This report analyzes the worldwide markets for Smart Augmented Reality (AR) Glasses in Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2024. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 54 companies including many key and niche players such as -
Epson America, Inc.
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 II. EXECUTIVE SUMMARY 1. INDUSTRY OVERVIEW II-1 With Wearable Computing Gaining Mainstream Attention, the Time is Ripe for Mobility in the Realm of Augmented Reality II-1 Table 1: Growing Technology & Commercialization Activity Surrounding AR as Evidenced by the Rapidly Expanding Commercial Market Opportunity to Benefit Development of Smart AR Glasses: Global Market for Augmented Reality Hardware, Software & Applications (In US$ Million) for the Years 2015, 2018 & 2022 (includes corresponding Graph/Chart) II-2 Market Review II-2 By Combining Augmented Reality with Mobility, Smart AR Glasses Wield a Clear Advantage Over Competitive Substitutes II-2 Smart AR Glasses Roadmap II-3 Table 2: Powered by Unrivalled Portability, Convenience, Stylish & Discreet Looks, Socially Accepted and Popular Eyeglasses Remain the Dominant Form Factor for AR Devices: Global % Share Breakdown of Wearable AR Devices in the Market by Form Factor (includes corresponding Graph/Chart) II-4 Table 3: Global Smart AR Glasses (SARGs) Market (2017): Percentage Market Share Breakdown of AR Smart Glasses by Class (includes corresponding Graph/Chart) II-4 Competition in the Market Remains Volatile & Transformative II-4 Why Google Glass Failed & the Lessons Learnt II-6 Google’s Comeback Highlights the Positive Benefits of Failure II-7 Impact of Google’s Resurrection on the Competitive Climate in the Market II-8 Does Google Have What it Takes to Bring Down Microsoft, the Present Leader in Wearable Holographic Computing? II-9 Where Does Google Fit in the Current Scenario? II-10 ODG & Meta Company Gang Up With Google to Battle Against Microsoft II-10 Table 4: As Field of View (FOV) Becomes the Key Competitive Factor for Product Differentiation in the Market, Microsoft Leaves a Lot to be Desired: Leading AR Wearables Brands in the Market & Their FOV (In degrees) (includes corresponding Graph/Chart) II-11 It is a Long Wait Before Google Glass 2.0 & HoloLens are Opened to the Consumer Market & Here’s Why II-11 A Review of Major Market Trends and Drivers II-12 Growing Investments in Smart Workforce Mobility & Productivity to Benefit Adoption of AR in the Enterprise/ Industrial Sector II-12 Table 5: As the World Moves to the 3rd Wave of Mobility Called Productive Mobility as Evidenced by the Explosion of BYOW, SARGs Will Witness Robust Growth & Adoption: Global Market for Enterprise Wearables (In US$ Million) for the Years 2015, 2017, 2020 and 2025 (includes corresponding Graph/Chart) II-13 Increasing Investments in BYOD Brings Greater Market Opportunity for Smartphone Tethered Smartglasses in the Enterprise Sector as Against PC Tethered Variants II-13 Table 6: Growing Enterprise Spending on BYOD Programs to Benefit Demand for Smartphone Tethered SARGs: Global Spending on BYOD (In US$ Billion) for the Years 2017 & 2022 (includes corresponding Graph/Chart) II-14 With Apple Not Yet in the Market, Android Rules the OS Space for Smart AR Glasses II-14 Table 7: As Phone Based Augmented Reality Begins to Take Shape, Android OS Flaunts the Power of Ubiquity: Percentage of Smartphones Worldwide Running on Android OS Vs Other Platforms for the Years 2010 & 2017 (includes corresponding Graph/Chart) II-16 Table 8: Android, the Largest OS Platform for Wearable AR Devices: Global Breakdown of Wearable AR Devices Currently Available in the Market by OS System/Platform for the Year 2017 (includes corresponding Graph/Chart) II-16 Table 9: When Pitted Against Apple Over the Medium-Term Period, Fragmented Android Mobile OS Versions Will Emerge as the Achilles Heel of Android OS in the SARGs Market: Global Market Share Breakdown (In %) of Android Smartphones by OS Versions for the Year 2017 (includes corresponding Graph/Chart) II-17 The App Ecosystem, the Most Vital Ingredient in Making Augmented Reality Enterprise Ready II-17 Table 10: Expanding Commercial Activity in the Enterprise Augmented Reality App Market to Benefit the Growth of SARGs: Global Revenues from Enterprise Augmented Reality Apps (In US$ Million) for the Years 2015, 2017, 2020 and 2022 (includes corresponding Graph/Chart) II-18 Rapid Sales of Smartphones to Benefit Smartphone- Dependent AR Glasses in the Immediate to Medium Term Period II-19 Table 11: With SARGs Market Currently in the 2nd Wave of MAR, the Growing Base of Smartphones Emerges as a Powerful Driver of Market Growth & Expansion: Global Sales of Smartphones (In Million Units) for the Years 2015, 2018, 2022 (includes corresponding Graph/Chart) II-20 The 3rd Wave of MAR “Standalone SARGs” to Replace Smartphones in the Long-Run II-20 A Peek Into Emerging New Application Possibilities in the Enterprise & Industrial Sectors II-21 Table 12: Enterprise & Healthcare Represent Manufacturer Focus Area of Development & Commercialization: % Share of Purported Use of Commercially Available Wearable AR Product Solutions Worldwide as of the Year 2017 (includes corresponding Graph/Chart) II-23 AR, the Next Revolution in Retail & Shopping II-23 SARGs Enable “Hands-Free Order Picking” in Warehouses & Logistics II-24 ‘Hands-Free” Inspection, Maintenance & Repair of Production Floor Machinery II-25 AR Compliments CRM to Transform Sales and Service Processes in Enterprises II-25 Growing Use of Smart AR Glasses for 3D/CAD Modelling in Design Firms II-26 Revolutionary Impact of AR in Healthcare & Medicine II-26 Key Challenges to Growth II-28 Privacy & Societal Issues II-28 Cost Continues to Remain High II-28 Computer Vision Syndrome II-28 Narrow Field of View II-28 Latency Issues II-29 Lack of Awareness & Penetration in Addressable Markets II-29 Market Outlook II-29 2. PRODUCT DEFINITION II-30 Smart Augmented Reality Glasses (SARGs): A Prelude II-30 A Review of Select Product Brands II-31 Leading Smart AR Glasses Worldwide: Brief Details of Brand Name and Key Specifications II-31 3. PRODUCT INTRODUCTIONS II-33 Vuzix®’s Partner Upskill Introduces Next Gen Skylight Platform II-33 ODG Introduces R-7HL Smart Glass II-33 Espacetime Releases Novel Range of AR Smart Glasses II-33 Lumus Unveils AR Glasses Display with a 55-Degree FOV II-33 Vuzix® Showcases New Blade 3000 Smart Glasses II-33 ODG Introduces R-8 and R-9 Smartglasses II-33 Lenovo Launches Glass C200 II-34 Kopin Introduces PupilTM Smallest Smart Glass Display II-34 Vuzix Releases M300 Smart Glasses II-34 Epson Launches Moverio BT-300 Smart AR Glasses II-34 Penny Introduces C Wear 30 AR Compute Stick Glasses II-34 4. RECENT INDUSTRY ACTIVITY II-35 Vuzix and MPC Energy Ink Strategic Partnership II-35 Vuzix Collaborates with BlackBerry II-35 Vuzix Partners with Ubimax II-35 Atheer™ Completes Acquisition of SpaceView II-35 CastAR Discontinues its Business II-35 Apple Acquires SensoMotoric Instruments II-35 Upskill Takes Over Pristine II-36 Crunchfish Collaborates with LLVision II-36 Vuzix Inks Development Agreement with Toshiba II-36 Apple and Carl Zeiss Partner for Developing AR Smart Glasses II-36 MIGU and ODG Partner for Launch of ODG Smartglasses in China II-36 Microsoft Launches Microsoft HoloLens in Japan II-36 Atheer™ Inks Partnership Deal with Wikitude II-36 Microsoft Expands HoloLens Presence II-37 Zerintia Signs an Agreement with Vuzix II-37 Epson Inks Partnership Deal with DJI II-37 Recon Collaborates with APX for Delivering Smart-Eyewear Solution II-37 21st Century Fox Acquires Minority Stake in ODG II-37 5. FOCUS ON SELECT GLOBAL PLAYERS II-38 Atheer, Inc. (USA) II-38 Avegant Corp. (USA) II-38 DAQRI (USA) II-38 Epson America, Inc. (USA) II-39 Everysight LTD (Israel) II-39 GlassUp (Italy) II-39 Google Inc. (USA) II-40 LAFORGE OPTICAL (USA) II-40 Laster Technologies (France) II-41 Lumus Ltd. (Israel) II-41 Magic Leap, Inc. (USA) II-41 Meta Company (USA) II-42 Microsoft Corporation (USA) II-42 NVIS, Inc. (USA) II-42 Optinvent SA (France) II-43 Osterhout Design Group (USA) II-43 Penny AB (Sweden) II-43 Recon Instruments Inc. (Canada) II-44 Samsung (South Korea) II-44 Sony Corporation (Japan) II-45 Sulon Technologies, Inc. (Canada) II-45 Tobii AB (Sweden) II-45 TRIVISIO (Germany) II-46 Upskill (USA) II-46 Vrvana, Inc. (Canada) II-46 Vuzix Corporation (USA) II-47 6. GLOBAL MARKET PERSPECTIVE II-48 Table 13: World Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses by Region - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart) II-48 Table 14: World 10-Year Perspective for Smart Augmented Reality (AR) Glasses by Region - Percentage Breakdown of Annual Shipments for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2015, 2017 and 2024 (includes corresponding Graph/Chart) II-49 III. MARKET 1. THE UNITED STATES III-1 A.Market Analysis III-1 Outlook III-1 The US Wearable Electronics Market: A Macro Perspective III-1 Product Launches III-2 Strategic Corporate Developments III-3 Select Key Players III-5 B.Market Analytics III-10 Table 15: US Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart) III-10 2. CANADA III-11 A.Market Analysis III-11 Outlook III-11 Select Key Players III-11 B.Market Analytics III-12 Table 16: Canadian Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart) III-12 3. JAPAN III-13 A.Market Analysis III-13 Outlook III-13 Product launch III-13 Strategic Corporate Developments III-13 Sony Corporation - Major Japanese Player III-13 B.Market Analytics III-14 Table 17: Japanese Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart) III-14 4. EUROPE III-15 A.Market Analysis III-15 Outlook III-15 Product Launches III-15 Corporate Development III-16 Select Key Players III-16 B.Market Analytics III-19 Table 18: European Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses by Country/Region - France, Germany, Italy, the UK, and Rest of Europe Markets Independently Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart) III-19 Table 19: European 10-Year Perspective for Smart Augmented Reality (AR) Glasses by Country/Region - Percentage Breakdown of Annual Shipments for France, Germany, Italy, the UK, and Rest of Europe Markets for Years 2015, 2017 and 2024 (includes corresponding Graph/Chart) III-20 5. ASIA-PACIFIC III-21 A.Market Analysis III-21 Outlook III-21 Product launch III-21 Corporate Development III-21 Samsung - A Major Player III-21 B.Market Analytics III-22 Table 20: Asia-Pacific Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart) III-22 6. REST OF WORLD III-23 A.Market Analysis III-23 Outlook III-23 Product launch III-23 Select key players III-23 B.Market Analytics III-24 Table 21: Rest of World Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart) III-24 IV. COMPETITIVE LANDSCAPE Total Companies Profiled: 54 (including Divisions/Subsidiaries - 56) The United States (23) Canada (4) Japan (3) Europe (17) - France (3) - Germany (3) - Italy (3) - Spain (1) - Rest of Europe (7) Asia-Pacific (Excluding Japan) (6) Middle East (3)