Worldwide and U.S. Smartphone Display 2014–2018 Forecast

U.S. Smartphone 2015–2019 Forecast and Analysis

IDC, Date of Publication: Jul 30, 2015, 20 Pages
US$4,500.00
IDC-256723

Worldwide and U.S. Smartphone Market Forecast

This study presents the five-year forecast for U.S. smartphone shipments by device vendors. The worldwide smartphone market will reach a total of 171.0 million units shipped in 2015, up 5.6% from the 161.9 million units shipped in 2014. Many of the same drivers will be in play: broad and deep selection of smartphones from which to choose, prices fitting nearly every budget, and a steady refresh rate throughout the forecast period. By 2019, total smartphone shipment volumes will reach 182.2 million units, resulting in a five-year CAGR of 2.4%.

The future of the smartphone market is sound. What will bear close observation is the constantly shifting operating system landscape, and how they target different market segments. Android is poised as a solution spanning all segments of the market, while iOS targets the high end and Windows Phone the entry level and midrange. The tight focus of BlackBerry on the enterprise will limit its opportunities, but nonetheless, it will be a viable solution. Moreover, with fewer new users left in the U.S. market, the focus shifts to maintaining current user bases while stealing from other platforms.

TABLE OF CONTENTS

List of Attachments

IDC Opinion

In This Study

Methodology

Primary Data Sources

Secondary Sources

IDC's Worldwide Quarterly Mobile Phone Tracker

Situation Overview

Figure: U.S. Smartphone Shipment Share by Top 5 Vendor, 2013 and 2014

Figure: U.S. Smartphone Shipment Share by Operating Environment, 2013 and 2014

Future Outlook

Forecast and Assumptions

Assumptions

Table: Top 3 Assumptions for the U.S. Smartphone Market, 2015–2019

Table: Key Forecast Assumptions for the U.S. Smartphone Market, 2015–2019

Forecast by Operating System

Table: U.S. Smartphone Shipment Share and Shipments by Operating System, 2014–2019

Figure: U.S. Smartphone Shipments by Operating System, 2014–2019

Figure: U.S. Smartphone Shipment Share by Operating System, 2014–2019

Android

BlackBerry

iOS

Windows Phone

Smartphone ASPs

Table: U.S. Smartphone Average Selling Price by Operating System, 2014–2019 ($)

Figure: U.S. Smartphone Average Selling Price by Operating System, 2014–2019

Forecast Comparison: Smartphones Versus Feature Phones

Table: U.S. Feature Phone and Smartphone Shipments and Shipment Share, 2014–2019 (M)

Figure: U.S. Feature Phone and Smartphone Shipments, 2014–2019

Figure: U.S. Feature Phone and Smartphone Shipment Share, 2014–2019

Market Context

Table: U.S. Smartphone Shipments by Operating System, 2012–2019: Comparison of October 2014 and June 2015 Forecasts (M)

Figure: U.S. Smartphone Shipments, 2012–2019: Comparison of October 2014 and June 2015 Forecast

Essential Guidance

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Related Research

Synopsis

Date of Publication:
Jul 30, 2015
File Format:
PDF via E-mail
Number of Pages:
20 Pages
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