This study discusses the U.S. smart speaker market shares for 2017.
The smart speaker market is very much in its early days. Although Amazon has held a commanding lead in terms of market penetration for some time as a first mover in the market, Google is starting to make noticeable strides in closing the gap. Taken together, in 2017, Amazon and Google accounted for 96.5% of the total market in terms of shipments.
However, new entrants like Sonos, Harman Kardon, and Ultimate Ears are starting to gain traction. As more consumers become aware of smart assistant (SA)–embedded speakers, the market will rapidly become less consolidated in any single device vendor and competition for the top spot will be fierce — especially since the smart speaker is emerging as the central gateway for consumers to interact with their broader ecosystem of smart home devices and services."
List of Attachments
Market Share Figure
Figure: U.S. Smart Speaker 2017 Share Snapshot
Advice for Technology Suppliers
Table: U.S. Smart Speaker Shipments by Top 5 Vendor, 2016 and 2017
Figure: U.S. Smart Speaker Shipment Share by Top 5 Vendor, 2016 and 2017
Table: U.S. Smart Speaker Value of Shipments by Top 5 Vendor, 2016 and 2017
Figure: U.S. Smart Speaker Value of Shipment Share by Top 5 Vendor, 2016 and 2017
Who Shaped the Year
Significant Market Developments
Consumer IoT and the Smart Home