Home Energy Management

Home Energy Management: Early Adopter Views and Preferences

On World, Date of Publication: Mar 21, 2012

In this report, delivered in PowerPoint, analysts present the survey findings with early technology adopters on current usage trends, drivers and user preferences for home energy management (HEM) products and services.

Some of the results from the current survey, completed in January 2012, is compared with the last HEM survey conducted in September 2010.

A few of the key findings include the following:

  • 66% are "interested" or "most interested" in smart home energy management (HEM) services.
  • 44% are willing to spend at least $150 upfront on HEM equipment, if they could save up to 30% on their energy bill.
  • 57% "prefer" or "most prefer" smartphones as their energy interface device, two times more than our 2010 survey.
  • 72% indicate that automated systems that require minimal time or effort are "important" or "most important."
  • Compared with our last survey, 20% more respondents indicate they are likely to use a smart thermostat.
  • Access to real-time energy data is ranked as one of the most important energy savings strategies. However, fewer respondents indicate that they are likely to purchase a dedicated energy display.

Based on 569 in-depth surveys, this report presents current consumer opinions and preferences on HEM products and services such as the following:

  • Energy savings, green homes, new technologies, and motivators
  • Most likely products and services (PCTs, IHDs, smart appliances, smart plugs, etc.)
  • Energy system usage trends
  • Preferences for real-time energy info and "set and forget" systems
  • Preferences on upfront equipment cost vs monthly services
  • Maximum service fee
  • Maximum equipment costs
  • Preferred energy interfaces
  • Consumer vs utility control, automation, smart meters, real-time energy data, solar panels, plug-in electric cars, and more


Methodology & Objectives
Respondents Overview
Respondents' Current Home Systems & Technology Familiarity
Connected Home Technologies
Smart Home Systems & Services
Interest in Home Energy Management
Home Energy Management Considerations
Most Important Considerations: Energy Savings
Most Important Considerations: Greener Homes
Most Important Considerations: Low Upfront Costs
Most Important Considerations: No Service Fee
Most Important Considerations: Self-Control vs. Utility Control
Most Important Considerations: Automated Systems
Most Important Considerations: Real-Time Energy Data
Most Important Considerations: Energy Data Privacy
Current Home Energy Products & Services
Programmable Thermostat Features
Programmable Thermostat Usage Trends
Real-Time Energy Display Usage Trends
Most Likely Energy Services by Gender & Home System Type
Most Likely Energy Services: Web Portal
Most Likely Energy Services: Real-Time Energy Monitoring
Most Likely Energy Services: Time of Use Pricing
Most Likely Energy Services: Automation System
Most Likely Energy Services: Remote Home Monitoring
Most Likely Energy Services: Direct Load Control
Preferred Costs for Home Energy Mgmt. Equipment
Max Upfront Costs: 2010 vs 2012
Preferred Pricing for Energy Management Services
Max Monthly Service Fee: 2010 vs 2012
Most Likely Energy Management Products/Tools by Gender
Most Likely Energy Mgmt Products/Tools: 2010 vs 2012
Most Likely HEM Products/Tools by Home System Type
Preferred Home Energy Interfaces
Preferred Home Energy Interfaces: 2010 vs 2012
Preferred Home Energy Interfaces: Dedicated Display
Preferred Home Energy Interfaces: Tablet
Preferred Home Energy Interfaces: Smartphones
Preferred Home Energy Interfaces: TV
Preferred Home Energy Interfaces: PC
Most Appealing Home Energy Features by Gender
Most Appealing Home Energy Features: Upfront Cost & Service Fee
Most Appealing Home Energy Features: ROI & Interoperability
Most Appealing Home Energy Features: LAN & Web Integration
Energy Savings Strategies

Date of Publication:
Mar 21, 2012
File Format: