Australia Consumer Electronics Market Report

Australia Consumer Electronics Report

Date of Publication: Oct 27, 2015, 69 Pages

Australia Consumer Electronics Market Key Trends

High incomes and strong demand for premium devices make Australia a lucrative market for consumer electronics vendors. However, the outlook for the Australian consumer electronics market is weakened by its maturity, with high penetration rates for PCs, HD TV sets and smartphones leaving diminished prospect for rapid growth compared to the majority of Asia Pacific markets. Furthermore, the economic outlook is weakening, with currency depreciation a medium-term downside risk that could affect confidence levels and the affordability of imported devices. Despite these limitations on growth , vendors can look to emerging product cate gories s uch as ultrabooks and hybrid notebooks, ultra-HD, smart and 3D TV sets and LTE smartphones as areas of growth.

Headline Expenditure Projections

  • Computer Hardware Sales: USD6.6bn in 2014 to USD5.8bn in 2015; down 11.8% in US dollar terms. A decline in tablet sales in 2015 will mean the market again contracts in US dollar terms.

  • AV Sales: USD3.4bn in 2014 to USD3.2bn in 2015; -5.3% in US dollar terms. The decline in demand for digital cameras is expected to slow, but the AV market is expected to return to its declining trend.

  • Handset Sales: USD4.8bn in 2014 to USD4.9bn in 2015; +3.1% in US dollar terms. We expect the handset market to be the outperforming segment of the consumer electronics market as LTE rollout boosts replacement purchases.


Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Australia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Australia 2010-2019)
Industry Risk Reward Index
Risk/Reward Index
Table: Asia CE Risk/Reward Index - Q415
Market Overview
Table: PC Sales (Australia 2013-2019)
AV Devices
Table: AV Sales (Australia 2013-2019)
Table: Mobile Communications (Australia 2013-2019)
Competitive Landscape
International Companies
Table: LG
Table: Olympus
Table: Panasonic
Local Companies
Table: Allphones
Table: Harvey Norman
Table: JB Hi-Fi
Table: The Good Guys
Industry Trends And Developments
Regulatory Development
Table: Government Authority
Demographic Forecast
Table: Population Headline Indicators (Australia 1990-2025)
Table: Key Population Ratios (Australia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Australia 1990-2025)
Table: Population By Age Group (Australia 1990-2025)
Table: Population By Age Group % (Australia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Oct 27, 2015
File Format:
PDF via E-mail
Number of Pages:
69 Pages