Thailand Consumer Electronics Report

Thailand Consumer Electronics Report

Date of Publication: Oct 27, 2015, 76 Pages

Independent 5-year Consumer Electronics Industry Forecasts for Thailand

We expect the consumer electronics market will return to growth in 2015, but baht depreciation against the US dollar will continue to be a drag on growth through deferred purchases and substitution for lower cost models as Thai household purchasing power is eroded in global markets. Nonetheless 2015 will see stronger performance than 2014 when growth across segments was uneven in a climate of political uncertainty and baht depreciation. The computer hardware and AV segments contracted, but handset sales continued to grow. We expect a revival the growth trend from 2016 as the economic and political environment becomes more supportive, supporting a CAGR of 2.8% in US dollar terms 2015-2019 to a total value of almost USD8.2bn. There will also be trends across market segments, for instance, we expect demand will be boosted by price competition between vendors, with a number of global vendors targeting the market for growth, as well as operator investment in data network expansion and digital TV migration.

Headline Expenditure Projections

Computer Hardware Sales: USD2.4bn in 2014 to USD2.4bn in 2015, a contraction of 0.7%. Baht depreciation and intense price competition in the tablet and notebook markets will result in value contraction, although PC volumes are forecast to increase in 2015.

AV Sales: USD1.5bn in 2014 to USD1.4bn in 2015, a contraction of 6.5%. The AV market declined 2012-2014 as a result of TV market saturation, price erosion, digital camera cannibalisation by smartphones, and most recently political unrest, and these trends are expected to continue into 2015, albeit easing slightly.

Handset Sales: USD3.2bn in 2014 to USD3.3bn in 2015, an increase of 5.0%. Handset market will again outperform, but growth set to continue slowing as smartphone first-time buyer opportunities diminish and price competition intensifies.


Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Malaysia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Malaysia 2010-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q415
Market Overview
Table: PC Sales (Malaysia 2013-2019)
Table: AV Sales (Malaysia 2013-2019)
Mobile Handsets
Table: Mobile Communications (Malaysia 2013-2019)
Competitive Landscape
International Companies
Table: Lenovo
Table: Acer
Table: Panasonic
Local Companies
Table: Malaysian Pacific Industries
Industry Trends And Developments
Table: Electronics Output, 2010-2019 (USDbn)
Regulatory Developments
Table: Government Authorities
Demographic Forecast
Table: Population Headline Indicators (Malaysia 1990-2025)
Table: Key Population Ratios (Malaysia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Malaysia 1990-2025)
Table: Population By Age Group (Malaysia 1990-2025)
Table: Population By Age Group % (Malaysia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Oct 27, 2015
File Format:
PDF via E-mail
Number of Pages:
76 Pages