SmartWatches market

SmartWatches - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Nov 25, 2015, 250 Pages
US$4,500.00
GIA-MCP7023

Global Smart Watches Market 

This report analyzes the worldwide markets for Smartwatches in Thousand Units. The Global market is further analyzed by the following Operating Systems Android/Android Wear, watchOS, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 61 companies including many key and niche players such as -

Apple, Inc.
ASUSTeK Computer, Inc.
ConnecteDevice Ltd.
Fitbit, Inc.
Garmin Ltd.

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Smartwatches: Intelligent Wrist Wear for Today’s Digital,
       Connected and Mobile Individual                                  II-1
       Growth Drivers in a Nutshell                                     II-3
       Key Challenges                                                   II-4
        Table 1: Global Smartwatches Market by User Segment (2014):
        Percentage Share Breakdown of Volume Sales for General
        Consumer, Sports and Healthcare, and Others (includes
        corresponding Graph/Chart)                                      II-6
      Advanced Versions Promising Superior Functionalities Drive
       Market Adoption                                                  II-7
       Apps                                                             II-8
       Convenience                                                      II-8
       Customization                                                    II-8
       Variety & Pricing                                                II-8
      watchOS: The Dominant Operating System                            II-9
       Table 2: Global Smartwatches Market by Operating System
       (2015E & 2020P): Percentage Breakdown of Value Sales for
       Android, watchOS, and Others (includes corresponding
       Graph/Chart)                                                     II-9
      Robust Demand for Wearable Sports & Fitness Devices:
       Foundation for Market Growth                                     II-10
       Table 3: Global Market for Wearable Technology by End-Use
       Sector (2015 & 2018E): Percentage Breakdown for Consumer
       (Fitness/Infotainment), Enterprise & Industrial, Medical, and
       Others (includes corresponding Graph/Chart)                      II-12
      Global Market Outlook                                             II-12
       Developed Regions: Key Revenue Contributors                      II-14
        Table 4: Global Smartwatches Market by Region/ Country
        (2015E): Percentage Breakdown of Value Sales for the
        Asia-Pacific, Canada, Europe, Japan, Latin America, Middle
        East/Africa, and the US (includes corresponding Graph/Chart)    II-14
       Developing Countries to Turbo Charge Future Market Growth        II-14
        Table 5: Global Smartwatches Market - Major
        Regions/Countries Ranked by Volume CAGR for 2014-2020
        (includes corresponding Graph/Chart)                            II-15
        Low-Cost Android Smartwatches Rise in Popularity in the
         Developing Countries                                           II-15

  2. COMPETITION                                                        II-16
      Smartwatches Marketplace: Extremely Competitive                   II-16
       Table 6: Leading Players in the Global Smartwatches Market
       (Q2 2015 & Q2 2014): Percentage Breakdown of Shipments for
       Apple, Samsung and Others (includes corresponding
       Graph/Chart)                                                     II-17
       Leading Smartwatch Models Worldwide (2015): Brief Details of
        Model, Manufacturer, and Key Features and Specifications        II-18
      Select Leading Smartwatches of 2015                               II-18
       Apple Watch                                                      II-18
       Moto 360                                                         II-18
       LG G Watch R                                                     II-19
       Gear Live                                                        II-19
       Garmin Vivoactive                                                II-19
       Fitbit Surge                                                     II-19
       Martian Notifier                                                 II-20
       Guess Connect                                                    II-20
       Smart watch 3                                                    II-20
       Pebble Time                                                      II-20
       Pebble Steel                                                     II-21
       LG Watch Urbane                                                  II-21
       Asus ZenWatch                                                    II-21
       Kairos Hybrid Mechanical Smart Watch                             II-21
       Withings Activite                                                II-21
       Montblanc Timewalker with E-Strap                                II-22
       Alcatel OneTouch                                                 II-22
       Sony SmartWatch 3 SWR50                                          II-22
       Kronoz ZeWatch2                                                  II-22
       MOTA SmartWatch G2                                               II-22
      Apple Emerges as the Market Leader Leaving Samsung Way Behind     II-22
      Samsung Face Increased Competition from Apple                     II-23
       Samsung Leads the Android Ecosystem                              II-24
      Leading Watch Companies Foray into Smartwatches with Novel
       Product Offerings                                                II-25
       Select Smartwatch Offerings from Leading Watch Makers            II-25
        Tag Heuer Carrera Wearable 01                                   II-25
        Fossil Q                                                        II-25
        Smartband from Gucci and will.i.am                              II-25
        Tissot Smartwatch                                               II-26
       Watch Manufacturers Enjoy a Competitive Edge in the Market       II-26
      Startup Companies Wield Immense Influence in the Smartwatch
       Marketplace                                                      II-26
      Chinese Manufacturers Steadily Penetrate the Global Smartwatch
       Market                                                           II-26
      Competition: Noteworthy Trends                                    II-27
       Strong App Ecosystem: Need of the Hour                           II-27
        Integration of Apple Pay App in Apple Watch Paves Way for
         New Possibilities                                              II-27
       Android Wear-based Smartwatches Rise in Popularity               II-28
       Product Differentiation: The Key to Success                      II-28
       Companies Offer Additional Capabilities to Compete with
        Market Leaders                                                  II-29
       Companies Forge Strategic Alliances to Fill Gaps                 II-29
       Product Customization: Order of the Day                          II-30
       Effective Marketing Strategy: Must to Drive Smartwatch Sales     II-30

  3. MARKET TRENDS, ISSUES & DRIVERS                                    II-31
      Rapid Penetration of Smartphones Worldwide: A Strong Growth
       Driver                                                           II-31
       Table 7: Global Market for Smartphones: Volume Sales in
       Million Units for 2011, 2013, 2015 & 2018 (includes
       corresponding Graph/Chart)                                       II-32

       Table 8: Smartphone Penetration Worldwide (as a Percentage of
       Total Population) for Major Countries: 2014E (includes
       corresponding Graph/Chart)                                       II-32

       Table 9: Growing Smartphone Penetration to Fuel Adoption of
       Smartwatches: Smartphone Penetration as a Percentage of
       Mobile Phone Users by Country for 2014 (includes
       corresponding Graph/Chart)                                       II-33
      Robust Demand for High-end Smartwatches Benefit Market Expansion  II-34
      Hybrid Fitness Devices Promises Huge Market Potential             II-34
      Large, High Resolution Displays Lend Traction to Smartwatches
       Adoption                                                         II-34
      Bluetooth Low Energy (BLE) Standard: The Preferred Wireless
       Connectivity for Smartwatches                                    II-35
      Video Gaming Offers Opportunities on a Platter                    II-36
      Smartwatches Radically Change Retail Operations, Bodes Well
       for the Market                                                   II-37
      Smartwatches to Revolutionize Digital Marketing                   II-37
       Development of Native Apps                                       II-37
       Location-based Marketing                                         II-38
       Instant Payments                                                 II-38
       Transfer of Consumer Data                                        II-38
       Need for Data Management Approaches                              II-38
       Leveraging Fitness Information                                   II-38
       Compressed Content                                               II-39
       Push Notifications                                               II-39
      Banking Services: One of the Most Promising Functionalities of
       Smartwatches                                                     II-39
      Smartwatches: A Key Enabler of Internet of Everything (IoE)       II-39
      Cloud Computing: An Effective and Efficient Solution for
       Smartwatch Data Management                                       II-40
      Internet of Things (IoT) to Fuel Large-Scale Adoption of
       Smartwatches                                                     II-41
      Wireless Sensors in Smartwatches: Tremendous Potential for
       Delivering Remote Healthcare Services                            II-41
      Surging Mobile Data Traffic Sets the Perfect Platform for
       Market Penetration                                               II-42
       Table 10: Global Mobile Data Traffic by Application Segment
       (2014E and 2020P): Percentage Breakdown of Contribution by
       Audio, File Sharing, Other Encrypted Applications, Social
       Networking, Software Downloads and Updates, Video, Web
       Browsing, and Other Applications (includes corresponding
       Graph/Chart)                                                     II-43
      Expanding Internet User Base Generate Huge Market Opportunities   II-43
       Table 11: Number of Users Worldwide (in Billions) for
       Internet, Social Networks, and Mobile Devices: 2014E
       (includes corresponding Graph/Chart)                             II-44

       Table 12: Internet Users Worldwide by Geographic Region
       (2013): Percentage Share Breakdown for Asia-Pacific, Europe,
       North America, Latin America, Africa, and Middle East
       (includes corresponding Graph/Chart)                             II-44

       Table 13: Internet Penetration Rates (%) Worldwide by
       Geographic Region: 2014E (includes corresponding Graph/Chart)    II-45

       Table 14: Top Ten Internet Countries Worldwide (2014E):
       Ranked on the Basis of Number of Internet Users in Millions
       (includes corresponding Graph/Chart)                             II-45
      ‘Social Networking on the Move’ Drives Market Expansion           II-46
       Table 15: Mobile Social Networking Market Worldwide (2014E):
       Percentage of Mobile Subscribers Accessing Mobile Web in
       Major Countries (includes corresponding Graph/Chart)             II-47

       Table 16: Mobile Social Media Apps Market Worldwide (2014E):
       Percentage of Mobile Users Accessing Social Media Apps in
       Major Countries (includes corresponding Graph/Chart)             II-47
      GPS Becomes a Key Functionality in Smartwatches                   II-47
      E-Marketing Channels Emerge Into a Major Retailing Avenue         II-48
      Favorable Economic and Demographic Trends Strengthens Market
       Prospects                                                        II-48
       Burgeoning Middle Class Population                               II-48
        Table 17: Global Middle Class Population (in Millions) by
        Geographic Region: 2010, 2020P & 2030P (includes
        corresponding Graph/Chart)                                      II-49

        Table 18: Global Middle Class Population by Geographic
        Region: Percentage Share Breakdown for 2010, 2020P & 2030P
        (includes corresponding Graph/Chart)                            II-50
       Improving Standards of Living in Developing Countries            II-50
        Table 19: Evolution of GDP Per Capita for Major Countries
        (in Dollars PPP): Percentage Variation from 2000 to 2010
        (includes corresponding Graph/Chart)                            II-51
       Baby Boomers: An Untapped Lucrative Segment                      II-51
        Demographic Statistics of Aging Populace: Unfurling the
         Market Potential                                               II-52
         Table 20: Aging (65+) Demographics as a Percentage of Total
         Population for Major Countries: 2000, 2011, and 2020
         (includes corresponding Graph/Chart)                           II-52

         Table 21: Global Aging Population (in Thousands) by Age
         Group: 1975, 2000, 2025, and 2050 (includes corresponding
         Graph/Chart)                                                   II-53
       Increasing Obesity Levels Underpins Market Growth                II-53
        Table 22: Global Obesity Population (2013) (includes
        corresponding Graph/Chart)                                      II-54
      Key Challenges Hampering Widespread Adoption of Smartwatches      II-54
       Battery Life Limitations                                         II-54
       Privacy Concerns                                                 II-55
       The Distracted Driving Factor                                    II-55
       Vulnerability to Cyber Attacks                                   II-56

  4. SMARTWATCH INNOVATIONS & ADVANCEMENTS                              II-57
      Thinnest and Lightest Smartwatch                                  II-57
      Wearalone Smartwatch                                              II-58
      Big Screen Smartwatch                                             II-58
      Mood Reading Smartwatch                                           II-59
      Smartwatch for Intense Sporting Activity                          II-59
      Smartwatch for Triathlon Events                                   II-59
      Sports Watch for Fitness Enthusiasts                              II-59
      Smartwatch for Prompt Emergency Medical Care                      II-60
      Cardio GPS Smartwatch                                             II-60
      Smartwatch with Extended Battery Life                             II-60
      Smartwatch with a Voice Coach                                     II-61
      Smartwatch for Outdoor and Indoor Running                         II-61
      GLONASS and GPS Enabled Smartwatch                                II-61
      Heart Rate Sport Watch                                            II-62
      Smart Run from Adidas                                             II-62
      Smartwatch Integrated with Medical-Grade Sensors                  II-62
      Smartwatch as Fitness Tracker                                     II-62
      Stretchable Battery Technology for Smartwatch Longevity           II-63
      Sophisticated Chips from Qualcomm                                 II-63

  5. WEARABLE ELECTRONICS: A MACRO PERSPECTIVE                          II-64
      Wearables: From Science Fiction to Reality                        II-64
       Table 23: World Wearable Computing Devices Market (2014):
       Percentage Breakdown of Shipments by Device Type (includes
       corresponding Graph/Chart)                                       II-65
       Increasing Functionality and Style Quotient in Fitness Bands
        Benefit Wearables Market Growth                                 II-65
      Building Inter-Device Communications: The New Frontier in
       Technological Advancements                                       II-66
      Wearable Technology Boosts CRM                                    II-66
      Wearables Continue to Attract Venture Capital Funding             II-67

  6. PRODUCT OVERVIEW                                                   II-69
      A Prelude                                                         II-69
      Key Characteristics of Smartwatches                               II-69
      Major Smartwatch Applications                                     II-70
      Important Smartwatch Platforms                                    II-70
       watchOS                                                          II-70
       Android Wear                                                     II-70
       Alternative Platforms                                            II-71

  7. PRODUCT INNOVATIONS/INTRODUCTIONS                                  II-72
      ZTE Launches Axon Watch                                           II-72
      Pebble Launches New Time Round Smartwatch                         II-72
      Motorola Unveils Second Generation Moto 360 Smart Watch           II-72
      Samsung Rolls Out New Gear S2 Smartwatch                          II-72
      Pebble Unveils New Time Steel Smartwatch                          II-72
      Intex Launches iRist Smartwatch                                   II-72
      Timex Rolls Out Ironman Run x20 GPS Smartwatch in India           II-72
      Apple Launches Apple Watch                                        II-72
      Huawei Launches Android Wear Smartwatch                           II-73
      LG Launches New Watch Urbane Smartwatch                           II-73
      Garmin Introduces Three New Smartwatches                          II-73
      NASA to Develop Smartwatch App for Astronauts                     II-73
      STCloud Launches EMBEE Watch                                      II-73
      iBerry Introduces Auxus RIST Smartwatch                           II-73
      Epson Introduces Epson Runsense SF-810 in UK                      II-73
      Microsoft to Introduce Smartwatch                                 II-73
      Samsung Launches Gear S Smartwatch in India                       II-74
      LG to Launch G Watch R                                            II-74
      Timex Launches TIMEX® IRONMAN® ONE GPS+                           II-74
      Samsung to Launch Gear Solo Smartwatch                            II-74
      Samsung Announces Gear 2 and Gear 2 Neo                           II-74
      Adidas Launches miCoach Smart Run Smartwatch                      II-74
      Samsung Launches Galaxy Gear Smartwatch                           II-74
      Sony Unveils New SmartWatch 2                                     II-74

  8. RECENT INDUSTRY ACTIVITY                                           II-75
      Tag Heuer Inks Partnership with Intel and Google for Smartwatch   II-75
      Intel Acquires Smartwatch Maker Basis                             II-75
      HP Inks with Michael Bastian for Smartwatches                     II-75
      Google Takes Over WIMM Labs                                       II-75
      Mercedes-Benz Inks Partnership with Pebble                        II-75

  9. FOCUS ON SELECT GLOBAL PLAYERS                                     II-76
      Apple, Inc. (US)                                                  II-76
      ASUSTeK Computer, Inc. (Taiwan)                                   II-76
      ConnecteDevice Ltd. (Hong Kong)                                   II-76
      Fitbit, Inc. (US)                                                 II-77
      Garmin Ltd. (Switzerland)                                         II-77
      Google, Inc. (US)                                                 II-77
      Hewlett-Packard Development Company L.P (US)                      II-78
      Huawei Technologies Co., Ltd. (China)                             II-78
      Kairos Watches (South Korea)                                      II-79
      Kronoz LLC (Switzerland)                                          II-79
      LG Electronics (South Korea)                                      II-80
      Lenovo/Motorola (US)                                              II-80
      Martian Watches (US)                                              II-80
      Montblanc North America, LLC (US)                                 II-81
      Nike, Inc. (US)                                                   II-81
      Pebble Technology Corporation (US)                                II-82
      Polar Electro Oy (Finland)                                        II-82
      Qualcomm Inc. (US)                                                II-82
      Samsung Electronics Co., Ltd. (South Korea)                       II-83
      Sony Corporation (Japan)                                          II-83
       Sony Electronics, Inc. (US)                                      II-84
      TCL Communication (China)                                         II-84
      Withings SAS (France)                                             II-84
      ZTE Corporation (China)                                           II-85

  10. GLOBAL MARKET PERSPECTIVE                                         II-86
      Table 24: World Recent Past, Current & Future Analysis for
      Smartwatches by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific, Middle East & Africa, and Latin America Markets
      Independently Analyzed with Annual Sales Figures in Thousand
      Units for Years 2014 through 2020 (includes corresponding
      Graph/Chart)                                                      II-86

      Table 25: World 6-Year Perspective for Smartwatches by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and
      Latin America Markets for Years 2015 & 2020 (includes
      corresponding Graph/Chart)                                        II-87

      Table 26: World Recent Past, Current & Future Analysis for
      Smartwatches by Operating System - Android/Android Wear,
      watchOS, and Others Markets Independently Analyzed with Annual
      Sales Figures in Thousand Units for Years 2014 through 2020
      (includes corresponding Graph/Chart)                              II-88

      Table 27: World 6-Year Perspective for Smartwatches by
      Operating System - Percentage Breakdown of Unit Sales for
      Android/Android Wear, watchOS, and Others Markets for Years
      2015 & 2020 (includes corresponding Graph/Chart)                  II-89


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Major Factors Driving Mainstream Adoption of Smartwatches       III-1
         Table 28: The US Smartwatches Market by Preferred
         Functionality (2015E): Percentage of Consumers Preferring
         Popular Smartwatch Functionalities                             III-2
         Leading Smartwatch Brands in the US (2015E): Ranking of
          Smartwatches Brands Based on Consumer Preference              III-2
         Table 29: The US Smartwatch Market by Price Range (2015E):
         Percentage of Potential Smartwatch Consumers for Below
         $100, $101-$200, $201-$300, $301-$400, $401-$500, and Above
         $500 (includes corresponding Graph/Chart)                      III-3

         Table 30: The US Smartwatch Market by Age Group (2015E):
         Percentage Breakdown of Smartwatch Use for Ages 18-30,
         31-50, and 51-70 Years (includes corresponding Graph/Chart)    III-3

         Table 31: The US Smartwatch Market by Gender (2015E):
         Percentage Breakdown of Smartwatch Use for Males and
         Females (includes corresponding Graph/Chart)                   III-3
        Rising Smartphone Penetration: An Important Growth Driver
         for Smartwatches Adoption                                      III-4
         Table 32: Smartphone Users (in Millions) in the United
         States: 2011-2017E (includes corresponding Graph/Chart)        III-4

         Table 33: Mobile Users Penetration (%) of Leading
         Smartphone Apps in the US: 2014 (includes corresponding
         Graph/Chart)                                                   III-5

         Table 34: Most Popular Activities on Smartphones in the US:
         2014 (includes corresponding Graph/Chart)                      III-6
        Product Launches                                                III-7
        Strategic Corporate Developments                                III-8
        Select Key Players                                              III-8
      B.Market Analytics                                                III-13
        Table 35: US Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-13

  2. CANADA                                                             III-14
       Market Analysis                                                  III-14
        Table 36: Canadian Recent Past, Current & Future Analysis
        for Smartwatches Market Analyzed with Annual Sales Figures
        in Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-14

  3. JAPAN                                                              III-15
      A.Market Analysis                                                 III-15
        Market Overview                                                 III-15
        Sony Corporation - A Japan-Based Key Player                     III-15
      B.Market Analytics                                                III-16
        Table 37: Japanese Recent Past, Current & Future Analysis
        for Smartwatches Market Analyzed with Annual Sales Figures
        in Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-16

  4. EUROPE                                                             III-17
       Market Analysis                                                  III-17
        Table 38: European Recent Past, Current & Future Analysis
        for Smartwatches by Geographic Region - France, Germany,
        Italy, UK, Spain, Russia, and Rest of Europe Markets
        Independently Analyzed with Annual Sales Figures in Thousand
        Units for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-17

        Table 39: European 6-Year Perspective for Smartwatches by
        Geographic Region - Percentage Breakdown of Unit Sales for
        France, Germany, Italy, UK, Spain, Russia, and Rest of
        Europe Markets for Years 2015 & 2020 (includes corresponding
        Graph/Chart)                                                    III-18

  4a. FRANCE                                                            III-19
      A.Market Analysis                                                 III-19
        Withings Sas - A Leading France-Based Player                    III-19
      B.Market Analytics                                                III-20
        Table 40: French Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-20

  4b. GERMANY                                                           III-21
      A.Market Analysis                                                 III-21
        Product Launch                                                  III-21
      B.Market Analytics                                                III-21
        Table 41: German Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-21

  4c. ITALY                                                             III-22
       Market Analysis                                                  III-22
        Table 42: Italian Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-22

  4d. THE UNITED KINGDOM                                                III-23
      A.Market Analysis                                                 III-23
        Leading Smartwatch Brands in the UK                             III-23
        Product Launch                                                  III-24
      B.Market Analytics                                                III-25
        Table 43: UK Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-25

  4e. SPAIN                                                             III-26
       Market Analysis                                                  III-26
        Table 44: Spanish Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-26

  4f. RUSSIA                                                            III-27
      A.Market Analysis                                                 III-27
        Russian Smartwatches Market                                     III-27
      B.Market Analytics                                                III-27
        Table 45: Russian Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-27

  4g. REST OF EUROPE                                                    III-28
      A.Market Analysis                                                 III-28
        Product Launch                                                  III-28
        Corporate Development                                           III-28
        Select Key Players                                              III-28
      B.Market Analytics                                                III-30
        Table 46: Rest of European Recent Past, Current & Future
        Analysis for Smartwatches Market Analyzed with Annual Sales
        Figures in Thousand Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-30

  5. ASIA-PACIFIC                                                       III-31
      A.Market Analysis                                                 III-31
        Outlook                                                         III-31
        Asian Countries to Turbo Charge Future Growth in the Market     III-31
         India & China: Two Countries with the Largest Young
          Population Offer Significant Opportunities                    III-32
        Steadily Increasing Smartphone Penetration Drives Market Growth III-32
         Table 47: Percentage Share Breakdown of Mobile Phone
         Shipments in Asia-Pacific by Feature Phones and
         Smartphones: 2012, 2014 & 2016P (includes corresponding
         Graph/Chart)                                                   III-33
      B.Market Analytics                                                III-34
        Table 48: Asia-Pacific Recent Past, Current & Future
        Analysis for Smartwatches by Geographic Region - China,
        South Korea and Rest of Asia-Pacific Markets Independently
        Analyzed with Annual Sales Figures in Thousand Units for
        Years 2014 through 2020 (includes corresponding Graph/Chart)    III-34

        Table 49: Asia-Pacific 6-Year Perspective for Smartwatches
        by Geographic Region - Percentage Breakdown of Unit Sales
        for China, South Korea and Rest of Asia-Pacific Markets for
        Years 2015 & 2020 (includes corresponding Graph/Chart)          III-35

  5a. CHINA                                                             III-36
      A.Market Analysis                                                 III-36
        Growing Focus on Health & Fitness Drives Adoption of
         Smartwatches                                                   III-36
        Favorable Trends in the World’s Largest Smartphones Market
         Benefit Market Prospects                                       III-36
        Round Face Smartwatches Rise in Popularity                      III-37
        Local Vendors Spice-Up the Chinese Smartwatches Market          III-37
         Leading Smartwatch Brands in China                             III-37
        Product Launches                                                III-39
        Select Key Players                                              III-40
      B.Market Analytics                                                III-41
        Table 50: Chinese Recent Past, Current & Future Analysis for
        Smartwatches Market Analyzed with Annual Sales Figures in
        Thousand Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-41

  5b. SOUTH KOREA                                                       III-42
      A.Market Analysis                                                 III-42
        Home to Samsung and LG, Two of the Leading Smartwatch Companies III-42
        User-Friendly Design: Key to Success                            III-42
        Product Launches                                                III-42
        Select Key Players                                              III-43
      B.Market Analytics                                                III-45
        Table 51: South Korean Recent Past, Current & Future
        Analysis for Smartwatches Market Analyzed with Annual Sales
        Figures in Thousand Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-45

  5c. REST OF ASIA-PACIFIC                                              III-46
      A.Market Analysis                                                 III-46
        India: An Untapped Market with Huge Potential                   III-46
         Rising Focus on Health & Well-Being to Drive Demand for
          Smartwatches                                                  III-46
         Consumer Interest & Government Initiatives Benefit the Market  III-47
         Leading Smartwatch Brands in India                             III-47
        Singapore: Penchant for New Technology Devices Drives Growth    III-48
        Australia: A Potential Laden Market                             III-48
        Product Launches                                                III-49
        Select Key Players                                              III-50
      B.Market Analytics                                                III-51
        Table 52: Rest of Asia-Pacific Recent Past, Current & Future
        Analysis for Smartwatches Market Analyzed with Annual Sales
        Figures in Thousand Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-51

  6. MIDDLE EAST & AFRICA                                               III-52
       Market Analysis                                                  III-52
        Table 53: Middle East & Africa Recent Past, Current & Future
        Analysis for Smartwatches Market Analyzed with Annual Sales
        Figures in Thousand Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-52

  7. LATIN AMERICA                                                      III-53
       Market Analysis                                                  III-53
        Table 54: Latin American Recent Past, Current & Future
        Analysis for Smartwatches Market Analyzed with Annual Sales
        Figures in Thousand Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-53


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 61 (including Divisions/Subsidiaries - 70)

     The United States (31)
     Canada (2)
     Japan (3)
     Europe (17)
     - France (3)
     - Germany (2)
     - The United Kingdom (2)
     - Rest of Europe (10)
     Asia-Pacific (Excluding Japan) (17)
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