Taiwan Consumer Electronics Report

Taiwan Consumer Electronics Report

Date of Publication: Sep 30, 2015, 58 Pages

Taiwan Consumer Electronics Key Trends And Developments

Taiwanese consumers are eager to get their hands on the latest gadgets and devices, making it one of the more mature consumer electronic markets in the region. Taiwan is characterised by high penetration rates for all core consumer electronic device categories, meaning growth rates will underperform emerging markets elsewhere in the region. However, we have a positive outlook for the consumer electronics market, with consumer spending high and the launch of 4G services driving higher demands for new devices. There is, however, the possibility that the Taiwanese dollar is exposed to economic slowdown originating in China and could constrain domestic discretionary spending.

We forecast growth of 1.3% in 2015, with market value expected to reach almost USD7.0bn. We identify several growth areas vendors can tap in to in an otherwise mature market. These include large-screen, ultra-HD and OLED TV sets, phablets and 4G smartphones. A key factor in this outlook is the short replacement rate for smartphones and tablets, a trend we expect to continue, with consumers not expecting the longevity delivered by PCs and TVs.

Headline Expenditure Projections

  • Computer Hardware Sales: USD3.0bn in 2014 to USD3.2bn in 2015, up 6% in US dollar terms. We expect a stabilisation in desktop and notebook volumes, but it will be tablets that again outperform.

  • AV Sales: USD1.9bn in 2014 to USD1.8bn in 2014, down 5.4% in US dollar terms. Cannibalisation of digital camera sales by multifunctional smartphones and price erosion in the TV market is limiting growth.

  • Handset Sales: USD2.02bn in 2014 to USD2.04bn in 2015, up 1% in US dollar terms. Rising smartphone penetration will drive increases in market value, but with smartphone market saturation fast approaching, growth rates are expected to slow markedly.


BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Taiwan 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Taiwan 2010-2019)
Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q415
Market Overview
Table: PC Sales (Taiwan 2013-2019)
AV Devices
Table: AV Sales (Taiwan 2013-2019)
Mobile Handsets
Table: Mobile Communications (Taiwan 2013-2019)
Competitive Landscape
Local Companies
Table: Acer
Table: Foxconn (Hon Hai)
Table: HTC
Demographic Forecast
Table: Population Headline Indicators (Taiwan 1990-2025)
Table: Key Population Ratios (Taiwan 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Taiwan 1990-2025)
Table: Population By Age Group (Taiwan 1990-2025)
Table: Population By Age Group % (Taiwan 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Sep 30, 2015
File Format:
PDF via E-mail
Number of Pages:
58 Pages