Mobile Augmented Reality

Mobile Augmented Reality (MAR) - Global Strategic Business Report

Global Industry Analysts, Date of Publication: Sep 19, 2015, 291 Pages
US$4,950.00
GIA-MCP7910

Mobile Augmented Reality (MAR) Market Report

This report analyzes the worldwide markets for Mobile Augmented Reality (MAR) in US$ Million. The Global market is further analyzed by the following Segments: Enterprise Applications, Games Applications, Location-based Search Applications, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 114 companies including many key and niche players such as -

Apple Inc.
Augmensys GmbH
Augmented Pixels Inc.
Aurasma
Apparmo Ltd.

TABLE OF CONTENTS

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      Augmented Reality: Enriching the Real World through
       Convergence with Digital Information and Media                   II-1
      Mobile Augmented Reality Applications: Where, What and How to
       Display AR on a Mobile Device                                    II-1
       Table 1: With Significant Increase in MAR App Users,
       Commercial Applications Poised for Strong Growth: Number of
       MAR App Users Worldwide (In Million) in 2013 & 2018 (includes
       corresponding Graph/Chart)                                       II-2

       Table 2: Global Mobile Augmented Reality Market: Annual MAR
       Apps Downloaded (in Million) for Years 2014 & 2019 (includes
       corresponding Graph/Chart)                                       II-3

       Table 3: Strong Penetration Worldwide: Installed Base of
       Actively Used MAR Apps over the Period 2014-2020 (In Million)
       (includes corresponding Graph/Chart)                             II-3
      Mobile Augmented Reality: Major Milestones Over the Years         II-4
       Early AR Limited to Scientific Use for High-end Applications     II-4
       ARToolKit: A Major Breakthrough for Mobile AR                    II-4
       ARQuake Game: First Outdoor Mobile AR Video Game                 II-4
       BatPortal: First PDA Enabled Wireless AR System                  II-5
       Mobile AR Penetrates the Mobile Phone Ecosystem                  II-5
        Advent of Smartphones & Tablet PCs Brought MAR Closer to
         Mainstream Consumer Market                                     II-6
      Global Market Outlook                                             II-8
       Futuristic Goals for Mobile AR in a Nutshell                     II-9
      Competitive Landscape                                             II-9
       Participants across the Value Chain Bet Big on Mobile AR         II-9
        Popular Mobile Augmented Reality Apps for Android/iOS (2015):
         Details of App Name, App Developer, Operating System,
          Paid/Free App, App Type, and Key Features                     II-10
       Select Innovative Mobile AR Apps of 2015 and 2014                II-13
        Shazam Forays into the AR Market                                II-13
        StoneOak Media Launches Zappar AR App for Interactive Storybook II-13
        Megawood AR App for Dream Terraces                              II-13
        Curioos AR App Gives an Art Attack                              II-13
        Powerful Plants Educational AR App Brings Vegetables to Life    II-13
        APPletiser AR App for Limited Edition Pack                      II-13
        Cimagine Launches Multiple-Item AR App                          II-14
        AR App to Treat Parkinson’s Disease                             II-14
        Max Morrison - Augmented Reality Graffiti Creator App           II-14
        Debut of Enterprise-Oriented AR Application                     II-14
        AR Apps Target Retirement Savings                               II-14
        AR Apps Foray into the Banking Sector                           II-14
        Pyro - Setting the World on Fire                                II-15
        Cox & Kings Australia Joins the AR Revolution                   II-15
        Pixbi AR App Redefining Shopping                                II-15
        Crayola’s Colour Alive AR App Brings Back Old School
         Coloring Books                                                 II-15
       Crowd Funding: A Key Fund Generation Strategy for Mobile AR
        Vendors                                                         II-15

  2. MARKET TRENDS, ISSUES & DRIVERS                                    II-16
      Rapid Proliferation of Mobile App Stores Worldwide: A Strong
       Growth Driver                                                    II-16
       Table 4: Global Mobile App Store Downloads by Type of App
       Store (2014): Percentage Share Breakdown for Baidu, Google
       Play, iOS App Store, and Others (includes corresponding
       Graph/Chart)                                                     II-17

       Table 5: Global Mobile App Store Revenues by Type of App
       Store (2014): Percentage Share Breakdown for Google Play, iOS
       App Store, and Others (includes corresponding Graph/Chart)       II-17

       Table 6: Global Mobile Apps Available by App Store (until May
       2015): Number of Apps (in Thousands) for Amazon App Store,
       Apple App Store, BlackBerry World, Google Play, and Windows
       Phone Store (includes corresponding Graph/Chart)                 II-17
       Freemium Apps with In-App Purchases Score over Paid Apps &
        Free Ad-Sponsored Apps                                          II-18
        Table 7: Global Mobile Augmented Reality Market by Revenue
        Stream (2014 & 2017): Percentage Breakdown of Revenues for
        Free Ad-Sponsored Apps, Freemium Apps, and Paid Apps
        (includes corresponding Graph/Chart)                            II-18
       Retail and Marketing Apps Dominate the Developer Investments
        in AR                                                           II-19
        Table 8: Global Developer Investments in AR by Category
        (2015 & 2018): Investments (in US$ Million) for Independent
        Apps, Product Improvement Apps, and Retail and Marketing
        Apps (includes corresponding Graph/Chart)                       II-19
      Technology Developments & Innovations: Spearheading Growth        II-19
       Markerless Augmented Reality                                     II-19
       Cloud Computing Support for Mobile AP Apps                       II-20
      Smart Glasses: The New Age HMI Device Revolutionizes the
       Mobile AR Market                                                 II-20
       Growing Investments in Google Glasses & Other Smart AR
        Glasses Bodes Well for Smart Glasses MAR Apps                   II-21
        Table 9: Global Smart AR Glasses Shipments (in Thousand
        Units): 2014-2020 (includes corresponding Graph/Chart)          II-22
      Mobile AR Game Apps: The Major Revenue Contributor                II-23
       Table 10: Games Offer Lucrative App Development
       Opportunities: Percentage Share Breakdown of MAR App Users
       Worldwide by App Category for 2015 (includes corresponding
       Graph/Chart)                                                     II-24
       Gaming Dominate Mobile Apps Content Worldwide: Opportunities
        Galore for MAR Apps                                             II-24
        Opportunity Indicators:                                         II-25
         Table 11: Leading Countries Worldwide in Mobile Gaming
         Penetration (2014): Mobile Gaming as a Percentage of Total
         Gamers for China, Japan, South Korea, and US (includes
         corresponding Graph/Chart)                                     II-25

         Table 12: Global Mobile Apps Market by Application Sector
         (2014 & 2017E): Percentage Share Breakdown of Revenues for
         Books, Games, Social Networking, and Others (includes
         corresponding Graph/Chart)                                     II-25

         Table 13: Time Spent by Users Worldwide on Android and iOS
         Devices by Application Sector (2014): Percentage Breakdown
         for Entertainment, Gaming, Social Networking, Utilities,
         and Others (includes corresponding Graph/Chart)                II-26

         Table 14: Global Wireless Games Market by Location (2014):
         Percentage Breakdown of Time Spent by Users for Home, Work,
         Travel, In Queue, Restrooms, and Others (includes
         corresponding Graph/Chart)                                     II-26

         Table 15: Global Wireless Gaming Market by Age Group
         (2014): Percentage Breakdown of Mobile Gamers for Under 18,
         18-50, and Above 50 Years (includes corresponding
         Graph/Chart)                                                   II-26
      Augmentation in Smartphone’s Computational Capability Drives
       Location-Based AR                                                II-27
      Increasing Focus on Disruptive Technologies to Boost Market
       Prospects in the Enterprise Sector                               II-28
       Mobile AR and Mobile CRM Convergence Transform Sales and
        Services Processes                                              II-29
       Internet of Things (IoT) and Industry 4.0: The Next Big Thing
        for Mobile AR in the Enterprise Sector                          II-30
       Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile
        AR and Smart Wearables Adoption at the Workplace                II-30
        Table 16: Global Mobile Workforce Penetration by
        Region/Country (2014): Penetration of Mobile Employees as a
        Percentage of Total Employee Population for the US, Japan,
        Western Europe, Asia-Pacific, and Rest of World (includes
        corresponding Graph/Chart)                                      II-31
      Mobile AR Applications: A Key Enabler of M-Commerce               II-31
       Strong Growth Projected for Mobile AR in Virtual Product
        Display Applications                                            II-31
       Rising Investments in AR for Mobile Marketing and Brand
        Building Augurs Well for the Market                             II-32
       Technology Advancements Enable Seamless Convergence of Mobile
        AR and MCommerce                                                II-32
        Table 17: M-Commerce Market Offers Huge Opportunities for
        MAR App Developers: Global Breakdown of the M-Commerce
        Market (US$ Million) by Geographic Region/Country for 2015 &
        2020 (includes corresponding Graph/Chart)                       II-33

        Table 18: Augmented Reality as a Shopping Tool Vis-a-Vis
        Other Options (2012, 2013 & 2014): Percentage of Users
        Accessing Augmented Reality, In-Store Promo/Text to Win,
        Mobile Shopping Application, Mobile Websites, Mobile
        Payment, and Text Alert from Brand/Retailer (includes
        corresponding Graph/Chart)                                      II-34
      Rising Prominence of Preventive Healthcare Spurs Demand for
       Healthcare MAR Apps                                              II-34
      Other High-Growth Application Areas for Mobile AR                 II-35
       Retailers & Marketers                                            II-35
       Tourists                                                         II-35
       Instructional Manuals and Videos                                 II-36
      Robust Demand for Smartphones & Tablet PCs Offering Compelling
       MAR Experience Drives Market Growth                              II-36
       Table 19: Global AR Ready Smartphones Market Value (in $
       Million): 2014 & 2017 (includes corresponding Graph/Chart)       II-37

       Table 20: Global AR App Penetration as a Percentage of
       Smartphones: 2014 through 2017 (includes corresponding
       Graph/Chart)                                                     II-37

       Table 21: Global Tablet PC Sales (in Million Units): 2013
       through 2017 (includes corresponding Graph/Chart)                II-38

       Table 22: Spiraling Sales of Smartphones Provides the Launch
       Pad for MAR Proliferation: Breakdown of Global Sales of
       Smartphones (in 000 Units) by Geographic Region: 2015 & 2020
       (includes corresponding Graph/Chart)                             II-38

       Table 23: Growing Smartphone Penetration to Fuel Future
       Demand: Breakdown of Smartphone Penetration Rate (%) by
       Country for 2014 (includes corresponding Graph/Chart)            II-39
      Rising Mobile Subscriptions Sets the Perfect Platform for
       Market Expansion                                                 II-40
       Table 24: Global Mobile Communications Market: Number of
       Mobile Subscribers (in Billion) for Years 2013 through 2017
       (includes corresponding Graph/Chart)                             II-40

       Table 25: Mobile Subscriptions Worldwide by Region (May
       2014): Number of Mobile Cellular Subscriptions and Active
       Mobile Broadband Subscriptions for the Americas, Europe, CIS
       Countries, Asia-Pacific, the Middle East, and Africa
       (includes corresponding Graph/Chart)                             II-41

       Table 26: Top 10 Countries Worldwide with the Highest
       Penetration of Mobile Subscriptions (2013): Mobile
       Subscriptions as a Percentage of Total Population by Country
       (includes corresponding Graph/Chart)                             II-42

       Table 27: Mobile Subscriptions Worldwide (2014E): Percentage
       Breakdown by Country (includes corresponding Graph/Chart)        II-43

       Table 28: Global Mobile Internet Subscribers (in Million) for
       Developed and Developing Countries: 2014 & 2020 (includes
       corresponding Graph/Chart)                                       II-43

       Table 29: Global Mobile Subscriber Penetration as a
       Percentage of Population: 2014 & 2020 (includes corresponding
       Graph/Chart)                                                     II-44
       Developments in High-Speed Networks Support New App
        Possibilities for Mobile AR                                     II-44
        Table 30: Global Mobile Internet Market by Network
        Technology (2014 & 2020): Breakdown of Number of Mobile
        Internet Subscribers (in Million) for 2G, and 3G/4G
        (includes corresponding Graph/Chart)                            II-45
      Key Challenges Hampering Widespread Adoption of Mobile AR         II-45
       Lack of Awareness & Penetration in Addressable Markets           II-45
       Lack of Visibility                                               II-45
       Technology Limitations                                           II-46
       Failure to Meet Consumer Expectations                            II-46
       Privacy Issues                                                   II-46

  3. PRODUCT OVERVIEW                                                   II-47
      Augmented Reality: Introduction                                   II-47
       Key Components of AR                                             II-47
        Software and Algorithms                                         II-47
        Hardware                                                        II-47
         Input Devices                                                  II-48
         Tracking Devices                                               II-48
         Computer                                                       II-48
         AR Display Components                                          II-48
          Head Mounted Displays                                         II-48
          Contact Lenses                                                II-48
          EyeTap                                                        II-48
          Virtual Retina Display                                        II-48
          Handheld Smart Devices                                        II-49
          Smart Glasses                                                 II-49
      Mobile Augmented Reality                                          II-49
      Mobile Augmented Reality Applications (Mobile AR Apps)            II-49
       Types of Mobile Augmented Reality Applications                   II-49
        Enterprise MAR Apps                                             II-49
       Games MAR Apps                                                   II-50
        Location-Based Search MAR Apps                                  II-50
        Others                                                          II-50

  4. PRODUCT INNOVATIONS/INTRODUCTIONS                                  II-51
      AR Devices Launches GogglePal                                     II-51
      WSI Provides Ross Video’s Camera Tracking Software and Hardware   II-51
      QuestUpon Unveils Mobile Augmented Reality Platform               II-51
      ZSPACE Introduces AR Application for Ferrari Dealers              II-51
      Zappar Launches Zappar Studio Tool                                II-51
      Inglobe Technologies Introduces Hyperspaces Augmented Reality
       Platform                                                         II-51
      TimberTech Unveils AR iPad App                                    II-51
      Magic Leap Launches Development Platform for Creating AR Apps     II-52
      Polaris Slingshot Rolls Out Augmented Reality App                 II-52
      Mini to Introduce Augmented Vision Goggles in China               II-52
      WSI Unveils Max Reality                                           II-52
      Energiency to Launch Energiency Augmented for Energy
       Management in Food Industry                                      II-52
      Snipp Interactive Introduces AR Campaign for Honda                II-52
      Meme Streak Introduces Artifact MAR Browser App on Google Play
       and APP Store                                                    II-52
      Tesco Launches AR App for Google Glass                            II-53
      Disney Interactive and Lucasfilm Launches Star Wars AR App        II-53
      ModiFace Unveils New Rejuvenation and Enhancement Mirror          II-53
      Augmented Pixels Launches 4DCityscape National Geographic
       Ancient Civilizations Puzzle App                                 II-53
      IVE Introduces Augmented Reality Marketing Services in Australia  II-53
      Catchoom Unveils CraftAR Tool for AR                              II-53
      Forthmedia Unveils Interactive AR Experience                      II-53
      Argos Launches AR App Powered by HP Aurasma                       II-54
      Union Station to Unveil Living History AR App                     II-54
      AR Builder Launches Customizable Building App                     II-54
      PBS KIDS Unveils Novel AR App                                     II-54
      Lego Unveils AR Mobile App                                        II-54
      Urban Ladder Rolls Out Living Spaces AR App                       II-54
      Dulux Unveil Novel Visualiser AR App                              II-54
      Westpac NZ to Launch AR Mobile Banking App                        II-54
      Transamerica Retirement Solutions Launches New AR Mobile
       Application                                                      II-55
      ModiFace Unveils Looking Glass AR Native Advertising Platform     II-55
      Rockwell Collins Launches Augmented Reality Orientation System
       for the Dismounted Soldier                                       II-55
      ALIVE Introduces AR Wedding Cards                                 II-55
      Jayman Modus Introduces Modus Matrix Augmented Reality            II-55
      String and AkzoNobel Launches New AR Dulux Visualizer Application II-55
      L'Oreal Paris Launches Makeup Genius Mobile App with AR           II-55
      Fuzzy Frog and Discovery Rolls Out Real Scary Spiders Mobile
       App with AR Feature                                              II-55
      Engage Mobility Introduces Immersion AR Platform                  II-56
      Times Internet Unveils Alive Studio Self-Service AR Platform      II-56
      DAQRI Launches 4D Engine for DRAEDIS                              II-56
      Play Nicely Develops AR App to Bring Life to Milka Advent
       Calendar                                                         II-56
      TAKELEAP Develops My Virtual Home AR App                          II-56
      Wedding Reality Launches the Wedding Dress Studio AR iPad App     II-56
      IKEA Introduces Augmented Reality App                             II-56
      Boost Unveils AR Nordic AR App                                    II-57
      Angela Merkel Unveils AR App for Election Campaign                II-57
      Deoksugung Palace Launches “Deoksugung, in my hands” Augmented
       Reality Mobile App                                               II-57
      Orbotix Unveils New AR Gaming Apps                                II-57
      CommonFloor Launches AR Android App CommonFloor Property India    II-57
      Mohawk Launches Mohawk Live Augmented Reality App                 II-57
      Disney Unveils New AR Book Technology HideOut                     II-57
      JB Knowledge Technologies Launches SmartReality™ AR App for
       Construction                                                     II-57
      DAQRI Launches Elements 4D Interactive Chemistry Learning
       Experience with AR                                               II-58
      IBM Rolls Out Augmented Reality Shopping Assistant Application    II-58
      Snipp Interactive Launches Snipp Khayal AR Application in the
       Middle East                                                      II-58
      G+J to Launch Augmented Reality Application ARplay                II-58
      MR Direct to Launch Home Reality AR App for iPad                  II-58
      McDonald’s Introduces McMission AR App                            II-58
      FuelFX Unveils 3D AR Graphics and Connective Media                II-58
      DNA Rolls Out AR Mobile Application ‘DNA it’                      II-59
      Fallsview Casino Unveils New billboard with AR                    II-59
      TELiBrahma Rolls Out PointARt Augmented Reality App               II-59

  5. RECENT INDUSTRY ACTIVITY                                           II-60
      Apple Acquires Metaio                                             II-60
      Oculus Take Over Surreal Vision                                   II-60
      Epson Partners with Ngrain for 3D Augmented Reality Technology    II-60
      Singtel Inks Partnership with Infinite Studios                    II-60
      Struan Moore Signs Agreement with Blippar                         II-60
      Strata Inks Partnership with Augment for AR App                   II-60
      Inglobe Technologies Partners with VTT for ARmedia 3D SDK         II-60
      Blue Star Partners with Toys “R” Us to Develop an Interactive
       Easter Egg Hunt AR App                                           II-61
      Ford Endorses New Mustang Car with AR App                         II-61
      Blippar Acquires Layar                                            II-61
      Oculus Acquires Two Companies Nimble VR and 13th Lab              II-61
      Infinity Augmented Reality Acquires Dynamic New Technology        II-61
      Camelot Inks Partnership with Blippar for AR Christmas
       Scratch-cards                                                    II-61
      QuickMobile and BI WORLDWIDE Provides AR to Meetings and Events   II-61
      Zappar Partners with Asda for Novel Augmented Reality In-Store
       Event                                                            II-62
      Niantic Labs Partners with 20th Century Fox and James Frey to
       Develop ENDGAME Augmented Reality Game                           II-62
      Pandoodle Inks Partnership with Aisle411 to Create Augmented
       Reality Shopping Experience for Google IO                        II-62
      DataArt Inks Partnership with Keyshare to Develop Augmented
       Reality Locator                                                  II-62
      Ford Inks Partnership with Mishor 3D for Augmented Reality
       Navigation                                                       II-62
      Prisma Global Limited Takes Over Prisma Gmbh                      II-62
      Metro US Partners with AR Platform Blipper™                       II-62
      TAPPI Inks Partnership with Layar to Provide AR for Print
       Products                                                         II-63
      Fry Communications Partners with AR Platform Layar                II-63

  6. FOCUS ON SELECT GLOBAL PLAYERS                                     II-64
      Apple Inc. (US)                                                   II-64
      Augmensys GmbH (Austria)                                          II-64
      Augmented Pixels Inc. (US)                                        II-64
      Aurasma (UK)                                                      II-64
      Apparmo Ltd. (UK)                                                 II-65
      Augment (US)                                                      II-65
      Blippar (UK)                                                      II-65
       Layar Inc. (The Netherlands)                                     II-65
      Catchoom Technologies S.L. (Spain)                                II-66
      Cimagine Media Ltd (Israel)                                       II-66
      DAQRI (US)                                                        II-66
      Google Inc. (US)                                                  II-66
       Niantic Labs (US)                                                II-67
      Gravity Jack (US)                                                 II-67
      Hunter Research and Technology, LLC (US)                          II-67
      LM3LABS Corporation (Singapore)                                   II-67
      Marxent Labs (US)                                                 II-68
      Mollejuo Software, Inc. (Canada)                                  II-68
      Mybrana Network S.L. (Spain)                                      II-68
      Occipital Inc. (US)                                               II-69
      Seabery Soluciones (Spain)                                        II-69
      SeeMore Interactive Inc. (US)                                     II-69
      ViewAR GmbH (Austria)                                             II-69
      VividWorks Ltd. (Finland)                                         II-69
      Wikitude GmbH (Austria)                                           II-70
      Zappar Ltd. (UK)                                                  II-70

  7. GLOBAL MARKET PERSPECTIVE                                          II-71
      Table 31: World Recent Past, Current & Future Analysis for
      Mobile Augmented Reality Applications by Geographic
      Region/Country - US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), and Rest of World Markets Independently
      Analyzed with Annual Revenue Figures in US$ Million for Years
      2013 through 2020 (includes corresponding Graph/Chart)            II-71

      Table 32: World 8-Year Perspective for Mobile Augmented
      Reality Applications by Geographic Region/Country - Percentage
      Breakdown of Revenues for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), and Rest of World Markets for
      Years 2013, 2015 and 2020 (includes corresponding Graph/Chart)    II-72

      Table 33: World Recent Past, Current & Future Analysis for
      Mobile Augmented Reality Applications by Application Category
      - Enterprise, Games, Location-Based Search and Other Markets
      Independently Analyzed with Annual Revenue Figures in US$
      Million for Years 2013 through 2020 (includes corresponding
      Graph/Chart)                                                      II-73

      Table 34: World 8-Year Perspective for Mobile Augmented
      Reality Applications by Application Category - Percentage
      Breakdown of Revenues for Enterprise, Games, Location-Based
      Search and Other Markets for Years 2013, 2015 and 2020
      (includes corresponding Graph/Chart)                              II-74


 III. MARKET

  1. THE UNITED STATES                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
        Smartphone Penetration: Foundation for Mobile AR Market Growth  III-1
         Table 35: US Mobile Phones Market (2015E): Breakdown of New
         Mobile Phone Sales by Type of Phone - Smartphone & Feature
         Phones (includes corresponding Graph/Chart)                    III-1

         Table 36: Augmented Reality Apps Downloads & Location Based
         Service Users as a Percentage of Total Smartphone Users in
         the US: 2014 (includes corresponding Graph/Chart)              III-2

         Table 37: Smartphone & Mobile Internet Penetration as a
         Percentage of Total Mobile Users in the US: 2014 (includes
         corresponding Graph/Chart)                                     III-2
        Surging Demand for Mobile Internet and Data Downloads Drive
         Market Growth                                                  III-2
         Table 38: Mobile Users Penetration (%) of Leading
         Smartphone Apps in the US: 2014 (includes corresponding
         Graph/Chart)                                                   III-3

         Table 39: Most Popular Activities on Smartphones in the US:
         2014 (includes corresponding Graph/Chart)                      III-4
        Robust Growth in Mobile Gaming Benefit the Market for MAR
         Gaming Apps                                                    III-4
        Expanding Role of M-Health Boosts Demand for Health Based
         MAR Apps                                                       III-5
        Product Launches                                                III-5
        Strategic Corpotare Developments                                III-9
        Select Key Players                                              III-11
      B.Market Analytics                                                III-14
        Table 40: US Recent Past, Current & Future Analysis for
        Mobile Augmented Reality Apps Analyzed with Annual Revenue
        Figures in US$ Million for Years 2013 through 2020 (includes
        corresponding Graph/Chart)                                      III-14

  2. CANADA                                                             III-15
      A.Market Analysis                                                 III-15
        Outlook                                                         III-15
        Key Statistical Findings                                        III-15
         Table 41: Augmented Reality Apps Downloads & Location Based
         Service Users as a Percentage of Total Smartphone Users in
         Canada: 2014 (includes corresponding Graph/Chart)              III-15

         Table 42: Smartphone & Mobile Internet Penetration as a
         Percentage of Total Mobile Users in Canada: 2014 (includes
         corresponding Graph/Chart)                                     III-15
        Product Launches                                                III-16
        Strategic Corporate Developments                                III-16
        Mollejuo Software, Inc. - A Key Canadian Player                 III-17
      B.Market Analytics                                                III-17
        Table 43: Canadian Recent Past, Current & Future Analysis
        for Mobile Augmented Reality Apps Analyzed with Annual
        Revenue Figures in US$ Million for Years 2013 through 2020
        (includes corresponding Graph/Chart)                            III-17

  3. JAPAN                                                              III-18
      A.Market Analysis                                                 III-18
        Outlook                                                         III-18
        Key Trends & Drivers in a Nutshell                              III-18
      B.Market Analytics                                                III-19
        Table 44: Japanese Recent Past, Current & Future Analysis
        for Mobile Augmented Reality Apps Analyzed with Annual
        Revenue Figures in US$ Million for Years 2013 through 2020
        (includes corresponding Graph/Chart)                            III-19

  4. EUROPE                                                             III-20
      A.Market Analysis                                                 III-20
        Outlook                                                         III-20
        Key Statistical Findings                                        III-20
         Table 45: French Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-20

         Table 46: French Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014 (includes
         corresponding Graph/Chart)                                     III-21

         Table 47: German Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-21

         Table 48: German Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014 (includes
         corresponding Graph/Chart)                                     III-21

         Table 49: Italian Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-22

         Table 50: French Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014Italian
         Smartphone & Mobile Internet Penetration as a Percentage of
         Total Mobile Users: 2014 (includes corresponding
         Graph/Chart)                                                   III-22

         Table 51: UK Augmented Reality Apps Downloads & Location
         Based Service Users as a Percentage of Total Smartphone
         Users: 2014 (includes corresponding Graph/Chart)               III-22

         Table 52: French Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014UK Smartphone &
         Mobile Internet Penetration as a Percentage of Total Mobile
         Users: 2014 (includes corresponding Graph/Chart)               III-23

         Table 53: Spanish Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-23

         Table 54: Spanish Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014 (includes
         corresponding Graph/Chart)                                     III-23

         Table 55: Russian Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-24

         Table 56: Russian Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014 (includes
         corresponding Graph/Chart)                                     III-24
        Product Launches                                                III-24
        Strategic Corporate Developments                                III-27
        Select Key Players                                              III-28
      B.Market Analytics                                                III-31
        Table 57: European Recent Past, Current & Future Analysis
        for Mobile Augmented Reality Apps by Region - France,
        Germany, Italy, UK, and Rest of Europe Markets Independently
        Analyzed with Annual Revenue Figures in US$ Million for
        Years 2013 through 2020 (includes corresponding Graph/Chart)    III-31

        Table 58: European 8-Year Perspective for Mobile Augmented
        Reality Apps by Region - Percentage Breakdown of Revenues
        for France, Germany, Italy, UK, and Rest of Europe Markets
        for Years 2013, 2015 and 2020 (includes corresponding
        Graph/Chart)                                                    III-32

  5. ASIA-PACIFIC                                                       III-33
      A.Market Analysis                                                 III-33
        Outlook                                                         III-33
        Key Statistical Findings                                        III-33
         Table 59: Australian Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-33

         Table 60: Australian Smartphone & Mobile Internet
         Penetration as a Percentage of Total Mobile Users: 2014
         (includes corresponding Graph/Chart)                           III-33

         Table 61: Chinese Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-34

         Table 62: Chinese Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014 (includes
         corresponding Graph/Chart)                                     III-34

         Table 63: Indian Augmented Reality Apps Downloads &
         Location Based Service Users as a Percentage of Total
         Smartphone Users: 2014 (includes corresponding Graph/Chart)    III-34

         Table 64: Indian Smartphone & Mobile Internet Penetration
         as a Percentage of Total Mobile Users: 2014 (includes
         corresponding Graph/Chart)                                     III-35
        Huge Mobile User Base in China Spurs Demand for Mobile AR
         Applications and Services                                      III-35
         Table 65: Top 10 Countries Worldwide with Active Mobile
         Subscriptions (in Millions): 2014 (includes corresponding
         Graph/Chart)                                                   III-35
        India & China: Two Countries with the Largest Young
         Population Offer Significant Opportunities                     III-36
         Table 66: Ten Largest Populated Countries Worldwide (July
         2013): Total Population (in Millions) by Age Group 0-14
         Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
         India, USA, Indonesia, Brazil, Pakistan, Nigeria,
         Bangladesh, Russia and Japan (includes corresponding
         Graph/Chart)                                                   III-37
        Product Launches                                                III-38
        Strategic Corporate Development                                 III-40
        LM3LABS - A Key Asian Player                                    III-40
      B.Market Analytics                                                III-41
        Table 67: Asia-Pacific Recent Past, Current & Future
        Analysis for Mobile Augmented Reality Apps Analyzed with
        Annual Revenue Figures in US$ Million for Years 2013 through
        2020 (includes corresponding Graph/Chart)                       III-41

  6. REST OF WORLD                                                      III-42
      A.Market Analysis                                                 III-42
        Outlook                                                         III-42
        Key Statistical Findings                                        III-42
         Table 68: Augmented Reality Apps Downloads & Location Based
         Service Users as a Percentage of Total Smartphone Users in
         Brazil: 2014 (includes corresponding Graph/Chart)              III-42

         Table 69: Smartphone & Mobile Internet Penetration as a
         Percentage of Total Mobile Users in Brazil: 2014 (includes
         corresponding Graph/Chart)                                     III-42
        Product Launches                                                III-43
        Cimagine Media Ltd - A Key Israeli Player                       III-43
      B.Market Analytics                                                III-44
        Table 70: Rest of World Recent Past, Current & Future
        Analysis for Mobile Augmented Reality Apps Analyzed with
        Annual Revenue Figures in US$ Million for Years 2013 through
        2020 (includes corresponding Graph/Chart)                       III-44


 IV. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 114 (including Divisions/Subsidiaries - 117)

     The United States (42)
     Canada (8)
     Japan (1)
     Europe (44)
     - France (6)
     - Germany (2)
     - The United Kingdom (14)
     - Italy (3)
     - Spain (6)
     - Rest of Europe (13)
     Asia-Pacific (Excluding Japan) (16)
     Middle East (6)
Additional Information:
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Date of Publication:
Sep 19, 2015
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Number of Pages:
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