Saudi Arabia Consumer Electronics Report

Saudi Arabia Consumer Electronics Report

Date of Publication: Oct 26, 2015, 69 Pages

Independent 5-year Consumer Electronics Industry Forecasts for Saudi Arabia

Saturation in device categories such as tablets and smartphones will result in subdued growth in the Saudi consumer electronics market over 2015-2019, with a compound annual growth rate of 2.3 %. We anticipate that the market will remain highly lucrative to vendors due to high incomes and a fashion-conscious domestic consumer base. The mid-to-high-end consumer electronics devices market will experience strong value growth during our forecasting period to 2019 as incomes rise, especially for public sector workers. The low end of the market may be constrained due to the exit of a considerable number of migrant workers under the governments' Saudisation' policy.

Headline Expenditure Projections

  • Computer Hardware Sales: Set to decrease from USD2.36 in 2014 to USD2.35mn in 2015. The desktop and notebook market is forecast to remain stable, but a decline in tablet volumes will act as a drag on overall value growth as the market continues to adjust to the initial rapid diffusion of ownership among the core user group.

  • AV Sales : USD1.637bn in 2014 to USD1.643bn in 2015, up 0.4%. The latest flat-screen TVs and soundbars will boost market value despite relatively low volumes due to the high average selling price of UHD TVs, giving them disproportionate impact on overall market value compared with volumes sold.

  • Han dset Sales : USD5.7bn in 2014 to USD6.0bn in 2015, up 5.1%. The handset market will return to stronger growth after a combination of the Saudisation policy, smartphone market saturation and price erosion resulted in a market contraction in 2014.


BMI Industry View
SWOT Analysis
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Saudi Arabia 2013-2019)
Macroeconomic Forecasts
Industry Risk Reward Index
Table: MEA Consumer Electronics Risk/Rewards Index, Q315
Market Overview
Table: PC Sales (Saudi Arabia 2013-2019)
AV Devices
Table: AV Sales (Saudi Arabia 2013-2019)
Mobile Devices
Table: Mobile Communications (Saudi Arabia 2013-2019)
Competitive Landscape
Local Companies
Table: Alesayi Electronics
Table: eXtra
Table: MeMega
Table: Modern Electronics Company Limited
Table: United Matbouli Group
Industry Trends And Developments
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Saudi Arabia 1990-2025)
Table: Key Population Ratios (Saudi Arabia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Saudi Arabia 1990-2025)
Table: Population By Age Group (Saudi Arabia 1990-2025)
Table: Population By Age Group % (Saudi Arabia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
Date of Publication:
Oct 26, 2015
File Format:
PDF via E-mail
Number of Pages:
69 Pages