Worldwide Smartphone 2013–2017 Forecast and Analysis

Worldwide Smartphone 2015–2019 Forecast Update

IDC, Date of Publication: Jun 23, 2015, 22 Pages
US$2,000.00
IDC-256836

This forecast Update presents the updated five-year forecast for smartphone shipments worldwide by device vendors. 

The worldwide smartphone market will reach a total of 1.5 billion units shipped in 2015, up 11.9% from the 1.3 billion smartphone units shipped in 2014. Many of the same drivers will be in play: broad and deep selection of smartphones from which to choose, prices fitting nearly every budget, and a steady refresh rate throughout the forecast period. By 2019, total smartphone shipment volumes will reach 2.0 billion smartphone units, resulting in a five-year CAGR of 8.5%.

The future of the smartphone market is sound. What will bear close observation is the constantly shifting operating system landscape. Android is expected to account for the vast majority of volumes, followed next by Apple's iOS. However, both of these will see market share losses as other platforms emerge and gain their footing. Moreover, prices are expected to decline throughout the forecast period. All of this translates into a myriad of devices and experiences for end users.

TABLE OF CONTENTS

Methodology

Primary Data Sources

Secondary Sources

Worldwide Quarterly Mobile Phone Tracker

Future Outlook

Forecast and Assumptions

Assumptions

Table: Top 3 Assumptions for the Worldwide Smartphone Market, 2015–2019

Table: Key Forecast Assumptions for the Worldwide Smartphone Market, 2015–2019

Forecast by Operating System

Table: Worldwide Smartphone Shipment Share and Shipments by Operating System, 2014–2019

Figure: Worldwide Smartphone Shipments by Operating System, 2014–2019

Figure: Worldwide Smartphone Shipment Share by Operating System, 2014–2019

Android

BlackBerry OS

Firefox

iOS

Linux

Sailfish

Symbian

Tizen

Windows Phone

Forecast Comparison: Smartphones Versus Feature Phones

Table: Worldwide Feature phone and Smartphone Shipments, 2014–2019 (M)

Figure: Worldwide Feature phone and Smartphone Shipments, 2014–2019

Figure: Worldwide Feature phone and Smartphone Shipment Share, 2014–2019

Feature Phones

Smartphones

Forecast by Region

Table: Worldwide Smartphone Shipments by Region, 2014–2019 (M)

Figure: Worldwide Smartphone Shipments by Region, 2014–2019

Figure: Worldwide Smartphone Shipment Share by Region, 2014–2019

Smartphone ASP Forecast

Table: Worldwide Smartphone ASPs by Operating System, 2014–2019 ($)

Figure: Worldwide Smartphone ASPs by Operating System, 2014–2019

Market Context

Table: Worldwide Smartphone Shipments by Region, 2010–2019: Comparison of March 2015 and June 2015 Forecasts (M)

Figure: Worldwide Smartphone Shipments, 2010–2019: Comparison of March 2015 and June 2015 Forecasts

Essential Guidance

Low-Cost Smartphones to Drive the Market Going Forward

High-End Smartphones Masquerade as Midrange Smartphones

Experience Is King

Learn More

Related Research

 

Date of Publication:
Jun 23, 2015
File Format:
PDF via E-mail
Number of Pages:
22 Pages
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