Ultra HD Television (UHD TV) - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Sep 18, 2015, 174 Pages
US$4,500.00
GIA-MCP7963

Ultra HD Television UHD TV Market Trends and Forecasts

This report analyzes the worldwide markets for Ultra HD Television (UHD TV) in Thousand Units. The Global market is further analyzed by the following Screen Sizes: 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 24 companies including many key and niche players such as -

Guangdong Changhong Electronics Co., Ltd.
Hisense International
Hong Kong Skyworth Digital Holdings Co., Ltd.
Konka
LG Electronics

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-2
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      UHD TV - A Prelude                                                II-1
       Milestones in TV Technology in New Millennium (2003-2014)        II-2
        Table 1: 4K UHD TV Penetration Rate by Select Regions (2020)
        (includes corresponding Graph/Chart)                            II-2

        Table 2: Global 4K UHD TV Market (2014 & 2020): Percentage
        Share Breakdown of TV Shipments by TV Type (includes
        corresponding Graph/Chart)                                      II-3
      8K UHD TV: The Next Phase in UHD TV Evolution                     II-3
      Upward Trajectory in High-End Consumer Electronics Keeps
       Market Sentiment High                                            II-4
      Growing Consumer Interest for High-End Electronics Extends
       Opportunities for UHD TV                                         II-5
      Market Outlook                                                    II-6
      China: The Most Important Market for UHD TV                       II-6
       Table 3: China’s Share in Global UHD TV Shipments 2013-2020
        (includes corresponding Graph/Chart)                            II-6
      Competitive Scenario                                              II-7
       Samsung Dominates the Global UHD TV Market                       II-7
        Table 4: Leading Players in the Global 4K UHD TV Market
        (2014): Percentage Share Breakdown of Value Share for
        Changhong, Hisense, LG, Samsung, Sony, and Others (includes
        corresponding Graph/Chart)                                      II-7
       Chinese Manufacturers Aim to Penetrate Global Market             II-8
       Participants Ramp up Alliances Across the UHD Ecosystem          II-8

  2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS                          II-9
      Rapid Growth in Urban Households & Rising Living Standards
       Create Fertile Environment for UHD TV Growth                     II-9
       Table 5: World Population: Percentage Breakdown by Urban and
       Rural Population for Years 1950-2050P (includes corresponding
       Graph/Chart)                                                     II-10

       Table 6: Estimated Percentage of Urbanization in World, China
       and India for the Years 2011 and 2018 (includes corresponding
       Graph/Chart)                                                     II-11
      Burgeoning Middle Class Population Extends Large-Scale
       Opportunities                                                    II-11
       Table 7: Global Middle Class Population (in Millions) by
       Geographic Region: 2010, 2020P & 2030P (includes
       corresponding Graph/Chart)                                       II-12

       Table 8: Global Middle Class Population by Geographic Region:
       Percentage Share Breakdown for 2010, 2020P & 2030P (includes
       corresponding Graph/Chart)                                       II-12
      Falling Prices Set to Accelerate Volume Growth                    II-13
       Table 9: Price Comparison: Full HD TV vs. 4K UHD TV (2014 &
       2016) (includes corresponding Graph/Chart)                       II-14
      TV Manufacturers Focus on Native Content to Promote UHD TVs       II-14
       Growing Participation of Media & Broadcasting Companies with
        Innovative Content                                              II-15
      Dedicated 4K Channels from Satellite Operators to Prop Up
       Market Prospects                                                 II-16
      HDMI 2.0 Input Medium to Improve AV Connectivity in UHD TV        II-16
       Comparison of HDMI Standards: A Snapshot                         II-17
      HEVC Video Codec to Drive Future Broadcasting & Streaming on
       4K UHD TVs                                                       II-17
      Android TV Augments Functioning & Appeal of UHD TV                II-17
      4K UHD TV Manufacturers Prioritize Quantum Dot Technology to
       Enhance Brightness & Color Signature                             II-18
      Upscaling Technology - A Key Purchase Consideration               II-19
      Roll Out of UHD Blu-Ray Discs to Suffice Consumer Needs for 4K
       Content                                                          II-19

  3. PRODUCT/TECHNOLOGY OVERVIEW                                        II-20
      Introduction                                                      II-20
       Various Display Resolution Standards: A Snapshot                 II-20
      Technical Features                                                II-20
       Technical Specifications of 4K UHD TV                            II-21
      Background                                                        II-21
       Noteworthy Milestones in the Global Television Sector            II-21

  4. PRODUCT INTRODUCTIONS/LAUNCHES                                     II-22
      Sony Launches New Line of Bravia XBR X900C UHD TVs                II-22
      Vizio Unleashes 2015 M-Series UltraHD Full-Array LED Smart TV
       Collection                                                       II-22
      Hisense Rolls Out 50” 4K UHD LED-LCD TV                           II-22
      LG Electronics USA Launches 4K UHD OLED & LED TVs                 II-22
      Samsung Unveils 2015 Ultra HD & SUHD Collection                   II-22
      Samsung Electronics Unveils Next Generation SUHD TVs              II-22
      Sony to Launch New 4K UHD TVs                                     II-22
      Sharp Rolls Out 80” Aquos Beyond 4K UHD TV                        II-23
      SES Introduces FTA UHD Channel                                    II-23
      The Dutch Brava Media Group to Launch Festival 4K Channel         II-23
      Seiki Unveils Muse Streaming Media Service on Seiki Pro 4K UHD
       TVs                                                              II-23
      Sceptre Rolls Out 49” UHD TVs                                     II-23
      Sansui Introduces Curve 4K Ultra HD LED TV in India               II-23
      PE Electronics Introduces 4K UHD TVs with Ambilight Technology    II-23
      LG Launches 105” 5K UHD TV                                        II-23
      Micromax Introduces New 4K UHD TV Models                          II-24
      Samsung Launches New UHD TVs in Malaysia                          II-24
      LG Electronics Launches New Super UHD TV in Kenya                 II-24
      TCL Multimedia Launches New 4K UHD TVs                            II-24
      LG Unveils 65EC9700 and 77EG9700 4K OLED TVs                      II-24
      Comcast Launches Xfinity in UHD for Samsung UHD TVs               II-24
      Vizio Launches P-Series UHD Full-Array LED TVs                    II-24
      Sony Launches New Ultra HD TVs                                    II-25
      Panasonic to Launch AX902 4K Ultra HD LED LCD TVs                 II-25
      Samsung Launches New Curved UHD TV in the UK                      II-25
      Videocon d2h Unveils 4K UltraHD DTH Services for UHD TV           II-25
      Vu Launches New 4K UHD TVs                                        II-25
      Vu Rolls Out New Vu 84” Ultra HD LED TV                           II-25
      Videocon Unveils Feature-Rich 4K UHD LED TV                       II-25
      LG Rolls Out 55” UHD TV                                           II-25
      Vizio Unveils 70” XVT70 UHD TV                                    II-26
      LG Electronics Rolls Out New UHD TVs                              II-26
      LG Launches Curved 105” 4K UHD TV                                 II-26
      Toshiba America’s Digital Products Division Introduces L9300U
       Series of 4K UHD TVs                                             II-26
      Panasonic Unveils Smart VIERA WT600 4K TV                         II-26
      Samsung Launches 110” UHD TV in South Korea                       II-26
      Samsung Launches 55” and 65” F9000 UHD TVs in India               II-26
      LG Electronics India Launches 55” and 65” LA9700 UHD TVs in India II-26
      Sony Unveils X9004 Series 4K TVs in India                         II-26

  5. RECENT INDUSTRY ACTIVITY                                           II-27
      Hisense Teams Up with NeuLion to Reinforce 4K TV Technology       II-27
      Netflix to Unveil "Netflix Recommended" Seal for 4K UHD TVs       II-27
      Google Joins Hands with MediaTek to Develop UHD TV Platform
       for Android TV                                                   II-27
      Samsung Electronics America Enters into Partnership with
       Sinclair Broadcast Group and Pearl TV                            II-27
      SES Launches UHD Demonstration Channel in North America           II-27
      Skyworth Takes Over Metz                                          II-27
      BT Sport Inks Broadcast & Media Services Agreement with Ericsson  II-28
      Skyworth Teams up with Realtek Semiconductor                      II-28
      Skyworth to Deploy Processing Factories in Foreign Territories    II-28
      Roku to Support UHD Video Streaming on UHD TVs                    II-28
      Netflix Collaborates with Samsung, Sony, Vizio and LG for UHD
       Content Distribution on UHD TVs                                  II-28
      Samsung Electronics Inks Agreement with Paramount Home Media
       Distribution                                                     II-28
      Samsung Teams Up with 20th Century Fox                            II-28
      Portugal Telecom Signs Partnership Agreement with RTP and Samsung II-29
      Sharp Receives THX® 4K Certification for 70” AQUOS Ultra HD TV    II-29
      LG Inks agreement with Hispasat Spain                             II-29

  6. FOCUS ON SELECT GLOBAL PLAYERS                                     II-30
      Guangdong Changhong Electronics Co., Ltd. (China)                 II-30
      Hisense International (China)                                     II-30
      Hong Kong Skyworth Digital Holdings Co., Ltd. (China)             II-31
      Konka (China)                                                     II-31
      LG Electronics (South Korea)                                      II-32
      Micromax Informatics Ltd. (India)                                 II-32
      Panasonic Corporation of North America (US)                       II-32
      Samsung Electronics Co., Ltd. (South Korea)                       II-33
      Sharp Corporation (Japan)                                         II-33
      Sony Corporation (Japan)                                          II-34
      TCL Multimedia Technology Holdings Ltd. (China)                   II-34
      Toshiba Corporation (Japan)                                       II-35
      Videocon Industries Ltd. (India)                                  II-35
      VIZIO, Inc. (US)                                                  II-35
      Xiaomi, Inc. (China)                                              II-36

  7. GLOBAL MARKET PERSPECTIVE                                          II-37
      Table 10: World Recent Past, Current and Future Analysis for
      4K Ultra HD Television (UHD TV) by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Rest of World Markets Independently Analyzed with
      Annual Shipments in ‘000 Units for Years 2014 through 2020
      includes corresponding Graph/Chart)                               II-37

      Table 11: World 7-Year Perspective for 4K Ultra HD Television
      (UHD TV) by Geographic Region - Percentage Breakdown of Unit
      Shipments for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America, and Rest of World Markets
      for Years 2015 and 2020 (includes corresponding Graph/Chart)      II-38

      Table 12: World Recent Past, Current and Future Analysis for
      4K Ultra HD Television (UHD TV) by Screen Size - 39 inch to 54
      inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch &
      above Markets Independently Analyzed with Annual Shipments in
      ‘000 Units for Years 2014 through 2020 (includes corresponding
      Graph/Chart)                                                      II-39

      Table 13: World 7-Year Perspective for 4K Ultra HD Television
      (UHD TV) by Screen Size - Percentage Breakdown of Unit
      Shipments for 39 inch to 54 inch, 55 inch, 57 inch to 64 inch,
      65 inch, and 70 inch & above Markets for Years 2015 and 2020
      (includes corresponding Graph/Chart)                              II-40


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        UHD TV Set to Storm the Lucrative US Market                     III-1
        Efforts from Market Participants to Make Available UHD
         Content Enhances Market Prospects                              III-1
         UHD Content Providers in the US: A Review                      III-2
          YouTube                                                       III-2
          Netflix                                                       III-2
          Amazon Instant Video                                          III-2
          UltraFlix                                                     III-3
          Comcast                                                       III-3
          DirecTV                                                       III-3
        Competitive Scenario                                            III-3
         Samsung Leads US UHD TV Market                                 III-3
          Table 14: Leading Players in the US 4K UHD TV Market
          (2014): Percentage Share Breakdown of Volume Sales for LG,
          Samsung, SEIKI, Sony, and Others (includes corresponding
          Graph/Chart)                                                  III-4
        Product Launches                                                III-4
        Strategic Corporate Developments                                III-6
        Key Players                                                     III-8
      B.Market Analytics                                                III-9
        Table 15: US Recent Past, Current and Future Analysis for 4K
        Ultra HD Television (UHD TV) Market with Annual Shipments in
        ‘000 Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-9

  2. CANADA                                                             III-10
      A.Market Analysis                                                 III-10
        Outlook                                                         III-10
      B.Market Analytics                                                III-10
        Table 16: Canadian Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) Market with Annual
        Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-10

  3. JAPAN                                                              III-11
      A.Market Analysis                                                 III-11
        Outlook                                                         III-11
        UHD TV Aims to Find Place in Japan’s Established Consumer
         Electronics Market                                             III-11
        Product Launches                                                III-11
        Select Players                                                  III-12
      B.Market Analytics                                                III-13
        Table 17: Japanese Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) Market with Annual
        Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-13

  4. EUROPE                                                             III-14
      A.Market Analysis                                                 III-14
        Outlook                                                         III-14
        Europe: A Major Market for UHD TV                               III-14
        Dedicated 4K Channels from Satellite Operators to Augment
         Market Prospects                                               III-14
      B.Market Analytics                                                III-15
        Table 18: European Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) by Region/Country -
        France, Germany, Italy, UK, Spain, and Rest of Europe
        Markets Independently Analyzed with Annual Shipments in ‘000
        Units for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-15

        Table 19: European 6-Year Perspective for 4K Ultra HD
        Television (UHD TV) by Region/Country - Percentage Breakdown
        of Unit Shipments for France, Germany, Italy, UK, Spain, and
        Rest of Europe Markets for Years 2015 and 2020 (includes
        corresponding Graph/Chart)                                      III-16

  4a. FRANCE                                                            III-17
      A.Market Analysis                                                 III-17
        Outlook                                                         III-17
      B.Market Analytics                                                III-17
        Table 20: French Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) Market with Annual
        Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-17

  4b. GERMANY                                                           III-18
      A.Market Analysis                                                 III-18
        Outlook                                                         III-18
        Product Launch                                                  III-18
        Corporate Development                                           III-18
      B.Market Analytics                                                III-19
        Table 21: German Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) Market with Annual
        Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-19

  4c. ITALY                                                             III-20
      A.Market Analysis                                                 III-20
        Outlook                                                         III-20
      B.Market Analytics                                                III-20
        Table 22: Italian Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) Market with Annual
        Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-20

  4d. THE UNITED KINGDOM                                                III-21
      A.Market Analysis                                                 III-21
        Outlook                                                         III-21
        Product Launch                                                  III-21
        Corporate Development                                           III-21
      B.Market Analytics                                                III-22
        Table 23: UK Recent Past, Current and Future Analysis for 4K
        Ultra HD Television (UHD TV) Market with Annual Shipments in
        ‘000 Units for Years 2014 through 2020 (includes
        corresponding Graph/Chart)                                      III-22

  4e. SPAIN                                                             III-23
      A.Market Analysis                                                 III-23
        Outlook                                                         III-23
        Corporate Development                                           III-23
      B.Market Analytics                                                III-23
        Table 24: Spanish Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) Market with Annual
        Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-23

  4f. REST OF EUROPE                                                    III-24
      A.Market Analysis                                                 III-24
        Outlook                                                         III-24
        Product Launch                                                  III-24
        Corporate Development                                           III-24
      B.Market Analytics                                                III-25
        Table 25: Rest of Europe Recent Past, Current and Future
        Analysis for 4K Ultra HD Television (UHD TV) Market with
        Annual Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-25

  5. ASIA-PACIFIC                                                       III-26
      A.Market Analysis                                                 III-26
        Outlook                                                         III-26
        Falling Prices Set to Improve Penetration Rates of UHD TV in
         Asia-Pacific                                                   III-26
      B.Market Analytics                                                III-27
        Table 26: Asia-Pacific Recent Past, Current and Future
        Analysis for 4K Ultra HD Television (UHD TV) by
        Region/Country - China, and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Shipments in ‘000 Units
        for Years 2014 through 2020 (includes corresponding
        Graph/Chart)                                                    III-27

        Table 27: Asia-Pacific 6-Year Perspective for 4K Ultra HD
        Television (UHD TV) by Region/Country - Percentage Breakdown
        of Unit Shipments for China, and Rest of Asia-Pacific
        Markets for Years 2015 and 2020 (includes corresponding
        Graph/Chart)                                                    III-28

  5a. CHINA                                                             III-29
      A.Market Analysis                                                 III-29
        Outlook                                                         III-29
        China: The Most Important Market for UHD TV                     III-29
        Domestic Manufacturers Dominate the Market Scenario             III-29
         Table 28: Chinese 4K UHD TV Market (2014): Percentage Share
         Breakdown of Volumes Sales for Chinese & Foreign
         Manufacturers (includes corresponding Graph/Chart)             III-30
        Chinese Manufacturers Eye Global Market                         III-30
        Product Launches                                                III-31
        Strategic Corporate Developments                                III-31
        Select Players                                                  III-32
      B.Market Analytics                                                III-35
        Table 29: Chinese Recent Past, Current and Future Analysis
        for 4K Ultra HD Television (UHD TV) Market with Annual
        Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-35

  5b. REST OF ASIA-PACIFIC                                              III-36
      A.Market Analysis                                                 III-36
        Outlook                                                         III-36
        UHD TV Sees Opportunities in the Indian TV Market               III-36
        Product Launches                                                III-36
        Select Players                                                  III-38
      B.Market Analytics                                                III-40
        Table 30: Rest of Asia-Pacific Recent Past, Current and
        Future Analysis for 4K Ultra HD Television (UHD TV) Market
        with Annual Shipments in ‘000 Units for Years 2014 through
        2020 (includes corresponding Graph/Chart)                       III-40

  6. LATIN AMERICA                                                      III-41
      A.Market Analysis                                                 III-41
        Outlook                                                         III-41
      B.Market Analytics                                                III-41
        Table 31: Latin American Recent Past, Current and Future
        Analysis for 4K Ultra HD Television (UHD TV) Market with
        Annual Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-41

  7. REST OF WORLD                                                      III-42
      A.Market Analysis                                                 III-42
        Outlook                                                         III-42
        Product Launch                                                  III-42
      B.Market Analytics                                                III-42
        Table 32: Rest of World Recent Past, Current and Future
        Analysis for 4K Ultra HD Television (UHD TV) Market with
        Annual Shipments in ‘000 Units for Years 2014 through 2020
        (includes corresponding Graph/Chart)                            III-42


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 24 (including Divisions/Subsidiaries - 31)

     The United States (10)
     Japan (3)
     Europe (3)
     - Germany (1)
     - The United Kingdom (2)
     Asia-Pacific (Excluding Japan) (15)
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