Philips launched the Hue smart bulb In late 2012. Since then, other established consumer-goods and IT hardware vendors as well as a series of start-ups have introduced similar products in North America, Europe, and Asia.
The market for bulbs is going through change on several fronts as environmental factors and the early growth of the Internet of things intersect, creating a market for connected bulbs. The bill of materials are coming down at the same time as advanced home networks are going up. These are still niche, early-adapter products, but Research Capsule believes that 2015 will be the year when smart bulbs go maintream as prices fall and consumer awareness grows. We are particularly encouraged by the retailer push for the 2014 holiday sales season. Key retail chains in the U.S. such as Best Buy, Home Depot, and Target are dedicating valuable holiday floor space to connected home products with bulbs at the forefront.
Research Capsule sees significant volume growth for smart bulbs, outgrowing the overall market for LED bulbs. However, average-selling prices are quickly falling. Earlier in 2014, Research Capsule predicted that General Electric and Chinese vendors would enter the market with lower-cost connected bulbs. Both these developments have come to fruition recently.
In this report, we also predict other OEMs, ODMs, and retailers will enter the smart bulb market pushing prices down further. We look at the following key market players: Philips, GE, Belkin, Samsung, LG, Google, LIFX, Tabu, iLumi, Insteon, Connected by TCP, Cree, as well as several newer Asian players.
The report covers key trends including several which could be used for marketing purposes. We forecast growth rates by six global regions (CALA, AME, APAC, C&E Europe, W Europe, North America) and forecast form factors (E26/E27, light strips, standalones, other). We also forecast the implementation of connectivity specs such as Thread/6LoWPAN, ZigBee, and Bluetooth.
Research Capsule summarizes market opportunities via its market readiness score based on enabler adoption levels end economic development. Our smart bulbs report was recently updated to version 1.05 to include a number of new market players and developments. The report was written by Peter Bryer, a wireless technology industry veteran.
Avi-On, AwoX, BeeWi, Belkin, Connected by TCP, Cree, DGL Group, General Electric, Google, ILumi Solutions, INSTEON, LG, LIFX, Lighting Science, Osram Sylvania, Philips, Robosmart, Samsung, Tabu, & Yeelight
TABLE OF CONTENTS
Key Supporting Trends
How large is the opportunity?
The color of light
Figure 1: Leading Smart Bulbs
Table 1: Key Smart Bulb Product Announcements
Chinafication of Smartbulbs:
Figure 2: Smart Bulb Unit Sales Forecast by Region, 2012 — 2019e
Table 2: Smart Bulb Unit Sales Forecast by Region, 2012 — 2019e
Revenues and Pricing
Figure 3: Global Smart Bulb Revenue and ASP Forecast, 2012 — 2019e (Trade Pricing)
Table 3: Smart Bulb Revenue and ASP Forecast by Region, 2012 — 2019e (Trade Pricing)
Figure 4: Smart Bulb Sales by Form Factor (E26/27, Strips, Standalones, Other), 2012 — 2019e, Global
Table 4: Smart Bulb Sales by Form Factor (E26/27, Strips, Standalones, Other), 2012 — 2019e, Global
Figure 5: Smart Bulb Wireless Interface Market Shares Forecast, 2012 — 2019e, Global ZigBee, 6LoWPAN/Thread, Z-Wave, Wi-Fi, Other
Table 5: Smart Bulb Wireless Interface Market Shares Forecast, 2012 — 2019e, Global Zigbee, 6LoWPAN/Thread, Z-Wave, Wi-Fi, Other
Figure 6: Research Capsule’s Market Readiness Scores, Smart Bulbs
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