown of Unit Sales (In 000 Units) by
         Geographic Region (includes corresponding Graph/Chart)         II-29
      Solid-State Storage Media: The Next Generation of Storage         II-29
       SSDs: Will They Replace HDDs?                                    II-30
       Flash-based SSDs - The Most Popular Type of SSDs                 II-31
        Table 19: World Solid State Drive (SSD) Market (2014):
        Percentage Share Breakdown of Sales by Type (includes
        corresponding Graph/Chart)                                      II-32
      USB Flash Drives Usher in the Era of Smart Storage                II-32
       Table 20: Global Flash Memory Market by Type of Device
       (2014): Percentage Breakdown of Consumption for Mobile
       Handsets, Solid State Drives, Flash Storage Cards, USB Flash
       Drives, Tablet PCs, MP3 Players, and Others (includes
       corresponding Graph/Chart)                                       II-33
      Robust Sales of Mobile Phones & Increased Mobile Data Usage
       Drives Demand for Flash & SD Memory Cards                        II-33
      e-Marketing Channels Emerge Into a Major Retailing Avenue         II-34
      Will Cloud Services Pose Threat to PELS Devices?                  II-35
      High Costs of Cloud-Based Storage Favors PELS Devices             II-36
      Challenges                                                        II-36
       Storage Issues                                                   II-36
       Short Life of Digital Storage Media                              II-37
       Media Obsolescence - A Major Challenge                           II-37

  3. PRODUCT OVERVIEW                                                   II-38
      PELS - An Introduction                                            II-38
       Entry-Level Storage                                              II-38
        Advantages of Entry-Level Enterprise Storage Solutions          II-38
      Types of Digital Storage Devices                                  II-39
       Hard Disk Drive (HDD)                                            II-39
       Non-HDDs                                                         II-39
        Solid State Drives (SSDs)                                       II-39
        Flash Drives                                                    II-40
         USB Flash Drives                                               II-40
        Memory Cards                                                    II-41
      PELS Technologies                                                 II-41

  4. PRODUCT LAUNCHES                                                   II-42
      Lenovo Unveils Two New Entry-Level Storage Systems S2200 and
       S3200                                                            II-42
      Dell Introduces New SCv2000 Entry-Level Storage System            II-42
      Fujitsu Introduces ETERNUS DX60 S3 Entry-Level Disk Storage
       System for SMEs                                                  II-42
      HP to Launch Entry-Level 3PAR Storage                             II-42
      OCZ Rolls Out Arc 100-Series Entry-Level SSDs                     II-42
      Dot Hill Launches AssuredSAN 3004 Entry-Level Storage System      II-42
      EMC Launches VNXe3200 Entry-Level Storage System                  II-43
      HP Rolls Out New Entry-Level Storage Systems                      II-43
      Pure Storage Launches FlashArray 405 Entry-Level Array            II-43
      Infortrend Unveils EonStor DS 2000 RAID Systems                   II-43

  5. FOCUS ON SELECT GLOBAL PLAYERS                                     II-44
      Brocade Communications Systems, Inc. (US)                         II-44
      Buffalo Americas, Inc. (US)                                       II-44
      Dell Inc. (US)                                                    II-44
      D-Link Corporation (Taiwan)                                       II-45
      EMC Corporation (US)                                              II-45
      Hewlett-Packard Company (US)                                      II-45
      Hitachi Data Systems Corporation (US)                             II-46
      IBM Corporation (US)                                              II-46
      Imation Corp. (USA)                                               II-46
      Intel Corporation (US)                                            II-47
      Kingston Technology Corporation (USA)                             II-48
      Micron Technology, Inc. (US)                                      II-48
      NetApp Inc. (US)                                                  II-48
      NETGEAR Inc. (US)                                                 II-49
      Samsung Electronics (South Korea)                                 II-49
      SanDisk Corp. (USA)                                               II-49
      Seagate Technology plc (Ireland)                                  II-50
      Sony Corporation (Japan)                                          II-51
      Toshiba Corporation (Japan)                                       II-51
      Transcend Information, Inc. (Taiwan)                              II-51
      Verbatim Americas, LLC (USA)                                      II-52
      Western Digital Technologies, Inc. (USA)                          II-52

  6. GLOBAL MARKET PERSPECTIVE                                          II-53
      Value Analytics                                                   II-53
       Table 21: World Recent Past, Current and Future Analysis for
       Personal and Entry Level Storage (PELS) Devices by Geographic
       Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding
       Japan), Latin America and Rest of World Markets Independently
       Analyzed with Annual Revenues in US$ Million for Years 2014
       through 2020 (includes corresponding Graph/Chart)                II-53

       Table 22: World Historic Review for Personal and Entry Level
       Storage (PELS) Devices by Geographic Region - US, Canada,
       Japan, Europe, Asia-Pacific (Excluding Japan), Latin America
       and Rest of World Markets Independently Analyzed with Annual
       Revenues in US$ Million for Years 2010 through 2013 (includes
       corresponding Graph/Chart)                                       II-54

       Table 23: World 11-Year Perspective for Personal and Entry
       Level Storage (PELS) Devices by Geographic Region -
       Percentage Share Breakdown of Revenues for US, Canada, Japan,
       Europe, Asia-Pacific (Excluding Japan), Latin America and
       Rest of World Markets for Years 2010, 2015 & 2020 (includes
       corresponding Graph/Chart)                                       II-55
      Volume Analytics                                                  II-56
       Table 24: World Recent Past, Current and Future Analysis for
       Personal and Entry Level Storage (PELS) Devices by Geographic
       Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding
       Japan), Latin America and Rest of World Markets Independently
       Analyzed with Annual Shipments in Thousand Units for Years
       2014 through 2020 (includes corresponding Graph/Chart)           II-56

       Table 25: World Historic Review for Personal and Entry Level
       Storage (PELS) Devices by Geographic Region - US, Canada,
       Japan, Europe, Asia-Pacific (Excluding Japan), Latin America
       and Rest of World Markets Independently Analyzed with Annual
       Shipments in Thousand Units for Years 2010 through 2013
       (includes corresponding Graph/Chart)                             II-57

       Table 26: World 11-Year Perspective for Personal and Entry
       Level Storage (PELS) Devices by Geographic Region -
       Percentage Share Breakdown of Unit Shipments for US, Canada,
       Japan, Europe, Asia-Pacific (Excluding Japan), Latin America
       and Rest of World Markets for Years 2010, 2015 & 2020
       (includes corresponding Graph/Chart)                             II-58


III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Current & Future Analysis                                       III-1
        Flash Drives Continue to Gain Popularity                        III-1
         Table 27: US Market for USB Flash Drives (2014): Percentage
         Share Breakdown of Volume Sales by End-Use Segment             III-1
        Increasing Electronics per Household Offers Scope for Growth    III-2
        Product Launches                                                III-3
        Key Players                                                     III-4
      B.Market Analytics                                                III-11
        Table 28: US Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-11

        Table 29: US Historic Review for Personal and Entry Level
        Storage (PELS) Devices Analyzed with Annual Revenues in US$
        Million for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-12

        Table 30: US Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-13

        Table 31: US Historic Review for Personal and Entry Level
        Storage (PELS) Devices Analyzed with Annual Shipments in
        Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-14

  2. CANADA                                                             III-15
      A.Market Analysis                                                 III-15
        Current & Future Analysis                                       III-15
      B.Market Analytics                                                III-15
        Table 32: Canadian Recent Past, Current & Future Analysis
        for Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-15

        Table 33: Canadian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-16

        Table 34: Canadian Recent Past, Current & Future Analysis
        for Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-17

        Table 35: Canadian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-18

  3. JAPAN                                                              III-19
      A.Market Analysis                                                 III-19
        Current & Future Analysis                                       III-19
        Product Launches                                                III-19
        Key Players                                                     III-19
      B.Market Analytics                                                III-21
        Table 36: Japanese Recent Past, Current & Future Analysis
        for Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-21

        Table 37: Japanese Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-22

        Table 38: Japanese Recent Past, Current & Future Analysis
        for Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-23

        Table 39: Japanese Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-24

  4. EUROPE                                                             III-25
      A.Market Analysis                                                 III-25
        Current & Future Analysis                                       III-25
      B.Market Analytics                                                III-26
        Table 40: European Recent Past, Current and Future Analysis
        for Personal and Entry Level Storage (PELS) Devices by
        Geographic Region - France, Germany, Italy, UK, Spain,
        Russia, and Rest of Europe Markets Independently Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-26

        Table 41: European Historic Review for Personal and Entry
        Level Storage (PELS) Devices by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia, and Rest of Europe
        Markets Independently Analyzed with Annual Revenues in US$
        Million for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-27

        Table 42: European 11-Year Perspective for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        Percentage Share Breakdown of Revenues for France, Germany,
        Italy, UK, Spain, Russia, and Rest of Europe Markets for
        Years 2010, 2015 and 2020 (includes corresponding
        Graph/Chart)                                                    III-28

        Table 43: European Recent Past, Current and Future Analysis
        for Personal and Entry Level Storage (PELS) Devices by
        Geographic Region - France, Germany, Italy, UK, Spain,
        Russia, and Rest of Europe Markets Independently Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-29

        Table 44: European Historic Review for Personal and Entry
        Level Storage (PELS) Devices by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia, and Rest of Europe
        Markets Independently Analyzed with Annual Shipments in
        Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-30

        Table 45: European 11-Year Perspective for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        Percentage Share Breakdown of Annual Shipments for France,
        Germany, Italy, UK, Spain, Russia, and Rest of Europe
        Markets for Years 2010, 2015 and 2020 (includes
        corresponding Graph/Chart)                                      III-31

  4a. France                                                            III-32
      A.Market Analysis                                                 III-32
        Current & Future Analysis                                       III-32
      B.Market Analytics                                                III-32
        Table 46: French Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-32

        Table 47: French Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-33

        Table 48: French Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-34

        Table 49: French Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-35

  4b. Germany                                                           III-36
      A.Market Analysis                                                 III-36
        Current & Future Analysis                                       III-36
      B.Market Analytics                                                III-36
        Table 50: German Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-36

        Table 51: German Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-37

        Table 52: German Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-38

        Table 53: German Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-39

  4c. Italy                                                             III-40
      A.Market Analysis                                                 III-40
        Current & Future Analysis                                       III-40
      B.Market Analytics                                                III-40
        Table 54: Italian Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-40

        Table 55: Italian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-41

        Table 56: Italian Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-42

        Table 57: Italian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-43

  4d. The United Kingdom                                                III-44
      A.Market Analysis                                                 III-44
        Current & Future Analysis                                       III-44
      B.Market Analytics                                                III-44
        Table 58: UK Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-44

        Table 59: UK Historic Review for Personal and Entry Level
        Storage (PELS) Devices Analyzed with Annual Revenues in US$
        Million for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-45

        Table 60: UK Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-46

        Table 61: UK Historic Review for Personal and Entry Level
        Storage (PELS) Devices Analyzed with Annual Shipments in
        Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-47

  4e. Spain                                                             III-48
      A.Market Analysis                                                 III-48
        Current & Future Analysis                                       III-48
      B.Market Analytics                                                III-48
        Table 62: Spanish Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-48

        Table 63: Spanish Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-49

        Table 64: Spanish Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-50

        Table 65: Spanish Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-51

  4f. Russia                                                            III-52
      A.Market Analysis                                                 III-52
        Current & Future Analysis                                       III-52
      B.Market Analytics                                                III-52
        Table 66: Russian Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-52

        Table 67: Russian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-53

        Table 68: Russian Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-54

        Table 69: Russian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-55

  4g. Rest of Europe                                                    III-56
      A.Market Analysis                                                 III-56
        Current & Future Analysis                                       III-56
        Seagate Technology PLC (Ireland) - A Key Player                 III-56
      B.Market Analytics                                                III-57
        Table 70: Rest of Europe Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Revenues in US$ Million for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-57

        Table 71: Rest of Europe Historic Review for Personal and
        Entry Level Storage (PELS) Devices Analyzed with Annual
        Revenues in US$ Million for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-58

        Table 72: Rest of Europe Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-59

        Table 73: Rest of Europe Historic Review for Personal and
        Entry Level Storage (PELS) Devices Analyzed with Annual
        Shipments in Thousand Units for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-60

  5. ASIA-PACIFIC                                                       III-61
      A.Market Analysis                                                 III-61
        Current & Future Analysis                                       III-61
        Asian Countries Drive Future Growth in HDD and Flash Drives
         Markets                                                        III-61
      B.Market Analytics                                                III-62
        Table 74: Asia-Pacific Recent Past, Current and Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        by Geographic Region - China, India, South Korea, and Rest
        of Asia-Pacific Markets Independently Analyzed with Annual
        Revenue Figures in US$ Million for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-62

        Table 75: Asia-Pacific Historic Review for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        China, India, South Korea, and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Revenue Figures in US$
        Million for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-63

        Table 76: Asia-Pacific 11-Year Perspective for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        Percentage Share Breakdown of Revenues for China, India,
        South Korea, and Rest of Asia-Pacific Markets for Years
        2010, 2015 and 2020 (includes corresponding Graph/Chart)        III-64

        Table 77: Asia-Pacific Recent Past, Current and Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        by Geographic Region - China, India, South Korea, and Rest
        of Asia-Pacific Markets Independently Analyzed with Annual
        Shipments in Thousand Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-65

        Table 78: Asia-Pacific Historic Review for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        China, India, South Korea, and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2010 through 2013 (includes corresponding
        Graph/Chart)                                                    III-66

        Table 79: Asia-Pacific 11-Year Perspective for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        Percentage Share Breakdown of Annual Shipments for China,
        India, South Korea, and Rest of Asia-Pacific Markets for
        Years 2010, 2015 and 2020 (includes corresponding
        Graph/Chart)                                                    III-67

  5a. China                                                             III-68
      A.Market Analysis                                                 III-68
        Current & Future Analysis                                       III-68
        China: The Largest Manufacturer of USB Flash Drives Worldwide   III-68
        Product Launch                                                  III-68
      B.Market Analytics                                                III-69
        Table 80: Chinese Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-69

        Table 81: Chinese Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-70

        Table 82: Chinese Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-71

        Table 83: Chinese Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-72

  5b. India                                                             III-73
      A.Market Analysis                                                 III-73
        Current & Future Analysis                                       III-73
        India: An Emerging Market Offering Significant Growth
         Opportunities                                                  III-73
         Table 84: Indian Market for Storage Flash Memory (2014):
         Percentage Share Breakdown of Shipments by Product Type
         (includes corresponding Graph/Chart)                           III-74

         Table 85: Indian Market for Storage Flash Memory (2014):
         Percentage Share Breakdown of Shipments by Leading Players
         (includes corresponding Graph/Chart)                           III-74
      B.Market Analytics                                                III-75
        Table 86: Indian Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-75

        Table 87: Indian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-76

        Table 88: Indian Recent Past, Current & Future Analysis for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-77

        Table 89: Indian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-78

  5c. South Korea                                                       III-79
      A.Market Analysis                                                 III-79
        Current & Future Analysis                                       III-79
        Samsung Electronics - A Key Player                              III-79
      B.Market Analytics                                                III-80
        Table 90: South Korean Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Revenues in US$ Million for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-80

        Table 91: South Korean Historic Review for Personal and
        Entry Level Storage (PELS) Devices Analyzed with Annual
        Revenues in US$ Million for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-81

        Table 92: South Korean Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-82

        Table 93: South Korean Historic Review for Personal and
        Entry Level Storage (PELS) Devices Analyzed with Annual
        Shipments in Thousand Units for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-83

  5d. Rest of Asia-Pacific                                              III-84
      A.Market Analysis                                                 III-84
        Current & Future Analysis                                       III-84
        Product Launch                                                  III-84
        Key Players                                                     III-84
      B.Market Analytics                                                III-85
        Table 94: Rest of Asia-Pacific Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Revenues in US$ Million for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-85

        Table 95: Rest of Asia-Pacific Historic Review for Personal
        and Entry Level Storage (PELS) Devices Analyzed with Annual
        Revenues in US$ Million for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-86

        Table 96: Rest of Asia-Pacific Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-87

        Table 97: Rest of Asia-Pacific Historic Review for Personal
        and Entry Level Storage (PELS) Devices Analyzed with Annual
        Shipments in Thousand Units for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-88

  6. LATIN AMERICA                                                      III-89
      A.Market Analysis                                                 III-89
        Current & Future Analysis                                       III-89
      B.Market Analytics                                                III-89
        Table 98: Latin America Recent Past, Current and Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        by Geographic Region - Brazil and Rest of Latin America
        Markets Independently Analyzed with Annual Revenue Figures
        in US$ Million for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-89

        Table 99: Latin America Historic Review for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        Brazil and Rest of Latin America Markets Independently
        Analyzed with Annual Revenue Figures in US$ Million for
        Years 2010 through 2013 (includes corresponding Graph/Chart)    III-90

        Table 100: Latin America 11-Year Perspective for Personal
        and Entry Level Storage (PELS) Devices by Geographic Region -
        Percentage Share Breakdown of Revenues for Brazil and Rest
        of Latin America Markets for Years 2010, 2015 and 2020
        (includes corresponding Graph/Chart)                            III-91

        Table 101: Latin America Recent Past, Current and Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        by Geographic Region - Brazil and Rest of Latin America
        Markets Independently Analyzed with Annual Shipments in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-92

        Table 102: Latin America Historic Review for Personal and
        Entry Level Storage (PELS) Devices by Geographic Region -
        Brazil and Rest of Latin America Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2010 through 2013 (includes corresponding Graph/Chart)          III-93

        Table 103: Latin America 11-Year Perspective for Personal
        and Entry Level Storage (PELS) Devices by Geographic Region -
        Percentage Share Breakdown of Annual Shipments for Brazil
        and Rest of Latin America Markets for Years 2010, 2015 and
        2020 (includes corresponding Graph/Chart)                       III-94

  6a. Brazil                                                            III-95
      A.Market Analysis                                                 III-95
        Current & Future Analysis                                       III-95
      B.Market Analytics                                                III-95
        Table 104: Brazilian Recent Past, Current & Future Analysis
        for Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-95

        Table 105: Brazilian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Revenues
        in US$ Million for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-96

        Table 106: Brazilian Recent Past, Current & Future Analysis
        for Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-97

        Table 107: Brazilian Historic Review for Personal and Entry
        Level Storage (PELS) Devices Analyzed with Annual Shipments
        in Thousand Units for Years 2010 through 2013 (includes
        corresponding Graph/Chart)                                      III-98

  6b. Rest of Latin America                                             III-99
      A.Market Analysis                                                 III-99
        Current & Future Analysis                                       III-99
      B.Market Analytics                                                III-99
        Table 108: Rest of Latin America Recent Past, Current &
        Future Analysis for Personal and Entry Level Storage (PELS)
        Devices Analyzed with Annual Revenues in US$ Million for
        Years 2014 through 2020 (includes corresponding Graph/Chart)    III-99

        Table 109: Rest of Latin America Historic Review for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Revenues in US$ Million for Years 2010 through
        2013 (includes corresponding Graph/Chart)                       III-100

        Table 110: Rest of Latin America Recent Past, Current &
        Future Analysis for Personal and Entry Level Storage (PELS)
        Devices Analyzed with Annual Shipments in Thousand Units for
        Years 2014 through 2020 (includes corresponding Graph/Chart)    III-101

        Table 111: Rest of Latin America Historic Review for
        Personal and Entry Level Storage (PELS) Devices Analyzed
        with Annual Shipments in Thousand Units for Years 2010
        through 2013 (includes corresponding Graph/Chart)               III-102

  7. REST OF WORLD                                                      III-103
      A.Market Analysis                                                 III-103
        Current & Future Analysis                                       III-103
      B.Market Analytics                                                III-103
        Table 112: Rest of World Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Revenues in US$ Million for Years 2014
        through 2020 (includes corresponding Graph/Chart)               III-103

        Table 113: Rest of World Historic Review for Personal and
        Entry Level Storage (PELS) Devices Analyzed with Annual
        Revenues in US$ Million for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-104

        Table 114: Rest of World Recent Past, Current & Future
        Analysis for Personal and Entry Level Storage (PELS) Devices
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-105

        Table 115: Rest of World Historic Review for Personal and
        Entry Level Storage (PELS) Devices Analyzed with Annual
        Shipments in Thousand Units for Years 2010 through 2013
        (includes corresponding Graph/Chart)                            III-106


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 54 (including Divisions/Subsidiaries - 58)

     The United States (39)
     Japan (5)
     Europe (2)
     - The United Kingdom (1)
     - Rest of Europe (1)
     Asia-Pacific (Excluding Japan) (12)
Additional Information:
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Date of Publication:
Oct 15, 2015
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Number of Pages:
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