South Korea Consumer Electronics

South Korea Consumer Electronics Report

Date of Publication: Oct 27, 2015, 74 Pages

South Korea Consumer Electronics Sales & Forecast

We downgraded the forecast for the South Korean consumer electronics market in the Q415 update, with weak H115 sales and deterioratingeconomic confidence after the slide in regional equity markets in August 2015 behind the revision. These developments have extended our pre-existing view for contraction of all three market segments due to market saturation and relatively weak upgrade momentum due to a lack of push factors. For instance, in the smartphone market,not only is penetration high, but LTE handsets and phablets have also already passed through the initial boom phase. Meanwhile, in the AV segment,HD TV set ownership is widespread, and in the PC market, all core markets are saturated. Although market maturitymeans South Korea will significantlyunderperform emerging markets in the region,we stress that itwill remain lucrative in per capita spending termsand offer vendors higher margin sales opportunities than much of the rest ofAsia Pacific.

South Korea Consumer Electronics Key Trends & Developments:

Computer Hardware Sales: USD10.77bn in 2014 to USD9.4bn in 2015, -12.7% in US dollar terms. A volume contraction in the desktop, notebook and tablet markets, combined with price erosion, will result in a double-digit contraction in computer hardware market value in 2015.

AV Sales: USD3.33bn in 2014 to USD2.73bn in 2015, -18.0% in US dollar terms. The unit erosion of the digital camera market will continue, but it is a decline in TV set sales in 2015, the largest component of the AV market, that will drive segment underperformance again in 2015.

Handset Sales: USD6.87bn in 2014 to USD6.13bn in 2015, -10.8% in US dollar terms. Smartphone saturation, lengthening replacement cycles and price erosion will combine to drive a fourth successive year of contraction in overall handset market value.


Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (South Korea 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (South Korea 2010-2019)
Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q315
Market Overview
Table: PC Sales (South Korea 2013-2019)
Table: AV Sales (South Korea 2013-2019)
Mobile Handsets
Table: Mobile Communications (South Korea 2013-2019)
Consumer Electronics Industry
Competitive Landscape
International Companies
Table: Hewlett Packard
Local Companies
Table: LG Electronics
Table: LG Display
Table: SK Hynix
Industry Trends And Developments
Table: Major Cyberattacks And Information Leaks
Company Profile
Samsung Electronics
Table: Financial Performance By Division, 2011-2014
Demographic Forecast
Table: Population Headline Indicators (South Korea 1990-2025)
Table: Key Population Ratios (South Korea 1990-2025)
Table: Urban/Rural Population & Life Expectancy (South Korea 1990-2025)
Table: Population By Age Group (South Korea 1990-2025)
Table: Population By Age Group % (South Korea 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Oct 27, 2015
File Format:
PDF via E-mail
Number of Pages:
74 Pages