Smart Augmented Reality Glasses Market

Smart Augmented Reality (AR) Glasses - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Nov 15, 2017, 174 Pages
US$4,950.00
GIA-MCP7083

This report analyzes the worldwide markets for Smart Augmented Reality (AR) Glasses in Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2024. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 54 companies including many key and niche players such as -

Atheer, Inc.
Avegant Corp.
DAQRI
Epson America, Inc.
Everysight LTD
GlassUp

Smart Augmented Reality (AR) Glasses
TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      With Wearable Computing Gaining Mainstream Attention, the Time
       is Ripe for Mobility in the Realm of Augmented Reality           II-1
       Table 1: Growing Technology & Commercialization Activity
       Surrounding AR as Evidenced by the Rapidly Expanding
       Commercial Market Opportunity to Benefit Development of Smart
       AR Glasses: Global Market for Augmented Reality Hardware,
       Software & Applications (In US$ Million) for the Years 2015,
       2018 & 2022 (includes corresponding Graph/Chart)                 II-2
      Market Review                                                     II-2
       By Combining Augmented Reality with Mobility, Smart AR
        Glasses Wield a Clear Advantage Over Competitive Substitutes    II-2
        Smart AR Glasses Roadmap                                        II-3
        Table 2: Powered by Unrivalled Portability, Convenience,
        Stylish & Discreet Looks, Socially Accepted and Popular
        Eyeglasses Remain the Dominant Form Factor for AR Devices:
        Global % Share Breakdown of Wearable AR Devices in the
        Market by Form Factor (includes corresponding Graph/Chart)      II-4

        Table 3: Global Smart AR Glasses (SARGs) Market (2017):
        Percentage Market Share Breakdown of AR Smart Glasses by
        Class (includes corresponding Graph/Chart)                      II-4
       Competition in the Market Remains Volatile & Transformative      II-4
        Why Google Glass Failed & the Lessons Learnt                    II-6
        Google’s Comeback Highlights the Positive Benefits of Failure   II-7
        Impact of Google’s Resurrection on the Competitive Climate
         in the Market                                                  II-8
         Does Google Have What it Takes to Bring Down Microsoft, the
          Present Leader in Wearable Holographic Computing?             II-9
         Where Does Google Fit in the Current Scenario?                 II-10
         ODG & Meta Company Gang Up With Google to Battle Against
          Microsoft                                                     II-10
          Table 4: As Field of View (FOV) Becomes the Key
          Competitive Factor for Product Differentiation in the
          Market, Microsoft Leaves a Lot to be Desired: Leading AR
          Wearables Brands in the Market & Their FOV (In degrees)
          (includes corresponding Graph/Chart)                          II-11
         It is a Long Wait Before Google Glass 2.0 & HoloLens are
          Opened to the Consumer Market & Here’s Why                    II-11
      A Review of Major Market Trends and Drivers                       II-12
       Growing Investments in Smart Workforce Mobility &
        Productivity to Benefit Adoption of AR in the Enterprise/
         Industrial Sector                                              II-12
        Table 5: As the World Moves to the 3rd Wave of Mobility
        Called Productive Mobility as Evidenced by the Explosion of
        BYOW, SARGs Will Witness Robust Growth & Adoption: Global
        Market for Enterprise Wearables (In US$ Million) for the
        Years 2015, 2017, 2020 and 2025 (includes corresponding
        Graph/Chart)                                                    II-13
       Increasing Investments in BYOD Brings Greater Market
        Opportunity for Smartphone Tethered Smartglasses in the
         Enterprise Sector as Against PC Tethered Variants              II-13
        Table 6: Growing Enterprise Spending on BYOD Programs to
        Benefit Demand for Smartphone Tethered SARGs: Global
        Spending on BYOD (In US$ Billion) for the Years 2017 & 2022
        (includes corresponding Graph/Chart)                            II-14
       With Apple Not Yet in the Market, Android Rules the OS Space
        for Smart AR Glasses                                            II-14
        Table 7: As Phone Based Augmented Reality Begins to Take
        Shape, Android OS Flaunts the Power of Ubiquity: Percentage
        of Smartphones Worldwide Running on Android OS Vs Other
        Platforms for the Years 2010 & 2017 (includes corresponding
        Graph/Chart)                                                    II-16

        Table 8: Android, the Largest OS Platform for Wearable AR
        Devices: Global Breakdown of Wearable AR Devices Currently
        Available in the Market by OS System/Platform for the Year
        2017 (includes corresponding Graph/Chart)                       II-16

        Table 9: When Pitted Against Apple Over the Medium-Term
        Period, Fragmented Android Mobile OS Versions Will Emerge as
        the Achilles Heel of Android OS in the SARGs Market: Global
        Market Share Breakdown (In %) of Android Smartphones by OS
        Versions for the Year 2017 (includes corresponding
        Graph/Chart)                                                    II-17
       The App Ecosystem, the Most Vital Ingredient in Making
        Augmented Reality Enterprise Ready                              II-17
        Table 10: Expanding Commercial Activity in the Enterprise
        Augmented Reality App Market to Benefit the Growth of SARGs:
        Global Revenues from Enterprise Augmented Reality Apps (In
        US$ Million) for the Years 2015, 2017, 2020 and 2022
        (includes corresponding Graph/Chart)                            II-18
       Rapid Sales of Smartphones to Benefit Smartphone- Dependent
        AR Glasses in the Immediate to Medium Term Period               II-19
        Table 11: With SARGs Market Currently in the 2nd Wave of
        MAR, the Growing Base of Smartphones Emerges as a Powerful
        Driver of Market Growth & Expansion: Global Sales of
        Smartphones (In Million Units) for the Years 2015, 2018,
        2022 (includes corresponding Graph/Chart)                       II-20
       The 3rd Wave of MAR “Standalone SARGs” to Replace Smartphones
        in the Long-Run                                                 II-20
       A Peek Into Emerging New Application Possibilities in the
        Enterprise & Industrial Sectors                                 II-21
        Table 12: Enterprise & Healthcare Represent Manufacturer
        Focus Area of Development & Commercialization: % Share of
        Purported Use of Commercially Available Wearable AR Product
        Solutions Worldwide as of the Year 2017 (includes
        corresponding Graph/Chart)                                      II-23
       AR, the Next Revolution in Retail & Shopping                     II-23
       SARGs Enable “Hands-Free Order Picking” in Warehouses &
        Logistics                                                       II-24
       ‘Hands-Free” Inspection, Maintenance & Repair of Production
        Floor Machinery                                                 II-25
       AR Compliments CRM to Transform Sales and Service Processes
        in Enterprises                                                  II-25
       Growing Use of Smart AR Glasses for 3D/CAD Modelling in
        Design Firms                                                    II-26
       Revolutionary Impact of AR in Healthcare & Medicine              II-26
      Key Challenges to Growth                                          II-28
       Privacy & Societal Issues                                        II-28
       Cost Continues to Remain High                                    II-28
       Computer Vision Syndrome                                         II-28
       Narrow Field of View                                             II-28
       Latency Issues                                                   II-29
       Lack of Awareness & Penetration in Addressable Markets           II-29
      Market Outlook                                                    II-29

  2. PRODUCT DEFINITION                                                 II-30
      Smart Augmented Reality Glasses (SARGs): A Prelude                II-30
      A Review of Select Product Brands                                 II-31
       Leading Smart AR Glasses Worldwide: Brief Details of Brand
        Name and Key Specifications                                     II-31

  3. PRODUCT INTRODUCTIONS                                              II-33
      Vuzix®’s Partner Upskill Introduces Next Gen Skylight Platform    II-33
      ODG Introduces R-7HL Smart Glass                                  II-33
      Espacetime Releases Novel Range of AR Smart Glasses               II-33
      Lumus Unveils AR Glasses Display with a 55-Degree FOV             II-33
      Vuzix® Showcases New Blade 3000 Smart Glasses                     II-33
      ODG Introduces R-8 and R-9 Smartglasses                           II-33
      Lenovo Launches Glass C200                                        II-34
      Kopin Introduces PupilTM Smallest Smart Glass Display             II-34
      Vuzix Releases M300 Smart Glasses                                 II-34
      Epson Launches Moverio BT-300 Smart AR Glasses                    II-34
      Penny Introduces C Wear 30 AR Compute Stick Glasses               II-34

  4. RECENT INDUSTRY ACTIVITY                                           II-35
      Vuzix and MPC Energy Ink Strategic Partnership                    II-35
      Vuzix Collaborates with BlackBerry                                II-35
      Vuzix Partners with Ubimax                                        II-35
      Atheer™ Completes Acquisition of SpaceView                        II-35
      CastAR Discontinues its Business                                  II-35
      Apple Acquires SensoMotoric Instruments                           II-35
      Upskill Takes Over Pristine                                       II-36
      Crunchfish Collaborates with LLVision                             II-36
      Vuzix Inks Development Agreement with Toshiba                     II-36
      Apple and Carl Zeiss Partner for Developing AR Smart Glasses      II-36
      MIGU and ODG Partner for Launch of ODG Smartglasses in China      II-36
      Microsoft Launches Microsoft HoloLens in Japan                    II-36
      Atheer™ Inks Partnership Deal with Wikitude                       II-36
      Microsoft Expands HoloLens Presence                               II-37
      Zerintia Signs an Agreement with Vuzix                            II-37
      Epson Inks Partnership Deal with DJI                              II-37
      Recon Collaborates with APX for Delivering Smart-Eyewear Solution II-37
      21st Century Fox Acquires Minority Stake in ODG                   II-37

  5. FOCUS ON SELECT GLOBAL PLAYERS                                     II-38
      Atheer, Inc. (USA)                                                II-38
      Avegant Corp. (USA)                                               II-38
      DAQRI (USA)                                                       II-38
      Epson America, Inc. (USA)                                         II-39
      Everysight LTD (Israel)                                           II-39
      GlassUp (Italy)                                                   II-39
      Google Inc. (USA)                                                 II-40
      LAFORGE OPTICAL (USA)                                             II-40
      Laster Technologies (France)                                      II-41
      Lumus Ltd. (Israel)                                               II-41
      Magic Leap, Inc. (USA)                                            II-41
      Meta Company (USA)                                                II-42
      Microsoft Corporation (USA)                                       II-42
      NVIS, Inc. (USA)                                                  II-42
      Optinvent SA (France)                                             II-43
      Osterhout Design Group (USA)                                      II-43
      Penny AB (Sweden)                                                 II-43
      Recon Instruments Inc. (Canada)                                   II-44
      Samsung (South Korea)                                             II-44
      Sony Corporation (Japan)                                          II-45
      Sulon Technologies, Inc. (Canada)                                 II-45
      Tobii AB (Sweden)                                                 II-45
      TRIVISIO (Germany)                                                II-46
      Upskill (USA)                                                     II-46
      Vrvana, Inc. (Canada)                                             II-46
      Vuzix Corporation (USA)                                           II-47

  6. GLOBAL MARKET PERSPECTIVE                                          II-48
      Table 13: World Recent Past, Current & Future Analysis for
      Smart Augmented Reality (AR) Glasses by Region - US, Canada,
      Japan, Europe, Asia-Pacific, and Rest of World Markets
      Independently Analyzed with Annual Shipments in Units for
      Years 2015 through 2024 (includes corresponding Graph/Chart)      II-48

      Table 14: World 10-Year Perspective for Smart Augmented
      Reality (AR) Glasses by Region - Percentage Breakdown of
      Annual Shipments for US, Canada, Japan, Europe, Asia-Pacific,
      and Rest of World Markets for Years 2015, 2017 and 2024
      (includes corresponding Graph/Chart)                              II-49


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        The US Wearable Electronics Market: A Macro Perspective         III-1
        Product Launches                                                III-2
        Strategic Corporate Developments                                III-3
        Select Key Players                                              III-5
      B.Market Analytics                                                III-10
        Table 15: US Recent Past, Current & Future Analysis for
        Smart Augmented Reality (AR) Glasses Analyzed with Annual
        Shipments in Units for Years 2015 through 2024 (includes
        corresponding Graph/Chart)                                      III-10

  2. CANADA                                                             III-11
      A.Market Analysis                                                 III-11
        Outlook                                                         III-11
        Select Key Players                                              III-11
      B.Market Analytics                                                III-12
        Table 16: Canadian Recent Past, Current & Future Analysis
        for Smart Augmented Reality (AR) Glasses Analyzed with
        Annual Shipments in Units for Years 2015 through 2024
        (includes corresponding Graph/Chart)                            III-12

  3. JAPAN                                                              III-13
      A.Market Analysis                                                 III-13
        Outlook                                                         III-13
        Product launch                                                  III-13
        Strategic Corporate Developments                                III-13
        Sony Corporation - Major Japanese Player                        III-13
      B.Market Analytics                                                III-14
        Table 17: Japanese Recent Past, Current & Future Analysis
        for Smart Augmented Reality (AR) Glasses Analyzed with
        Annual Shipments in Units for Years 2015 through 2024
        (includes corresponding Graph/Chart)                            III-14

  4. EUROPE                                                             III-15
      A.Market Analysis                                                 III-15
        Outlook                                                         III-15
        Product Launches                                                III-15
        Corporate Development                                           III-16
        Select Key Players                                              III-16
      B.Market Analytics                                                III-19
        Table 18: European Recent Past, Current & Future Analysis
        for Smart Augmented Reality (AR) Glasses by Country/Region -
        France, Germany, Italy, the UK, and Rest of Europe Markets
        Independently Analyzed with Annual Shipments in Units for
        Years 2015 through 2024 (includes corresponding Graph/Chart)    III-19

        Table 19: European 10-Year Perspective for Smart Augmented
        Reality (AR) Glasses by Country/Region - Percentage
        Breakdown of Annual Shipments for France, Germany, Italy,
        the UK, and Rest of Europe Markets for Years 2015, 2017 and
        2024 (includes corresponding Graph/Chart)                       III-20

  5. ASIA-PACIFIC                                                       III-21
      A.Market Analysis                                                 III-21
        Outlook                                                         III-21
        Product launch                                                  III-21
        Corporate Development                                           III-21
        Samsung - A Major Player                                        III-21
      B.Market Analytics                                                III-22
        Table 20: Asia-Pacific Recent Past, Current & Future
        Analysis for Smart Augmented Reality (AR) Glasses Analyzed
        with Annual Shipments in Units for Years 2015 through 2024
        (includes corresponding Graph/Chart)                            III-22

  6. REST OF WORLD                                                      III-23
      A.Market Analysis                                                 III-23
        Outlook                                                         III-23
        Product launch                                                  III-23
        Select key players                                              III-23
      B.Market Analytics                                                III-24
        Table 21: Rest of World Recent Past, Current & Future
        Analysis for Smart Augmented Reality (AR) Glasses Analyzed
        with Annual Shipments in Units for Years 2015 through 2024
        (includes corresponding Graph/Chart)                            III-24


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 54 (including Divisions/Subsidiaries - 56)

     The United States (23)
     Canada (4)
     Japan (3)
     Europe (17)
     - France (3)
     - Germany (3)
     - Italy (3)
     - Spain (1)
     - Rest of Europe (7)
     Asia-Pacific (Excluding Japan) (6)
     Middle East (3)
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Date of Publication:
Nov 15, 2017
File Format:
PDF via E-mail
Number of Pages:
174 Pages