This study provides an analysis of vendor performance in the tablet market in 2016. At the global level, Apple (share of 24.3%), Samsung (15.2%), and Amazon (6.9%) formed the top 3 tablet vendors, with the last one supplanting Lenovo in that ranking from the previous year. In the United States, Apple (31.9%) remained the largest vendor, but Amazon (21.5%) has replaced Samsung (14.8%) as the second-largest vendor, with the latter relegated to third place. RCA (8.2%) and LG Electronics (4.3%) round out the top 5 vendors in the United States.
In 2016, the tablet market continued the strong decline that it first recorded in the previous year. While most segments in this market offer no growth opportunities, detachable tablets and the high-end segment of the market still offer both strong margins and loyal customer bases that value productivity and reliability.
List of Attachments
Market Share Figure
Figure: Worldwide Tablet 2016 Share Snapshot
Advice for Technology Suppliers
Table: Worldwide Tablet Shipments by Top 10 Vendor, 2014–2016
Table: U.S. Tablet Shipments by Top 10 Vendor, 2014–2016
Who Shaped the Year
Significant Market Developments