Smartphones Market - Global Strategic Business Report

Smartphones - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Mar 9, 2015, 418 Pages
US$4,950.00
GIA-MCP6153

Smartphones Market - Global Strategic Business Report

This report analyzes the worldwide markets for Smartphones in Thousand Units by the following Operating Systems: Symbian, Android, iOS, Blackberry, Windows, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 80 companies including many key and niche players such as -

Apple Inc.
Blackberry
Fujitsu Limited
Google Inc.
HTC Corporation

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Mobile Communications Industry: A Prelude                         II-1
       Table 1: Global Mobile Telecommunications Sector (2014):
       Number of Mobile Cellular Subscriptions and Active Mobile
       Broadband Subscriptions for the Americas, Europe, CIS
       Countries, Asia-Pacific, the Middle East, and Africa
       (includes corresponding Graph/Chart)                             II-2

       Table 2: Global Subscriptions (in Millions) for Total Mobile,
       Smartphone, Mobile PC/Tablet/Mobile Router, Mobile Broadband,
       Mobile GSM/EDGE, Mobile WCDMA/HSPA, and Mobile LTE: 2014E &
       2020P (includes corresponding Graph/Chart)                       II-3
       Key Milestones in the Telecom Industry                           II-4
      Smartphones: Communicating the ‘Smart Way’                        II-4
      ‘Versatility’: The Hallmark of Smartphones                        II-6
      Smartphone Penetration: Foundation for Market Growth              II-6
       Table 3: Smartphone Penetration Worldwide (as a Percentage of
       Total Population) for Major Countries: 2014E (includes
       corresponding Graph/Chart)                                       II-7

       Table 4: Smartphone Penetration Rate (%) for Select Countries
       Worldwide as a Percentage of Mobile Phone Users: 2014
       (includes corresponding Graph/Chart)                             II-8
      The Ubiquity of Smartphones in a Nutshell                         II-9
       Table 5: Most Performed Activity Using Smartphones: 2014
       (includes corresponding Graph/Chart)                             II-9
      Recession in Retrospect and the Road Ahead                        II-10
      Global Outlook                                                    II-11
      Developing Countries Continue to Turbo Charge Growth in the
       Market                                                           II-12
       Table 6: Middle-Class Consumer Spending Across Developed and
       Developing Regions (2013 & 2030F): Percentage Breakdown by
       Region (includes corresponding Graph/Chart)                      II-13

       Table 7: Percentage Share Breakdown of Global Mobile
       Subscriptions by Region: January 2014 (includes corresponding
       Graph/Chart)                                                     II-13

       Table 8: Global Mobile Subscriptions (January 2014):
       Percentage Breakdown by Country (includes corresponding
       Graph/Chart)                                                     II-14

       Table 9: Top 10 Countries with Active Mobile Subscriptions
       (in Millions): January 2014 (includes corresponding
       Graph/Chart)                                                     II-14
       China: The World’s Largest Smartphones Market                    II-15
       India: The Fastest Growing Smartphone Market in the World        II-15
        Table 10: Global Smartphones Market - Major Countries Ranked
        by CAGR for 2014-2020: US, Canada, Japan, France, Germany,
        Italy, UK, Russia, China, India, and Brazil (includes
        corresponding Graph/Chart)                                      II-16
      Focus on Developed Nations Also Increasingly Important            II-16

  2. COMPETITION                                                        II-18
      Smartphones Marketplace: Extremely Competitive                    II-18
       Table 11: Leading Players in the Global Smartphones Market
       (2014E): Percentage Share Breakdown of Smartphone Shipments
       for Apple, Coolpad, HTC, Huawei, Lenovo, LG, Motorola,
       Samsung, Sony, Xiaomi, ZTE, and Others (includes
       corresponding Graph/Chart)                                       II-19
      Samsung Emerges as the Market Leader Followed by Apple Leaving
       Blackberry Way Behind                                            II-19
      Apple Continues to Wield Immense Influence in the High End
       Segment                                                          II-20
       What Made Apple’s iPhone Click!                                  II-20
      The Rise & Fall of Blackberry                                     II-21
      Nokia Fades into History                                          II-21
      Samsung and Apple Face Increasing Competition from Chinese Brands II-22
       Xiaomi Makes a Disruptive Entry into the Top Five Leadership
        Group                                                           II-23
       Onus on Apple & Samsung to Adapt to Transforming Market Dynamics II-23
      Amazon’s Fire Fails to Burn                                       II-24
      Competition: Noteworthy Trends                                    II-24
       Polarization: An Undeniable Reality                              II-24
       Low Entry Barriers Support Disruptive Developments               II-25
       Major Web Companies Set to Spearhead Next Disruption             II-25
       Form Factor Emerges a Key Product Differentiator in an
        Increasingly Homogenous Market                                  II-25
       Critical Value of Intellectual Property (IP) Rise in Prominence  II-26
       Wearable Technology: An Emerging Instrument to Ensure
        Customer Loyalty                                                II-26
       Rising Competition among Chipset Players Drive down
        Manufacturing Costs                                             II-26
       Chipset Manufactures in the West Eye Lucrative Chinese
        Smartphone OEMs                                                 II-27
       Personalization to Define Competitiveness                        II-27
       Vendors Need to Prove Worth against the Wave of Android and
        iOS Devices                                                     II-29
       Value-Added Services: A Must to Beat Competition                 II-30
       Vendors Offer Differentiation through Software and Service       II-30
       Software Centric Vendors Gain Prominence                         II-30
       Smartphone Vendors Wake Up to the Potential of Open Source
        Software                                                        II-31
       Integration of USB Flash Drives in Smartphones to Benefit
        Manufacturers                                                   II-31
       Pricing Variables Coming Down                                    II-32
       Replacement Sales Will be Key                                    II-32
       Distribution Mechanism Widens for Mobile Devices                 II-32
       Pricing Pressures & Competitive Challenges                       II-33
       Smartphone Vendors Must Work Hard to Keep Operators Loyal!       II-33
        Mobile Network Operator Subsidy Models to Undergo Further
         Transformation                                                 II-33
      The Changing Landscape of Smartphone OS Market                    II-34
       Apps Support Eco-System: The Focal Driver for Success of
        Smartphone Platform                                             II-34
       Android OS Emerges as the Clear Market Leader                    II-35
        Samsung Leads the Android Ecosystem in the Near Term            II-36
        Android One Standard Sets the Stage for Lower Priced Android
         Smartphones                                                    II-36
       Microsoft’s Windows Strategy                                     II-36
       Symbian Platform Fades into Oblivion                             II-37
       Firefox OS Powered Mobile Devices Makes an Entry                 II-38
        Firefox OS Paves the Way for Inexpensive Smartphones            II-38

  3. MARKET TRENDS, ISSUES & DRIVERS                                    II-39
      Surging Mobile Data Traffic Sets the Perfect Platform for
       Market Growth                                                    II-39
       Table 12: Monthly Mobile Data Traffic (in MB) for
       Smartphones, Mobile PCs and Tablets: 2014E & 2020P (includes
       corresponding Graph/Chart)                                       II-40
       Video to Contribute Significantly to Mobile Data Traffic
        Volumes on Smartphones                                          II-40
        Table 13: Global Mobile Data Traffic by Application Segment
        (2014E and 2020P): Percentage Breakdown of Contribution by
        Audio, File Sharing, Other Encrypted Applications, Social
        Networking, Software Downloads and Updates, Video, Web
        Browsing, and Other Applications (includes corresponding
        Graph/Chart)                                                    II-41
      Expanding Internet User Base Generate Huge Market Opportunities   II-42
       Opportunity Indicators:                                          II-42
        Table 14: Number of Users Worldwide (in Billions) for
        Internet, Social Networks, and Mobile Devices: 2014E
        (includes corresponding Graph/Chart)                            II-42

        Table 15: Internet Users Worldwide by Geographic Region
        (2013): Percentage Share Breakdown for Asia-Pacific, Europe,
        North America, Latin America, Africa, and Middle East
        (includes corresponding Graph/Chart)                            II-43

        Table 16: Internet Penetration Rates (%) Worldwide by
        Geographic Region: 2014E (includes corresponding
        Graph/Chart)                                                    II-43

        Table 17: Top Ten Internet Countries Worldwide (2014E):
        Ranked on the Basis of Number of Internet Users in Millions
        (includes corresponding Graph/Chart)                            II-44

        Table 18: Internet Penetration Rate Worldwide (%) by Gender:
        2013 (includes corresponding Graph/Chart)                       II-44
      ‘Social Networking on the Move’ Drives Market Expansion           II-44
       Table 19: Mobile Social Networking Market Worldwide (2014E):
       Percentage of Mobile Subscribers Accessing Mobile Web in
       Major Countries (includes corresponding Graph/Chart)             II-45

       Table 20: Mobile Social Media Apps Market Worldwide (2014E):
       Percentage of Mobile Users Accessing Social Media Apps in
       Major Countries (includes corresponding Graph/Chart)             II-46
       Global Mobile Subscriber Base: An Important Opportunity
        Indicator                                                       II-46
        Table 21: Mobile Subscriptions Worldwide (2014E): Percentage
        Breakdown by Country (includes corresponding Graph/Chart)       II-47

        Table 22: Top 10 Countries Worldwide with Active Mobile
        Subscriptions (in Millions): 2014E (includes corresponding
        Graph/Chart)                                                    II-48

        Table 23: Mobile Penetration Rate (%) Worldwide by
        Geographic Region: 2014E (includes corresponding
        Graph/Chart)                                                    II-48

        Table 24: Mobile Penetration (as a Percentage of Total
        Population) for Major Countries Worldwide: 2014E (includes
        corresponding Graph/Chart)                                      II-49
      Transition from 3G to 4G to Drive Replacement Demand for
       Smartphones                                                      II-49
       Table 25: Global Mobile Broadband (3G & 4G) Market (2009 &
       2014): Percentage Share Breakdown of Number of Subscriptions
       by Technology (includes corresponding Graph/Chart)               II-50
      Smartphones as Entertainment Devices Heralds the Advent of ‘
       Phablets’                                                        II-51
       Apple Warms up to the ‘Phablet’ Phenomena                        II-51
      Multi-SIM Smartphones Offer Significant Growth Opportunities      II-51
      High-End Smartphone Segment Shrinks While the Budget Phone
       Segment Takes Off                                                II-52
       Table 26: Global Smartphones Market (2012 & 2013): Percentage
       Share Breakdown of Sales by Price Range (includes
       corresponding Graph/Chart)                                       II-52

       Table 27: Global Smartphones Market (2012 & 2013): Percentage
       Share Breakdown of Sales by Price Range and Vendor (includes
       corresponding Graph/Chart)                                       II-53
      Smartphones to Cannibalize Feature Phones Market in the Long Run  II-53
       Table 28: Global Mobile Phones Market: Percentages Share
       Breakdown of Shipments by Feature Phones and Smartphones:
       2010-2017P (includes corresponding Graph/Chart)                  II-55
      Innovative Mobile Apps Drive Growth in the Smartphone Market      II-55
       Table 29: Global Mobile App Market (2014 & 2018): Percentage
       Share Breakdown of Revenues by App Category (includes
       corresponding Graph/Chart)                                       II-56
      Smartphones: A Key Enabler of M-Commerce                          II-58
       Select Innovative Mobile Apps for M-Commerce: Name and Brief
        Description                                                     II-59
      Smartphone Security: The Need of the Hour                         II-60
       Android Based Smartphones More Prone to Security Breaches?       II-60
       Holistic Solution: The Way to Go                                 II-61
       Enabling Smartphone Security: Best Practices to Follow           II-61
      Enterprise Mobility Drives Demand for Smartphones                 II-62
      Wireless Gaming Offers Opportunities on a Platter                 II-63
      Smartphones Generate New Advertising and Marketing Opportunities  II-63
      Carriers to Promote Smartphones for Higher ARPU                   II-63
      GPS Becomes a Key Function in Smartphones                         II-64
      E-Marketing Channels Emerge Into a Major Retailing Avenue         II-64
      Favorable Demographic Trends Strengthens Market Prospects         II-65
       Table 30: Gender-wise Breakup of Internet Usage among
       Smartphone Users: 2013 (includes corresponding Graph/Chart)      II-66

       Table 31: Age-wise Breakup of Internet Usage among Smartphone
       Users: 2013 (includes corresponding Graph/Chart)                 II-67

       Table 32: Area-wise Breakup of Internet Usage among
       Smartphone Users: 2013 (includes corresponding Graph/Chart)      II-68

  4. SMARTPHONE INNOVATIONS & ADVANCEMENTS                              II-69
      Smartphones Evolve as Focal Point for Several Interconnected
       Devices                                                          II-70
       Smartphones as Remote Control for Machine-to Machine
        Communications                                                  II-70
      Google’s Modular Phone Concept Paves the Way for Custom
       Smartphones                                                      II-71
      Apple’s Fall-Resistant Smartphone Technology                      II-71
      Fuel Cells in Smartphones Eliminate Limitations of Li-ion
       Batteries                                                        II-72
       Photovoltaic Screens to Extend Battery Life in Smartphones       II-72
      Graphene in Smartphone Increases Device Flexibility               II-72
      Voice & Gesture Recognition Takes User Interactivity to the
       Next Level                                                       II-73
      Cost-Effective Augmented Reality to Become a Standard
       Smartphone Feature                                               II-73
      Biometrics for Enhancing Security and Personalization of
       Smartphones                                                      II-74
      Nano-Coatings for Device Protection                               II-74
      Wireless Charging for Future Smartphones                          II-75
      Wearable Accessories Revolutionize the Smartphone Ecosystem       II-75
      Near Field Communication (NFC) for Easy Device Pairing            II-76
      Pico-Projectors in Smartphones Enhance the Entertainment Quotient II-76
      Smartphone Camera Resolutions: The Saga Continues                 II-76
       Enhancing Zoom & Low-Light Photography Capabilities: Next
        Focus Areas                                                     II-77
       High Resolution Front-Facing Cameras for Selfies & Groupfies     II-77
       Twisting Cameras Eliminate Drawbacks of Front Facing Cameras     II-78
      High Definition Displays in Smartphones Scale New Heights         II-78
       3D Display Screens Aid Product Differentiation                   II-78
       Smartphone Market Ripe for Stereoscopic 3D Display Technologies  II-79
        Table 33: World Market for Stereoscopic 3D Screens (2018P):
        Percentage Share Breakdown of Volume Shipments by End-Use
        Application (includes corresponding Graph/Chart)                II-79
      Future Smartphone Innovations to be More Adaptable to User
       Environment                                                      II-80

  5. PRODUCT OVERVIEW                                                   II-81
      Smartphones                                                       II-81
      Types of Smartphones                                              II-81
       Low-End Smartphones                                              II-81
       High-End Smartphones                                             II-81
      Operating Systems                                                 II-81

  6. PRODUCT INNOVATIONS/INTRODUCTIONS                                  II-83
      HTC to Introduce HTC One M9 Smartphone                            II-83
      Japanese Carrier Designs Infobar Smartphone                       II-83
      Samsung to Introduce New Range of Galaxy Series Smartphones       II-83
      LG to Introduce Curved G Flex 2 Smartphone                        II-83
      Microsoft Research Unveils AutoCharge Wireless Charging           II-83
      Microsoft to Introduce Windows 10 Powered Smartphone              II-83
      Samsung Introduces Galaxy A7 Smartphone in China and Russia       II-83
      Infinix Launches Infinix Hot X507 Android Smartphone              II-84
      HTC Introduces Desire 620G and 620 Smartphones                    II-84
      Qualcomm Introduces Snapdragon 810 SoC Chipset for Tablets and
       Smartphones                                                      II-84
      BlackBerry Rolls Out BlackBerry® Passport in White and Red Colors II-84
      Microsoft Unveils Lumia 535 Dual SIM and Lumia 535 Smartphones    II-84
      O+ Unveils 360 Series Smartphones                                 II-84
      LG Rolls Out LG G2 Lite and L Prime Smartphones in Brazil         II-84
      LAVA Unveils Long Endurance Iris Fuel Series Smartphones          II-84
      Samsung Introduces Galaxy A Series Smartphones with A3 and A5
       Models                                                           II-84
      Oppo Launches Oppo R5 Smartphone                                  II-85
      Lenovo Rolls Out Lenovo S856 and A606 Series Smartphones          II-85
      ZTE Launches ZTE STAR 1 Smartphone in Malaysia                    II-85
      Samsung Expands Galaxy Note Series with Galaxy Note 4 in India    II-85
      HTC Unveils Desire Eye Smartphone                                 II-85
      Blackberry® Launches BlackBerry Passport in Hong Kong             II-85
      Alcatel Partners with Mozilla to Introduce Firefox Powered
       Smartphones                                                      II-85
      Samsung Rolls Out Galaxy Grand Prime in India                     II-85
      Obi Introduces Five new Entry Level Smartphones in India          II-85
      Microsoft Introduces Nokia Lumia 730, 830 and 735 Series          II-86
      Microsoft Introduces Nokia X2 Smartphone in India                 II-86
      ZTE Unveils New Kis and Blade Series Smartphones                  II-86
      Lenovo Introduces VIBE Z2 and VIBE X2 Smartphone Models           II-86
      Panasonic Launches ELUGA U Smartphone in India                    II-86
      BlackBerry Introduces BlackBerry® Z3 in the Hong Kong             II-86
      ZTE Introduces 4G LTE Enabled Qing Yang 2 Smartphone              II-86
      Google Launches Android One Initiative                            II-86
      BlackBerry to Introduce Z3 in the Middle Eastern Market           II-87
      BlackBerry® Introduces Z3 Smartphone in Malaysia                  II-87
      Samsung Introduces Broadband LTE-A Enabled Galaxy S5 Smartphone   II-87
      Micromax Launches Windows Powered Canvas Win W092 and Canvas
       Win W121                                                         II-87
      ZTE Introduces KIS3, Blade L2 and Nubia Z5s Mini in Indonesia     II-87
      Samsung Unveils Samsung Z Pioneering Tizen Powered Smartphones    II-87
      LG Launches G3 Smartphone Featuring Laser Focus Capability        II-87
      Motorola Launches Moto E and 4G LTE Enabled Moto G Smartphones    II-87
      Microsoft Introduces Windows Phone 8.1 Powered Lumia 630
       Smartphone                                                       II-88
      Samsung Unveils Galaxy K Zoom Smartphone                          II-88
      ZTE Introduces Nubia X6 Smartphone                                II-88
      Lenovo Introduces S850, S660, S860 S Series Smartphone            II-88
      Nokia Introduces X+, XL and X Android Smartphones                 II-88
      ZTE Introduces Firefox OS Powered Open II and Open C Smartphones  II-88
      BlackBerry Introduces BlackBerry® 10 Smartphone                   II-88
      HTC Introduces HTC Desire 610 Smartphone                          II-88
      BlackBerry Unveils BlackBerry® Z3 Smartphone                      II-89
      Asus Introduces XenFone 6, ZenFone4 and Zen Fone 5 Series         II-89
      Lenovo Unveils Vibe Z LTE Enabled Smartphone                      II-89

  7. RECENT INDUSTRY ACTIVITY                                           II-90
      Xiaomi to Foray into Russian and Brazilian Markets                II-90
      Samsung to Use Proprietary Microprocessors in its Next
       Generation Galaxy S Smartphones                                  II-90
      Odebrecht Inks Contract with BlackBerry for Acquiring 3,500
       BlackBerry 10 Powered Smartphones                                II-90
      Sony Partners with Brightex to Market Smartphones in Pakistan     II-90
      Lenovo Acquires Motorola Mobility from Google                     II-90
      Microsoft Acquires Nokia and Merge Operations                     II-90

  8. FOCUS ON SELECT PLAYERS                                            II-91
      Apple Inc. (US)                                                   II-91
      Blackberry (Canada)                                               II-91
      Fujitsu Limited (Japan)                                           II-92
      Google Inc. (US)                                                  II-92
      HTC Corporation (Taiwan)                                          II-93
      Huawei Technologies Co. Ltd (China)                               II-93
      Lenovo (China)                                                    II-94
       Motorola Mobility, Inc. (US)                                     II-94
      LG Electronics (South Korea)                                      II-94
      Microsoft Corporation (US)                                        II-95
      Mozilla Corporation (US)                                          II-95
      Samsung Electronics Co., Ltd (South Korea)                        II-95
      Sharp Corporation (Japan)                                         II-96
      Sony Mobile Communications Inc. (Japan)                           II-96
      Xiaomi (China)                                                    II-97
      Yulong Computer Telecommunication Scientific Co. Ltd. (
       Coolpad) (China)                                                 II-97
      ZTE Corporation (China)                                           II-97

  9. GLOBAL MARKET PERSPECTIVE                                          II-98
      Table 34: Global Recent Past, Current & Future Analysis for
      Smartphones by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Middle East & Africa, and Latin America Markets
      Independently Analyzed with Annual Shipments in Thousand Units
      for Years 2014 through 2020 (includes corresponding
      Graph/Chart)                                                      II-98

      Table 35: Global Historic Review for Smartphones by Geographic
      Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East
      & Africa, and Latin America Markets Independently Analyzed
      with Annual Shipments in Thousand Units for Years 2009 through
      2013 (includes corresponding Graph/Chart)                         II-99

      Table 36: Global 12-Year Perspective for Smartphones by
      Geographic Region - Percentage Breakdown of Unit Shipments for
      US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa,
      and Latin America Markets for Years 2009, 2015 & 2020
      (includes corresponding Graph/Chart)                              II-100

      Table 37: Global Historic and Recent Past Analysis for Symbian
      Operating System by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific, Middle East & Africa, and Latin America
      Markets Independently Analyzed with Annual Shipments in
      Thousand Units for Years 2009 through 2013 (includes
      corresponding Graph/Chart)                                        II-101

      Table 38: Global Recent Past, Current & Future Analysis for
      Android Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
      America Markets Independently Analyzed with Annual Shipments
      in Thousand Units for Years 2014 through 2020 (includes
      corresponding Graph/Chart)                                        II-102

      Table 39: Global Historic Review for Android Operating System
      by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Middle East & Africa, and Latin America Markets
      Independently Analyzed with Annual Shipments in Thousand Units
      for Years 2009 through 2013 (includes corresponding
      Graph/Chart)                                                      II-103

      Table 40: Global 12-Year Perspective for Android Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle
      East & Africa, and Latin America Markets for Years 2009, 2015
      & 2020 (includes corresponding Graph/Chart)                       II-104

      Table 41: Global Recent Past, Current & Future Analysis for
      iOS Operating System by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific, Middle East & Africa, and Latin America
      Markets Independently Analyzed with Annual Shipments in
      Thousand Units for Years 2014 through 2020 (includes
      corresponding Graph/Chart)                                        II-105

      Table 42: Global Historic Review for iOS Operating System by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
      Middle East & Africa, and Latin America Markets Independently
      Analyzed with Annual Shipments in Thousand Units for Years
      2009 through 2013 (includes corresponding Graph/Chart)            II-106

      Table 43: Global 12-Year Perspective for iOS Operating System
      by Geographic Region - Percentage Breakdown of Unit Shipments
      for US, Canada, Japan, Europe, Asia-Pacific, Middle East &
      Africa, and Latin America Markets for Years 2009, 2015 & 2020
      (includes corresponding Graph/Chart)                              II-107

      Table 44: Global Recent Past, Current & Future Analysis for
      Blackberry Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
      America Markets Independently Analyzed with Annual Shipments
      in Thousand Units for Years 2014 through 2020 (includes
      corresponding Graph/Chart)                                        II-108

      Table 45: Global Historic Review for Blackberry Operating
      System by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Middle East & Africa, and Latin America Markets
      Independently Analyzed with Annual Shipments in Thousand Units
      for Years 2009 through 2013 (includes corresponding
      Graph/Chart)                                                      II-109

      Table 46: Global 12-Year Perspective for Blackberry Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle
      East & Africa, and Latin America Markets for Years 2009, 2015
      & 2020 (includes corresponding Graph/Chart)                       II-110

      Table 47: Global Recent Past, Current & Future Analysis for
      Windows Operating System by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
      America Markets Independently Analyzed with Annual Shipments
      in Thousand Units for Years 2014 through 2020 (includes
      corresponding Graph/Chart)                                        II-111

      Table 48: Global Historic Review for Windows Operating System
      by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Middle East & Africa, and Latin America Markets
      Independently Analyzed with Annual Shipments in Thousand Units
      for Years 2009 through 2013 (includes corresponding
      Graph/Chart)                                                      II-112

      Table 49: Global 12-Year Perspective for Windows Operating
      System by Geographic Region - Percentage Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle
      East & Africa, and Latin America Markets for Years 2009, 2015
      & 2020 (includes corresponding Graph/Chart)                       II-113

      Table 50: Global Recent Past, Current & Future Analysis for
      Other Operating Systems by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
      America Markets Independently Analyzed with Annual Shipments
      in Thousand Units for Years 2014 through 2020 (includes
      corresponding Graph/Chart)                                        II-114

      Table 51: Global Historic Review for Other Operating Systems
      by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Middle East & Africa, and Latin America Markets
      Independently Analyzed with Annual Shipments in Thousand Units
      for Years 2009 through 2013 (includes corresponding
      Graph/Chart)                                                      II-115

      Table 52: Global 12-Year Perspective for Other Operating
      Systems by Geographic Region - Percentage Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle
      East & Africa, and Latin America Markets for Years 2009, 2015
      & 2020 (includes corresponding Graph/Chart)                       II-116


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Table 53: Smartphone Users (in Millions) in the United
        States: 2011-2017E (includes corresponding Graph/Chart)         III-1

        Table 54: US Internet Usage Trends among Smartphone Owners:
        Percentage Share Breakdown of Internet Users by Key
        Demographics: 2013 (includes corresponding Graph/Chart)         III-2

        Table 55: Mobile Users Penetration (%) of Leading Smartphone
        Apps in the US: 2014 (includes corresponding Graph/Chart)       III-3

        Table 56: Most Popular Activities on Smartphones in the US:
        2014 (includes corresponding Graph/Chart)                       III-4
        Competitive Scenario                                            III-5
         Table 57: Leading Players in the US Smartphones Market
         (2014E): Percentage Market Share Breakdown for Apple, HTC,
         LG, Motorola, Samsung, and Others (includes corresponding
         Graph/Chart)                                                   III-5
        Product Launches                                                III-6
        Strategic Corporate Development                                 III-7
        Select Key Players                                              III-7
      B.Market Analytics                                                III-10
        Table 58: US Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-10

        Table 59: US Historic Review for Smartphones by Operating
        System - Symbian, Android, iOS, Blackberry, Windows, and
        Others Markets Independently Analyzed with Annual Shipments
        in Thousand Units for Years 2009 through 2013 (includes
        corresponding Graph/Chart)                                      III-11

        Table 60: US 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-12

  2. CANADA                                                             III-13
      A.Market Analysis                                                 III-13
        Key Statistical Findings                                        III-13
         Table 61: Canadian Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-13
        Product Launches                                                III-14
        Blackberry - A Key Canadian Player                              III-14
      B.Market Analytics                                                III-15
        Table 62: Canadian Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-15

        Table 63: Canadian Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-16

        Table 64: Canadian 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-17

  3. JAPAN                                                              III-18
      A.Market Analysis                                                 III-18
        Market Overview                                                 III-18
        Apple iPhone Make its Presence Felt in the Japanese Market      III-18
         Table 65: Leading Players in the Japanese Smartphones
         Market (2014E): Percentage Share Breakdown of Sales for
         Apple, Fujitsu, Samsung, Sharp, Sony, and Others (includes
         corresponding Graph/Chart)                                     III-19

         Table 66: Japanese Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-19
        Product Launches                                                III-20
        Strategic Corporate Development                                 III-20
        Select Key Players                                              III-20
      B.Market Analytics                                                III-21
        Table 67: Japanese Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-21

        Table 68: Japanese Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-22

        Table 69: Japanese 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-23

  4. EUROPE                                                             III-24
      A.Market Analysis                                                 III-24
        Android to Outperform Competitors                               III-24
         Table 70: Leading Players in the Western European
         Smartphones Market (2014E): Percentage Share Breakdown of
         Shipments for Apple, LG, Samsung, Sony, and Others
         (includes corresponding Graph/Chart)                           III-25
        Stiff Market Conditions for iPhone                              III-25
        Key Statistical Findings                                        III-26
         Table 71: Percentages Share Breakdown of Mobile Phone
         Shipments by Feature Phones and Smartphones in Europe:
         2012, 2014 & 2016P (includes corresponding Graph/Chart)        III-26
      B.Market Analytics                                                III-27
        Table 72: European Recent Past, Current & Future Analysis
        for Smartphones by Geographic Region - France, Germany,
        Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-27

        Table 73: European Historic Review for Smartphones by
        Geographic Region - France, Germany, Italy, UK, Spain,
        Russia and Rest of Europe Markets Independently Analyzed
        with Annual Shipments in Thousand Units for Years 2009
        through 2013 (includes corresponding Graph/Chart)               III-28

        Table 74: European 12-Year Perspective for Smartphones by
        Geographic Region - Percentage Breakdown of Unit Shipments
        for France, Germany, Italy, UK, Spain, Russia and Rest of
        Europe Markets for Years 2009, 2015 & 2020 (includes
        corresponding Graph/Chart)                                      III-29

        Table 75: European Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-30

        Table 76: European Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-31

        Table 77: European 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Other
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-32

  4a. FRANCE                                                            III-33
      A.Market Analysis                                                 III-33
        Key Statistical Findings                                        III-33
         Table 78: French Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-33
      B.Market Analytics                                                III-34
        Table 79: French Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-34

        Table 80: French Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-35

        Table 81: French 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-36

  4b. GERMANY                                                           III-37
      A.Market Analysis                                                 III-37
        Key Statistical Findings                                        III-37
         Table 82: German Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-37
      B.Market Analytics                                                III-38
        Table 83: German Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-38

        Table 84: German Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-39

        Table 85: German 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-40

  4c. ITALY                                                             III-41
      A.Market Analysis                                                 III-41
        Good OS Platform along with Value for Money: A Key Factor
         Driving Consumer Purchasing Decisions                          III-41
        Key Statistical Findings                                        III-42
         Table 86: Italian Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-42
      B.Market Analytics                                                III-43
        Table 87: Italian Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-43

        Table 88: Italian Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-44

        Table 89: Italian 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-45

  4d. THE UNITED KINGDOM                                                III-46
      A.Market Analysis                                                 III-46
        Apple and Samsung Dominate Smartphone Sales in the UK           III-46
         Table 90: Leading Smartphone Vendors in the United Kingdom
         (2014E): Percentage Share Breakdown of Sales for Apple,
         Blackberry, HTC, Motorola, Samsung, Sony & Others (includes
         corresponding Graph/Chart)                                     III-46
        Market Trends                                                   III-46
         Online Stores Remain the Most Popular Medium of Distribution   III-46
         Value for Money: A Dominant Factor Influencing Purchasing
          Decision                                                      III-47
        Key Statistical Findings                                        III-47
         Table 91: UK Internet Usage Trends Among Smartphone Owners:
         Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-47
      B.Market Analytics                                                III-48
        Table 92: The UK Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-48

        Table 93: UK Historic Review for Smartphones by Operating
        System - Symbian, Android, iOS, Blackberry, Windows, and
        Others Markets Independently Analyzed with Annual Shipments
        in Thousand Units for Years 2009 through 2013 (includes
        corresponding Graph/Chart)                                      III-49

        Table 94: The UK 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-50

  4e. SPAIN                                                             III-51
      A.Market Analysis                                                 III-51
        Key Statistical Findings                                        III-51
         Table 95: Spanish Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-51
      B.Market Analytics                                                III-52
        Table 96: Spanish Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-52

        Table 97: Spanish Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-53

        Table 98: Spanish 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-54

  4f. RUSSIA                                                            III-55
      A.Market Analysis                                                 III-55
        Market Trends                                                   III-55
         Stylish Design Along With Good Value for Money: Key Factors
          Influencing Purchase Decision                                 III-55
         Electronics or Media Retailing Outlets: The Preferred
          Channels for Sales & Distribution                             III-55
        Key Statistical Findings                                        III-56
         Table 99: Russian Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-56
      B.Market Analytics                                                III-57
        Table 100: Russian Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-57

        Table 101: Russian Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-58

        Table 102: Russian 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-59

  4g. REST OF EUROPE                                                    III-60
      A.Market Analysis                                                 III-60
        Product Launch                                                  III-60
      B.Market Analytics                                                III-61
        Table 103: Rest of Europe Recent Past, Current & Future
        Analysis for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-61

        Table 104: Rest of Europe Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-62

        Table 105: Rest of Europe 12-Year Perspective for
        Smartphones by Operating System - Percentage Breakdown of
        Unit Shipments for Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets for Years 2009, 2015 & 2020
        (includes corresponding Graph/Chart)                            III-63

  5. ASIA-PACIFIC                                                       III-64
      A.Market Analysis                                                 III-64
        Asian Smartphone Makers Offer Strong Competition to Global
         Leaders Samsung and Apple                                      III-64
         Table 106: Leading Smartphone Vendors in Asia-Pacific
         (excl. Japan) (2014E): Percentage Market Share Breakdown of
         Shipments for Apple, Coolpad, Huawei, Lenovo, Samsung, ZTE,
         and Others (includes corresponding Graph/Chart)                III-65
         Leading Regional Smartphone Vendors in Asia (2014): Company
          Name, Domicile Country and Brief Profile                      III-65
        Asian Countries to Turbo Charge Future Growth in the Market     III-68
         Table 107: Percentages Share Breakdown of Mobile Phone
         Shipments in Asia-Pacific by Feature Phones and
         Smartphones: 2012, 2014 & 2016P (includes corresponding
         Graph/Chart)                                                   III-68
         China: The World’s Largest Smartphones Market                  III-69
         India: The Fastest Growing Smartphone Market in the World      III-69
          Table 108: Global Smartphones Market - Major Countries
          Ranked by CAGR for 2014-2020: US, Canada, Japan, France,
          Germany, Italy, UK, Russia, China, India, and Brazil
          (includes corresponding Graph/Chart)                          III-70
         India & China: Two Countries with the Largest Young
          Population Offer Significant Opportunities                    III-70
      B.Market Analytics                                                III-72
        Table 109: Asia-Pacific Recent Past, Current & Future
        Analysis for Smartphones by Geographic Region - China,
        India, South Korea and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-72

        Table 110: Asia-Pacific Historic Review for Smartphones by
        Geographic Region - China, India, South Korea and Rest of
        Asia-Pacific Markets Independently Analyzed with Annual
        Shipments in Thousand Units for Years 2009 through 2013
        (includes corresponding Graph/Chart)                            III-73

        Table 111: Asia-Pacific 12-Year Perspective for Smartphones
        by Geographic Region - Percentage Breakdown of Unit
        Shipments for China, India, South Korea and Rest of
        Asia-Pacific Markets for Years 2009, 2015 & 2020 (includes
        corresponding Graph/Chart)                                      III-74

        Table 112: Asia-Pacific Recent Past, Current & Future
        Analysis for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-75

        Table 113: Asia-Pacific Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-76

        Table 114: Asia-Pacific 12-Year Perspective for Smartphones
        by Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-77

  5a. CHINA                                                             III-78
      A.Market Analysis                                                 III-78
        Market Trends                                                   III-78
         Android Remains the Most Popular OS Platform in China          III-78
         Cost-Effectiveness Remains Key to Success in the Chinese
          Market                                                        III-78
         Screen Size Drive Smartphone Success                           III-78
         Evolution and Transition of Air Interface Technologies to
          Drive Growth in the Chinese Market                            III-79
         Apple Struggles to Make a Mark in the Chinese Market           III-79
         Local Vendors Spice-Up the Chinese Smartphone Market           III-79
          Table 115: Leading Players in the Chinese Smartphones
          Market (2014E): Percentage Market Share Breakdown for
          Coolpad, Huawei, Lenovo, Samsung, Xiaomi, ZTE, and Others
          (includes corresponding Graph/Chart)                          III-80
        Key Statistical Findings                                        III-81
         Table 116: Chinese Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-81
        Product Launches                                                III-81
        Strategic Corporate Developments                                III-83
        Select Key Players                                              III-83
      B.Market Analytics                                                III-86
        Table 117: Chinese Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-86

        Table 118: Chinese Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-87

        Table 119: Chinese 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-88

  5b. INDIA                                                             III-89
      A.Market Analysis                                                 III-89
        Market Trends                                                   III-89
         Android Platform: The King in the Indian Smartphone Market     III-89
         Cost-Effectiveness & Value for Money Pivotal to Success        III-89
         User-Friendliness in Smartphones: A Key Factor Powering
          Consumer Purchasing Decision                                  III-90
         The Rise of Local Players Stirs-Up Budget Segment              III-90
          Table 120: Leading Players in the Indian Smartphones
          Market (2014E): Percentage Share Breakdown of Sales for
          Karbonn, Lava, Lenovo (incl. Motorola), Micromax, Samsung,
          and Others (includes corresponding Graph/Chart)               III-91
         Expansion of 3rd Party App Stores to Stimulate Smartphones
          Adoption                                                      III-91
        Key Statistical Findings                                        III-91
         Table 121: Indian Smartphones Market (2013): Percentage
         Share Breakdown of Shipments by Screen Size (includes
         corresponding Graph/Chart)                                     III-91

         Table 122: Indian Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-92

         Table 123: Smartphone Penetration by Age (includes
         corresponding Graph/Chart)                                     III-92

         Table 124: Most Performed Activity Using Smartphones
         (includes corresponding Graph/Chart)                           III-93
        Product Launches                                                III-94
        Select Key Players                                              III-95
      B.Market Analytics                                                III-96
        Table 125: Indian Recent Past, Current & Future Analysis for
        Smartphones by Operating System - Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-96

        Table 126: Indian Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-97

        Table 127: Indian 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-98

  5c. SOUTH KOREA                                                       III-99
      A.Market Analysis                                                 III-99
        Table 128: Leading Players in the South Korean Smartphones
        Market (2014E): Percentage Share Breakdown of Sales for
        Apple, Fujitsu, Samsung, Sharp, Sony, and Others (includes
        corresponding Graph/Chart)                                      III-99
        Key Market Trends                                               III-99
         The Laboratory for Testing Mobile Marketing Strategies         III-99
         User-Friendly Design: Key to Success                           III-99
         Mobile Operator or Carrier Retail Stores: The Most Popular
          Channel of Distribution                                       III-100
        Product Launches                                                III-100
        Strategic Corporate Development                                 III-101
        Select Key Players                                              III-101
      B.Market Analytics                                                III-103
        Table 129: South Korean Recent Past, Current & Future
        Analysis for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-103

        Table 130: South Korean Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-104

        Table 131: South Korean 12-Year Perspective for Smartphones
        by Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-105

  5d. REST OF ASIA-PACIFIC                                              III-106
      A.Market Analysis                                                 III-106
        Australia: A Potential Laden Market                             III-106
        Key Statistical Findings                                        III-107
         Table 132: Internet Usage Trends among Smartphone Owners in
         Australia: Percentage Share Breakdown of Internet Users by
         Key Demographics: 2013 (includes corresponding Graph/Chart)    III-107
        Product Launches                                                III-107
        HTC Corporation - A Key Taiwanese Player                        III-109
      B.Market Analytics                                                III-110
        Table 133: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Smartphones by Geographic Region -
        Australia, Indonesia, Malaysia, Thailand, The Philippines,
        and Other Markets Independently Analyzed with Annual
        Shipments in Thousand Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-110

        Table 134: Rest of Asia-Pacific Historic Review for
        Smartphones by Geographic Region - Australia, Indonesia,
        Malaysia, Thailand, The Philippines, and Other Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2009 through 2013 (includes corresponding
        Graph/Chart)                                                    III-111

        Table 135: Rest of Asia-Pacific 12-Year Perspective for
        Smartphones by Geographic Region - Percentage Breakdown of
        Unit Shipments for Australia, Indonesia, Malaysia, Thailand,
        The Philippines, and Other Markets for Years 2009, 2015 &
        2020 (includes corresponding Graph/Chart)                       III-112

        Table 136: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Smartphones by Operating System -
        Android, iOS, Blackberry, Windows, and Others Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-113

        Table 137: Rest of Asia-Pacific Historic Review for
        Smartphones by Operating System - Symbian, Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2009 through 2013 (includes corresponding Graph/Chart)          III-114

        Table 138: Rest of Asia-Pacific 12-Year Perspective for
        Smartphones by Operating System - Percentage Breakdown of
        Unit Shipments for Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets for Years 2009, 2015 & 2020
        (includes corresponding Graph/Chart)                            III-115

  6. MIDDLE EAST & AFRICA                                               III-116
      A.Market Analysis                                                 III-116
        Key Statistical Findings                                        III-116
         Table 139: Middle East & Africa Mobile Phones Market:
         Percentages Share Breakdown of Shipments by Feature Phones
         and Smartphones for the Years 2012, 2014 & 2016P (includes
         corresponding Graph/Chart)                                     III-116

         Table 140: Middle East Smartphones Market (2013):
         Percentage Breakdown by User (includes corresponding
         Graph/Chart)                                                   III-117

         Table 141: Saudi Arabian Internet Usage Trends Among
         Smartphone Owners: Percentage Share Breakdown of Internet
         Users by Key Demographics: 2013 (includes corresponding
         Graph/Chart)                                                   III-117

         Table 142: South African Internet Usage Trends Among
         Smartphone Owners: Percentage Share Breakdown of Internet
         Users by Key Demographics: 2013 (includes corresponding
         Graph/Chart)                                                   III-118

         Table 143: Leading Players in the African Smartphones
         Market (2013): Percentage Share Breakdown of Shipments by
         Vendor (includes corresponding Graph/Chart)                    III-118
        Product Launches                                                III-119
      B.Market Analytics                                                III-119
        Table 144: Middle Eastern & African Recent Past, Current &
        Future Analysis for Smartphones by Geographic Region - Saudi
        Arabia, South Africa and Rest of Middle East & Africa
        Markets Independently Analyzed with Annual Shipments in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-119

        Table 145: Middle Eastern & African Historic Review for
        Smartphones by Geographic Region - Saudi Arabia, South
        Africa and Rest of Middle East & Africa Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2009 through 2013 (includes corresponding
        Graph/Chart)                                                    III-120

        Table 146: Middle Eastern & African 12-Year Perspective for
        Smartphones by Geographic Region - Percentage Breakdown of
        Unit Shipments for Saudi Arabia, South Africa and Rest of
        Middle East & Africa Markets for Years 2009, 2015 & 2020
        (includes corresponding Graph/Chart)                            III-121

        Table 147: Middle Eastern & African Recent Past, Current &
        Future Analysis for Smartphones by Operating System -
        Android, iOS, Blackberry, Windows, and Others Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-122

        Table 148: Middle Eastern & African Historic Review for
        Smartphones by Operating System - Symbian, Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2009 through 2013 (includes corresponding Graph/Chart)          III-123

        Table 149: Middle Eastern & African 12-Year Perspective for
        Smartphones by Operating System - Percentage Breakdown of
        Unit Shipments for Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets for Years 2009, 2015 & 2020
        (includes corresponding Graph/Chart)                            III-124

  7. LATIN AMERICA                                                      III-125
       Market Analysis                                                  III-125
        Table 150: Latin American Recent Past, Current & Future
        Analysis for Smartphones by Geographic Region - Brazil,
        Mexico and Rest of Latin America Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-125

        Table 151: Latin American Historic Review for Smartphones by
        Geographic Region - Brazil, Mexico and Rest of Latin America
        Markets Independently Analyzed with Annual Shipments in
        Thousand Units for Years 2009 through 2013 (includes
        corresponding Graph/Chart)                                      III-126

        Table 152: Latin American 12-Year Perspective for
        Smartphones by Geographic Region - Percentage Breakdown of
        Unit Shipments for Brazil, Mexico and Rest of Latin America
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-127

        Table 153: Latin American Recent Past, Current & Future
        Analysis for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-128

        Table 154: Latin American Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-129

        Table 155: Latin American 12-Year Perspective for
        Smartphones by Operating System - Percentage Breakdown of
        Unit Shipments for Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets for Years 2009, 2015 & 2020
        (includes corresponding Graph/Chart)                            III-130

  7a. BRAZIL                                                            III-131
      A.Market Analysis                                                 III-131
        Stylish Design & Good OS Platform: Key to Success               III-131
         Table 156: Leading Players in the Brazilian Smartphones
         Market (2013): Percentage Share Breakdown of Sales by
         Vendor (includes corresponding Graph/Chart)                    III-131
        Key Statistical Findings                                        III-132
         Table 157: Brazilian Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-132
        Product Launch                                                  III-132
        Strategic Corporate Development                                 III-133
      B.Market Analytics                                                III-133
        Table 158: Brazilian Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-133

        Table 159: Brazilian Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-134

        Table 160: Brazilian 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-135

  7b. MEXICO                                                            III-136
      A.Market Analysis                                                 III-136
        Key Statistical Findings                                        III-136
         Table 161: Mexican Internet Usage Trends Among Smartphone
         Owners: Percentage Share Breakdown of Internet Users by Key
         Demographics: 2013 (includes corresponding Graph/Chart)        III-136
      B.Market Analytics                                                III-137
        Table 162: Mexican Recent Past, Current & Future Analysis
        for Smartphones by Operating System - Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2014 through 2020 (includes corresponding Graph/Chart)          III-137

        Table 163: Mexican Historic Review for Smartphones by
        Operating System - Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets Independently Analyzed with
        Annual Shipments in Thousand Units for Years 2009 through
        2013 (includes corresponding Graph/Chart)                       III-138

        Table 164: Mexican 12-Year Perspective for Smartphones by
        Operating System - Percentage Breakdown of Unit Shipments
        for Symbian, Android, iOS, Blackberry, Windows, and Others
        Markets for Years 2009, 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-139

  7c. REST OF LATIN AMERICA                                             III-140
       Market Analysis                                                  III-140
        Table 165: Rest of Latin America Recent Past, Current &
        Future Analysis for Smartphones by Operating System -
        Android, iOS, Blackberry, Windows, and Others Markets
        Independently Analyzed with Annual Shipments in Thousand
        Units for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-140

        Table 166: Rest of Latin America Historic Review for
        Smartphones by Operating System - Symbian, Android, iOS,
        Blackberry, Windows, and Others Markets Independently
        Analyzed with Annual Shipments in Thousand Units for Years
        2009 through 2013 (includes corresponding Graph/Chart)          III-141

        Table 167: Rest of Latin America 12-Year Perspective for
        Smartphones by Operating System - Percentage Breakdown of
        Unit Shipments for Symbian, Android, iOS, Blackberry,
        Windows, and Others Markets for Years 2009, 2015 & 2020
        (includes corresponding Graph/Chart)                            III-142


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 80 (including Divisions/Subsidiaries - 87)

     The United States (14)
     Canada (1)
     Japan (9)
     Europe (11)
     - France (2)
     - The United Kingdom (4)
     - Spain (1)
     - Rest of Europe (4)
     Asia-Pacific (Excluding Japan) (49)
     Latin America (1)
     Africa (2)
Additional Information:
This report is offered in PDF format via e-mail. Once downloaded, the PDF can’t be copied to another computer. The user is permitted to print one full copy of the report. Extra copies or licenses may be purchased at 10% of the list price.
Date of Publication:
Mar 9, 2015
Number of Pages:
418 Pages
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