Consumer Batteries - Global Strategic Business Report

Consumer Batteries - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Jun 20, 2016, 361 Pages
US$4,950.00
GIA-MCP2736

This report analyzes the worldwide markets for Consumer Batteries in US$ by the following Battery Chemistries: Primary Batteries (Zinc Carbon, Alkaline, & Lithium), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 103 companies including many key and niche players such as -

Battery Technology Inc.
BYD Company Ltd.
Duracell Inc.
Electrochem Automation Inc.
Energizer Holdings, Inc.

Consumer Batteries Market
TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       Primary Batteries                                                I-3
        Zinc-Carbon                                                     I-3
        Alkaline Batteries                                              I-4
        Lithium Batteries                                               I-4
       Secondary Batteries                                              I-4
        Nickel-Cadmium Batteries                                        I-4
        Nickel-Metal Hydride Batteries                                  I-4
        Lithium Ion Batteries                                           I-4


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Consumer Batteries - A Prelude                                    II-1
      Economic Recession in Retrospect and the Road Ahead               II-2
       Reviving Global Economy to Benefit Demand                        II-2
        Table 1: GDP Growth Rates in Select World Economies
        (2014-2017) (includes corresponding Graph/Chart)                II-4

        Table 2: World GDP (2014): Percentage Share Breakdown of
        Nominal GDP Value by Country (includes corresponding
        Graph/Chart)                                                    II-5
      Outlook                                                           II-5
      Growth Drivers and Trends                                         II-5
       Booming Digital World Spells Opportunities for Consumer
        Batteries                                                       II-5
       Longer Lasting Batteries: An Important Component Driving Sales   II-6
       Green Innovation to Lead the Way                                 II-6
       Global Demand for Battery Materials to Surge                     II-7
        Table 3: World Battery Materials Market by Region (2015):
        Percentage Breakdown of Material Demand for North America,
        Western Europe, Asia-Pacific and Rest of World (includes
        corresponding Graph/Chart)                                      II-7
      Emerging Trends in Consumer Battery Industry                      II-8
       Smart Batteries                                                  II-8
       Environment Friendly Batteries                                   II-9
       Futuristic Battery Technology Trends                             II-9
      A Peek into Technology Trends/Innovations                         II-10
       Innovation in the Battery Field - Centered Around
        Manufacturing Process Improvements                              II-10
       New Approach for Manufacturing Semisolid Li-ion Battery          II-12
       Safer Lithium-Ion Batteries Being Developed                      II-13
       New Generation Smart Power Batteries Gain Momentum               II-13
       Pre-Charged/Ready-to-use Rechargeable Batteries - An
        Opportunity Generator                                           II-14
       Portable Fuel Cell Batteries: Not an Immediate Threat            II-14
       Biofuel Cell: Will it Sound a Death Knell for Traditional
        Rechargeable Batteries?                                         II-14
       Li-Ion Polymer Batteries Get Thinner                             II-15
       Aluminum-Air Batteries Poised to Gain Ground                     II-15
       Nanotechnology - Creating a Difference in the Battery Market     II-15
       Carbon Electrodes: to Create High Performance Lithium Sulfur
        Batteries                                                       II-15
       Futuristic Curved Batteries Gaining Heightened Attention         II-16
       New Battery Technologies for Wearable Devices                    II-16

  2. SEGMENTAL PERSPECTIVE                                              II-17
      Primary Batteries: An Overview                                    II-17
       Table 4: World Primary Batteries Market by Battery Chemistry
       (2016): Percentage Breakdown of Dollar Sales for Alkaline,
       Lithium, and Zinc-Carbon (includes corresponding Graph/Chart)    II-17
       Alkaline: Dominant Consumer Battery Segment                      II-18
        Global Alkaline Battery Market: Concentrated at the Top...      II-18
        Challenges                                                      II-18
         Low Consumer Awareness Deters Growth Prospects in Emerging
          Markets                                                       II-18
         Higher Prices of Alkaline Batteries                            II-19
         Rising Raw Material Costs Impact Profitability Margins         II-19
         Threat of Counterfeit: A Cause of Concern                      II-19
         NiMH - A Major Competing Product in High-Drain Consumer
          Applications                                                  II-19
        A Mature US Market for Alkaline Batteries                       II-19
         More Powerful Alkalines for the US Market                      II-20
         Trends Adversely Impacting Major Player Profitability          II-20
        European Market for Alkaline Batteries                          II-20
         Emerging Trends Adversely Impacting Profitability              II-21
       Zinc-Carbon: Continues to Sustain Demand in Emerging Markets     II-21
       Primary Lithium Batteries: The Fastest Growing Primary
        Battery Segment                                                 II-22
       Zinc Air - An Insight                                            II-22
        Continuous R&D to Broaden Electronic Devices Application Market II-23
      Secondary Batteries: An Overview                                  II-23
       Table 5: World Secondary Batteries Market by Battery
       Chemistry (2016): Percentage Breakdown of Volume Sales for
       Lithium Ion, Nickel Cadmium, Nickel Metal Hydride, and Other
       Battery Chemistries (includes corresponding Graph/Chart)         II-24
       Key Statistical Inputs                                           II-24
        Table 6: World Li-Ion Rechargeable Battery Market (2015):
        Percentage Breakdown of Volume Shipment by Application
        (includes corresponding Graph/Chart)                            II-24

        Table 7: World Rechargeable Battery Market (2015):
        Percentage Breakdown of Revenues by Battery Type (includes
        corresponding Graph/Chart)                                      II-25

        Table 8: World Rechargeable Battery Market by Leading
        Manufacturers (2013): Market Share Breakdown for BYD
        Company, LG Chem, Panasonic/Sanyo, Samsung SDI, Sony
        Corporation, and Others (includes corresponding Graph/Chart)    II-25
       Battery Chemistries Responding to Demands from OEMs              II-25
       A Peek into Segments                                             II-26
        NiCad Batteries - Set to Decline                                II-26
         Key Statistical Inputs                                         II-26
          Table 9: World NiCd Batteries Market by Leading Players
          (2013): Percentage Breakdown of Dollar Sales for BYD
          Company, Panasonic/Sanyo, SAFT Groupe and Others (includes
          corresponding Graph/Chart)                                    II-26

          Table 10: World NiCd Battery Market by Application (2015):
          Percentage Breakdown of Dollar Sales for E bikes, Power
          Tools, Security Lighting, Toys, and Others (includes
          corresponding Graph/Chart)                                    II-27
       NiMH - A Mature Technology, Yet Strong in Consumer Applications  II-27
        Table 11: World NiMH Rechargeable Battery Market by
        Application (2015): Percentage Breakdown of Dollar Sales for
        Cordless Phones, General Electronics, HEV, and Others
        (includes corresponding Graph/Chart)                            II-28

        Table 12: World NiMH Consumer Batteries Market by Leading
        Players (2013): Percentage Breakdown of Dollar Sales for
        GPB, HPJ, Panasonic/Sanyo, and Others (includes
        corresponding Graph/Chart)                                      II-28
       Lithium Ion Batteries: A Review                                  II-28
        Market Scenario                                                 II-29
         Table 13: World Consumer Lithium-ion Batteries Market by
         Electronic Application - Percentage Breakdown of Dollar
         Sales for Mobile Phones, Notebook PCs, and Other
         Application Markets for Years 2016 & 2020 (includes
         corresponding Graph/Chart)                                     II-30
        Challenges                                                      II-30
         Table 14: World Lithium-Ion Battery Market (2015 & 2020):
         Percentage Breakdown of Revenue by End-Use Markets
         (includes corresponding Graph/Chart)                           II-31
        Asian Giants Dominate the Global Lithium-ion Battery Market     II-32
         Japan Losing Ground to Other Asian Countries                   II-32
          Table 15: World Small Size Li-Ion Battery Market (2015):
          Percentage Breakdown of Volume Shipment by Company
          (includes corresponding Graph/Chart)                          II-32

          Table 16: World Cylindrical Li-Ion Battery Market (2015):
          Percentage Breakdown of Volume Shipment by Company
          (includes corresponding Graph/Chart)                          II-33

          Table 17: World Prismatic Li-Ion Battery Market (2015):
          Percentage Breakdown of Volume Shipment by Company
          (includes corresponding Graph/Chart)                          II-33

          Table 18: World Laminate Li-Ion Battery Market (2015):
          Percentage Breakdown of Volume Shipment by Company
          (includes corresponding Graph/Chart)                          II-33
        Li-Ion Batteries Witness Increased Investments                  II-34
        Lithium Rechargeable Prices Exhibit Declining Trend             II-34
        Raw Material Dynamics in Li-Ion Batteries                       II-34
         Table 19: Li-ion Battery Manufacturing: Percentage
         Breakdown of Cost by Component (includes corresponding
         Graph/Chart)                                                   II-35

         Table 20: Cathode Active Materials in Li-ion Battery
         Manufacturing (2015 & 2020): Percentage Volume Breakdown by
         Material (includes corresponding Graph/Chart)                  II-35

         Table 21: Anodes (Carbon) in Li-ion Battery Manufacturing
         (2015): Percentage Volume Breakdown by Carbon Material
         (includes corresponding Graph/Chart)                           II-36

         Table 22: Global Li-ion Battery Market by Leading Suppliers
         of Electrolyte (2015): Percentage Volume Breakdown by
         Supplier (includes corresponding Graph/Chart)                  II-36

         Table 23: Global Li-ion Battery Market by Leading Suppliers
         of Separator (2015): Percentage Volume Breakdown by
         Supplier (includes corresponding Graph/Chart)                  II-37
        Insight into Reserves & Supply of Lithium, the Key Raw Material II-37
         Table 24: World Lithium Reserves by Select Leading
         Countries (2016): Reserves in Thousand Tons for Chile,
         China, Argentina, Australia, and Portugal (includes
         corresponding Graph/Chart)                                     II-37

         Table 25: World Lithium Market by Leading Suppliers (2015):
         Volume Market Share by Company (includes corresponding
         Graph/Chart)                                                   II-38

         Table 26: Lithium Content (in Gram) in Consumer Batteries
         by Battery Type                                                II-38
        Super Charge Ion Battery (SCiB) - A Threat to Li-Ion Battery    II-38
        Innovations                                                     II-39
         Innovative Battery Technology from Amprius                     II-39
         Gbatteries Develops BatteryBox - A Battery with 50Whr
          Backup Capacity                                               II-39
         Li-ion Battery with Lithium Borohydride Designed in Japan      II-39
        Growth Drivers                                                  II-39
         Consumer LiB Market: High-End IT Products to Drive Future
          Growth                                                        II-39
          IT-Use Li-Ion Battery Market                                  II-40
           Table 27: World IT-Use LiB Market (2012): Percentage
           Breakdown of Volume Shipments by Company (includes
           corresponding Graph/Chart)                                   II-40

           Table 28: World IT-Use LiB Market (2012): Percentage
           Breakdown of Volume Capacity by Company (includes
           corresponding Graph/Chart)                                   II-41
         Mobile Phones: A Power Packed Opportunity for Li-ion batteries II-41
          Table 29: World Market for Mobile Handsets by Geographic
          Region (2013 & 2015): Volume Sales in Million Units for
          US, Canada, Europe, Asia-Pacific (Including Japan), Latin
          America, and Rest of World (includes corresponding
          Graph/Chart)                                                  II-42
         Smartphones: A Lucrative Market                                II-42
          Table 30: World Market for Smartphones (2016 & 2018):
          Breakdown of Sales in Thousand Units by Geographic
          Region/Country (includes corresponding Graph/Chart)           II-43
         Laptops and Netbooks - The Li-ion Drivers                      II-44
          Table 31: Global Shipments of Desktop PCs, Laptops, and
          Tablets in Million Units for Years 2014 & 2017 (includes
          corresponding Graph/Chart)                                    II-44
        Addressing Flaws in Lithium-ion Batteries                       II-44
        IATA’s New Regulations for Li-ion Battery Transportation        II-45
       Lithium Polymer: Rising Like a Phoenix                           II-46

  3. PRODUCT OVERVIEW                                                   II-47
      Battery - Device Maker’s Need                                     II-47
       Evolution of Battery                                             II-47
       Major Applications in Conjunction with Historical Developments   II-48
      Types of Batteries                                                II-48
       Acid and Alkaline Batteries                                      II-48
       Wet and Dry Batteries                                            II-49
      Applications                                                      II-49
      Consumer Batteries (Primary & Secondary)                          II-50
       Different Sizes of Consumer Batteries                            II-50
       Primary Batteries                                                II-50
        Zinc-Carbon (Zn-C)                                              II-50
        Alkaline Batteries                                              II-51
        Primary Lithium Batteries                                       II-51
       Secondary Batteries                                              II-51
        Table 32: Secondary Batteries - Characteristics (includes
        corresponding Graph/Chart) (includes corresponding
        Graph/Chart)                                                    II-51
        Nickel-Cadmium (Ni-Cd)                                          II-52
         History                                                        II-52
         Drawbacks                                                      II-52
        Nickel-Metal Hydride (Ni-MH)                                    II-53
         Nickel Metal Hydride Vs. Nickel Cadmium                        II-54
        Lithium Ion Batteries                                           II-55
         Properties                                                     II-55
         Applications                                                   II-56
         Competition                                                    II-56
         Merits                                                         II-56
         Demerits                                                       II-57
         History                                                        II-57
         Lithium Vs. Alkaline Batteries                                 II-57
        Others                                                          II-57
         Lithium-Polymer                                                II-57

  4. PRODUCT INNOVATIONS AND INTRODUCTIONS                              II-58
      Energizer Introduces Rechargeable Batteries from Recycled
       Battery Material                                                 II-58
      Enevate Introduces SemiAccurate, Silicon-Lithium-Ion Battery      II-58
      IDX Releases High Capacity Batteries for Panasonic’s Camcorder    II-58
      Energizer Uses Recycled Batteries to Launch EcoAdvanced™,
       World’s First High-Performance AA Battery                        II-58
      Rayovac Uses Innovative Slim Seal Technology to Unveil FUSION,
       Its Longest-Lasting Alkaline Battery                             II-58

  5. RECENT INDUSTRY ACTIVITY                                           II-59
      P&G Transfers Duracell Business to Berkshire Hathaway             II-59
      Faradion and AGM Batteries Sign R&D Partnership to
       Commercialize Sodium Technology                                  II-59
      Saft Wins Multi-Year Contract from US DLA to Supply BA 5372
       Primary Li-MnO2 Battery                                          II-59
      Ultralife Acquires Accutronics, an Independent Designer and
       Manufacturer of Smart Batteries                                  II-59
      Hitachi Maxell and Kopin Enter into Agreement to Manufacture
       High-Capacity Lithium Ion Batteries                              II-59
      VARTA Partners DICKIE TOYS for the VARTA “Click & Win” Advent
       Sweepstakes                                                      II-59
      DoE’s Oak Ridge National Laboratory Licenses Lithium Sulfur
       Battery Technology to Solid Power for Next-Generation
        Batteries                                                       II-60
      GP Batteries and America II Electronics Sign Franchise
       Agreement for Distribution of Products in North and South
        America                                                         II-60
      Dyson Plans Battery Production Plant through Acquisition of
       Battery Technology Firm, Sakti3                                  II-60
      FDK Supplies a Unique Ni-MH Battery for Alpha Technologies’
       CellectTM 600 Small Cell Power Supply                            II-60
      Neah Power Systems Acquires Lithium-ion High Performance Power
       Starter Battery Company, Shorai                                  II-60
      Energizer Splits into Battery and Personal Care Companies         II-60
      TWS and Paper Battery Company Collaborate to Commercialize
       Ultrathin Ultracapacitor Technology                              II-61
      Corporation for Battery Recycling Launches Model All Battery
       Recycling Bill                                                   II-61

  6. FOCUS ON SELECT GLOBAL PLAYERS                                     II-62
      Battery Technology Inc. (US)                                      II-62
      BYD Company Ltd. (China)                                          II-62
      Duracell Inc. (US)                                                II-63
      Electrochem Automation Inc. (US)                                  II-63
      Energizer Holdings, Inc. (US)                                     II-63
      FDK Corporation (Japan)                                           II-64
      GP Batteries International Limited (Singapore)                    II-65
      Hitachi Maxell Ltd. (Japan)                                       II-65
      Jiangmen TWD Technology Co., Ltd. (China)                         II-65
      LG Chem Co., Ltd. (South Korea)                                   II-66
      Panasonic Corporation (Japan)                                     II-66
       Sanyo Electric Company Ltd. (Japan)                              II-67
      Samsung SDI Co. Ltd. (South Korea)                                II-67
      Sony Corp. (Japan)                                                II-68
      Spectrum Brands Holdings, Inc. (US)                               II-68
       VARTA Consumer Batteries GmbH & Co. KGaA (Germany)               II-69
      Tronic Technology Global Ltd. (Hong Kong)                         II-69
      Ultralife Batteries, Inc. (US)                                    II-70

  7. GLOBAL MARKET PERSPECTIVE                                          II-71
      Table 33: World Recent Past, Current & Future Analysis for
      Consumer Batteries by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East & Africa
      and Latin American Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2015 through 2022
      (includes corresponding Graph/Chart)                              II-71

      Table 34: World Historic Review for Consumer Batteries by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-72

      Table 35: World 14-Year Perspective for Consumer Batteries by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa and Latin American Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-73
      Market for Primary Batteries                                      II-74
      Table 36: World Recent Past, Current & Future Analysis for
      Primary Batteries by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East & Africa
      and Latin American Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2015 through 2022
      (includes corresponding Graph/Chart)                              II-74

      Table 37: World Historic Review for Primary Batteries by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-75

      Table 38: World 14-Year Perspective for Primary Batteries by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa and Latin American Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-76

      Table 39: World Recent Past, Current & Future Analysis for
      Primary Batteries by Battery Chemistry - Zinc Carbon,
      Alkaline, and Lithium Batteries Markets Independently Analyzed
      with Annual Sales Figures in US$ Million for Years 2015
      through 2022 (includes corresponding Graph/Chart)                 II-77

      Table 40: World Historic Review for Primary Batteries by
      Battery Chemistry - Zinc Carbon, Alkaline, and Lithium
      Batteries Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-78

      Table 41: World 14-Year Perspective for Primary Batteries by
      Battery Chemistry - Percentage Breakdown of Dollar Sales for
      Zinc Carbon, Alkaline, and Lithium Batteries Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-79

      Table 42: World Recent Past, Current & Future Analysis for
      Zinc Carbon Batteries by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
      Africa and Latin American Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2015 through
      2022 (includes corresponding Graph/Chart)                         II-80

      Table 43: World Historic Review for Zinc Carbon Batteries by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-81

      Table 44: World 14-Year Perspective for Zinc Carbon Batteries
      by Geographic Region - Percentage Breakdown of Dollar Sales
      for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa and Latin American Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-82

      Table 45: World Recent Past, Current & Future Analysis for
      Alkaline Batteries by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East & Africa
      and Latin American Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2015 through 2022
      (includes corresponding Graph/Chart)                              II-83

      Table 46: World Historic Review for Alkaline Batteries by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-84

      Table 47: World 14-Year Perspective for Alkaline Batteries by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa and Latin American Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-85

      Table 48: World Recent Past, Current & Future Analysis for
      Lithium Batteries by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East & Africa
      and Latin American Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2015 through 2022
      (includes corresponding Graph/Chart)                              II-86

      Table 49: World Historic Review for Lithium Batteries by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-87

      Table 50: World 14-Year Perspective for Lithium Batteries by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa and Latin American Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-88
      Market for Secondary Batteries                                    II-89
      Table 51: World Recent Past, Current & Future Analysis for
      Secondary Batteries by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East & Africa
      and Latin American Markets Independently Analyzed with Annual
      Sales Figures in US$ Million for Years 2015 through 2022
      (includes corresponding Graph/Chart)                              II-89

      Table 52: World Historic Review for Secondary Batteries by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-90

      Table 53: World 14-Year Perspective for Secondary Batteries by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa and Latin American Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-91

      Table 54: World Recent Past, Current & Future Analysis for
      Secondary Batteries by Battery Chemistry - Nickel Cadmium,
      Nickel Metal Hydride, Lithium Ion, and Other Battery
      Chemistries Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2015 through 2022 (includes
      corresponding Graph/Chart)                                        II-92

      Table 55: World Historic Review for Secondary Batteries by
      Battery Chemistry - Nickel Cadmium, Nickel Metal Hydride,
      Lithium Ion, and Other Battery Chemistries Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2009 through 2014 (includes corresponding
      Graph/Chart)                                                      II-93

      Table 56: World 14-Year Perspective for Secondary Batteries by
      Battery Chemistry - Percentage Breakdown of Dollar Sales for
      Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other
      Battery Chemistries Markets for Years 2009, 2016 & 2022
      (includes corresponding Graph/Chart)                              II-94

      Table 57: World Recent Past, Current & Future Analysis for
      Nickel Cadmium Batteries by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
      Africa and Latin American Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2015 through
      2022 (includes corresponding Graph/Chart)                         II-95

      Table 58: World Historic Review for Nickel Cadmium Batteries
      by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-96

      Table 59: World 14-Year Perspective for Nickel Cadmium
      Batteries by Geographic Region - Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets for Years 2009, 2016 & 2022 (includes corresponding
      Graph/Chart)                                                      II-97

      Table 60: World Recent Past, Current & Future Analysis for
      Nickel Metal Hydride Batteries by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East & Africa and Latin American Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2015 through 2022 (includes corresponding Graph/Chart)            II-98

      Table 61: World Historic Review for Nickel Metal Hydride
      Batteries by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East & Africa and Latin
      American Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-99

      Table 62: World 14-Year Perspective for Nickel Metal Hydride
      Batteries by Geographic Region - Percentage Breakdown of
      Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets for Years 2009, 2016 & 2022 (includes corresponding
      Graph/Chart)                                                      II-100

      Table 63: World Recent Past, Current & Future Analysis for
      Lithium Ion Batteries by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
      Africa and Latin American Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2015 through
      2022 (includes corresponding Graph/Chart)                         II-101

      Table 64: World Historic Review for Lithium Ion Batteries by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East & Africa and Latin American
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-102

      Table 65: World 14-Year Perspective for Lithium Ion Batteries
      by Geographic Region - Percentage Breakdown of Dollar Sales
      for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East & Africa and Latin American Markets for Years
      2009, 2016 & 2022 (includes corresponding Graph/Chart)            II-103

      Table 66: World Recent Past, Current & Future Analysis for
      Other Secondary Battery Chemistries by Geographic Region - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East & Africa and Latin American Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2015 through 2022 (includes corresponding Graph/Chart)            II-104

      Table 67: World Historic Review for Other Secondary Battery
      Chemistries by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East & Africa and Latin
      American Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2009 through 2014 (includes
      corresponding Graph/Chart)                                        II-105

      Table 68: World 14-Year Perspective for Other Secondary
      Battery Chemistries by Geographic Region - Percentage
      Breakdown of Dollar Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East & Africa and Latin
      American Markets for Years 2009, 2016 & 2022 (includes
      corresponding Graph/Chart)                                        II-106


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        US Battery Market - An Overview                                 III-1
         Table 69: US Market for Batteries (2015): Percentage
         Breakdown of Battery Use by Consumer Device (includes
         corresponding Graph/Chart)                                     III-2
        Segmental Analysis                                              III-2
         Primary Batteries - A Review                                   III-2
          Competition Rife in the Primary Batteries Segment             III-2
          Alkaline Batteries - The Primary Batteries Stronghold         III-3
           Table 70: US Market for Alkaline Batteries by Leading
           Company/Brand: Market Share Breakdown of Value Sales for
           2015 (includes corresponding Graph/Chart)                    III-3
         Secondary Batteries - An Insight                               III-3
          University Research Team Develops Super-Powered
           Microbatteries                                               III-3
        EXIM Statistics of Primary Batteries and Cells                  III-4
         Lithium Primary Batteries and Cells                            III-4
          Table 71: US Exports of Lithium Primary Batteries and
          Cells (2014 & 2015): Percentage Breakdown of Value Exports
          by Country of Destination (includes corresponding
          Graph/Chart)                                                  III-4

          Table 72: US Imports of Lithium Primary Batteries and
          Cells (2014 & 2015): Percentage Breakdown of Value Imports
          by Country of Origin (includes corresponding Graph/Chart)     III-5
         Manganese Dioxide-based Primary Batteries and Cells            III-5
          Table 73: US Exports of Manganese Dioxide-based Primary
          Batteries and Cells (2014 & 2015): Percentage Breakdown of
          Value Exports by Country of Destination (includes
          corresponding Graph/Chart)                                    III-6

          Table 74: US Imports of Manganese Dioxide-based Primary
          Batteries and Cells (2014 & 2015): Percentage Breakdown of
          Value Imports by Country of Origin (includes corresponding
          Graph/Chart)                                                  III-7
        Product Launches                                                III-7
        Recent Industry Activity                                        III-8
        Key Players                                                     III-10
      B.Market Analytics                                                III-13
        Table 75: US Recent Past, Current & Future Analysis for
        Consumer Batteries by Product Group/Chemistries - Primary
        Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary
        Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
        Ion, and Others) Markets Independently Analyzed with Annual
        Sales Figures in US$ Thousand for Years 2015 through 2022
        (includes corresponding Graph/Chart)                            III-13

        Table 76: US Historic Review for Consumer Batteries by
        Product Group/Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-14

        Table 77: US 14-Year Perspective for Consumer Batteries by
        Product Group/ Chemistries - Percentage Breakdown of Dollar
        Sales for Primary Batteries (Zinc Carbon, Alkaline, and
        Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
        Metal Hydride, Lithium Ion, and Others) Markets for Years
        2009, 2016 & 2022 (includes corresponding Graph/Chart)          III-15

  2. CANADA                                                             III-16
      A.Market Analysis                                                 III-16
        Outlook                                                         III-16
        Export-Import Scenario of Primary Batteries and Cells           III-16
         Table 78: Canadian Exports of Lithium Primary Batteries and
         Cells (2014 & 2015): Percentage Breakdown of Value Exports
         by Country of Destination (includes corresponding
         Graph/Chart)                                                   III-17

         Table 79: Canadian Imports of Lithium Primary Batteries and
         Cells (2014 & 2015): Percentage Breakdown of Value Imports
         by Country of Origin (includes corresponding Graph/Chart)      III-18

         Table 80: Canadian Exports of Manganese Dioxide-based
         Primary Batteries and Cells (2014 & 2015): Percentage Share
         Breakdown of Value Exports by Country of Destination
         (includes corresponding Graph/Chart)                           III-19

         Table 81: Canadian Imports of Manganese Dioxide-based
         Primary Batteries and Cells (2014 & 2015): Percentage Share
         Breakdown of Value Imports by Country of Origin (includes
         corresponding Graph/Chart)                                     III-20
        Strategic Corporate Development                                 III-20
      B.Market Analytics                                                III-21
        Table 82: Canadian Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-21

        Table 83: Canadian Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-22

        Table 84: Canadian 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-23

  3. JAPAN                                                              III-24
      A.Market Analysis                                                 III-24
        Current & Future Analysis                                       III-24
        Japan Losing Ground to other Asian Countries                    III-24
        Manufacturers to Boost Production of Materials for Li-ion
         Batteries                                                      III-24
        Japanese Battery Trade Statistics                               III-25
         Table 85: Japanese Exports of Primary Batteries (2014 &
         2015): Percentage Breakdown of Value Exports by Battery
         Chemistry (includes corresponding Graph/Chart)                 III-25

         Table 86: Japanese Exports of Secondary Batteries (2014 &
         2015): Percentage Breakdown of Value Exports by Battery
         Chemistry (includes corresponding Graph/Chart)                 III-26

         Table 87: Japanese Imports of Primary Batteries (2014 &
         2015): Percentage Breakdown of Value Imports by Battery
         Chemistry (includes corresponding Graph/Chart)                 III-26

         Table 88: Japanese Imports of Secondary Batteries (2014 &
         2015): Percentage Breakdown of Value Imports by Battery
         Chemistry (includes corresponding Graph/Chart)                 III-27
        Key Players                                                     III-27
      B.Market Analytics                                                III-30
        Table 89: Japanese Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/ Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-30

        Table 90: Japanese Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-31

        Table 91: Japanese 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-32

  4. EUROPE                                                             III-33
      A.Market Analysis                                                 III-33
        An Overview                                                     III-33
        More Power, Lesser Weight - The Evolution in Primary Batteries  III-33
        Mercury-Free Button Cells Likely in the Future                  III-33
        Competitive Landscape                                           III-34
         Table 92: European Market for Batteries (2015): Percentage
         Breakdown of Value Sales by Leading Players (includes
         corresponding Graph/Chart)                                     III-34

         Table 93: European Market for Portable Alkaline Batteries
         (2015): Percentage Breakdown of Value Sales by Leading
         Players (includes corresponding Graph/Chart)                   III-34
        Legal Environment in Europe                                     III-35
         EU Battery Directive                                           III-35
          Government Initiatives                                        III-35
          Future Trends                                                 III-35
         European Portable Battery Association (EPBA)                   III-36
         National Battery Association in Eastern Europe                 III-36
      B.Market Analytics                                                III-37
        Table 94: European Recent Past, Current & Future Analysis
        for Consumer Batteries by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed with Annual Sales Figures in US$
        Thousand for Years 2015 through 2022 (includes corresponding
        Graph/Chart)                                                    III-37

        Table 95: European Historic Review for Consumer Batteries by
        Geographic Region - France, Germany, Italy, UK, Spain,
        Russia and Rest of Europe Markets Independently Analyzed
        with Annual Sales Figures in US$ Thousand for Years 2009
        through 2014 (includes corresponding Graph/Chart)               III-38

        Table 96: European 14-Year Perspective for Consumer
        Batteries by Geographic Region - Percentage Breakdown of
        Dollar Sales for France, Germany, Italy, UK, Spain, Russia
        and Rest of Europe Markets for Years 2009, 2016 & 2022
        (includes corresponding Graph/Chart)                            III-39

        Table 97: European Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/ Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-40

        Table 98: European Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-41

        Table 99: European 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-42

  4a. FRANCE                                                            III-43
      A.Market Analysis                                                 III-43
        Current & Future Analysis                                       III-43
         Table 100: French Market for Batteries (2015): Percentage
         Breakdown of Value Sales by Leading Players (includes
         corresponding Graph/Chart)                                     III-43
        Strategic Corporate Development                                 III-43
      B.Market Analytics                                                III-44
        Table 101: French Recent Past, Current & Future Analysis for
        Consumer Batteries by Product Group/Chemistries - Primary
        Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary
        Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
        Ion, and Others) Markets Independently Analyzed with Annual
        Sales Figures in US$ Thousand for Years 2015 through 2022
        (includes corresponding Graph/Chart)                            III-44

        Table 102: French Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-45

        Table 103: French 14-Year Perspective for Consumer Batteries
        by Product Group/ Chemistries - Percentage Breakdown of
        Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
        and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
        Metal Hydride, Lithium Ion, and Others) Markets for Years
        2009, 2016 & 2022 (includes corresponding Graph/Chart)          III-46

  4b. GERMANY                                                           III-47
      A.Market Analysis                                                 III-47
        Current & Future Analysis                                       III-47
        Battery Snippets                                                III-47
         Table 104: German Market for Batteries (2015): Percentage
         Breakdown of Value Sales by Leading Players (includes
         corresponding Graph/Chart)                                     III-47
        Regulations Targeting Mercury                                   III-48
        Corporate Development                                           III-48
        Key Player                                                      III-48
      B.Market Analytics                                                III-50
        Table 105: German Recent Past, Current & Future Analysis for
        Consumer Batteries by Product Group/Chemistries - Primary
        Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary
        Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
        Ion, and Others) Markets Independently Analyzed with Annual
        Sales Figures in US$ Thousand for Years 2015 through 2022
        (includes corresponding Graph/Chart)                            III-50

        Table 106: German Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-51

        Table 107: German 14-Year Perspective for Consumer Batteries
        by Product Group/ Chemistries - Percentage Breakdown of
        Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
        and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
        Metal Hydride, Lithium Ion, and Others) Markets for Years
        2009, 2016 & 2022 (includes corresponding Graph/Chart)          III-52

  4c. ITALY                                                             III-53
       Market Analysis                                                  III-53
        Table 108: Italian Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-53

        Table 109: Italian Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-54

        Table 110: Italian 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-55

  4d. THE UNITED KINGDOM                                                III-56
      A.Market Analysis                                                 III-56
        An Overview                                                     III-56
         Table 111: UK Market for Batteries (2015): Percentage
         Breakdown of Value Sales by Leading Players (includes
         corresponding Graph/Chart)                                     III-56
        Rechargeable Batteries Gain Momentum, Lack of Awareness
         Remains a Bottleneck                                           III-56
        Low Recycling Rates for Batteries                               III-57
        Environmental Issues & Initiatives                              III-57
        Strategic Corporate Development                                 III-57
      B.Market Analytics                                                III-58
        Table 112: The UK Recent Past, Current & Future Analysis for
        Consumer Batteries by Product Group/Chemistries - Primary
        Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary
        Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
        Ion, and Others) Markets Independently Analyzed with Annual
        Sales Figures in US$ Thousand for Years 2015 through 2022
        (includes corresponding Graph/Chart)                            III-58

        Table 113: The UK Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-59

        Table 114: The UK 14-Year Perspective for Consumer Batteries
        by Product Group/ Chemistries - Percentage Breakdown of
        Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
        and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
        Metal Hydride, Lithium Ion, and Others) Markets for Years
        2009, 2016 & 2022 (includes corresponding Graph/Chart)          III-60

  4e. SPAIN                                                             III-61
       Market Analysis                                                  III-61
        Table 115: Spanish Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-61

        Table 116: Spanish Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-62

        Table 117: Spanish 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-63

  4f. RUSSIA                                                            III-64
       Market Analysis                                                  III-64
        Table 118: Russian Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-64

        Table 119: Russian Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-65

        Table 120: Russian 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-66

  4g. REST OF EUROPE                                                    III-67
       Market Analysis                                                  III-67
        Table 121: Rest of Europe Recent Past, Current & Future
        Analysis for Consumer Batteries by Product Group/Chemistries - 
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-67

        Table 122: Rest of Europe Historic Review for Consumer
        Batteries by Product Group/Chemistries - Primary Batteries
        (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets Independently Analyzed with Annual Sales
        Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-68

        Table 123: Rest of Europe 14-Year Perspective for Consumer
        Batteries by Product Group/Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-69

  5. ASIA-PACIFIC                                                       III-70
       Market Analysis                                                  III-70
        Table 124: Asia-Pacific Recent Past, Current & Future
        Analysis for Consumer Batteries by Geographic Region -
        China, India, South Korea and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Sales Figures in US$
        Thousand for Years 2015 through 2022 (includes corresponding
        Graph/Chart)                                                    III-70

        Table 125: Asia-Pacific Historic Review for Consumer
        Batteries by Geographic Region - China, India, South Korea
        and Rest of Asia-Pacific Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2009 through
        2014 (includes corresponding Graph/Chart)                       III-71

        Table 126: Asia-Pacific 14-Year Perspective for Consumer
        Batteries by Geographic Region - Percentage Breakdown of
        Dollar Sales for China, India, South Korea and Rest of
        Asia-Pacific Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-72

        Table 127: Asia-Pacific Recent Past, Current & Future
        Analysis for Consumer Batteries by Product Group/Chemistries- 
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-73

        Table 128: Asia-Pacific Historic Review for Consumer
        Batteries by Product Group/ Chemistries - Primary Batteries
        (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets Independently Analyzed with Annual Sales
        Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-74

        Table 129: Asia-Pacific 14-Year Perspective for Consumer
        Batteries by Product Group/Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-75

  5a. CHINA                                                             III-76
      A.Market Analysis                                                 III-76
        Current & Future Analysis                                       III-76
        China: A Globally Leading Battery Supplier                      III-76
        A Mobile Phone Battery Hub                                      III-77
        Brighter Days Ahead for Battery Industry in China               III-77
        China: The New Lithium Power Leader                             III-77
         Addressing Production Challenges: Need of the Hour             III-78
         Ni-MH Batteries to Witness Steady Growth                       III-78
          Chinese Ni-MH Battery Market - Major Players and their
           Products                                                     III-79
         Chinese Li-ion Battery Separator Market                        III-79
          Table 130: Chinese Li-ion Battery Market by Leading
          Suppliers of Separator (2015): Percentage Volume Breakdown
          by Supplier (includes corresponding Graph/Chart)              III-79
        Strategic Corporate Development                                 III-79
        Select Players                                                  III-80
      B.Market Analytics                                                III-81
        Table 131: Chinese Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-81

        Table 132: Chinese Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-82

        Table 133: Chinese 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-83

  5b. INDIA                                                             III-84
      A.Market Analysis                                                 III-84
        Current & Future Analysis                                       III-84
        Batteries Demand Surging                                        III-84
        Indian Dry Cell Battery Market to Emerge from Shackles of
         Price Rises                                                    III-84
         Table 134: Indian Dry Cell Battery Market by Leading
         Players (2015): Percentage Breakdown of Value Sales for
         Eveready, Nippo, Panasonic, and Others (includes
         corresponding Graph/Chart)                                     III-84
        Price Rises Deluge Popularity of “D” Battery Variants           III-85
         Table 135: Indian Dry Battery Market by Category (2015):
         Percentage Breakdown of Volume Demand for AA, D, AAA and C
         Categories (includes corresponding Graph/Chart)                III-85
        Secondary Battery Outlook in India                              III-85
         Changing Times in Energy Storage Batteries Market - A
          Complimentary Review                                          III-86
        Select Players                                                  Iii-87
      B.Market Analytics                                                III-89
        Table 136: Indian Recent Past, Current & Future Analysis for
        Consumer Batteries by Product Group/Chemistries - Primary
        Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary
        Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
        Ion, and Others) Markets Independently Analyzed with Annual
        Sales Figures in US$ Thousand for Years 2015 through 2022
        (includes corresponding Graph/Chart)                            III-89

        Table 137: Indian Historic Review for Consumer Batteries by
        Product Group/ Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2009 through 2014 (includes
        corresponding Graph/Chart)                                      III-90

        Table 138: Indian 14-Year Perspective for Consumer Batteries
        by Product Group/ Chemistries - Percentage Breakdown of
        Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
        and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
        Metal Hydride, Lithium Ion, and Others) Markets for Years
        2009, 2016 & 2022 (includes corresponding Graph/Chart)          III-91

  5c. SOUTH KOREA                                                       III-92
      A.Market Analysis                                                 III-92
        Current & Future Analysis                                       III-92
        Safety Ruling for Lithium Batteries                             III-92
        Select Players                                                  III-92
      B.Market Analytics                                                III-94
        Table 139: South Korean Recent Past, Current & Future
        Analysis for Consumer Batteries by Product Group/Chemistries - 
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-94

        Table 140: South Korean Historic Review for Consumer
        Batteries by Product Group/ Chemistries - Primary Batteries
        (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets Independently Analyzed with Annual Sales
        Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-95

        Table 141: South Korean 14-Year Perspective for Consumer
        Batteries by Product Group/Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-96

  5d. REST OF ASIA-PACIFIC                                              III-97
      A.Market Analysis                                                 III-97
        Current & Future Analysis                                       III-97
        Select Players                                                  III-97
      B.Market Analytics                                                III-98
        Table 142: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Consumer Batteries by Product
        Group/Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2015 through 2022 (includes
        corresponding Graph/Chart)                                      III-98

        Table 143: Rest of Asia-Pacific Historic Review for Consumer
        Batteries by Product Group/ Chemistries - Primary Batteries
        (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets Independently Analyzed with Annual Sales
        Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-99

        Table 144: Rest of Asia-Pacific 14-Year Perspective for
        Consumer Batteries by Product Group/ Chemistries -
        Percentage Breakdown of Dollar Sales for Primary Batteries
        (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-100

  6. THE MIDDLE EAST & AFRICA                                           III-101
       Market Analysis                                                  III-101
        Table 145: The Middle East & Africa Recent Past, Current &
        Future Analysis for Consumer Batteries by Product
        Group/Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2015 through 2022 (includes
        corresponding Graph/Chart)                                      III-101

        Table 146: The Middle East & Africa Historic Review for
        Consumer Batteries by Product Group/ Chemistries - Primary
        Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary
        Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
        Ion, and Others) Markets Independently Analyzed with Annual
        Sales Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-102

        Table 147: The Middle East & Africa 14-Year Perspective for
        Consumer Batteries by Product Group/Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-103

  7. LATIN AMERICA                                                      III-104
       Market Analysis                                                  III-104
        Table 148: Latin American Recent Past, Current & Future
        Analysis for Consumer Batteries by Geographic Region -
        Brazil and Rest of Latin America Markets Independently
        Analyzed with Annual Sales Figures in US$ Thousand for Years
        2015 through 2022 (includes corresponding Graph/Chart)          III-104

        Table 149: Latin American Historic Review for Consumer
        Batteries by Geographic Region - Brazil and Rest of Latin
        America Markets Independently Analyzed with Annual Sales
        Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-105

        Table 150: Latin American 14-Year Perspective for Consumer
        Batteries by Geographic Region - Percentage Breakdown of
        Dollar Sales for Brazil and Rest of Latin America Markets
        for Years 2009, 2016 & 2022 (includes corresponding
        Graph/Chart)                                                    III-106

        Table 151: Latin American Recent Past, Current & Future
        Analysis for Consumer Batteries by Product Group/Chemistries - 
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-107

        Table 152: Latin American Historic Review for Consumer
        Batteries by Product Group/Chemistries - Primary Batteries
        (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets Independently Analyzed with Annual Sales
        Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-108

        Table 153: Latin American 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-109

  7a. BRAZIL                                                            III-110
      A.Market Analysis                                                 III-110
        Alkaline Batteries - Competitive Scenario                       III-110
         Table 154: Brazilian Market for Alkaline Batteries by
         Leading Players (2013): Percentage Breakup of Market Share
         by Company - Spectrum Brands, P&G (Duracell), Panasonic,
         and Others (includes corresponding Graph/Chart)                III-110
      B.Market Analytics                                                III-111
        Table 155: Brazilian Recent Past, Current & Future Analysis
        for Consumer Batteries by Product Group/Chemistries -
        Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and
        Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
        Lithium Ion, and Others) Markets Independently Analyzed with
        Annual Sales Figures in US$ Thousand for Years 2015 through
        2022 (includes corresponding Graph/Chart)                       III-111

        Table 156: Brazilian Historic Review for Consumer Batteries
        by Product Group/ Chemistries - Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets Independently Analyzed with Annual Sales
        Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-112

        Table 157: Brazilian 14-Year Perspective for Consumer
        Batteries by Product Group/ Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-113

  7b. REST OF LATIN AMERICA                                             III-114
      A.Market Analysis                                                 III-114
        Mexico - Competitive Scenario for Batteries Market              III-114
         Table 158: Mexican Market for Batteries by Leading Players
         (2015): Percentage Value Breakdown by Company (includes
         corresponding Graph/Chart)                                     III-114
      B.Market Analytics                                                III-115
        Table 159: Rest of Latin America Recent Past, Current &
        Future Analysis for Consumer Batteries by Product
        Group/Chemistries - Primary Batteries (Zinc Carbon,
        Alkaline, and Lithium) and Secondary Batteries (Nickel
        Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Thousand for Years 2015 through 2022 (includes
        corresponding Graph/Chart)                                      III-115

        Table 160: Rest of Latin America Historic Review for
        Consumer Batteries by Product Group/ Chemistries - Primary
        Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary
        Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
        Ion, and Others) Markets Independently Analyzed with Annual
        Sales Figures in US$ Thousand for Years 2009 through 2014
        (includes corresponding Graph/Chart)                            III-116

        Table 161: Rest of Latin America 14-Year Perspective for
        Consumer Batteries by Product Group/Chemistries - Percentage
        Breakdown of Dollar Sales for Primary Batteries (Zinc
        Carbon, Alkaline, and Lithium) and Secondary Batteries
        (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
        Others) Markets for Years 2009, 2016 & 2022 (includes
        corresponding Graph/Chart)                                      III-117


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 103 (including Divisions/Subsidiaries - 117)

     The United States (29)
     Canada (2)
     Japan (7)
     Europe (19)
     - France (1)
     - Germany (6)
     - The United Kingdom (10)
     - Rest of Europe (2)
     Asia-Pacific (Excluding Japan) (57)
     Africa (2)
     Middle East (1)
Additional Information:
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Date of Publication:
Jun 20, 2016
Number of Pages:
361 Pages
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