Worldwide and U.S. Smartphone Market Forecast
This study presents the five-year forecast for U.S. smartphone shipments by device vendors. The worldwide smartphone market will reach a total of 171.0 million units shipped in 2015, up 5.6% from the 161.9 million units shipped in 2014. Many of the same drivers will be in play: broad and deep selection of smartphones from which to choose, prices fitting nearly every budget, and a steady refresh rate throughout the forecast period. By 2019, total smartphone shipment volumes will reach 182.2 million units, resulting in a five-year CAGR of 2.4%.
The future of the smartphone market is sound. What will bear close observation is the constantly shifting operating system landscape, and how they target different market segments. Android is poised as a solution spanning all segments of the market, while iOS targets the high end and Windows Phone the entry level and midrange. The tight focus of BlackBerry on the enterprise will limit its opportunities, but nonetheless, it will be a viable solution. Moreover, with fewer new users left in the U.S. market, the focus shifts to maintaining current user bases while stealing from other platforms.
TABLE OF CONTENTS
List of Attachments
IDC Opinion
In This Study
Methodology
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Mobile Phone Tracker
Situation Overview
Figure: U.S. Smartphone Shipment Share by Top 5 Vendor, 2013 and 2014
Figure: U.S. Smartphone Shipment Share by Operating Environment, 2013 and 2014
Future Outlook
Forecast and Assumptions
Assumptions
Table: Top 3 Assumptions for the U.S. Smartphone Market, 2015–2019
Table: Key Forecast Assumptions for the U.S. Smartphone Market, 2015–2019
Forecast by Operating System
Table: U.S. Smartphone Shipment Share and Shipments by Operating System, 2014–2019
Figure: U.S. Smartphone Shipments by Operating System, 2014–2019
Figure: U.S. Smartphone Shipment Share by Operating System, 2014–2019
Android
BlackBerry
iOS
Windows Phone
Smartphone ASPs
Table: U.S. Smartphone Average Selling Price by Operating System, 2014–2019 ($)
Figure: U.S. Smartphone Average Selling Price by Operating System, 2014–2019
Forecast Comparison: Smartphones Versus Feature Phones
Table: U.S. Feature Phone and Smartphone Shipments and Shipment Share, 2014–2019 (M)
Figure: U.S. Feature Phone and Smartphone Shipments, 2014–2019
Figure: U.S. Feature Phone and Smartphone Shipment Share, 2014–2019
Market Context
Table: U.S. Smartphone Shipments by Operating System, 2012–2019: Comparison of October 2014 and June 2015 Forecasts (M)
Figure: U.S. Smartphone Shipments, 2012–2019: Comparison of October 2014 and June 2015 Forecast
Essential Guidance
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Related Research
Synopsis
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