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UHD TV Makers' Market Strategy Analysis 2013-2016

UHD TV Makers Market Strategy Analysis 2013-2016

SNE, Date of Publication: Oct 14, 2013, 339 Pages


 

US$3,950.00

SNE1240

The newly updated UHD TV report, UHD TV Makers' Market Strategy Analysis (2013~2016) reports in-depth study on panel & set technology trend and producers' strategies

In September 2013, we have reported that the LCD UHD TV shipped close to 1.2 M pcs from January to August of 2013 in the panel base.  The UHD TV panel shipment penetration accounts as 0.8% (Korea 4.7%, Japan 0.6%, Taiwan 81.4% and China 13.3%) of the total TV panel shipment.  Especially, the panel shipment in August has risen to 353K pcs per month. SNE Research foresees that the increase panel shipment trend could result 2.6M units in 2013.  

 

UHD TV panel shipment

China is a major market for the UHD TV set. Currently, Taiwanese and Chinese producers are entering the UHD TV market in order to increase the market share. So their UHD TVs are tend to be low-end (60Hz) and inexpensive price range focused products; however, Japanese and Korean UHD TV producers will lead the market with the various product line-ups with aggressive price strategies. Given market situation and heated competition, the UHD TV Market will have the new mainstream product line-ups and the standardization of UHD TVs soon.

During the IFA 2013 on September 6~11th in Berlin, Germany, the UHD TV show-cased in large TVs over 55" to 110" was the major news for TV market (LCD: 110" 98" 85" 65" OLED: 77" 55".  LGE (77"UHD OLED TV) and SEC (55"UHD OLED TV) demonstrated their latest prototype UHD OLED TV at the IFA 2013.  According to this report, the UHD TV market will be entering the TV market sooner than the industry expected.

We have been closely monitoring the UHD TV broadcasting systems (Terrestrial, cable, IPTV, satellite TV) in order to research, analyze and forecast UHD TV ecosystem.

UHD TV panel report

This report contains the following key contents:

  • TV Market History & Detailed Analysis and Forecast on Future TV Market/Recent update of Technology & Product
  • Details on 4K2K(UHD) & TV Business Strategy/Line Up Analysis of Companies from Korea/ Japan/Taiwan (Set, Panel Maker) based on makers' Q3'13 Roadmap & main trend of 2013 IFA Exhibition
  • Analysis of Solution for 4K2K(UHD) TV by Technology (LCD, OLED), Application and Company (Set, Panel Maker).
  • Analysis and Research on 4K2K(UHD) TV (LCD, OLED) Issues.

For the first time in the industry, predictions on future business development were made and in-depth insights have been presented for 3 scenarios.

TABLE OF CONTENTS

1. Overview
   1. Display Development Trend
   2. Display Product Trend
   3. Display Technical Trend
   4. Historical Trend of TV (1) ~ (2)
   5. Mega Trend of TV Set
   6. TV Market demand Forecast (1) ~ (4) (Over all, UHD, OLED)
   7. What is UHD ? (1) ~ (3)
   8. Introduction of UHD (1) ~ (6)
   9. UHD OLED TV
   10. UHD LCD TV (1) ~ (4)
   11. UHD Ecosystem (1) ~ (2)
   12. UHD Broadcasting Status (1) ~ (2)
   13. Why UHD TV ? (1) ~ (3)

2. Upcoming Display Status & Analysis
   1.Large Size Future Products (1) ~ (9)
   2. LCD Makers??UHD Panel BP by size in 2013
   3. LCD Makers??UHD Panel MP & Developing Status in 2013 
   4. UHD LCD TV Panel Value Chain (Q3??3)
   5. UHD LCD TV Set Makers??MP schedule & Panel Price
   6. UHD LCD TV Panel Spec (Frame Rate)
   7. UHD TV Price (Korea, US)
   8. UHD TV Set Price (China)
   9. UHD Panel PPI compare to FHD panel
   10. UHD Panel Shipment (Jan.??3~Aug.??3)

3. Technology Analysis of UHD
  - LCD -

   1. Conversion Technology(CSOT)
   2. Conversion Technology(Innolux) (1) ~ (5) 
   3. One Chip Solution 
   4. Up-Scaling (Up-converting)
   5. Scaling Technology
       - Samsung : Quad-Detail Enhancement
       - Sony : X-Reality PRO 
       - Sharp : ICC(Integrated Cognitive Creation)
       - Toshiba : CEVO Engine
   6. UHD Contents
       - Sony / Samsung
   7. UHD Mechanical Design
       - Innolux (1) ~ (5)
       - AUO     (1) ~ (2)
   8. HCG(High Color Gamut) Comparison
   9. MMG (Multi Model Glass) (1) ~ (2)

- OLED -
   1. OLED Structure (RGB, WHITE, Hybrid)
   2. RGB vs White OLED Comparison (SDC vs. LG Display)
   3. Sony (UHD OLED)
   4. Panasonic (UHD OLED)
   5. Technology Comparison & Alliance
   6. Bottom Emission vs. Top Emission
   7.  Small Mask Scanning Technology
   8.  AMOLED Manufacturing Technical Roadmap
        - AMOLED Color Patterning Progress
        - Breakthrough of Color Patterning
        - TFT Backplane Technology for AMOLED
        - Comparison of Encapsulation
   9. Current Approach for Large OLED TV

4. TV Panel Makers Strategy and Line-up (Based on Q3??3 LCD Makers??roadmap)
   1. LG Display (1) ~ (2)
   2. SDC(1) ~ (3)
   3. AUO (1) ~(6)
   4. Sharp (1) ~ (9)
   5. Panasonic (1) ~ (3)
   6. Innolux (1) ~ (3)
   7. BOE (1) ~ (3)
   8. CEC Panda (1) ~ (3)
   9. CSOT (1) ~(4)

5. Recent UHD TV Set Trend at IFA 2013
   1. Samsung (1) ~ (5)
   2. LGE (1) ~ (6)
   3. Sony
   4. Philips
   5. Panasonic
   6. Sharp
   7. Changhong
   8. Haier
   9. Hisense (1) ~ (2)
   10. TCL(1) ~ (2)

6. Insight of Upcoming Display
   1. Which is the Magic Size of UHD ?  (1) ~ (3)
   2. UHD LCD TV issues
   3. OLED TV issues
   4. Issues for Korean Producers(LGE/LG Display)
   5. Issues for Korean Producers(Samsung/Samsung Display)
   6. Future Scenario (1) 
   7. Future Scenario (2)
   8. Future Scenario (3)

* Special Session (1): CES 2013 Round up
   1. Samsung (1) ~ (10)
   2. LGE (1) ~ (11)
   3. Sony (1) ~ (8)
   4. Panasonic (1) ~ (7)
   5. Sharp (1) ~ (7)
   6. Toshiba (1) ~ (7)
   7. Changhong (1) ~ (2)
   8. Haier/Konka/Skyworth
   9. Hisense
   10. TCL

* Special Session (2): OLED SUBMIT 2013
   1. Sony (1) ~ (18)
   2. LG Display (1) ~ (19)

* Special Session (3)
   1. Sony Empire (1)
   2. Sony Empire (2)
   3. Sony Empire (3)
   4. Sony Empire (4)

* Appendix
   1. Panelization for 40??
   2. TV Panel/Set Makers Business Plan (2012 vs. 2013)
   3. HEVC(High Efficiency Video Coding) (1) ~ (2)
   4. Sony (X-Reality Pro)
   5. Miracast, WIDI, Smart Share (LGE)
   6. Next generation Broadcasting Roadmap(Korean Government)
   7. Super Hi-Vision (1) ~ (3)
   8. Panasonic (UHD Tablet)
   9. Recommend TV Viewing distance (Toshiba)
   10. Toshiba UHD(4Krowud)
   11. Panasonic (IPS-Pro-Next) (1) ~ (5)
   12. Panasonic (APD) (1) ~ (3)
   13. JDI (High Resolution) (1) ~ (3)
   14. Sharp UV²A (1) ~ (2)
   15. Sharp IDP(Information Display Panel)
   16. LGE TV Technology (Nano) (1) ~ (2)
   17. Cinema Scope (1) ~ (2)

 

Oct 14, 2013
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339 Pages

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