Haptics - A Global Market Report

Global Industry Analysts, Date of Publication: May 14, 2014, 118 Pages
US$4,500.00
GIA-MCP7785

This report analyzes the Global market for Haptics in US$ Million. The report provides separate comprehensive analytics for Taiwan, China, and South Korea. Annual estimates and forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 26 companies including many key and niche players such as -

AAC Technologies Holdings Inc.
Artificial Muscle, Inc.
CyberGlove Systems LLC
Entact Robotics
Ergos-Technologies

The era of tactile computing has resulted in tactile interaction becoming an integral part of the interface design process of electronic devices. Defined as touch based sensory perceptions of texture, temperature, and other physical attributes of an object in a virtual environment, haptic feedback is poised to emerge into the future of human computer interface. Human interaction with computer applications and systems will be dominated by the science of touch largely due to a host of physiological and emotional reasons. The touchscreen due to its operational simplicity and high utility has gained widespread adoption and today has become almost ubiquitous in smartphones and tablets. The advent of touch screen has greatly contributed towards the simplicity of using advanced electronic devices. Unlike traditional mechanical switches and buttons, touchscreens however do not provide tangible tactile feedback against selection of buttons. This inherent lack of tactile feedback in touchscreens provides the perfect business case for haptic tactile feedback.

Global Haptics Market Report
TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      A Quick Primer                                                    II-1
      Key Market Trends, Drivers & Issues                               II-2
       Proliferation of Mobile Internet Drives the Need for Haptic
        Feedback in Mobile Devices                                      II-2
        Opportunity Indicator                                           II-3
         Table 1: Global Penetration of Active Mobile Broadband
         Subscriptions (In %) by Geographic Region for the Year 2013
         (includes corresponding Graph/Chart)                           II-3
       Skyrocketing Mobile Video Usage Drives the Business Case for
        Haptics                                                         II-3
        Opportunity Indicator                                           II-4
         Table 2: Worldwide Mobile Video Data (2013 & 2018):
         Breakdown of Traffic Volumes (In Terabytes per Month) by
         Geographic Region (includes corresponding Graph/Chart)         II-4
       Tactile Computing Revolution Opens a New Window of
        Opportunity for Haptics                                         II-5
       Haptics Emerges As a Key Strategy for Product Differentiation    II-5
       UltraHaptics to Bring In a New Era of Touchless Touch Screens    II-6
       Demand for HD Haptics Grows in Parallel to the Need to
        Enhance User Experience                                         II-6
       Wearable Haptics to Make the First Cut Impact on Healthcare      II-7
        Opportunity Indicator                                           II-8
         Table 3: World Market for Wireless Sports & Fitness Devices
         (2013 & 2020): Breakdown of Sales (In 000 Units) by Product
         Type - Wireless Sports & Fitness Devices, Wireless Remote
         Health Monitoring Devices, and Wireless Professional
         Healthcare Devices (includes corresponding Graph/Chart)        II-8
       Possible OEM Adoption of Morphing Touch Screen Technology to
        Fuel Future Growth                                              II-8
       Proliferation of Touchscreens, Touch Surfaces & Their
        Inherent UI Limitations Amplify Interest in Haptics             II-9
        Opportunity Indicators                                          II-10
         Table 4: Touch Screen Penetration (In %) in the Global
         Mobile Phones, Notebook PC, All-In-One PCs, and Tablet
         Phones Markets for the Years 2013 & 2016E (includes
         corresponding Graph/Chart)                                     II-10
       Adoption of Touch Screens in Public Shared Devices: An
        Attractive Opportunity for Growth                               II-11
       Haptic Technology Boosts Gaming Experience to a New Level        II-11
        Rise in Mobile Gaming Opens a Lucrative Niche for Haptics in
         the Gaming Industry                                            II-12
       Emerging Market Opportunities in Key Application Areas           II-12
        Developments in Robotic Technology Powers Demand for Haptics    II-12
         Opportunity Indicators                                         II-14
          Table 5: Global Market for Medical Robotics (2013 & 2018):
          Breakdown of Sales (In US$ Million) by Geographic Region
          (includes corresponding Graph/Chart)                          II-14

          Table 6: World Market for Industrial Robotics (2013 &
          2017): Breakdown of Sales (In Units) by Geographic Region
          (includes corresponding Graph/Chart)                          II-14

          Table 7: World Procurement Spending (In US$ Million) On
          Unmanned Aerial Vehicles (UAVs): Breakdown by Geographic
          Region for the Year 2014E (includes corresponding
          Graph/Chart)                                                  II-15
       Increasing Activity in Nuclear Power Sector to Power Growth
        in the Haptics Market                                           II-15
        Opportunity Indicator                                           II-16
          Table 8: World Nuclear Power Industry (2013 & 2017):
          Breakdown of Power Generated in Billion Kilowatt-hours
          (kWh) by Geographic Region (includes corresponding
          Graph/Chart)                                                  II-16
        Haptics in the Military & Defense Sector: A Review              II-16
        Intelligent Automotive Technologies to Spur Demand for
         Haptics in the Automotive End-Use Sector                       II-17
        Robotic Surgery, Medical Prosthetics & Simulated Training
         Drive Adoption of Haptics in the Healthcare Sector             II-18
        Strong Focus on Industrial Automation Drives Interest in
         Haptics                                                        II-19
        Development of New Generation Automated Aircrafts Drives
         Demand for Haptics in Commercial Flight Simulation
          Equipment                                                     II-20
        Haptics Set to Revolutionize Molecular Biology & Cellular
         Research                                                       II-21
      Market Outlook                                                    II-21

  2. TECHNOLOGY OVERVIEW                                                II-22
      Haptics: A Definition                                             II-22
      Types of Haptic Feedback:                                         II-22
       Tactile Feedback:                                                II-22
       Force Feedback:                                                  II-22
      First Generation Haptics                                          II-22
      Second Generation Haptics:                                        II-22
      Third Generation Haptics:                                         II-23
      Fourth Generation Haptics:                                        II-23
      Advantages of Using Haptics                                       II-23
       Reduction in Work Time:                                          II-23
       Realistic Modeling of Virtual World:                             II-23
       Realism                                                          II-23
       Enhances Confidence and Effectiveness in Medicine:               II-24
      Challenges in Haptics Usage                                       II-24
       Energy Consumption Issues                                        II-24
       Aesthetics and Design Constraints                                II-24
       Dimension Constraints                                            II-24
       Design Complexity                                                II-24
       Personnel Training                                               II-24
       Cost                                                             II-25
       Implementation Issues                                            II-25
      Notable Technology Developments:                                  II-25
       Piezoelectric Actuators Emerge as the Preferred Choice           II-25
       Reverse-Electrovibration Technology Creates Ripples              II-25
       Surface Coverage Haptics: A New Technology in the Making         II-25
       Redux’s Bulldog: A Preview of What’s to Come!                    II-26
      Haptics: Technology Enablers                                      II-26
       Inertial Actuation:                                              II-26
       Piezo Actuation:                                                 II-26
       Surface Actuation:                                               II-26
       Lateral Actuation:                                               II-26
       Electro-Active Polymer Actuation:                                II-27
       Bending Wave Actuation:                                          II-27
       Capacitive Electrosensory Interface (CEI):                       II-27

  3. RECENT INDUSTRY ACTIVITY                                           II-28
      Immersion Finalizes Licensing Agreement with Tokai Rika           II-28
      University of Guelph and Hyphen Finalize Technology Sharing
       Agreement                                                        II-28
      Immersion Extends Haptic Technology to Sharp                      II-28
      Samsung Inks Licensing Agreement with Immersion                   II-28
      NTT DOCOMO's Tablet Implements HD Reverb Software of Immersion    II-28
      Texas Instruments Collaborates with Immersion for Introducing
       Two Integrated Amplifiers                                        II-28
      HiWave Enters into a Worldwide Distribution Agreement with RS
       Components                                                       II-29
      Geomagic Takes Over Sensable’s Haptics and 3D Design Businesses   II-29
      Immersion’s Haptic Solution to Enhance the Design of Kia Sedan    II-29
      Immersion Solution Provides Haptic-Enabled Interface for
       DOCOMO MEDIAS Smartphone and Tablet                              II-29
      Immersion’s Haptic Solution Delivers High-Definition Haptic
       Effects in Pantech Element Tablet                                II-29
      Immersion Announces Fujitsu Smartphone Featuring Haptic
       Technology                                                       II-29
      Synaptics to Design a Touchscreen Incorporating Tactile
       Feedback on Smartphone                                           II-29
      AAC Acoustic Technologies Becomes AAC Technologies Holdings Inc   II-30
      Immersion Partners Texas Instruments on New Hi-Fidelity Haptic
       Reference Design                                                 II-30
      Immersion Inks Licensing Agreement with BMS                       II-30
      Synaptics Enters into Collaboration with Google                   II-30

  4. PRODUCT/TECHNOLOGY INNOVATIONS                                     II-31
      Novasentis Unveils Clic® Family of Actuators for Localized
       Haptics                                                          II-31
      Fujitsu Launches Prototype Tablet with Haptic Feedback            II-31
      Mide Technology Launches SHIVR™ Range of Piezoelectric Haptic
       Actuators                                                        II-31
      Immersion Rolls Out Haptic Muse Application on Google Play        II-31
      Bayer MaterialScience Announces ViviTouch™ for Consumer
       Electronics                                                      II-31
      Immersion Integrates Haptic SDK with Three Game Development
       Platforms                                                        II-31
      Johnson Electric Expands the Haptic Actuator Range                II-31
      Microsoft Envisions New 3D Touchscreen with Haptic Feedback       II-32
      Texas Instruments Develops DRV2667                                II-32
      Texas Instruments Launches DRV2605                                II-32
      Texas Instruments Launches MSP430™ Microcontrollers               II-32
      Senseg Launches First Ever Feelscreen Product                     II-32
      HiWave Introduces Farina™ Platform                                II-32
      Harris Corporation Launches RedHawk™                              II-32
      Cypress Semiconductor Launches Programmable Radio-on-a-Chip-
       User Interface                                                   II-33
      Fujitsu Launches Raku-Raku Smart Phone                            II-33
      Immersion Rolls Out Updated Haptic Development Platform           II-33
      Immersion Introduces HD Integrator with High Fidelity Haptic
       Capabilities                                                     II-33
      Samsung Rolls Out Samsung Galaxy with Auto Haptic Feature         II-33
      Apple Introduces Layered Haptics System                           II-33
      Johnson Electric Introduces the New HA110 Haptic Actuator         II-33
      Microchip Introduces New Controllers for Haptic Feedback          II-33
      IDT Successfully Demonstrates First Ever Touch-Over-AUX
       Embedded DisplayPort 1.3 (eDP™)-based TCON                       II-34
      IDT Launches First Multi-Touch Single Layer Touch Screen
       Controller IC                                                    II-34
      Atmel Announces Integration of Haptics Technology to QTouch
       Capacitive Touch Controllers                                     II-34
      KDDI Recreates Sensation of Buttons on Touchscreen Phone (Japan)  II-34
      Inspired Launches Sophisticated Multi-Win-Roulette 4.0            II-34
      Texas Instruments Launches DRV8662 Piezo Haptic Driver            II-34
      Senseg Introduces Feel Screen Haptic Touchscreen Displays         II-34

  5. FOCUS ON SELECT PLAYERS                                            II-35
      AAC Technologies Holdings Inc. (China)                            II-35
      Artificial Muscle, Inc. (US)                                      II-35
      CyberGlove Systems LLC (USA)                                      II-35
      Entact Robotics (Canada)                                          II-36
      Ergos-Technologies (France)                                       II-36
      Force Dimension (Switzerland)                                     II-36
      Geomagic Inc., (USA)                                              II-37
      Haption SA (France)                                               II-37
      Immersion Corporation (USA)                                       II-38
      Moog Inc. (USA)                                                   II-39
      MPB Technologies Inc. (Canada)                                    II-39
      Murata Manufacturing Co., Ltd. (Japan)                            II-39
      Novint Technologies Inc. (USA)                                    II-40
      Novasentis, Inc. (US)                                             II-40
      Quanser Inc. (Canada)                                             II-40
      Redux ST (UK)                                                     II-41
      Reachin Technologies AB (Sweden)                                  II-41
      Senseg (Finland)                                                  II-42
      Tactus Technology, Inc. (USA)                                     II-42
      Tangible Haptics, LLC (USA)                                       II-42
      Tactical Haptics, LLC (US)                                        II-42

  6. GLOBAL MARKET PERSPECTIVE                                          II-43
      Table 9: Global Recent Past, Current & Future Analysis for
      Haptics by Geographic Region - Taiwan, China and South Korea
      Markets Independently Analyzed with Annual Sales Figures in
      US$ Million for Years 2012 through 2020 (includes
      corresponding Graph/Chart)                                        II-43

      Table 10: Global 15-Year Perspective for Haptics by Geographic
      Region - Percentage Breakdown of Value Sales for Taiwan, China
      and South Korea Markets for Years 2012, 2014 & 2020 (includes
      corresponding Graph/Chart)                                        II-44

      Table 11: Global Recent Past, Current & Future Analysis for
      Haptics by End-Use Application - Mobile Phones, Tablet PCs,
      Desktop & Notebook PCs and Other Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      2012 through 2020 (includes corresponding Graph/Chart)            II-45

      Table 12: Global 15-Year Perspective for Haptics by End-Use
      Application - Percentage Breakdown of Value Sales for Mobile
      Phones, Tablet PCs, Desktop & Notebook PCs and Other Markets
      for Years 2012, 2014 & 2020 (includes corresponding
      Graph/Chart)                                                      II-46

      Table 13: Global Recent Past, Current & Future Analysis for
      Haptics by Technology - Piezoelectric Actuators, Linear
      Resonant Actuators (LRAs) & Eccentric Rotating Mass (ERM) and
      Other Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2012 through 2020 (includes
      corresponding Graph/Chart)                                        II-47

      Table 14: Global 15-Year Perspective for Haptics by Technology
      - Percentage Breakdown of Value Sales for Piezoelectric
      Actuators, Linear Resonant Actuators (LRAs) & Eccentric
      Rotating Mass (ERM) and Other Markets for Years 2012, 2014 &
      2020 (includes corresponding Graph/Chart)                         II-48

  7. KEY MARKETS PERSPECTIVE                                            II-49

  7a. TAIWAN                                                            II-49
      A.Market Analysis                                                 II-49
        Market Overview                                                 II-49
      B.Market Analytics                                                II-50
        Table 15: Taiwan Recent Past, Current & Future Analysis for
        Haptics Market Independently Analyzed with Annual Sales
        Figures in US$ Million for Years 2012 through 2020 (includes
        corresponding Graph/Chart)                                      II-50

  7b. CHINA                                                             II-51
      A.Market Analysis                                                 II-51
        Chinese Touch Module Manufacturing: An Overview                 II-51
        Strategic Corporate Development                                 II-51
         AAC Acoustic Technologies Becomes AAC Technologies Holdings
          Inc                                                           II-51
        AAC Technologies Holdings Inc. - A Key Chinese Player           II-51
      B.Market Analytics                                                II-52
        Table 16: Chinese Recent Past, Current & Future Analysis for
        Haptics Market Independently Analyzed with Annual Sales
        Figures in US$ Million for Years 2012 through 2020 (includes
        corresponding Graph/Chart)                                      II-52

  7c. SOUTH KOREA                                                       II-53
      A.Market Analysis                                                 II-53
        Government Support Bodes Well for the South KoreanMarket        II-53
        Strategic Corporate Development                                 II-53
         Immersion’s Haptic Solution to Enhance the Design of Kia Sedan II-53
      B.Market Analytics                                                II-54
        Table 17: South Korea Recent Past, Current & Future Analysis
        for Haptics Market Independently Analyzed with Annual Sales
        Figures in US$ Million for Years 2012 through 2020 (includes
        corresponding Graph/Chart)                                      II-54


 III. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 26 (including Divisions/Subsidiaries - 26)

     The United States (14)
     Canada (3)
     Japan (1)
     Europe (7)
     - France (2)
     - The United Kingdom (1)
     - Rest of Europe (4)
     Asia-Pacific (Excluding Japan) (1)
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Date of Publication:
May 14, 2014
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Number of Pages:
118 Pages
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