An uptick in consumption is expected to drive the Mexican economy over 2015, which will see it become one of the better performers in Latin America. This has spillover effects for the consumer electronics industry, which stands to benefit from higher levels of spending. Computer sales will drive the market over the next five years, as adoption remains less than 50% across the country. Particular a reas of opportunity include tablet and hybrid notebooks, smartphones and digital TV set upgrades. The focus of a wider range of international vendors will give consumers wider choice and put downward pressure on device prices, helping to deepen the market, particularly as currency performance strengthens. While Latin American currencies are expected to depreciate against the US dollar over 2015, Mexico will largely be spared from this trend, bolstering consumer purchasing power.
Headline Expenditure Projections
Computer Hardware Sales: USD8.2bn in 2014 to USD8.4bn in 2015, an increase of 3.0%. Tablet sales will continue to outperform, but reports in H214 also indicate strong momentum in the hybrid notebook market.
AV Sales: USD2.6bn in 2014 to USD2.7bn in 2015, an increase of 1.9%. Demand growth expected to slow substantially from 2014 after TV set upgrade demand was brought forward ahead of the FIFA World Cup tournament in Brazil.
Handset Sales: USD5.7bn in 2014 to USD5.9bn in 2015, an increase of 4.1%. The handset market is again expected to outperform in 2015, but growth will continue to move to a slower growth trajectory as a combination of saturation and price erosion limit value growth.
TABLE OF CONTENTS
Industry View SWOT Consumer Electronics Market Political Economic Operational Risk Industry Forecast Table: Consumer Electronics Overview (Mexico 2013-2019) Macroeconomic Forecasts Economic Analysis Table: Mexico - Private Consumption Forecasts Table: Mexico - Government Consumption Forecasts Table: Mexico - Fixed Investment Forecasts Table: Mexico - Net Exports Forecasts Industry Risk Reward Index Table: Americas Risk/Rewards Index, Q4 2015 Market Overview Computers Table: PC Sales (Mexico 2013-2019) AV Table: AV Sales (Mexico 2013-2019) Table: Household TV Access By Transmission Technology Mobile Handsets Table: Mobile Communications (Mexico 2013-2019) Competitive Landscape International Companies Table: Office Depot Table: Panasonic Local Companies Table: Famsa Table: Texa Table: Vanta Industry Trends And Developments Table: Electronics Manufacturing Output (MXNmn), 2003-2012 Table: Mexico ICT Trade Balance (MXNmn), 2005-2013 Table: FDI By LCD TV Set Manufacturers In Mexico Regulatory Development Table: Five Digital Strategy Pillars Demographic Forecast Demographic Outlook Table: Population Headline Indicators (Mexico 1990-2025) Table: Key Population Ratios (Mexico 1990-2025) Table: Urban/Rural Population & Life Expectancy (Mexico 1990-2025) Table: Population By Age Group (Mexico 1990-2025) Table: Population By Age Group % (Mexico 1990-2025) Methodology Industry Forecast Methodology Sector-Specific Methodology Sources Risk/Reward Index Methodology Sector-Specific Methodology Table: Consumer Electronics Risk/Reward Index Indicators Table: Weighting Of Indicators