Tablet Market Shares, Strategies, and Forecasts, Worldwide

Tablet Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

WinterGreen, Date of Publication: Sep 20, 2012
US$3,700.00
WG4580

Worldwide tablet markets continue to achieve significant growth as devices are used to access the Internet, provide large screen visualization of Internet digital data, and provide significant ease of use for a computing device.

According to Susan Eustis, lead author of the study, "The tablet market promises to eclipse the PC market, providing vivid images on modern displays. Tablet devices are used to write an email, send a text, search the web, or create a note. Portability and ease of use is featured. Units are evolving the capability to be controlled all with the voice, providing the ability to embed more capabilities that people have not even thought of yet. The ecosystem is a significant part of the tablet market."

New functions on tablets will permit better keyboard entry. Instead of typing, the user can tap the microphone icon on the keyboard. Then they can say what they want to say while the iPad listens. When done, they can tap anywhere on the screen and, just like that, their spoken words become written words. Dictation also works with third-party apps, so they can do things like updating Facebook status or sharing a thought on Twitter feeds using spoken words. The study documents the 2011 and H1 2012 quarterly shipments in dollars and units. It provides regional shipment analysis by company, a far more granular look at the industry than is available anywhere else at any price.

All PC makers have to switch to making tablet computers. PC computers are not going away, but they become significantly less important in a relative manner. Tablet and smartphone shipments have already eclipsed PC shipments and the trend is anticipated to continue. Tablets are mobile computing devices that provide Internet access and ultimately will do everything a PC will do, faster, cheaper, better. Who knew this would come along?

2012 has seen a significant jump in tablet screen quality; from resolution, to panel technology, to the types of LEDs, tablet screens look better. With rumors of Samsung getting ready to leapfrog all current tablet displays, things are bound to get only more exciting.

The expanding market opportunities related to mobile communication and media devices include transmission of digital data into and out of the tablets. The markets are highly competitive. The competition is expected to intensify significantly.

The features of the tablets and applications are evolving. Products support collaboration. Solutions are competitive. The industry is characterized by aggressive pricing practices, frequent product introductions, evolving design approaches and technologies, rapid adoption of technological and product advancements by competitors, and price sensitivity on the part of consumers and businesses.

Factors that influence commercial success in the wireless device and services market relate to usability above all: The designs of the iPad are genius designs because of the usability they bring. Development of an integrated hardware, software and service platform to support multiple wireless network standards is an essential aspect of market participation.

Worldwide tablet market revenues at $32 billion in 2011 are anticipated to reach $40.4 billion in 2012 and $181.5 billion by 2018. Tablet markets are forecast to grow at 29% year-over-year. This is in the context of a world communications infrastructure that is changing. Technology is enabling interaction, innovation, and sharing of knowledge in new ways. Tablets promise to bring significant new Internet access capability making the Internet available for increasingly productive, efficient use.

TABLE OF CONTENTS
 
Tablet Market Executive Summary


Tablet Market Driving Forces

Tablet Market Shares

Tablet Market Shares, Dollars, First Half 2012

Tablet Forecast


1. Tablet Market Description and Market Dynamics


1.1   Tablets As Multi-Purpose Mobile Devices

1.2   Apple iPad

1.3   Tablet Global Markets

1.3.1    Tablet Company Operations And Performance

1.3.2    Tablet Markets Highly Competitive

1.3.3    Competitive Positioning:  Patents And Copyrights

1.3.4    Tablet Vendors Compete Primarily Through Aggressive

Pricing And Very Low Cost Structures

1.3.5    Factors Impacting Demand for Tablets

1.3.6    Business and Technology Trends

1.3.7    Cloud Computing And Virtualization

1.3.8    Enterprise Mobility

1.4   Enterprise Wireless Communications Leverage Tablet and BYOD

1.4.1    BYOD Wireless Communications Industry Enterprise

Markets and Consumer Segments

1.4.2    Middleware Addresses “Bring Your Own Device” (“BYOD”) Evolution of Tablets

1.5   Impact of Operating Systems on Tablets

1.6   Distribution and Direct Sales

1.6.1    Carriers Providing Cellular Network Services

Typically Subsidize User Purchase Of The Device

1.6.2    Direct And Indirect Distribution Channels

1.6.3    Vendors Seek To Ensure A High-Quality Buying Experience

1.7   Mobile Device Combines Functions

1.7.1    Mobile Devices:  Feature Phones And Tablets

1.8   Tablet Market Segments

1.8.1    Consumer and Small and Mid-Sized Business Use of Tablets

1.8.2    Retail Stores

1.8.3    The Apple iTunes Store

1.8.4    Education Use of Tablets

1.8.5    Enterprise and Government Use of Tablets


2. Tablet Market Shares and Forecasts


2.1   Tablet Market Driving Forces

2.2   Tablet Market Shares

2.2.1    Tablet Market Shares, Dollars, First Half 2012

2.2.2    Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 2 2012

2.2.3    Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 1 2012

2.2.4    Tablet Market Shares, Units and Dollars, Worldwide, 2011

2.2.5    Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 1, 2011

2.2.6    Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 2, 2011

2.2.7    Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 3, 2011

2.2.8    Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 4, 2011

2.2.9    Selected Tablets and Providers

2.2.10  Apple iPad

2.2.11  Amazon Kindle Fire

2.2.12  Amazon Kindle White Paper Tablet

2.2.13  Samsung Galaxy Note 10.1 Tablet With A Pen

2.2.14  Google Nexus 7

2.2.15  Barnes & Noble

2.2.16  Research in Motion

2.3   Tablet Forecast

2.3.1    Tablet Demand Is Building

2.3.2    High End Tablet Market Forecasts

2.3.3    Mid-Range Tablet Market Forecasts

2.3.4    Low End Tablet Market Forecasts

2.3.5    Tablet Installed Base and Tablet Operating

Systems Market Shares,

2.3.6    Tablet Market Forecasts, Dollars and Units

2.3.7    Tablet Network Activities Market Segments, Megabytes

2.3.8    New Tablet Features

2.3.9    Analysis By Operating System

2.3.10  Microsoft Windows

2.4   Mobile Apps

2.4.1    Tablets Have 3g Connectivity

2.4.2    Tethering Apps

2.4.3    Android Apps

2.4.4    iOS Apps

2.4.5    Hangouts on Air

2.4.6    Buffer

2.5   Tablet Prices

2.5.1    Samsung Galaxy S III (32GB - Pebble Blue,

Verizon Wireless)

2.5.2    Competitive Environment In The Mobile And

Fixed Networks Infrastructure Market

2.6   Tablet Market Regional Analysis

2.6.1    Samsung Smartphone Shipments by Region,

Dollars,H2 2012

2.6.2    Apple Smartphone Shipments by Region,

Units and Dollars,2011 and H1 2012

2.6.3    ZTE Shipments by Region

2.6.4    Research In Motion (RIM) Smartphone

Shipments by Region

2.6.5    China

2.6.6    China Overtakes US As Largest Smart Phone

Market for Unit Shipments

2.6.7    Chinese Apps

2.6.8    Positioning Apps in China

2.6.9    Mobile Phones Japan

2.6.10  ZTE

2.6.11  CDMA Regional Subscriber Base


3. Tablets and E-Reader Tablet Product Description

3.1   Apple

3.1.1    Apple iPad

3.2   Samsung

3.2.1    Samsung Galaxy Tab 7.0 Plus

3.2.2    Samsung's Ativ

3.3   Amazon Kindle

3.3.1    Amazon Kindle Fire HD (pictures)

3.3.2    Amazon Kindle Fire HD

3.3.3    Amazon Whispersync

3.3.4    Amazon Software

3.3.5    Amazon Kindle

3.3.6    Amazon Kindle Fire HD

3.3.7    Amazon Kindle Fire HD Positioned As A

Tablet For Entertainment

3.4   Barnes & Noble

3.4.1    Barnes & Noble NOOK Tablet™

3.4.2    Barnes & Noble NOOK Simple Touch™

3.5   Research in Motion

3.5.1    RIM 4G LTE Blackberry PlayBook

3.6   LG

3.6.1    LG Optimus Pad

3.7   Microsoft

3.7.1    Microsoft Surface

3.8   Sony

3.8.1    Sony Tablet S

3.9   Google / Motorola

3.9.1    Google / Motorola Xoom

3.9.2    Google / Motorola Xyboard

3.9.3    Google Nexus 7

3.9.4    Google / Asus Nexus 7

3.10     Asus Nexus 7

3.10.1  Asus' Vivo Tab

3.10.2  Asus Transformer Pad Infinity TF700

3.11     Acer Iconia Tab A700

3.11.1  Acer Iconia Tab W

3.11.2  Acer A700

3.12     Toshiba U925t

3.13     Hewlett-Packard's Envy X2

3.14     Dell Latitude ST

3.14.1  Dell's XPS 10 and XPS DUO 12

3.15     Rakuten / Kobo


4. Tablet Technology


4.1   Tablet Retina Display Technology Provides Competitive Advantage

4.1.1    iPad Tablet Retina Display

4.1.2    Samsung Galaxy Tab 7.7 Display

4.1.3    Asus Transformer Pad Infinity TF700

4.2   Tablet Screen Movie Screen Aspect Ratios

4.3   AirCard Laptop

4.4   Wireless Backhaul

4.4.1    Wireless Backhaul To Use The New Spectrum

4.4.2    Migration to IP

4.5   Demand for Bandwidth Will Grow Disproportionately More

Than Operator Revenue

4.6   Ethernet OAM Standards

4.6.1    Test/Monitoring Standards


5. Tablet Company Description

5.1   Amazon

5.1.1    Amazon Revenue

5.1.2    Amazon Competition

5.1.3    Amazon Expansion

5.1.4    Amazon Business Model

5.2   Apple

5.2.1    Apple Business Strategy

5.2.2    Apple Products

5.2.3    Apple iPhone

5.2.4    Apple Strategy

5.2.5    Apple iPad

5.2.6    Apple Mac Hardware Products

5.2.7    Apple iPod

5.2.8    Apple iTunes®

5.2.9    Apple Mac App Store

5.2.10  Apple iCloud

5.2.11  Apple Software Products and Computer Technologies

5.2.12  Apple Operating System Software iOS

5.2.13  Apple Mac OS X

5.2.14  Apple TV

5.2.15  Apple Net Sales

5.2.16  Apple iPhone Shipments

5.2.1    Apple iPad Shipments

5.2.2    Apple Third-Largest Mobile Phone Maker

5.2.3    Apple Regional Segment Operating Performance

5.2.4    Apple Americas

5.2.5    Apple Europe

5.2.6    Apple Japan

5.2.7    Apple Asia-Pacific

5.2.8    Apple Retail

5.3   Barnes & Noble

5.3.1    Barnes & Noble Fiscal 2013 First Quarter Revenue

5.3.2    Barnes & Noble Launched NOOK Tablet

5.3.3    Barnes & Noble NOOK® Boutique/Counter

5.3.4    Barnes & Noble The Internet's Largest Bookstore

5.4   Google

5.4.1    Google / Motorola

5.4.2    Motorola Mobility, Owned by Google

5.4.3    Nextel and Motorola Mobility Launch the

Motorola i867 Ferrari

5.4.4    Google Search

5.4.5    Google Advertising

5.4.6    Google YouTube

5.4.7    You Tube

5.4.8    youtube.com Statistics

5.4.9    YouTube Partner Program

5.4.10  youtube.com Monetization

5.4.11  youtube.com Product Metrics

5.4.12  youtube.com Content ID

5.4.13  youtube.com Social

5.4.14  YouTube Symphony Orchestra 2011

5.4.15  YouTube Play

5.4.16  Google Mobile

5.4.17  Google Local

5.4.18  Google Operating Systems and Platforms

5.4.19  Google Apps Enterprise

5.4.20  Google Q4 Revenue

5.4.21  Google Organizes The World’s Information to Make It

Universally Accessible.

5.4.22  Google Business

5.4.23  Google Search Advertising

5.4.24  Google Display Advertising

5.4.25  Google Mobile Advertising

5.4.26  Google Tools for Publishers

5.4.27  Google / Motorola

5.4.28  Motorola Mobility

5.5   HTC

5.5.1    HTC Supports Windows Phone 8

5.5.2    HTC Revenue

5.6   Huawei Technologies

5.6.1    Huawei Strategy

5.6.2    Huawei Carrier Network Business

5.6.3    Huawei Enterprise Business

5.6.4    Huawei Consumer Business

5.6.5    Huawei Technologies Customers

5.6.6    Huawei Revenue

5.7   LG

5.7.1    LG Vision

5.7.2    LG Core Capabilities

5.7.3    LG Growth Strategies

5.7.4    LG Segment Revenue

5.8   NEC Corporation

5.8.1    NEC Global Business Activities/Achievements

5.8.2    NEC Group Vision 2017

5.8.3    NEC C&C Cloud Strategy

5.8.4    NEC Expand Global Business

5.9   Nokia

5.9.1    Nokia Revenue Q2 2012

5.10     Research in Motion

5.10.1  BlackBerry Bold 9900 Smartphone Launches in China

5.10.2  Research In Motion First Quarter Fiscal 2013 Results

5.10.3  Q2 2012 Results

5.10.4  Research In Motion Revenue

5.10.5  Research In Motion BlackBerry 10 Update

5.10.6  RIM Leader in Enterprise Markets

5.11     Samsung

5.11.1  The Samsung Philosophy

5.11.2  Samsung Vision

5.11.3  Samsung Profile 2011

5.11.4  Samsung 2011 Financial Overview (Won/Dollars/Euros)

5.11.5  Samsung

5.11.6  Samsung 3Q FY2011

5.11.7  Samsung Revenue Growth

5.11.8  2012 Samsung Predicts Global Economic Slowdown

5.11.9  Samsung Medical Business

5.11.10 Samsung Service Providers

5.11.11 Samsung Electronics Second Quarter 2012 Revenue

5.12     Sony Corporation

5.12.1  Sony Technology

5.13     TCL Communication

5.13.1  TCL Communication Android Operating System

Platform for the Alcatel Brand 3G Smart Phones

5.14     ZTE

5.14.1  ZTE Global Provider Of Telecommunications

Equipment And Network Solutions

5.14.2  ZTE’s 2011 Revenue

5.14.3  ZTE Smart Phones

5.14.4  ZTE Partner Strategy

5.15     Providers Of Mobile Operating System Platforms


 

List of Tables and Figures
 
Tablets Executive Summary

Table ES-1

Tablet Market Driving Forces

Table ES-2

Tablet Uses

Table ES-3

Tablet Customizations

Figure ES-4

Tablet Market Shares, Dollars,  First Half 2012

Figure ES-5

Tablet Market Forecasts, Dollars, Worldwide, 2012-2018

 

Tablets Market Description And Market Dynamics

 

Table 1-1

Tablet Uses

Table 1-2

Tablet Computer Typical Functions

Table 1-3

Middleware Addresses Tablet BYOD

Table 1-4

Middleware Addresses Tablet Functions

 

Tablets Market Shares and Market Forecasts


Table 2-1

Tablet Market Driving Forces

Table 2-2

Tablet Uses

Table 2-3

Tablet Customizations

Figure 2-4

Tablet Market Shares, Dollars,  First Half 2012

Figure 2-5

Tablet Market Shares, Units, First Half 2012

Table 2-6

Tablet Market Shares, Units and Dollars, Worldwide, H1 2012

Table 2-7

Tablet Market Shares, Units and Dollars, Worldwide, Quarter 2 2012

Table 2-8

Tablet Market Shares, Units and Dollars, Worldwide, Quarter 1 2012

Table 2-9

Tablet Market Shares, Units and Dollars, Worldwide, 2011

Table 2-10

Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 1, 2011

Table 2-11

Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 2, 2011

Table 2-12

Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 3, 2011

Table 2-13

Tablet Market Shares, Units and Dollars, Worldwide,

Quarter 4, 2011

Table 2-14

Selected Tablets and Providers

Figure 2-15

Future Versions of iPad

Table 2-16

Amazon Kindle White Paper Tablet

Table 2-17

Samsung Galaxy Note 10.1 Tablet With A Pen

Figure 2-18

Tablet Market Forecasts, Dollars, Worldwide, 2012-2018

Figure 2-19

Tablet Market Forecasts, Units, Worldwide, 2012-2018

Table2-20

Tablet Market Segments, High End, Mid-Range, and Low End

 Forecasts Dollars and Units, Worldwide, 2012-2018

Table 2-21

High End Tablet Market Forecasts Dollars, Worldwide,

2012-2018

Table 2-22

Mid-Range Tablet Market Forecasts Dollars, Worldwide,

2012-2018

Figure 2-23

Low End Tablet Market Forecasts, Dollars, Worldwide,

2012-2018

Table 2-24

Tablet Operating Systems Market Shares, Installed Base Active

Tablets, Units, Worldwide, H1 2012

Table 2-25

Tablet Market Forecasts, Dollars and Units, Worldwide,

2012-2018

Table 2-26

Tablet Network Activities Market Segments, Megabytes,

Q2 2012

Figure 2-27

Tablet Network Use Segment Data

Figure 2-28

Apple iStore Apps

Table 2-29

Tablet Prices, Units and Dollars per Unit by Vendor, Worldwide,

Quarter 2 2012

Figure 2-30

Tablet Regional Market Segments, Dollars, 2011

Table 2-31

Tablet Regional Market Segments, Dollars, 2011

Table 2-32

Smartphone Shipments Samsung by Region, Dollars, 2011

Table 2-33

Samsung Regional Market Segments,  Worldwide, 2011 and 2012

Table 2-34

Apple Smart Phone Regional Market Segments, Dollars,

Worldwide, H1 2012

Table 2-35

Apple Smartphone Shipments by Region, Units and Dollars,2011

Table 2-36

ZTE Regional Market Segments, Dollars, Worldwide, H1 2012

Table 2-37

Research In Motion (RIM) Smartphone Shipments by Region,

Dollars,H2 2012 and 2011

Table 2-38

Research in Motion Smart Phone Regional Market Segments,

Dollars, Worldwide, H1 2012

Table 2-39

Research in Motion Regional Market Segments, Dollars,

Worldwide, 2011 and 2012

Figure 2-40

CDMA Regional Subscriber Base

 

Tablets Product Description

 

Figure 3-1

Future iPad Edge to Edge Tablet Screen

Figure 3-2

Next Generation iPads Placed Edge To Edge for Single Tablet Screen

Figure 3-3

Apple iPad

Table 3-4

Samsung Galaxy Note 10.1 Tablet With A Pen

Table 3-5

Samsung Galaxy Note 10.1 Tablet With A Pen Used for Drawing

Figure 3-6

Samsung Galaxy Tab 7.0 Plus

Table 3-7

Samsung Galaxy Tab 7.0 Plus Features

Figure 3-8

Kindle Whiter Paper

Figure 3-9

Amazon's Kindle Paperwhite E-Reader

Figure 3-10

Amazon Kindle Fire HD (pictures)

Figure 3-11

7-inch Amazon Kindle Fire HD 1280x800-Pixel Screen

Figure 3-12

7-inch Amazon Kindle Fire HD Thin Profile

Table 3-13

Amazon Kindle Features

Figure 3-14

Amazon Kindle Battery Life

Figure 3-15

Kindle Fire HD Is Part Of The 7-Inch Tablet Market

Figure 3-16

Amazon Kindle Fire HD

Figure 3-17

Amazon Kindle Fire

Table 3-18

Amazon Kindle Fire Features

Figure 3-19

Barnes & Noble NOOK

Table 3-20

Barnes & Noble NOOK Features

Figure 3-21

Barnes & Noble NOOK Simple Touch

Table 3-22

Barnes & Noble NOOK Simple Touch Features

Figure 3-23

LG Optimus Pad

Figure 3-24

Microsoft Surface

Figure 3-25

Sony Tablet S

Figure 3-26

Motorola Xoom

Table 3-27

Google / Motorola Xoom Features

Figure 3-28

Motorola Xyboard

Figure 3-29

Nexus 7 (pictures)

Table 3-30

Google's Nexus 7 tablet

Table 3-31

Google's Nexus 7 tablet Daylight View of Screen

Figure 3-32

Asus Nexus 7

Table 3-33

Asus Nexus 7 Features

Figure 3-34

Acer Iconia Tab A700

Figure 3-35

Acer Iconia Tab W

Figure 3-36

Acer 700's screen

Figure 3-37

Acer 700's High Resolution Display

 

Tablets Technology

 

Figure 4-1

iPad's Tablet Retina Display

Figure 4-2

Samsung Galaxy Tab 7.7 Screen Contrast  Ratios Reach Deeper

Black Levels And A Higher Perceived Brightness

Figure 4-3

Wireless Backhaul Application – Wireless Service Provider

Figure 4-4

Mobile Backhaul Options

Figure 4-5

Ethernet Growth by Backhaul Technology -  North America

Figure 4-6

Demand for Bandwidth Will Grow Disproportionately More

Than Operator Revenue

Figure 4-7

Ethernet OAM Standards


Tablets Company Profiles

Table 5-1

Google Strategic Business Initiatives 2011

Table 5-2

HTC “Firsts”

Table 5-3

Huawei Technologies Uganda Challenges

Table 5-4

Huawei Technologies Uganda Telecommunications Network Benefits:

Figure 5-13

LG Vision

Table 5-5

Key elements of Nokia’s strategy:

Table 5-6

Research in Motion Key Areas of Expertise

Figure 5-7

Research in Motion Regional Revenue

Figure 5-8

Samsung Vision

Figure 5-9

Samsung 2011 Profile

Figure 5-10

Samsung Revenue Growth

Table 5-11

Selected Samsung Service Providers

 

Date of Publication:
Sep 20, 2012
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