Mexico Consumer Electronics Report 2015 Key Industry Trends and Developments

Mexico Consumer Electronics Report

Date of Publication: Sep 23, 2015, 75 Pages

Mexico Consumer Electronics Sales and Forecasts

An uptick in consumption is expected to drive the Mexican economy over 2015, which will see it become one of the better performers in Latin America. This has spillover effects for the consumer electronics industry, which stands to benefit from higher levels of spending. Computer sales will drive the market over the next five years, as adoption remains less than 50% across the country. Particular a reas of opportunity include tablet and hybrid notebooks, smartphones and digital TV set upgrades. The focus of a wider range of international vendors will give consumers wider choice and put downward pressure on device prices, helping to deepen the market, particularly as currency performance strengthens. While Latin American currencies are expected to depreciate against the US dollar over 2015, Mexico will largely be spared from this trend, bolstering consumer purchasing power.

Headline Expenditure Projections

  • Computer Hardware Sales: USD8.2bn in 2014 to USD8.4bn in 2015, an increase of 3.0%. Tablet sales will continue to outperform, but reports in H214 also indicate strong momentum in the hybrid notebook market.

  • AV Sales: USD2.6bn in 2014 to USD2.7bn in 2015, an increase of 1.9%. Demand growth expected to slow substantially from 2014 after TV set upgrade demand was brought forward ahead of the FIFA World Cup tournament in Brazil.

  • Handset Sales: USD5.7bn in 2014 to USD5.9bn in 2015, an increase of 4.1%. The handset market is again expected to outperform in 2015, but growth will continue to move to a slower growth trajectory as a combination of saturation and price erosion limit value growth.


Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Mexico 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Mexico - Private Consumption Forecasts
Table: Mexico - Government Consumption Forecasts
Table: Mexico - Fixed Investment Forecasts
Table: Mexico - Net Exports Forecasts
Industry Risk Reward Index
Table: Americas Risk/Rewards Index, Q4 2015
Market Overview
Table: PC Sales (Mexico 2013-2019)
Table: AV Sales (Mexico 2013-2019)
Table: Household TV Access By Transmission Technology
Mobile Handsets
Table: Mobile Communications (Mexico 2013-2019)
Competitive Landscape
International Companies
Table: Office Depot
Table: Panasonic
Local Companies
Table: Famsa
Table: Texa
Table: Vanta
Industry Trends And Developments
Table: Electronics Manufacturing Output (MXNmn), 2003-2012
Table: Mexico ICT Trade Balance (MXNmn), 2005-2013
Table: FDI By LCD TV Set Manufacturers In Mexico
Regulatory Development
Table: Five Digital Strategy Pillars
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Mexico 1990-2025)
Table: Key Population Ratios (Mexico 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Mexico 1990-2025)
Table: Population By Age Group (Mexico 1990-2025)
Table: Population By Age Group % (Mexico 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Additional Information:
Includes 3 free updated quarterly reports
Date of Publication:
Sep 23, 2015
File Format:
Number of Pages:
75 Pages