Consumer Electronics

Consumer Electronics Industry Market Research and Analysis

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US$1,295.00
Date of Publication: Oct 27, 2015
High incomes and strong demand for premium devices make Australia a lucrative market for consumer electronics vendors. However, the outlook for the Australian consumer electronics market is weakened by its maturity, with high penetration rates for PCs, HD TV sets and smartphones leaving diminished prospect for rapid growth compared to the majority of Asia Pacific markets.

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Date of Publication: Sep 22, 2015
Our outlook for consumer electronics device spending growth in South Africa reflects a weak ening economic outlook, including rand depreciation against the US dollar. The erosion of South African household purchasing power in global markets will to some extent be offset by an increasing supply of low-cost smartphones and tablets as mobile operators encourage greater data usage by launching own-brand low -price devices. The popularity of smartphones launched by MTN and Vodacom highlight the potential for low-priced devices, although we believe there will be a steady demand for PCs and notebooks in the longer term as economic growth returns and large enterprise and government spending return to stronger levels.

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Date of Publication: Sep 23, 2015
An uptick in consumption is expected to drive the Mexican economy over 2015, which will see it become one of the better performers in Latin America. This has spillover effects for the consumer electronics industry, which stands to benefit from higher levels of spending. Computer sales will drive the market over the next five years, as adoption remains less than 50% across the country. Particular a reas of opportunity include tablet and hybrid notebooks, smartphones and digital TV set upgrades. The focus of a wider range of international vendors will give consumers wider choice and put downward pressure on device prices, helping to deepen the market, particularly as currency performance strengthens. While Latin American currencies are expected to depreciate against the US dollar over 2015, Mexico will largely be spared from this trend, bolstering consumer purchasing power.

US$1,295.00
Date of Publication: Oct 27, 2015
We downgraded the forecast for the South Korean consumer electronics market in the Q415 update, with weak H115 sales and deterioratingeconomic confidence after the slide in regional equity markets in August 2015 behind the revision. These developments have extended our pre-existing view for contraction of all three market segments due to market saturation and relatively weak upgrade momentum due to a lack of push factors.

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Date of Publication: Sep 30, 2015
Taiwanese consumers are eager to get their hands on the latest gadgets and devices, making it one of the more mature consumer electronic markets in the region. Taiwan is characterised by high penetration rates for all core consumer electronic device categories, meaning growth rates will underperform emerging markets elsewhere in the region. However, we have a positive outlook for the consumer electronics market, with consumer spending high and the launch of 4G services driving higher demands for new devices. There is, however, the possibility that the Taiwanese dollar is exposed to economic slowdown originating in China and could constrain domestic discretionary spending.

US$1,295.00
Date of Publication: Oct 27, 2015
A stronger economic outlook for 2015 from our Country Risk team for Argentina, including slower peso depreciation, resulted in an upgrade to the consumer electronics devices spending outlook for 2015 in the Q4 15 update. However, we expect the market to again be disrupted by significant peso depreciation against the US dollar in 2016, which will have the most severe impact on the PC and AV segments, extending the run of handset spending outperformance. We believe the outlook for Argentina is stronger over the medium term, particularly from 2017- 2019. Areas of growth we identify include smartphones, tablets, hybrid notebooks and smart TVs. However, we highlight there is considerable downside risk with Argentina vulnerable to external shocks should the global economic climate become more hostile.

US$1,295.00
Date of Publication: Sep 30, 2015
We expect the Malaysian consumer electronics market will contract in US dollar terms in 2015 due to ringgit depreciation exacerbating existing market trends such as the smartphone and tablet slowdown after the initial rapid diffusion of ownership. However, from 2016 we expect relatively strong growth to return as declining device prices combine d with strong economic performance , particularly broad basedincomes growth , once again become the dominant trend.